Shape Web

Name

Shape Web

Legal name

Shape Web

Website

https://shapeweb.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Campo Grande

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Digital Marketing Consulting and Strategy: Initial diagnosis and strategic planning services. Consultancies begin at R$ 2,500 for one-time projects, with monthly retainer starting at R$ 3,500. Includes audit, planning, KPIs setup, and ongoing monthly reviews.
2. Paid Traffic Management: Monthly management of Google Ads and Facebook Ads campaigns. Service starts at R$ 1,500/month management fee plus advertising budget (minimum R$ 30/day or R$ 900/month recommended). Includes campaign creation, monitoring, optimization, and transparent reporting.
3. Social Media Management: Monthly packages for Instagram and Facebook management. Packages start at R$ 1,500/month for 1 network with 15 posts + daily stories. Full management (Instagram + Facebook) with 30 posts/month starts at R$ 2,500/month.
4. SEO Services: Monthly SEO optimization packages. Local SEO basic starts at R$ 2,000/month. More aggressive strategies with content creation and link building from R$ 3,500/month. First audit is free.
5. Logo and Visual Identity Creation: One-time design projects. Logo only: starting at R$ 1,200. Complete visual identity (logo + color palette + typography + brand manual): R$ 2,500. Process takes 10-15 business days.
6. Website Development: Professional website development. Institutional site: R$ 2,500 to R$ 5,000. Product catalog site: R$ 4,000 to R$ 8,000. E-commerce: starting at R$ 8,000. Includes 1 year hosting, SSL certificate, and 3 months technical support.
7. Reels Video Production: Monthly video production packages. 4 Reels/month: R$ 800. 8 Reels/month: R$ 1,400. 12 Reels/month: R$ 1,900. Includes capture, editing, subtitles, and publication. Per-unit production: R$ 250/Reel.
8. Offline Campaigns: Traditional media campaigns integrated with digital. Outdoor: R$ 800-2,500/month per location. Radio: R$ 1,500-5,000/month. Newspaper ads: R$ 500-3,000 per edition. Custom proposals based on budget and objectives.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Shape Web is a full-service digital marketing agency in Campo Grande, MS, Brazil, offering eight integrated service lines: paid traffic management (Google Ads, Facebook Ads, Instagram Ads), digital marketing consulting, social media management, SEO, logo and visual identity design, offline campaigns (outdoor, radio, print), website development, and Reels video production. The agency delivers strategy, execution, and ongoing optimization to local small and medium businesses, bundling online and offline channels into a single integrated marketing system.

Product overview

Shape Web is a full-service digital marketing agency (Agência 360 / Full Service) operating since 2008 in Campo Grande, MS, Brazil. The company offers an integrated portfolio of eight core marketing services: Paid Traffic Management (Tráfego Pago), Digital Marketing Consulting, Social Media Management, SEO, Logo and Visual Identity Design, Offline Campaigns, Website Development, and Reels Video Production. These services are designed to work together as an integrated marketing system—consulting provides strategy, while traffic, social, SEO, design, and content services execute the tactical plan. The agency primarily serves local businesses in Campo Grande and Mato Grosso do Sul across verticals including supermarkets, retail, clinics, restaurants, and professional services.

Differentiator

Problem solved

Functional benefit

Brands

• Rodada Virtual: A platform developed by Shape Web for SEBRAE MS that connects companies to generate business opportunities and facilitate networking.

Products and services

• Paid Traffic Management (Tráfego Pago)

Quantifiable outcome

• 247% increase in online sales in 90 days for supermarket client
• +9 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• SEBRAE MScoreStrategic or Co-development Partner · 4 February 2020Developed the Rodada Virtual platform for SEBRAE MS, a business networking platform connecting suppliers and buyers. Platform serves small, medium, and large enterprises as well as government entities. Over 100,000 companies registered and 12,000+ connections made. Platform deployed at SEBRAE events via interactive kiosks and online.
• ABCOMMminorOthersAssociate member of ABCOMM (Brazilian E-commerce Trade Association). Association certification displayed on website.
• GooglecoreTechnology or IntegrationCertified Google Partner agency. Certified for Google Ads platform management including Search, Display, Shopping, and YouTube advertising. Team holds Google Ads certifications.
• Meta (Facebook/Instagram)coreTechnology or IntegrationCertified team for Meta Blueprint (Facebook and Instagram advertising). Agency manages Facebook Ads and Instagram Ads campaigns for clients with advanced targeting and optimization.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Resultados Digitais (RD Station): Brazilian full-stack marketing platform and agency serving SMBs with inbound marketing, paid traffic, SEO, and social media services. Most directly comparable to Shape Web in customer base (Brazilian SMEs), service portfolio, and GTM focus on lead generation.
• Rock Content: Brazilian content marketing and SEO agency offering blog production, link building, and content strategy to mid-market and SMB clients. Comparable to Shape Web on content production, SEO services, and Brazilian SMB customer focus.
• Activo: LATAM digital marketing agency providing integrated services including paid media, social media, SEO, and web development. Comparable in service breadth and regional mid-market positioning.
• WMC Agência: Brazilian full-service digital agency serving SMBs and mid-market clients with traffic management, social media, SEO, and creative services. Directly comparable in service mix and target customer.

Emerging players

• Conversion (Locaweb): Brazilian digital marketing agency focused on e-commerce, performance marketing, and CRM integrations. Comparable on paid traffic and conversion optimization capabilities for SMB and e-commerce clients.
• Leadster: Brazilian conversational marketing and lead generation platform with agency services for SMBs. Partial overlap with Shape Web on paid traffic and lead generation offerings.

Broad incumbents

• Ogilvy Brasil: Global advertising agency's Brazilian operations offering full-service creative, digital, and media services. Comparable in service breadth but serves larger enterprise clients rather than regional SMBs.
• Publicis Brasil: Major global network's Brazilian operations providing advertising, digital, and marketing services. Overlaps with Shape Web on integrated marketing and digital campaign execution at much larger scale.
• WPP Brazil: Global holding company's Brazilian operations (including VMLY&R, Ogilvy, GroupM) offering advertising, media, and digital services. Comparable on full-service agency model but at significantly larger scale and enterprise client focus.
• Isobar Brazil: Dentsu-owned digital agency network with Brazilian operations offering digital experience design, creative, and media services. Comparable on digital campaign execution and creative production capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/shapewebcampogrande
• Facebookfacebook.com/shapeweb
• Instagraminstagram.com/shape_web
• Xx.com/shapeweb

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shape Web