iPremi

What iPremi does

iPremi is a private Brazilian B2B technology company (legal name iPremi Tecnologia), founded in 2014 and headquartered in Brooklin, São Paulo. It builds and operates a cloud-based SaaS platform for relationship, incentive, engagement, and award programs, hosted on Microsoft Azure, with a team of 50+ employees serving 70+ enterprise clients across Brazil.

Its core offering is an integrated ecosystem comprising two main platforms — Plataforma de Relacionamento (campaign management with dashboards, real-time reports, and integrated email/SMS/WhatsApp communications) and Plataforma de Premiação (award management with diverse redemption options) — augmented by add-on modules including CashBack Programs, Clube de Vantagens (benefits club), Captura de Cupons Fiscais (fiscal receipt capture for sell-in/sell-out monitoring), and a Comunicação tool. On top of these, iPremi markets vertical-specific sub-brands such as Custom Pet (vet/pet retailers), Custom Imob (real estate broker incentives), Custom RH (HR/employee recognition), Custom Secure (insurance), Custom Dealer (multi-campaign distributor management), Custom Partners (agency/partner programs), and Custom ConnectPro (B2B2C consumer loyalty), plus dedicated award-redemption sub-products MultiPremi and EasyPremi. Notable enterprise clients include AB Mauri, Novo Nordisk, Ajinomoto, Ambev, Cargill, Claro, Cosan, Fiat, Hypera, JBS, Mahle, Moura, MSD, Oi, Vivo, Seara, and Toyota.

The business operates a sales-led, enterprise field-sales motion with quote-based, multi-year contracts. Revenue is generated through SaaS subscription fees, professional services (consultancy, strategy, and custom development including visual identity and API integrations), and transactional revenue tied to award procurement and redemption fulfillment. Pricing is fully customized to client size, participant count, and campaign complexity — there is no public pricing or standardized tiering. The company is led by CEO Marco Giordano, Director of New Offers and Sales Programs Francisco Fernandes, and Director of New Business Luiz Poli. To date it has raised no external funding and remains privately held.

Name

iPremi

Legal name

iPremi Tecnologia

Website

https://ipremi.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

iPremi is a Brazilian B2B SaaS company that provides cloud-based platforms for relationship, incentive, engagement, and award programs, primarily serving large enterprise clients across pharmaceuticals, food, telecom, and automotive verticals with customized multi-year engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Plataforma de Software (SaaS): Subscription-based software platform fees for access to relationship, incentive, engagement and award management platforms. Pricing varies by customization level and features required.
2. Consultoria e Estratégia: Professional consulting services for campaign strategy, audience targeting, award selection, and communication planning.
3. Premiações e Resgates: Revenue generated from award procurement and redemption fulfillment, including vouchers, products, experiences, and financial services.
4. Customização e Desenvolvimento: Custom development services including visual identity creation, platform layouts, banners, email marketing, and API integrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

iPremi provides a cloud-based SaaS platform for managing relationship, incentive, engagement, and award programs for B2B clients, sold alongside consulting services and award fulfillment. The proprietary ecosystem combines two core platforms (Relationship Platform with multi-channel communication and reporting; Award Platform with customizable redemption options) and a suite of vertical-specific Custom solutions tailored to pet, insurance, real estate, HR, agency, dealer, and B2B2C use cases.

Product overview

iPremi is a B2B technology platform offering comprehensive solutions for relationship programs, incentive campaigns, employee engagement, and customer awards. The portfolio is structured as a modular ecosystem centered on two core platforms: the Relationship Platform (for campaign management with dashboards, real-time reports, and integrated communication) and the Award Platform (for prize management with diverse redemption options). Additional modules include CashBack programs, Benefits Club, Communication Tools, Fiscal Receipt Capture, and Visual Creation services. The offering extends to vertical-specific solutions under the Custom brand (Pet, Secure, Imob, RH, Partners, Dealer, ConnectPro) and sub-products MultiPremi and EasyPremi for specialized award redemption needs.

Differentiator

Problem solved

Functional benefit

Brands

• MultiPremi: Award platform allowing customization of prizes and efficient management of redemptions, offering vouchers, cashback, and other award options.
• EasyPremi
• Custom Secure
• Custom Imob
• Custom RH
• Custom Partners
• Custom Pet
• Custom Dealer
• Custom ConnectPro

Products and services

• Plataforma de Relacionamento Complete campaign management tool featuring dashboards, real-time reports, and integrated communication via email, SMS, and WhatsApp for B2B clients running incentive, relationship, and engagement programs.
• Plataforma de Premiação Robust award management system offering diverse redemption options and full customization, supporting vouchers, cashback, and multiple prize categories for B2B incentive programs.
• Programas de CashBack Cashback programs allowing participants to accumulate a percentage of purchase amounts, redeemable as cash or convertible to points for future rewards.
• Clube de Vantagens Exclusive benefits club for customers or collaborators offering discounts and rewards on products and services with high customization options.
• Ferramenta de Comunicação Communication integration tool with scheduling, recurrence, and audience segmentation capabilities for coordinated email, SMS, and WhatsApp messaging campaigns.
• Captura de Cupons Fiscais Fiscal receipt capture system that validates coupons and grants points to participants, administered by program managers for sell-in/sell-out monitoring.
• Criação e Personalização Professional services for visual identity creation, platform layout design, banners, email marketing, and SMS/WhatsApp communication design.
• MultiPremi Award sub-platform allowing prize customization and efficient redemption management, offering vouchers, cashback, and diverse award options.
• EasyPremi Award redemption platform via points exchange system with simplified process, supporting bill payments, FastMoney, and iPremiCash.
• Custom Pet Vertical-specific solution connecting veterinary clinics and pet shops to incentivize sales force and customer loyalty through points and prize programs.
• Custom Secure Insurance-focused platform for broker relationship management, incentive campaigns, surveys, news, videos, and an exclusive discount club.
• Custom Imob Real estate solution for engaging and retaining brokers with personalized hotsites, award platforms, and sales tracking including rankings.
• Custom RH Recognition program with quizzes, training, and feedback tools for employee appreciation and workplace culture development.
• Custom Partners Agency-focused solution with exclusive mechanics, demo platform access, and total customization for incentive campaigns run by agencies.
• Custom Dealer Multi-campaign management solution for distributors with budget administration and consolidated results control across promotional campaigns.
• Custom ConnectPro B2B2C loyalty solution combining dynamic hotsite with robust award platform and automatic fiscal note capture for consumer insights.

Quantifiable outcome

• 10 years of market presence with 70+ active enterprise clients
• +4 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Tango Card: Digital rewards and incentive fulfillment platform powering bulk reward delivery for enterprise incentive programs. Comparable to iPremi's MultiPremi and EasyPremi award-redemption products and its transaction-fee-driven fulfillment business.
• BI WORLDWIDE: Global engagement, loyalty and incentive solutions provider offering sales incentives, employee recognition and channel partner programs. Direct competitor to iPremi in the B2B incentive/engagement space with similar consulting-plus-technology delivery model.
• Workhuman: Employee recognition and rewards platform serving large enterprises with social recognition programs and milestone celebrations. Directly comparable to iPremi's Custom RH module and its employee engagement use cases for large B2B clients.
• CarltonOne: Global engagement and loyalty platform offering incentive programs, employee recognition, and channel partner rewards. Comparable in delivery model (platform + curated rewards) and enterprise B2B buyer base.
• Achievers: Enterprise employee recognition and rewards SaaS platform with global redemption catalog. Closely overlaps with iPremi's employee engagement, incentive, and award-redemption offerings for large enterprise HR teams.

Broad incumbents

• Salesforce Loyalty Management: Enterprise CRM vendor offering a loyalty management product as part of its broader Customer 360 platform. Represents the largest competitive threat to iPremi's loyalty/B2B2C use cases from an incumbent CRM suite.
• Blackhawk Network: Global branded payments and gift/incentive network powering reward delivery for enterprise and consumer loyalty programs. Overlaps with iPremi's award-redemption and voucher/cashback fulfillment business at scale.
• Sodexo Benefits & Rewards Services: Global benefits and rewards provider with extensive service, voucher and digital reward infrastructure for employee and channel incentives. Larger incumbent with broader portfolio but overlapping enterprise incentive use cases.

Regional players

• Livelo: Brazilian coalition loyalty program created by Banco do Brasil, Bradesco and Walmart. Competes with iPremi in Brazilian loyalty mechanics and rewards redemption, but primarily serves financial/retail partners rather than broad enterprise B2B incentive programs.
• Dotz: Brazilian consumer coalition loyalty program and rewards platform. Operates in the same loyalty/incentive space in Brazil but skews to consumer-facing B2C programs rather than iPremi's enterprise B2B focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ipremi

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iPremi