What ICE MOUNTAIN does

Ice Mountain is a regional bottled spring water brand serving the Midwestern United States, owned and operated by BlueTriton Brands, Inc. (now operating as Primo Brands). The brand sources spring water from a network of natural aquifers, with the majority drawn from three Michigan springs — Evart Springs, White Pine Springs, and Sanctuary Springs — supplemented by additional sources across Indiana, Wisconsin, Pennsylvania, Maryland, Colorado, and Ohio. The water is naturally filtered through sand and gravel layers formed by glacial meltwater thousands of years ago, then subjected to a multi-step quality process including source selection, micro-filtration, and packaging control. The brand's positioning combines regional Midwestern authenticity with sustainability commitments, including the Environmental Stewardship Fund established in 2002 (which has channeled nearly $900,000 to more than 28 organizations), a 1% for the Planet aluminum bottle program supporting the Muskegon River Valley Watershed Assembly, and the Twin Creek Nature Area built in 2019.

The product portfolio consists of still spring water in 11 package sizes from 8 fl oz to 5 gallons (including a 25 fl oz aluminum bottle variant), and a sparkling line with six flavor variants — Black Cherry, Raspberry Lime, Lemon, Lime, Triple Berry, and unflavored Simply Bubbles. Distribution spans major retail chains (Walmart, Target, Kroger, Sam's Club, Albertsons, H-E-B, 7-Eleven), online marketplaces (Amazon, Instacart), and the parent company's home and office delivery service (Primo Brands Delivery via the ReadyRefresh My Water+ app). The brand also operates a Rewards Drop loyalty program for repeat-engagement marketing and serves as the Official Water of Major League Baseball, with limited-edition promotional bottles featuring artwork by Chicago-based artist Katie Lukes and endorsements by Ken Griffey Jr. ('CEO of H2O').

Revenue is generated primarily through wholesale unit sales of bottled water across retail, e-commerce, and direct delivery channels; pricing is set at the retailer level and not publicly disclosed. The go-to-market combines mass-market retail distribution with sports/event-driven marketing, loyalty engagement, and a regional identity strategy targeting Midwest consumers, sports fans, and home/office hydration users. Production, sourcing, route-based delivery, and major operational functions are executed at the BlueTriton/Primo Brands parent level rather than as a stand-alone Ice Mountain entity.

Name

ICE MOUNTAIN

Legal name

BlueTriton Brands, Inc.

Website

https://icemountainwater.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ice Mountain is a Midwestern bottled spring water brand owned by BlueTriton/Primo Brands, sourcing from natural springs across multiple U.S. states and selling still and sparkling water through major retailers, online marketplaces, and home delivery to regional consumers.

Ownership category

akta.pro rank

Product category

Bottled Spring Water

NAICS

Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Spring Water Bottling (AFAFACAA)

akta.pro secondary industries

Sparkling/Carbonated Bottled Water Production (AFAFACAE), Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH), Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)

Keywords

• Bottled spring water
• Sparkling water
• Home water delivery
• Beverage products
• Private label water

Headquarters

HQ city

Hamilton

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Bottled Spring Water Sales: Revenue generated from sale of bottled spring water products in various sizes (8 fl oz to 5 gallon), including still spring water and flavored sparkling water varieties. Products sold through retail stores, online retailers, and Primo Brands delivery service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ice Mountain produces and sells bottled spring water and sparkling water in a range of package sizes (from 8 fl oz to 5 gallon). The brand also offers home and office water delivery under the Primo Brands Delivery service and a Rewards Drop loyalty program, with products sourced from multiple natural springs across Michigan, Indiana, Wisconsin, Pennsylvania, Colorado, Ohio, and Maryland.

Product overview

Ice Mountain is a bottled spring water brand owned by Primo Brands (formerly BlueTriton Brands), serving the Midwestern United States. The company's product portfolio consists of two main product lines: (1) Still Spring Water available in 11 sizes ranging from 8 fl oz single-serve bottles to 5-gallon home/office jugs, plus a 25 fl oz aluminum bottle with sustainability donations; and (2) Sparkling Water in 6 varieties (Black Cherry, Raspberry Lime, Lemon, Lime, Triple Berry, and Simply Bubbles unflavored). The company also offers Primo Brands Delivery Service for direct-to-doorstep home/office delivery and a Rewards Drop loyalty program. Ice Mountain sources water from multiple natural springs across Michigan, Indiana, Wisconsin, Pennsylvania, Maryland, Colorado, and Ohio, with primary sourcing from three Michigan springs (Evart Springs, White Pine Springs, and Sanctuary Springs).

Differentiator

Problem solved

Functional benefit

Brands

• Rewards Drop: Loyalty program where customers earn Drops for purchasing Ice Mountain products and can redeem for merchandise, sweepstakes entries, and exclusive prizes.

Products and services

• Ice Mountain Spring Water

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Major League BaseballflagshipGTM or Marketing Partner · 1 January 2026Ice Mountain is the Official Water of Major League Baseball, featuring Ken Griffey Jr. as 'CEO of H2O'. Partnership includes limited-edition MLB bottles, promotional sweepstakes for 2026 MLB World Series, and in-stadium activations. MLB trademarks and copyrights used with permission.
• Katie LukescoreStrategic or Co-development PartnerChicago-based illustrator and muralist who designed limited-edition MLB bottle artwork for Ice Mountain. Her design celebrates Midwestern pride with scenes of summer activities, Chicago L train, and baseball interactions.
• Muskegon River Valley Watershed AssemblyminorGTM or Marketing Partner1% of sales from Ice Mountain 25 fl oz Aluminum Bottles are donated to support the Muskegon River Valley Watershed Assembly's preservation, protection, restoration, and sustainable use efforts.
• Primo Brands DeliverycoreChannel Partner/ Reseller/ DistributorPrimo Brands (parent company) operates home and office water delivery service for Ice Mountain products. Delivers still and sparkling water, teas, and enhanced beverages with scheduled deliveries, returnable bottles, and sustainability options.
• 1% for the PlanetminorGTM or Marketing PartnerIce Mountain aluminum bottles feature '1% for the Planet' membership, committing 1% of sales to environmental causes through the Muskegon River Valley Watershed Assembly.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Poland Spring: Regional spring water brand also owned by BlueTriton/Primo Brands, serving the Northeast U.S. with a comparable product portfolio (still and sparkling spring water in multiple sizes) and the same DSD parent infrastructure. Effectively a sister brand under the same corporate umbrella.
• Ozarka Spring Water: BlueTriton/Primo regional spring water brand serving Texas, with same parent infrastructure, product format, and DSD delivery model. Like Ice Mountain, it is a geographically focused regional brand within the same portfolio.
• Crystal Geyser Alpine Spring Water: Independent bottled spring water producer competing in the same mass-grocery and convenience channels across the U.S., with similar size range and spring-sourced positioning — a direct independent competitor to Ice Mountain outside the Primo portfolio.
• Arrowhead Spring Water: BlueTriton/Primo regional spring water brand on the West Coast/Mountain region with the same multi-spring sourcing approach and retail channels. Closest comparable on business model and SKU structure.
• Deer Park: BlueTriton/Primo-owned spring water brand serving the Mid-Atlantic/Southeast, with overlapping size ranges, retail distribution, and parent-driven sourcing and delivery capabilities — directly comparable on positioning, channel mix, and product.

Broad incumbents

• Aquafina (PepsiCo): National bottled water brand owned and distributed by PepsiCo, sharing the same mass-grocery, c-store, and foodservice channels as Ice Mountain. A larger incumbent with national distribution and broader marketing budget.
• Dasani (The Coca-Cola Company): Coca-Cola's national bottled water brand competing across the same retail aisles and a broad incumbent with significant marketing scale and product line extensions (flavored, sparkling).
• FIJI Water: Premium-positioned bottled water brand with broader national distribution; competes in the same retail aisles via differentiated source-story marketing and a higher price point than Ice Mountain.

Emerging players

• Sparkling Ice: Flavored sparkling beverage brand competing in the flavored water/seltzer aisle; partial overlap with Ice Mountain's sparkling flavored line as consumer dollars shift from still water to flavored sparkling options.
• LaCroix (National Beverage): Sparkling water brand competing for the same flavored-sparkling shelf space as Ice Mountain's six sparkling SKUs; comparable on product format and target occasion (everyday refreshment), though a meaningful scale gap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/icemountainwtr
• LinkedInlinkedin.com/company/ice-mountain-spring-water

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICE MOUNTAIN