What Plakat-verkauft.de does

Plakat-verkauft.de is an online self-serve marketplace for out-of-home (OOH) advertising in Germany, operated by contrast MEDIA SERVICE für Außenwerbung GmbH and part of the Freund Group. The platform aggregates more than 219,000 analog poster and digital advertising surfaces, allowing advertisers to search, configure, and book outdoor campaigns directly through a web interface. It has served 17,000+ customers over 10+ years since its 2011 launch, combining a Frequenzatlas reach dataset, automated design tooling via Pitchprint, and WhatsApp Business as additional channels.

The product surface spans four pricing tiers: Premium Last-Minute deals with up to 50% discounts, Economy-Plus bookings starting at €139 per poster with a 10-poster and 10-day minimum, a Standard Collection, and the Eco-Jahres-Abo annual subscription bundled with Eco-Paper and Eco-Ausgleich (CO₂ offsetting). Inventory covers both traditional analog formats and digital screens (DOOH). The technology stack is a web-based booking platform with third-party integrations for CRM, messaging, and creative automation rather than a proprietary AI system.

Commercially, the platform operates a hybrid go-to-market: product-led self-service for SMBs and start-ups, a field sales motion for chain operators and political/cultural organizations, and an agency/reseller channel that onboards marketing partners. Customer logos span telecom (Vodafone), grocery retail (Edeka), banking (Sparkasse), quick-commerce (Flink, Wolt, Delivery Hero), consumer brands (Fressnapf, Canyon), and cultural/event organizers (Legoland, Früh Kölsch), indicating a diversified base across enterprise, mid-market, and SMB segments. The company is headquartered in Koblenz with a lean 6-employee team, reflecting an asset-light marketplace model layered on the parent group's established OOH operating history.

Name

Plakat-verkauft.de

Legal name

contrast MEDIA SERVICE für Außenwerbung GmbH

Website

https://plakat-verkauft.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Plakat-verkauft.de is a German online self-serve marketplace for outdoor advertising, aggregating 219,000+ analog and digital advertising surfaces and serving 17,000+ SMB, agency, and enterprise customers since 2011 under the Freund Group.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Media Buying Agencies (541830), Indoor and Outdoor Display Advertising (541850), Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

akta.pro secondary industries

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Digital Out-of-Home (DOOH) Advertising (MPAAAKAB), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

Keywords

• Outdoor advertising
• OOH advertising
• Billboard booking
• Poster advertising
• Advertising marketplace

Headquarters

HQ city

Koblenz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Advertising Space Booking: One-time transaction fees charged per booking of an outdoor advertising space (large format posters, citylight posters, digital screens, advertising columns). Prices include printing and installation. Customers pay per location per campaign period. The price is determined by quantity of spots, format, location tier (standard, economy-plus, last-minute), and contact reach.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Plakat-verkauft.de is a self-serve online marketplace for booking outdoor advertising surfaces (Außenwerbung) in Germany, operated by contrast MEDIA SERVICE für Außenwerbung GmbH. The platform aggregates 219,000+ advertising spaces from various providers, allowing businesses to book formats such as Großplakate (large-format posters), Citylight-Poster, Digitale Screens (DOOH), and Werbesäulen with all-inclusive pricing covering printing, installation, and rental.

Product overview

Plakat-verkauft.de is an innovative online booking platform for outdoor advertising (Out-of-Home/ DOOH) in Germany. The platform functions as a unified marketplace offering over 219,000 analog and digital advertising surfaces from multiple providers, bookable through a single interface. The core product portfolio consists of four main advertising formats: Großplakate (9 sqm large format posters), Citylight-Poster (illuminated showcase displays), Werbesäulen (360° advertising columns/Litfaßsäulen), and Digitale Screens (high-resolution digital billboards). These are available across three pricing tiers: Premium Last-Minute (discounted last-minute bookings), Economy-Plus (value option from 139 EUR), and Standard-Collection (regular national network). The platform also includes professional design services with a free online design tool (Pitchprint integration) and paid custom design proposals. Sustainable advertising options (Eco-Paper, Eco-Ausgleich, Eco-Jahres-Abo) cater to environmentally conscious advertisers. The integrated booking system enables location selection via interactive map, motif design/upload, and direct online purchase with printing and installation included in pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Großplakate (Large-Format Posters) Classic large-format billboard posters placed in high-traffic public locations across Germany. Targeted at businesses, agencies, and chain operators seeking broad-reach outdoor campaigns.
• Citylight-Poster (CLP)
• Digitale Screens (Digital Out-of-Home) Programmatic and static digital screens placed in high-traffic urban and transit environments. Suited for time-flexible, dayparted, and dynamic creative campaigns.
• Werbesäulen (Advertising Columns) Illuminated cylindrical advertising columns (Litfaßsäulen) located in German city centers. Targeted at local and regional advertisers seeking urban visibility.
• Eco-Jahres-Abo (Annual Eco Subscription) Subscription-based annual outdoor advertising plan using climate-neutral printing paper and CO2 offsetting, sold at a fixed monthly price with fixed surface allocation. Designed for SMBs and local advertisers wanting year-round presence without per-booking transactions.

Quantifiable outcome

• Up to 50% discount on Last-Minute premium locations booked near campaign start
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Lamar Advertising: Major outdoor advertising operator in the U.S. and Europe. Comparable as a broad incumbent offering billboard, transit, and digital OOH inventory through a similar mix of direct sales and digital platforms.
• Outfront Media: U.S.-based OOH media company with growing European presence. Comparable as an established OOH operator offering transit, billboard, and digital inventory and increasingly programmatic capabilities.
• Wall GmbH: European DOOH and OOH network operator with significant German presence in premium digital and analog inventory. Comparable as a competing inventory owner and seller in the German OOH market.
• Clear Channel Outdoor: Global OOH media owner operating in multiple European markets including Germany. Comparable as a broad incumbent offering similar advertising surfaces, though at a much larger scale and with a broader geographic footprint.
• JCDecaux: World's largest outdoor advertising company with operations across Europe including Germany. Comparable as a diversified OOH incumbent with overlapping formats (street furniture, billboards, digital) and similar customer base of brands and agencies.
• Ströer: Germany's largest outdoor advertising company, controlling the majority of large-format and citylight inventory in Germany. Directly comparable as an OOH media owner and seller in the same geography, though Ströer primarily sells through direct sales rather than self-serve platforms.

Emerging players

• Place Exchange: Programmatic DOOH supply-side platform connecting inventory owners to demand-side programmatic buyers. Comparable as an emerging technology layer that could compete with or enable traditional aggregators like Plakat-verkauft.de.
• VIOOH: Programmatic digital-out-of-home exchange backed by major OOH operators. Comparable as an emerging programmatic layer that could disintermediate traditional OOH booking platforms over time.
• Hivestack: Global programmatic DOOH ad exchange and SSP. Comparable as an emerging technology player reshaping how OOH inventory is bought and sold, representing both a potential partner and a competitive threat to traditional aggregators.

Direct peers

• Adintime: French-based self-serve DOOH and OOH booking platform enabling advertisers to plan and purchase outdoor inventory directly online. Comparable as a direct self-serve aggregator in the same product category, serving similar agency and SMB customers in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/plakatverkauftde
• Instagraminstagram.com/plakat_verkauft_de
• LinkedInlinkedin.com/company/plakat-verkauft.de
• YouTubeyoutube.com/@plakat-verkauftde

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plakat-verkauft.de