Poland Spring

What Poland Spring does

Poland Spring is a bottled spring water brand founded in 1845 in Maine, currently operated as a label within BlueTriton Brands (now Primo Brands), a portfolio company of private equity firm One Rock Capital. The brand sources natural spring water from 10 sites spread across approximately 6,000 acres of protected Maine watersheds and produces still and sparkling spring water packaged in recyclable PET bottles and, more recently, 100% recycled aluminum. Its product portfolio spans still and sparkling SKUs in multiple package sizes, with a sustainability-led MadeBetter aluminum line tied to a 1% for the Planet commitment.

The brand sells through two principal channels. The first is broad U.S. mass retail, where it is stocked at Walmart, Target, BJs, Sam's Club, and CVS, alongside other national grocers and club stores. The second is direct-to-consumer subscription home and office water delivery operated by Primo Brands, offering customized still and sparkling water on a recurring basis. Ancillary channels include MLB ballpark concessions and sponsorship-driven activation tied to the league-wide Official Water partnership featuring Ken Griffey Jr.

Poland Spring's commercial positioning leans on 180+ years of brand heritage and its self-claimed status as the #1 selling bottled water in the U.S. Northeast. Marketing activity is anchored by the MLB partnership, the Rewards Drop loyalty program, and ESG/community-impact programs including bottle donations to drought- and disaster-affected communities and Kennebec Highlands land trust contributions. Direct financial disclosure at the brand level is limited; the entity is reported with an 11–50 employee headcount, indicating brand-and-marketing functions rather than standalone production operations.

Name

Poland Spring

Legal name

BlueTriton Brands, Inc.

Website

https://polandspring.com

Company type

Private

Founded year

1845

Operating status

Operating

Headcount range

11–50 employees

Short description

Poland Spring is a 180-year-old bottled spring water brand sourcing water from 10 Maine springs, sold nationally through major U.S. retailers and Primo Brands' subscription home/office delivery to primarily Northeast consumers.

Ownership category

akta.pro rank

Product category

Bottled Spring Water

NAICS

Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Spring Water Bottling (AFAFACAA)

akta.pro secondary industries

Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC), Sparkling/Carbonated Bottled Water Production (AFAFACAE), Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH)

Keywords

• Bottled spring water
• Natural spring water
• Sparkling flavored water
• Home water delivery
• Sustainable aluminum bottles

Headquarters

HQ city

Elmsford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Bottled Water Retail Sales: Poland Spring generates revenue through retail sales of bottled spring water and sparkling water products through major retail chains including Walmart, Target, BJs Wholesale, Sam's Club, CVS, Albertsons, Market Basket, and Wegmans. Products sold in various sizes from 8oz single bottles to 5-gallon jugs.
2. Primo Brands Water Delivery: Subscription-based direct-to-consumer water delivery service through Primo Brands. Delivers still and sparkling water, teas, and enhanced beverages to homes and offices on scheduled basis (weekly, bi-weekly, or monthly). Features returnable bottles for 3- and 5-gallon containers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Poland Spring sources natural spring water from 10 unique spring sites across approximately 6,000 acres of conserved Maine watersheds and bottles it into still and sparkling spring water products. The brand distributes through major national retail chains (Walmart, Target, BJs, Sam's Club, CVS) and a direct-to-consumer home/office water delivery subscription service operated by Primo Brands.

Product overview

Poland Spring is a bottled spring water brand offering a portfolio of still and sparkling water products sourced from natural Maine springs. The core product line includes still spring water in sizes ranging from 8 oz single-serve bottles to 5-gallon delivery jugs, and sparkling flavored varieties in Watermelon Strawberry and Pineapple Mango. A sustainable aluminum bottle option supports environmental initiatives through the MadeBetter program. The brand operates a direct-to-doorstep Primo Brands delivery service for home and office hydration needs, and maintains a Rewards Drop digital loyalty program that lets consumers earn redeemable points for purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Poland Spring Still Spring Water Authentic still spring water sourced from natural aquifers in Maine, available in multiple sizes from 8 oz single-serve bottles to 5-gallon jugs for home/office delivery, with naturally occurring electrolytes for a crisp taste. Targeted at Northeast U.S. consumers seeking everyday hydration.
• Poland Spring Sparkling Spring Water Flavored sparkling spring water made with locally sourced Maine spring water, natural fruit flavors, and refreshing bubbles; available in Watermelon Strawberry, Pineapple Mango, and other flavors, with zero calories, zero sugars, and zero sweeteners. Targeted at consumers seeking flavored sparkling hydration.
• Poland Spring 25 oz Aluminum Bottle 25 oz sustainable aluminum bottle expressing commitment to eco-friendly practices; part of the MadeBetter initiative, 100% recyclable, with 1% of sales donated to 1% for the Planet for local environmental causes. Targeted at eco-conscious consumers seeking premium sustainable packaging.
• Primo Brands Water Delivery Service Direct-to-doorstep water delivery service for Poland Spring products through Primo Brands. Offers scheduled deliveries at weekly, bi-weekly, or monthly frequencies with customizable orders and returnable 3-gallon and 5-gallon bottles to reduce single-use plastic. Targeted at households and offices seeking recurring hydration supply.

Quantifiable outcome

• Number one beverage brand in the Northeast market
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Major League Baseball (MLB)flagshipGTM or Marketing Partner · 25 March 2026Primo Brands appointed Ken Griffey Jr. as baseball's first 'CEO of H2O' to lead a national healthy hydration campaign for the 2026 MLB season. This marks the third consecutive year Primo Brands serves as MLB's official water. Campaign unifies all six Primo Brands regional spring water brands (Arrowhead, Poland Spring, Ice Mountain, Deer Park, Ozarka, and Zephyrhills) under a single national effort for the first time.
• The Ecology SchoolcoreStrategic or Co-development PartnerNearly 20-year relationship with nonprofit education center that transforms how people interact with the environment. Poland Spring sponsors The Teacher Institute to expand environmental stewardship programs nationwide. Also partners with The Ecology School for hands-on environmental education for Maine students.
• Mahoosuc Land TrustcoreStrategic or Co-development PartnerNonprofit conservation organization based in Bethel, Maine. Poland Spring has preserved approximately 600 acres of watershed in Rumford for Ellis Spring site since 2018. The trust has conserved 25,000 acres of diverse habitats through preserves and conservation easements in western Maine and northern New Hampshire.
• 1% for the PlanetcoreStrategic or Co-development PartnerPoland Spring is a proud member of 1% for the Planet, donating 1% of aluminum bottle sales to local environmental causes like Mahoosuc Land Trust. Helps preserve Maine's natural resources and support local communities.
• American Red CrossminorStrategic or Co-development PartnerNational disaster relief partner. Poland Spring provides water donations during emergencies and natural disasters to support affected communities.
• Convoy of HopeminorStrategic or Co-development PartnerDisaster relief and humanitarian aid organization. Poland Spring partners to provide water during emergencies and urgent situations.
• World Central KitchenminorStrategic or Co-development PartnerNonprofit organization that feeds people in communities around the world. Poland Spring provides water support during disaster relief operations.
• Feeding AmericaminorStrategic or Co-development PartnerNationwide network of food banks. Poland Spring supports disaster relief and emergency water needs through this network.
• Dempsey CentercoreStrategic or Co-development PartnerOfficial Water Sponsor of Dempsey Challenge Run, Walk & Ride event in Lewiston, Maine. Helps ease the journey for those touched by cancer by providing hydration support for event participants.
• Joe Andruzzi FoundationminorStrategic or Co-development PartnerProvides help, hope, and a reason to smile for New England cancer patients and their families through financial assistance to ensure access to medical treatment during challenging times.
• Eugenia MellominorStrategic or Co-development PartnerArgentinean illustrator and art director based in Brooklyn, NY. Created limited edition MLB bottle artwork celebrating East Coast culture, baseball connection between Boston and New York, and water symbolism.

Scale indicators5 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Deer Park: Deer Park is a sibling brand under BlueTriton/Primo Brands, sourcing spring water from Maryland, Pennsylvania, and other East Coast springs. Like Poland Spring, it sells through retail and DTC delivery, competing for the same Northeast and Mid-Atlantic customers directly on shelf.
• Arrowhead: Arrowhead is a sibling brand under BlueTriton/Primo Brands, sourcing spring water from California mountains. It shares the same product mix (still and sparkling), retail distribution, and Primo Brands delivery infrastructure, making it a direct comparable as a regional spring water brand.
• Ice Mountain: Ice Mountain is a sibling brand under BlueTriton/Primo Brands, sourced from Michigan springs. It shares distribution, pricing, and product formats with Poland Spring and is part of the unified MLB hydration campaign, making it a directly comparable regional spring water brand.
• Ozarka: Ozarka is a sibling brand under BlueTriton/Primo Brands, sourcing spring water from Texas. It is one of the six unified brands in the MLB partnership, with identical product positioning, retail strategy, and operational footprint as Poland Spring.
• Fiji Water: Fiji Water is a premium bottled water brand sourced from artesian aquifer in Fiji, sold through retail and DTC. It competes directly with Poland Spring in the still water category, particularly for premium positioning and sustainability messaging (square bottle, recyclable packaging).

Broad incumbents

• Evian: Evian is a globally recognized premium bottled water brand owned by Danone, sourced from French Alps springs. It competes in the premium still water category with Poland Spring and shares the spring water positioning, though Evian operates globally while Poland Spring is regionally concentrated.
• Aquafina: Aquafina is PepsiCo's bottled water brand, offering purified water at massive national scale. It competes directly with Poland Spring on retail shelf, leveraging PepsiCo's distribution and marketing budgets to attack the same Northeast and national customer base.
• Dasani: Dasani is Coca-Cola's bottled water brand, distributed nationally through Coca-Cola's bottling network. It competes directly with Poland Spring on retail shelf, particularly in the Northeast, with similar purified flavored water and sparkling SKUs.

Emerging players

• Voss Water: Voss is a Norwegian premium bottled water brand sold in distinctive glass bottles, targeting premium and hospitality channels. It competes with Poland Spring for the premium still water consumer, particularly in Northeast urban markets and on-premise dining.
• LaCroix: LaCroix is a leading flavored sparkling water brand owned by National Beverage Corp. It competes with Poland Spring's sparkling line in the zero-calorie flavored sparkling category, particularly among health-conscious consumers seeking alternatives to soda.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/polandspring
• Facebookfacebook.com/polandspring
• Instagraminstagram.com/polandspringwtr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poland Spring