List Self Storage

What List Self Storage does

List Self Storage is a web-based marketplace platform that connects buyers and sellers of self-storage facilities across the USA and UK, having showcased over $5 billion in cumulative property offerings since its 2015 launch. The platform serves a defined vertical: self-storage owners and operators seeking to sell, investors and family offices pursuing acquisitions, commercial real estate brokers specializing in the asset class, and industry service providers (lenders, management companies, technology vendors, auctioneers). Its core products include a property listings marketplace, a vendor directory of 182 service providers, a broker directory of 97 brokerage professionals, and an editorial Industry Insights content platform — all unified under a single web experience with a Property Submission Tool for new listings.

The underlying technology is a conventional marketplace web application with property listings, advanced search, and newsletter distribution; the platform's principal technical differentiator is its integration with StorTrack, the market intelligence product used by over 80% of medium and large self-storage operators (10+ facilities) in the USA and Canada, which supplies real-time pricing, supply, and demand data layered onto listings. List Self Storage operates as a product within the StorTrack suite (legal entity StorTrack, Inc., headquartered in Southfield, Michigan), and was part of the July 2026 acquisition of StorTrack by Green Street. The platform has no public API, SDK, or mobile app, and is reached via a web browser, an opt-in newsletter to 23,200+ subscribers, and organic search.

The business model is built on two primary revenue streams: fee-based property listing services for owners and brokers, and custom multi-year advertising packages sold to brokers and industry vendors seeking exposure to the active investor audience. Revenue is not publicly disclosed and the company is privately held with no institutional funding rounds identified. Distribution is anchored by a self-serve listing submission workflow, the newsletter base, SEO/organic search, content marketing through the Industry Insights blog, and a tiered vendor and broker partnership program featuring platinum partners such as Argus Self Storage Advisors, OpenTech Alliance, Bank Five Nine, and Lockerfox.

Name

List Self Storage

Legal name

StorTrack, Inc.

Website

https://listselfstorage.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

List Self Storage is a web-based marketplace that connects buyers and sellers of self-storage facilities across the USA and UK, serving owners, investors, brokers, and industry vendors with property listings, directories, and editorial content.

Ownership category

akta.pro rank

Product category

Self-Storage Real Estate Marketplace

akta.pro primary industry

Self-Storage Property Management (BPAJAGAM)

Keywords

• Self-storage marketplace
• Commercial real estate listings
• Property listing platform
• Self-storage broker directory
• Industry market intelligence

Headquarters

HQ city

Farmington Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Broker/Property Advertising: List Self Storage generates revenue through advertising packages for brokers and industry vendors wanting to promote properties or services to the platform's active investor audience
2. Property Listings: Fee-based property listing services for owners and brokers seeking to market self-storage facilities for sale on the platform

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

List Self Storage is an online marketplace platform where self-storage property owners, operators, and brokers list facilities for sale, and investors and buyers search, browse, and inquire about acquisition opportunities across the USA and UK. The platform bundles a property listing marketplace with vendor and broker directories, an industry insights publication, a property submission tool, and paid advertising packages for brokers and service providers.

Product overview

List Self Storage operates as a unified marketplace platform for buying and selling self-storage properties across the USA and UK. The platform combines a property listings marketplace (List Self Storage Marketplace) with complementary directory services (Vendor Directory, Broker Directory), industry content (Industry Insights), property submission tools, and advertising services. Since 2015, the platform has facilitated over $5 billion in self-storage, conversion, and development property transactions. As part of the StorTrack suite of products, the platform also integrates real-time market data into property listings.

Differentiator

Problem solved

Functional benefit

Products and services

• List Self Storage Marketplace Web-based marketplace enabling buyers to search, browse, and inquire about self-storage properties listed for sale across the USA and UK, with listings including pricing, unit counts, NRSF, acreage, and integrated market data.
• Vendor Directory Searchable directory of 182 vendor service providers serving the self-storage industry, including categories such as management companies, software providers, finance/mortgage brokers, auction services, and real estate brokers.
• Broker Directory Searchable directory of 97 self-storage brokers across multiple states, enabling property owners and investors to connect with brokerage professionals for buying and selling self-storage facilities.
• Industry Insights Editorial platform providing self-storage industry news, market analysis, development updates, transaction roundups, and educational content for investors, owners, and operators.
• Property Submission Tool Multi-step web form enabling property owners to submit listings for self-storage properties, including property information, images, features, descriptions, co-broker details, and payment processing for listing fees.
• Broker Advertising Package Targeted advertising opportunities reaching 23,200+ opt-in newsletter subscribers and active self-storage decision-makers, enabling brokers to promote property listings to qualified investors and buyers.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, platinum and gold.

• StorTrackcoreTechnology or IntegrationList Self Storage is part of the StorTrack suite of products. StorTrack provides real-time market intelligence, pricing data, and competitive analysis integrated into the platform. Over 80% of medium and large self-storage operators (managing 10+ facilities) in the USA and Canada use StorTrack products.
• White Label StoragecoreGTM or Marketing PartnerThird-party self-storage management company featured as a vendor partner and sponsor on the List Self Storage platform, offering management solutions for facilities across the U.S.
• Argus Self Storage AdvisorscoreGTM or Marketing PartnerOnly national network of commercial real estate brokers who specialize in self-storage properties. Featured as a platinum vendor partner on the platform.
• OpenTech AllianceplatinumTechnology or IntegrationTechnology solutions provider for self-storage operators since 2003. Featured as a platinum vendor partner offering tenant connection and operational simplification tools.
• LockerfoxplatinumTechnology or IntegrationLeading online storage auction platform serving over 4,000 facilities nationwide. Platinum vendor partner offering auction services for tenant defaults.
• National Storage AffiliatesgoldGTM or Marketing PartnerSelf-administered, self-managed REIT dedicated to ownership, operation and acquisition of self-storage facilities. Featured as a gold vendor partner.
• ColliersgoldGTM or Marketing PartnerMajor commercial real estate firm with self-storage specialization. Featured broker partner with teams including Ashley Compton, Tom de Jong, and others.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ten-X: Online commercial real estate auction and listing marketplace where self-storage properties transact. Comparable marketplace model serving CRE buyers, sellers, and brokers with transaction-based revenue.
• Argus Self Storage Advisors: Largest national network of commercial real estate brokers specializing exclusively in self-storage. Currently a featured platinum partner on List Self Storage, but also a potential competitor as a brokerage with proprietary deal flow and listings.
• Inside Self-Storage: Long-running self-storage industry trade publication (print, digital, events, and content) targeting owners, operators, and investors. Competes for industry audience, advertising spend, and content mind-share in the same vertical.
• Crexi: Modern commercial real estate marketplace with strong self-storage category presence, listings, and CRE data subscriptions. Closest head-to-head competitor on the tech-enabled CRE marketplace model targeting brokers and investors.
• Catylist (Commercial Cafe): Commercial real estate listing and market data platform serving brokers and investors across multiple CRE asset classes. Comparable marketplace-plus-data model to List Self Storage's StorTrack-backed offering.

Broad incumbents

• LoopNet: CoStar-owned leading commercial real estate listing marketplace serving brokers, owners, and investors across all asset classes including self-storage. Direct competitor for property listings and broker mind-share, though LoopNet is a horizontal CRE platform rather than a self-storage specialist.
• CoStar: Dominant CRE data, analytics, and listing platform (parent of LoopNet). Overlaps with List Self Storage on listings and increasingly on market intelligence — a key competitive force List Self Storage must differentiate against through vertical specialization.

Emerging players

• National Storage Affiliates (NSA): Public self-storage REIT that acquires and operates facilities nationwide, with significant industry visibility and partnerships. Featured partner on the platform but represents the kind of institutional acquirer whose transaction activity the marketplace monetizes.
• SpareFoot: Leading online marketplace for self-storage unit rentals (consumer-facing). Different transactional vertical (rentals vs. property sales) but operates in the same self-storage industry and competes for industry audience and advertising dollars.

Others

• Green Street Advisors: Leading real assets intelligence and advisory firm that recently acquired StorTrack (List Self Storage's parent suite). Comparable to List Self Storage on market intelligence/data and now a strategic parent/customer enabling cross-sell across the platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Customer concentration

• Xx.com/listselfstorage
• Facebookfacebook.com/1548917092061555
• LinkedInlinkedin.com/company/list-self-storage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about List Self Storage