What Graphax AG does

Graphax AG is a privately held Swiss family-owned company founded in 1973, headquartered in Spreitenbach (Dietikon area), Switzerland, operating exclusively in Switzerland and the Principality of Liechtenstein. The company sells and supports office and commercial printing hardware from Konica Minolta and RISO, including multifunction devices (color and B&W), production printers, transaction printers, label printers, professional inkjet systems, and finishing equipment, and wraps that hardware in Managed Print Services (MPS), service contracts, rental agreements, and a Smart Workplace Solutions bundle that adds cloud/mobile printing, security, and document capture. Graphax is also extending into Information Management / Document Management Systems (DMS/ECM) for archiving, workflow automation, and digital transformation, exemplified by its 2026 DMS practice-launch initiative.

The business model combines one-time hardware revenue with multiple recurring streams: monthly service contracts (a flat fee plus page-based usage pricing), monthly equipment rentals (with optional bundled service), annual or perpetual software licenses, and managed MPS engagements with monitoring, reporting, and consulting. Customer segments are verticalized and span businesses and organizations (horizontal), public administration, education, hospitality, healthcare, manufacturing, nonprofit/social services, and print service providers / commercial printers such as GB Druck AG and Zumsteg Druck SA. Sales motion is hybrid: a direct enterprise field sales organization complemented by specialized trade partners (e.g., Pius Schäfler AG in eastern Switzerland) and supported by a customer/partner portal for meter readings and account management.

Graphax markets through content (website, success stories), email newsletters, webinars, and Demo Days events, and has been recognized with ISO 9001:2015 quality certification (June 2026) and the 2026 EcoVadis Bronze Award (top 35% globally) on sustainability. Leadership comprises a single disclosed senior officer, Beat Bühlmann (CEO). The company is family-owned with no disclosed external investors, no parent company, no M&A activity, and no funding rounds in the source data.

Name

Graphax AG

Legal name

Graphax AG

Website

https://graphax.ch

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

Graphax AG is a Swiss family-owned company that sells and services Konica Minolta and RISO printing hardware and delivers Managed Print Services, Smart Workplace Solutions, and Document Management solutions to businesses, public administration, education, hospitality, healthcare, and commercial printers across Switzerland and Liechtenstein.

Ownership category

akta.pro rank

Product category

Document Management & Printing Solutions

NAICS

Office Equipment Merchant Wholesalers (42342)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Managed Print Hardware (Fleet/Departmental Printers) (HDACAEAK)

Keywords

• Managed print services
• Document management solutions
• Production printing systems
• Multifunction printing devices
• Commercial printing equipment

Headquarters

HQ city

Dietikon

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of printers, copiers, multifunction devices, and production printing systems from Konica Minolta and RISO brands. Revenue generated from one-time device purchases.
2. Service Contracts: Ongoing service contracts including technical maintenance, troubleshooting, spare parts, consumables (toner, drum units, developer units), firmware updates. Priced via service flat fee plus page-based pricing for volumes exceeding contracted thresholds.
3. Rental Contracts: Equipment rental with optional bundled service packages. Monthly rental rates, with or without service included, or integrated into page-based pricing.
4. Software Licenses: Software licensing with options for time-limited rental/subscription or perpetual licenses. Includes software maintenance, support, installation, and integration services.
5. Managed Print Services (MPS): Comprehensive print infrastructure analysis, optimization, and management. Includes monitoring, reporting, and consulting to achieve sustainable cost reduction, higher efficiency, and maximum transparency.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Graphax AG is a Swiss family-owned solutions provider that sells, rents, and services multifunction printers, office print systems, production printing equipment, label and inkjet systems, and finishing solutions—primarily based on Konica Minolta and RISO hardware. The hardware portfolio is complemented by Managed Print Services (MPS), Smart Workplace Solutions (cloud/mobile printing, print management, security), and proprietary Information Management / Document Management System (DMS/ECM) software for workflow automation and archiving.

Product overview

Graphax AG is a Swiss document management and printing solutions company offering a comprehensive portfolio of hardware products and services. The core hardware offerings include multifunction printers (color and B&W), print systems (color and B&W), production printers, transaction printers, label printing, professional inkjet printing, and finishing solutions — primarily based on Konica Minolta and RISO technology. These are complemented by service solutions including Managed Print Services (MPS) for print infrastructure optimization, Smart Workplace Solutions integrating multifunction devices with cloud and mobile capabilities, and Information Management/Enterprise Content Management (ECM/DMS) solutions for document management, archiving, and workflow automation. The company positions itself as a full-service partner for businesses, educational institutions, government agencies, and commercial printers seeking to digitalize their document processes and optimize printing infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Multifunction Printers (Color) Color multifunction printers combining printing, scanning, copying, and fax capabilities for office environments, featuring energy efficiency and scalability. Targeted at businesses, public institutions, and schools needing consolidated office document devices.
• Multifunction Printers (B&W) Black-and-white multifunction printers for office printing, copying, and scanning needs, used by businesses and public institutions requiring reliable monochrome document output.
• Color Print Systems Standalone color print systems for higher-volume office printing requirements, sold to businesses requiring dedicated color printing devices.
• B&W Print Systems

Quantifiable outcome

• Cost reduction through optimized printer landscape and Managed Print Services
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and secondary.

• Konica MinoltacoreTechnology or IntegrationPrimary technology partner providing the core hardware platforms (printers, copiers, multifunction devices, production printing systems) that Graphax resells and supports. Graphax serves as a key channel partner for Konica Minolta products in the Swiss market.
• RISOsecondaryTechnology or IntegrationTechnology partner providing specialized printing equipment that complements Konica Minolta offerings in Graphax's product portfolio.
• Pius Schäfler AGcoreChannel Partner/ Reseller/ DistributorLong-standing specialized trade partner (Fachhandelspartner) of Graphax AG, serving customers in the eastern Swiss market with high-quality products and services. Pius Schäfler AG represents Graphax in the Ostschweiz region.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TA Triumph-Adler: German managed print services and document solutions provider with a comparable business model combining Konica Minolta/Utax hardware distribution, MPS, and document management across the DACH region. Closely aligned with Graphax in both offerings and customer motion.

Broad incumbents

• Bechtle AG: One of Europe's largest IT solution providers with significant Swiss operations and a broad portfolio including office printing hardware, managed services, and software. Larger and more diversified than Graphax, with overlapping enterprise and public-sector accounts.
• Kyocera Document Solutions: Global manufacturer of printing hardware and managed print services with direct enterprise sales channels across Europe. Competes with Graphax both as a vendor alternative and through direct end-customer relationships in Switzerland.
• Sharp Electronics Europe: European arm of Sharp Corporation selling multifunction printers, production systems, and managed print services directly and via channel partners. A vendor-side competitor with overlapping target segments in Swiss enterprise and SMB.
• Ricoh Europe: Global provider of office printing, production print, and document management solutions with a strong European direct and channel presence. Competes head-to-head with Graphax across hardware, MPS, and digital workflow offerings.
• Lexmark International: Global printing solutions and managed print services vendor with channel partners across Europe, including Switzerland. Competes with Graphax in office printing hardware and MPS with similar enterprise customer profiles.
• Canon Europe: Major printer and imaging vendor with direct sales and partner channels serving Swiss enterprise, commercial printing, and production segments. A vendor-side competitor with comparable target customers and solution breadth.

Regional players

• ALSO Group: Switzerland-headquartered IT distribution and services group providing hardware, software, and cloud solutions to resellers and enterprise customers across Europe. Operates as an adjacent channel/wholesale peer to Graphax in the Swiss market.

Emerging players

• DocuWare: Germany-based document management software vendor (cloud and on-premise) used by mid-market and enterprise customers across Europe. Directly comparable to Graphax's Information Management/DMS offering as both sell and implement ECM technology.
• ELO Digital Office: German enterprise content management and digital workflow software vendor with a strong DACH channel. Competes with Graphax's DMS line and is often delivered through regional partners in Switzerland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/graphax

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graphax AG