What Spindle Productions does

Spindle Productions was a London-based, B Corp Certified creative production company founded in 2012 and led by Managing Director / Executive Producer Stitch Richardson. Operating with a headcount of 1–10 from 46 Charlotte Road in London's EC2A district, the company produced film, video, and photography content across three interconnected service lines: advertising films for global brands (Adidas, Nike, Coca-Cola, Monzo, Revolut, NatWest, Eli Lilly, Bloomberg), music videos for artists and labels (Jack Harlow, Arlo Parks, Loyle Carner, DJ Snake, Royal Blood), and 'Originals' — feature documentaries and short films including LA 92, Tina, and the Oscar-winning Undefeated.

Its business model was professional services / project-based: bespoke production engagements priced on a per-project basis with no public pricing, generated through direct sales relationships with advertising agencies, brands, music artists, and film producers. The company differentiated itself through sustainability credentials (B Corp Certified, Climate Positive, 1% for the Planet member, AdGreen Superuser 2024) and a curated roster of multi-format directors, supplemented by the SpinOff collaborator network, a Filmsupply partnership for stock-footage licensing, photography services, and Open Studios / Creative Mentor Network initiatives for underrepresented filmmakers.

In 2024, after twelve years of operation, Spindle announced it would be closing its doors as a mutual decision among the team to 'end on a high' before moving into next career chapters. Its legacy includes a BAFTA-winning short (Matt Houghton's 'This Is Endometriosis'), a Clio Grand Winner campaign (Adidas 'Hey Jude'), and a COP26 screening of 'Earth To Cop' to 140 world leaders. The company had no external investors, no parent entity, and no disclosed revenue.

Name

Spindle Productions

Legal name

Spindle

Website

https://spindle.co

Company type

Private

Founded year

2012

Operating status

Closed

Headcount range

1–10 employees

Short description

Spindle Productions was a London-based independent creative production company that produced advertising films, music videos, and original documentaries for global brands, music artists, and NGOs before announcing its closure in 2024 after twelve years.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Creative Production Services: Spindle generates revenue by producing commercial content for advertising agencies, brands, music artists, and film producers. Work spans television commercials, music videos, branded content, short films, feature documentaries, and photography services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Spindle Productions is a London-based creative production company that produces commercial advertising films for major brands, music videos for recording artists, and original documentary and short film content. Services span television commercials, branded content, music videos, feature documentaries, and photography, delivered through a roster of multi-format directors for clients including Monzo, Adidas, Nike, Coca-Cola, Loyle Carner, and Arlo Parks.

Product overview

Spindle Productions is a London-based creative production company that operates as a single unified offering rather than a platform-plus-modules architecture. The company delivers three interconnected core services: advertising films for brands, music videos for artists, and original documentary/short film content. These are supplemented by photography services and collaborative production networks. The portfolio includes work across commercial advertising (for clients like Adidas, Nike, Coca-Cola, Google), music videos (for artists like Loyle Carner, Arlo Parks, DJ Snake), and original films (including award-winning documentaries). The company has recently announced its closure after twelve years of operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Films Spindle produces commercial advertising films for major brands including Monzo, Adidas, Nike, Coca-Cola, Google, and others, creating campaigns spanning television, digital, and social media platforms.
• Music Video Production Spindle creates music videos for recording artists across genres, with notable work for Loyle Carner, Arlo Parks, DJ Snake, Jack Harlow, Royal Blood, and others, often featuring experimental and narrative-driven visual styles.
• Originals (Documentary and Short Film Production) Spindle produces original documentary and short film content, including feature documentaries like LA 92, Oscar-winning content like Undefeated, and socially impactful films on topics such as endometriosis awareness.
• Photography Services Spindle offers photography as an additional service to film productions or as a standalone offering through their multi-format directors and wider talent network, including branded and editorial photography.
• SpinOff SpinOff is a network of collaborators providing isolation-friendly production solutions including directors, DOPs, animators, and remote studios that work together to respond to agency briefs.

Quantifiable outcome

• Oscar-winning documentary 'Undefeated'
• +4 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• 1% for the PlanetcoreStrategic or Co-development PartnerSpindle is part of 1% for the Planet, a global movement where members contribute at least one percent of their annual revenue to environmental causes.
• B CorpcoreStrategic or Co-development PartnerSpindle is B Corp Certified and continually pushes themselves and collaborators to reduce environmental impact while meeting high standards of social and environmental performance.
• Trees for LifeminorStrategic or Co-development PartnerSpindle is a partner of Trees for Life, supporting their conservation work in Scotland.
• Creative Mentor NetworkcoreStrategic or Co-development PartnerSpindle partners with Creative Mentor Network to improve pathways into production for those from under-represented groups.
• Women's Environmental NetworkminorStrategic or Co-development PartnerSpindle supports Women's Environmental Network.
• Purpose DisruptorsminorStrategic or Co-development PartnerSpindle sponsors Purpose Disruptors Earth Day Advertising Summit.
• FilmsupplycoreChannel Partner/ Reseller/ DistributorDedicated partnership with Filmsupply, a full-service licensing agency working with leading filmmakers to create a curated catalog of exceptional footage. Combined with in-house edit capabilities, they offer one-stop shop solution for sourcing, licensing, and producing content.
• Minute ShortsminorStrategic or Co-development PartnerSpindle launched a film fund in collaboration with Minute Shorts.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Iconoclast: Global production company with offices in London and elsewhere, producing commercials, music videos, and original content. Comparable commercial and music video client roster to Spindle.
• Stink Studios: Global creative production network producing commercials, digital content, and branded experiences. Overlaps with Spindle in advertising production for major brands.
• Caviar: International production company and director roster producing commercials, music videos, and branded content. Comparable service offering and target clients to Spindle.
• Smuggler: Globally distributed production company producing commercials, music videos, and short films for major brands and artists. Direct competitor in the creative production space.
• B-Reel: Independent creative studio producing commercials, branded content, and digital experiences for global brands. Similar service mix to Spindle with overlap in commercial production.
• Anonymous Content: Global independent production company and director representation roster producing commercials, music videos, and long-form content. Directly comparable to Spindle as a London-adjacent, multi-format creative production house serving brands and artists.
• Somesuch: London-based independent production company with a roster of directors producing commercials, music videos, and short films. Closely comparable operating model and client mix to Spindle.
• Pulse Films: London-headquartered production company producing commercials, music videos, feature documentaries, and branded content for global brands and artists. Similar scale and service offering to Spindle.
• Partizan: Independent global production company with offices in London, LA, and Paris, producing commercials, music videos, and feature films. Overlaps with Spindle in commercial and music video production for major brands.
• RSA Films: Long-established London commercial and music video production house with a deep director roster. Comparable to Spindle in producing high-profile advertising and music video campaigns.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/spindlefilms
• LinkedInlinkedin.com/company/spindle-productions-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spindle Productions