What Signoi does

Signoi is a UK-based, privately held analytics company that sells AI-powered quantitative semiotic analysis software and services to brands and marketing agencies. Founded in 2017–2018 and headquartered in London with a secondary office in Brighton, the company combines neural network and machine learning techniques with semiotic, ethnographic, and Jungian-archetype frameworks to extract meaning from unstructured text and imagery at scale — work that historically required manual, labour-intensive qualitative analysis. Its customer base consists of forward-thinking brands and brand consultancies seeking faster, more objective insight into brand transmissions, visual language, customer emotion, and emerging cultural trends; named enterprise references include Pinterest, British Gas, MESH Experience, and Differentology.

The core product is the Signoi Platform, marketed as the world's first commercial software for quantitative semiotic analysis at scale. It is augmented by three named modules: Imagysis for AI-driven image and video analysis with archetype metrics and visual DNA mapping; Mr Toad (Topic Analytics Decoder, in beta since July 2023) for LLM-generated narrative reports from large datasets; and Personalysis (launched August 2023) for AI-generated consumer personas from segmentation data. The platform processes text, images, and video with semantic clustering (vectorization, LDA), automated archetype analysis, emotionality analysis, and GPT-class LLM integration for summarization and mood board generation, claiming capacity to analyze datasets ranging from a few thousand to hundreds of thousands of items.

Signoi makes money primarily through project-based professional services engagements plus fixed-price analytical packages. Disclosed unit pricing includes text analysis from £1,000 for up to 5,000 text items, image and Instagram post analysis up to 2,000 items for £3,500, and Automated Archetype Analysis from £1,000 depending on data volume and brand count. Larger bespoke engagements — such as the 500,000-datapoint British Gas emotional landscape study — are priced custom. The go-to-market is sales-led and consultative, driven through "Schedule a call" and "Get Started" CTAs, supported by content marketing (Signals blog, email newsletter, LinkedIn). The firm is bootstrapped, with 1–10 employees, no disclosed funding rounds, and two co-founders — Andy Dexter and Andrew Jeavons — as the principal technical and commercial leads.

Name

Signoi

Legal name

Signoi Ltd.

Website

https://signoi.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Signoi is a UK-based AI analytics firm that sells proprietary quantitative semiotic analysis software to brands and agencies, extracting meaning from unstructured text, images, and video at scale through its Signoi Platform, Imagysis, Mr Toad, and Personalysis modules.

Ownership category

akta.pro rank

Product category

AI Marketing Analytics Software

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Quantitative semiotics
• AI image analytics
• Brand insight software
• Visual language mapping
• Text emotion analysis

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Analytical Services: Signoi delivers AI-powered semiotic analysis as professional services projects. Clients submit data or Signoi sources it from public sources (social media, websites, etc.), then receive bespoke dashboards and guided insights. Pricing is structured around data volume tiers.
2. Fixed-Price Analysis Packages: Offering fixed-price analysis tiers: Text Analysis from £1,000 for up to 5,000 text items; Image/Instagram Post Analysis up to 2,000 images/posts for £3,500; Automated Archetype Analysis from £1,000 depending on data volumes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Signoi develops and sells proprietary AI-powered quantitative semiotic analysis software that maps, measures, analyzes, and compares the meaning of imagery and text at scale from social media, websites, adverts, and market research. The platform combines neural networks with semiotic, ethnographic, and psychological frameworks, and is delivered to brands and agencies as bespoke analytical projects with dashboards, automated reports, and persona generation.

Product overview

Signoi offers quantitative semiotics software - the world's first commercial software for quantitative semiotic analysis at scale. The Signoi Platform is the core AI analytics product that analyzes imagery and text from social media, websites, adverts, market research and more. Key product modules include: Imagysis for image and video analysis; Mr Toad (Topic Analytics Decoder) for automated report generation; and Personalysis for AI-driven persona creation from segmentation data. The platform helps marketing professionals understand meaning in unstructured data and make better decisions.

Differentiator

Problem solved

Functional benefit

Brands

• Mr Toad: AI-driven product for automated report generation from text and imagery data, powered by large language model AI. Named after the character from Kenneth Grahame's Wind in the Willows, with TOAD standing for Topic Analytics Decoder.
• Personalysis
• Imagysis

Products and services

• Signoi Platform Core AI-powered quantitative semiotic analysis software that analyses imagery and text at scale from social media, websites, adverts, and market research, delivering bespoke dashboards, archetype metrics, emotionality analysis, visual DNA mapping, and territory maps. Sold to enterprise brands and agencies as bespoke analytical engagements.
• Imagysis AI-driven image analysis module that automatically analyses thousands of images for content, form, colour, structure, and inherent meaning, delivering clusters of meaning, archetype analysis, territory maps, and visual DNA analysis. Sold as a standalone image analytics offering to brands and agencies.
• Mr Toad (Topic Analytics Decoder) AI-driven automated report generation product that converts vast amounts of text and imagery data into concise, actionable reports with priorities, advice, and mood-board image prompts. Built for datasets in the hundreds of thousands.
• Personalysis AI-driven persona generation system that rapidly synthesises market research and segmentation data into detailed consumer personas using Large Language Models. AI personas can predict consumer responses to stimuli with up to 90%+ correlation with actual consumer responses.

Quantifiable outcome

• Research validation studies show correlation rates between AI persona responses and actual consumer responses as high as 90% or more
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature7 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Talkwalker: Talkwalker provides social listening, analytics and AI-driven consumer intelligence to enterprise brands. Overlaps Signoi's text and image analytics for brand and communications use cases but with a much larger enterprise footprint.
• Brandwatch: Brandwatch (now part of Cision) is an enterprise social-listening and consumer-intelligence platform. Overlaps Signoi's text and social-media analysis capabilities but operates at much broader scale with a wider portfolio of marketing-analytics modules.
• Sprinklr: Sprinklr is a large enterprise customer-experience management platform that has expanded into AI-driven social listening and insights. Broad incumbent that competes with Signoi's brand and customer-understanding use cases as part of a wider martech suite.
• Kantar (including Link and Analytics divisions): Kantar is one of the world's largest market-research and brand-insight firms, operating analytics, brand tracking and creative-effectiveness tools. Overlaps with Signoi's brand, communications and customer-understanding offerings at much larger scale.

Direct peers

• Relative Insight: Relative Insight turns large volumes of unstructured text into comparative language analytics for brand, customer-experience and market-research teams. Highly comparable to Signoi's text, emotionality and thematic analysis pipeline.
• Zappi: Zappi provides automated consumer-insight platforms for brands and agencies, including concept testing, ad testing and brand tracking. It overlaps directly with Signoi's use cases in marketing effectiveness and brand communications and competes for the same CPG/FMCG insight budgets.
• Latana: Latana delivers AI-driven brand tracking and consumer insights, including audience segmentation and campaign effectiveness. Comparable to Signoi in customer understanding and marketing effectiveness use cases for brand-side buyers.
• AYTM (Ask Your Target Market): AYTM offers automated consumer research, segmentation and persona creation tools aimed at brands and agencies. Directly comparable to Signoi's market-research orientation and Personalysis persona-generation use case.
• System1 (formerly BrainJuicer): System1 applies behavioural science and emotional analytics to advertising and brand effectiveness, very close to Signoi's emotionality analysis and brand-transmission measurement. Both target brand and agency buyers with science-led, qualitative-at-scale insight products.
• NetBase Quid: NetBase Quid applies AI/NLP to consumer, market and competitive intelligence across text and social data. Closely comparable to Signoi in NLP-led thematic and emotional analytics delivered to enterprise insights teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/hellosignoi
• LinkedInlinkedin.com/company/signoi

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Signoi