Werbeagentur.de
- Company typePrivate
- Founded2006
- HeadquartersKöln, Germany
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
Werbeagentur.de firmographics
Firmographics- Name
- Werbeagentur.de
- Legal name
- bsmb GmbH
- Website
- https://werbeagentur.de
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Werbeagentur.de is headquartered
LocationHeadquarters
- HQ city
- Köln
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Werbeagentur.de business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Agency Membership Fees: Recurring membership fees from listed advertising/marketing agencies. Agencies pay for directory listings and profile visibility.
- Featured Profile Positions: Agencies can purchase featured/highlighted positions for profiles and content (projects, news, jobs) at premium rates for increased visibility. Bookable in 1, 2, 4, or 6 week intervals.
- Partner Directory Listings: Service providers, manufacturers, and dealers in the advertising industry (Partners) pay for profile activation in the Partner Directory. Available in 12 or 24 month subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Partner Directory Entry |
| Subscription | Pay-as-you-go | Featured Positions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Werbeagentur.de product offering
Product offeringCore offering
Werbeagentur.de runs a B2B marketplace that connects companies seeking advertising, marketing, design, digital, PR, media, and event agencies with a directory of more than 3,200 listed agencies. Its core offering is a free matching service for companies (using a 7-question briefing) and a searchable, categorized agency directory with scoring/ranking, both delivered through the website werbeagentur.de. Revenue is generated from agencies and industry partners via membership subscriptions and paid featured profile placements.
Product overview
Werbeagentur.de operates as an advertising agency directory and matching platform. The core offering consists of the Agenturverzeichnis (Agency Directory) with over 3,200 agency profiles and the Agenturvermittlung (Agency Matching) service, which uses a brief-based matching system to connect companies with suitable agencies. The platform generates revenue through premium memberships and featured profile placements. Additional offerings include the Partner Verzeichnis for advertising industry service providers and a Job Board for agency recruitment.
Differentiator
Problem solved
Functional benefit
Products and services
- Agenturverzeichnis (Agency Directory) Searchable, categorized directory of more than 3,200 advertising and marketing agencies and thousands of project references, filterable by agency type, service, industry, target group, and city across Germany, Austria, Switzerland, and additional countries.
- Agenturvermittlung (Agency Matching) Free matching service for companies seeking agencies, using a 7-question brief to recommend suitable agencies from the 2,000+ member agency database based on services needed, industry expertise, target audience, and geography.
- Premium Agenturprofil (Featured Profile)
Quantifiable outcome
- Over 3,200 agency profiles in directory
- +1 more outcomes
Companies that use Werbeagentur.de
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Werbeagentur.de technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Werbeagentur.de partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Plakat-verkauft.deminorGermany's largest online shop for posters/outdoor advertising. Offers 160,000+ advertising spaces nationwide including large posters, citylight posters, advertising columns, and digital displays. Serves 17,000+ actively booking customers. Founded 2011, based in Koblenz.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Werbeagentur.de competitors and assessment
Company assessmentDirect peers
- Sortlist: European B2B marketplace that matches companies with marketing and creative agencies via a briefing-and-matching flow, monetized through agency subscriptions — the same model and buyer/agency audience as Werbeagentur.de.
- Clutch: Global B2B ratings, reviews, and directory platform for agencies and service providers; directly overlaps as an agency-discovery marketplace, with added verified review depth.
- DesignRush: Agency directory and matching service connecting brands with advertising, design, and digital agencies, monetized via listings and featured placements like Werbeagentur.de.
- Agency Spotter: Marketplace and directory helping companies find and vet marketing and creative agencies, matching the core agency-search use case of the subject company.
- GoodFirms: B2B listing and review platform for agencies and software firms that connects buyers with service providers, closely comparable in the agency-directory model.
Emerging players
- The Manifest: Business-news and company-shortlist platform (Clutch sister brand) that ranks and lists agencies to help buyers shortlist providers, overlapping with the directory function.
- Credo: Marketplace that matches businesses with pre-vetted digital marketing agencies and consultants, sharing the curated matching model but focused on the US market.
Regional players
- agenturtipp.de: German-language agency directory and comparison portal serving the same DACH buyer base seeking advertising and marketing agencies.
Broad incumbents
- Upwork: Large global freelance and agency marketplace where businesses source marketing, design, and development talent; broader in scope but overlaps on connecting buyers with service providers.
- Fiverr: Marketplace for creative and marketing services connecting businesses with providers; a broad incumbent whose agency/pro offerings intersect the subject's agency-matching value proposition.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Werbeagentur.de social profiles
Digital presenceWerbeagentur.de financial estimates
Financial estimateRevenue estimate
Valuation estimate
Werbeagentur.de leadership team
Management profileNumber of profiles
Profiles1 record
Werbeagentur.de funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Werbeagentur.de M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Werbeagentur.de
What does Werbeagentur.de do?
Werbeagentur.de runs a B2B marketplace that connects companies seeking advertising, marketing, design, digital, PR, media, and event agencies with a directory of more than 3,200 listed agencies. Its core offering is a free matching service for companies (using a 7-question briefing) and a searchable, categorized agency directory with scoring/ranking, both delivered through the website werbeagentur.de. Revenue is generated from agencies and industry partners via membership subscriptions and paid featured profile placements.
Is Werbeagentur.de a public or private company?
Werbeagentur.de is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Werbeagentur.de founded?
Werbeagentur.de was founded in 2006. It employs 1 to 10 people.
Where is Werbeagentur.de based?
Werbeagentur.de is headquartered in Köln, Germany, in the Europe region.
How does Werbeagentur.de make money?
Three revenue lines are on record. Agency Membership Fees are the primary driver. The others are featured Profile Positions and partner Directory Listings.
Who are Werbeagentur.de's main competitors?
Direct peers on record are Sortlist, Clutch, DesignRush, Agency Spotter and GoodFirms. Emerging players are The Manifest and Credo. agenturtipp.de is listed as a regional player. Broad incumbents are Upwork and Fiverr.
Does Werbeagentur.de have an API?
No public API is recorded for Werbeagentur.de.