Storage Business Owners Alliance

Name

Storage Business Owners Alliance

Legal name

The Storage Business Owners Alliance LLC

Website

https://thesboa.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Self-Storage Industry Services

NAICS

Insurance and Employee Benefit Funds (5251)

SIC

Services-Membership Organizations (8600), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Storage Insurance (Self-Storage Unit Contents Coverage) (HSAKANAF)

Keywords

• Self-storage membership
• Vendor directory services
• Self-storage insurance programs
• Mystery shopping services
• Industry education webinars

Headquarters

HQ city

Fleming Island

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Others

Revenue model

1. Annual Alliance Membership: Annual membership subscription providing access to exclusive vendor discounts, expert-led training, webinar library, weekly industry insights, curated resources and tools, VIP webinar access, and 1 hour of expert consulting ($250 value). Membership includes free tickets to SBOA Summits.
2. Monthly VIP Membership: Monthly subscription option at $9.99/month for ongoing access to membership benefits.
3. 30-Day Free Trial: Risk-free trial period allowing prospective members to explore core resources and content before committing to paid annual membership.
4. Vendor Partner Commissions: SBOA receives consideration from verified service providers whose products and services are promoted to members through the alliance, including potential membership reimbursement upon purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Storage Business Owners Alliance operates a paid membership-based alliance platform (SBOA VIP Membership at $99/year or $9.99/month with a 30-day free trial) that gives self-storage owners and operators access to exclusive discounts from a curated network of vetted service providers, industry-specific insurance programs (commercial, tenant, and builder's risk), mystery shopping and internal audit services, and a content library of webinars, podcasts, magazines, and educational programs. The core revenue-generating offerings are the recurring VIP membership, insurance placements administered through Alchemy Insurance Solutions, and fee-based mystery shopping and internal audit engagements.

Product overview

The Storage Business Owners Alliance (SBOA) is a membership-based alliance platform offering self-storage owners and operators access to a comprehensive ecosystem of savings programs, educational resources, insurance products, and professional services. The core offering is the SBOA VIP Membership ($99/year or $9.99/month) which provides exclusive vendor discounts, expert-led webinars (Self Storage Unlocked), consulting services, and access to curated service providers. SBOA's insurance offerings include Commercial, Tenant, and Builder's Risk Insurance programs powered by Alchemy Insurance Solutions. Additional products include Mystery Shopping and Internal Audit Systems for operational evaluation, the SBOA Unplugged podcast, quarterly Self Storage Unlocked Magazine, weekly newsletter, and the Storage for Rookies educational series. The platform connects members with SBOA Verified Service Providers offering exclusive savings across technology, marketing, facility management, and operational categories.

Differentiator

Problem solved

Functional benefit

Brands

• Self Storage Unlocked: Free webinar series for self storage owners and operators who want to grow their facilities and maximize revenue.
• SBOA Unplugged
• Storage for Rookies
• Self Storage Unlocked Magazine
• SBOA Insurance Services

Products and services

• SBOA VIP Membership Paid membership subscription ($99/year or $9.99/month with 30-day free trial) for self-storage owners and operators that unlocks exclusive vendor discounts, expert-led webinar access, a weekly industry newsletter, curated resources, VIP-only Q&A sessions, free admission to SBOA Summits, and one hour of expert consulting with SBOA President Jim Mooney Jr. (a $250 value).
• SBOA Commercial Insurance
• SBOA Tenant Insurance (SBOATI)
• SBOA Builder's Risk Insurance
• SBOA Mystery Shopping Services
• SBOA Internal Audit Systems

Quantifiable outcome

• Mystery shopping program improved client opening rate from 25% to 48%, qualifying from 25% to 48%, sale from 40% to 62%, closing from 26% to 42%, and overall performance from 36% to 58% within 3 months
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Alchemy Insurance SolutionscoreStrategic or Co-development PartnerSBOA Insurance, powered by Alchemy Insurance Solutions, delivers insurance programs designed by self-storage operators for self-storage operators. The partnership provides commercial insurance, tenant insurance, and builder's risk insurance tailored for the industry. SBOA Insurance Services is administered by Alchemy Insurance Solutions LLC, a Pennsylvania limited liability company.
• Mercantile Systems Inc. (MSI)coreStrategic or Co-development PartnerMSI powers SBOA Mystery Shopping services, providing trained mystery shoppers who pose as real prospects to capture customer experience through phone calls and facility visits. Delivers actionable feedback and analytics within hours, with results including significant improvements in opening, qualifying, sale, and closing rates for clients.
• Inside Self Storage (ISS)minorGTM or Marketing PartnerIndustry media partnership for reader poll recognition and presence at ISS national trade shows where SBOA hosts exclusive member events and networking opportunities.
• StorageDefenderminorGTM or Marketing PartnerSmart facility technology provider offering Web Management Portal, Smart Units, and Smart Zones. SBOA Alliance Members receive a FREE Website Consultation and access to case studies showing up to $4,000/month ancillary revenue per facility.
• StorageReachminorGTM or Marketing PartnerAutomated review generation and management platform built specifically for self-storage industry. SBOA Alliance Members receive $10 off monthly subscription.
• DaVinci SolutionsminorGTM or Marketing PartnerSelf-storage management solutions provider offering DaVinci Locks, Tenant Connect, and G.O.A.T. (Gate Operator Access Technology). SBOA Alliance Members Get 10 FREE Locks Per Facility When Signing Up for Davinci Premium Membership!
• StorTrackminorGTM or Marketing PartnerLeading provider of self-storage market data since 2014. SBOA Alliance Members receive 25% discount on Optimize subscription and up to 30% discount on enterprise deals.
• Go Local InteractiveminorGTM or Marketing PartnerDigital marketing agency specializing in self-storage, offering SEO, paid media, local search, and content strategy services for operators ranging from single-facility to national portfolios.
• Storage Facility Painting ServicesminorGTM or Marketing PartnerNationally recognized specialty contractor dedicated exclusively to self-storage industry. Over 2,000 storage facilities completed across the United States with 30+ years of commercial painting experience.
• SAFEhuggminorGTM or Marketing PartnerHealth, mental wellness, and personal safety platform with telehealth services and real-time safety tools (SAFE 360). Offers special pricing for Alliance Members.
• Copper Storage ManagementminorStrategic or Co-development PartnerThird-party self-storage management company offering remote and hybrid solutions nationwide, plus consulting and education services including market and feasibility studies, due diligence, and training.
• Right Move StorageminorStrategic or Co-development PartnerNational self-storage operator providing tailored third-party management approach to maximize asset value and improve NOI for properties throughout the United States.
• CSSI (Cost Segregation Studies)minorStrategic or Co-development PartnerNation's premier cost segregation provider offering tax savings through accelerated depreciation. SBOA Alliance Members get a FREE Cost Segregation Preliminary Analysis.
• AlphaStaff HCMminorStrategic or Co-development PartnerHuman capital management partner offering HR solutions including payroll, benefits administration, compliance guidance, and recruiting for self-storage operators.
• Self Storage Association (SSA)minorGTM or Marketing PartnerIndustry trade association partnership for hosting exclusive SBOA events at national SSA shows and networking opportunities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Self Storage Association (SSA): The primary US trade association for self-storage facility owners, operators, and vendors. SSA overlaps SBOA directly on vertical membership, networking events, education, and industry advocacy, competing for the same operator attention and dollars.
• Inside Self Storage (ISS): Industry media and training brand for self-storage operators (webinars, magazines, content, trade shows). ISS delivers educational content and operator recognition (e.g., reader polls) in the same niche where SBOA's webinars, magazine, and awards compete.
• OpenTech Alliance: Technology consortium serving self-storage operators with vetted integrations, marketing services, and operator resources. Its alliance/membership structure and vertical specialization in self-storage operators make it a direct structural analogue to SBOA.
• List Self Storage: Marketplace and listings platform for self-storage properties and operators. Already a SBOA partner (over $5B in properties hosted since 2015), List Self Storage plays an adjacent B2B connecting role between operators and investors/brokers that overlaps with SBOA's community and directory function.

Broad incumbents

• Storable: Dominant self-storage software platform (incorporating SiteLink, storEDGE, and other acquired products). Storable is a much broader incumbent than SBOA but is a peer in serving self-storage operators with technology, marketplace, and operational tools.
• Yardi: Enterprise property-management software suite that explicitly includes self-storage (Yardi Storage Suite) as one of its verticals. As a broad incumbent with a self-storage offering, Yardi is comparable in customer base and operator workflows even though its portfolio extends well beyond storage.

Emerging players

• Neighbor (formerly SpareFoot): Peer-to-peer and marketplace platform for storage space that sits at the consumer/operator boundary in self-storage. Neighbor has partial overlap with SBOA's operator ecosystem by aggregating consumer demand that flows through self-storage facilities.

Others

• National Apartment Association (NAA): Trade association for the US rental-housing industry. NAA is not a direct competitor but the closest analogue to SBOA's vertical membership/association model in an adjacent real-estate vertical, useful as a comparable for membership economics and engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thesboa
• YouTubeyoutube.com/channel/UC844ig9V6yCnzBFYUN40UDg
• Facebookfacebook.com/storagebusinessownersalliance
• LinkedInlinkedin.com/company/storage-business-owners-alliance-sboa
• Instagraminstagram.com/thesboa

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storage Business Owners Alliance