Speidel

Name

Speidel

Legal name

Speidel

Website

https://speidel.com

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wristwatch and Watchband Manufacturing

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Watch Parts & Components (Straps/Bracelets, Crystals, Hands, Buckles) (CRAKADAK)

akta.pro secondary industries

Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL), Watch Manufacturing (Movements, Cases, Dials, Assembly) (CRAKADAJ)

Keywords

• Watchband manufacturing
• Wristwatch retail
• Medical nurse watches
• Smartwatch compatible bands
• Replacement watch straps

Headquarters

HQ city

Providence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Watches: One-time sale of owned-brand watches (Speidel, Scrub, Eco Nude, Brilliance) and licensed brand watches (Shinola, Movado, MVMT, MICHELE). Wide price range from $40 entry-level to $2,295 premium timepieces.
2. Product Sales - Watchbands: Sale of replacement watchbands in various materials (leather, metal, silicone, NATO) and widths (12mm-28mm). Includes Twist-O-Flex expansion bands and smart watch compatible bands for Apple Watch, Fitbit, Casio, and other brands. Price range $5-$50.
3. Product Sales - Accessories: Sale of money clips, ID bracelets, Medilog medical ID jewelry, cufflinks, tie bars, eyeglass readers, and watch storage accessories. Prices range from $9 readers to $300 premium money clips.
4. Licensed Brand Watches: Revenue from selling third-party branded watches including Shinola, Movado, MVMT, and MICHELE through the Speidel platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Speidel manufactures and sells watches, watchbands, and complementary accessories including money clips, medical ID jewelry, and blue light blocking readers. The company offers its own brands such as the Twist-O-Flex expansion band, Scrub Watch for medical professionals, Eco Nude sustainable watches, and Brilliance crystal watches, alongside authorized retail of premium third-party watch brands including Shinola, Movado, MVMT, MICHELE, and Seiko. Watchbands are available in widths from 12mm to 28mm in leather, metal, silicone, nylon, and alligator materials, with compatibility across Apple Watch, Fitbit, Casio, Timex, Fossil, and other major watch brands.

Product overview

Speidel is a watch and watchband company founded in 1904, offering a diversified portfolio of timepieces and accessories. The core offerings include the Scrub Watch line for medical professionals, Twist-O-Flex expansion watch bands (the company's signature product), and premium leather and metal watchbands. The product portfolio spans multiple categories: watches (Speidel brand plus resale of Shinola, MICHELE, MVMT, Movado, Seiko), watchbands (Twist-O-Flex, leather, metal, NATO, sport/silicone), medical ID products (MediLog), eyewear/readers with blue light blocking, money clips including the Bill Binder, pocket watches, and jewelry. Speidel differentiates through watchband innovation (Twist-O-Flex technology), specialized medical watches (Scrub Watch line with pulsometer and glow variants), and licensed brands (Life Is Good, MICHELE).

Differentiator

Problem solved

Functional benefit

Brands

• MICHELE: Women's watch brand featuring elegant timepieces
• Twist-O-Flex
• MediLog
• Scrub Watch
• Brilliance
• Eco Nude
• LOX

Quantifiable outcome

• Compatible with 19 Apple Watch sizes/models and 5 Fitbit models
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ShinolacoreChannel Partner/ Reseller/ Distributor · 30 March 2023Shinola watches sold through Speidel's e-commerce platform and retail locations. Includes Runwell, Monster GMT, and Lake Superior collections ranging $750-$2,295.
• MovadocoreChannel Partner/ Reseller/ DistributorMovado watches sold through Speidel platform including Movado Bold and Movado Museum styles.
• MVMTcoreChannel Partner/ Reseller/ DistributorMVMT watches for men and women sold through Speidel's retail channels.
• MICHELEcoreChannel Partner/ Reseller/ DistributorMICHELE women's watches sold through Speidel platform with dedicated brand spotlight on homepage.
• ApplecoreTechnology or IntegrationSpeidel manufactures Apple Watch compatible bands including Twist-O-Flex and silicone options for Apple Watch Series 1-10 and Ultra. Bands available in 38mm-45mm sizes.
• Life Is GoodcoreStrategic or Co-development PartnerLicensed Life Is Good collection featuring optimistic designs on watches with dragon, peace sign, and nature themes. Exclusive to Speidel.
• WolfminorChannel Partner/ Reseller/ DistributorWolf watch winders and storage accessories sold through Speidel's accessory collection.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Timex Group USA: American heritage watchmaker founded 1854 offering affordable analog and digital watches plus replacement bands across a multi-channel DTC and wholesale network — directly comparable to Speidel on heritage positioning, American identity, and entry-to-mid-tier price ladder.
• Fossil Group: US-based watch and accessories company selling own-brand and licensed watches (Michael Kors, Armani, Diesel) plus leather bands and smartwatches through wholesale and DTC — directly comparable to Speidel on multi-brand watch resale, accessories breadth, and hybrid wholesale/retail model.
• Shinola: Premium American watchmaker with $750-$2,295 price points and Made-in-USA positioning — both a Speidel channel partner and a direct competitor in the American-made premium watch narrative Speidel also trades on.
• Barton Watch Bands: DTC specialist in replacement watchbands compatible with dozens of watch brands including Apple Watch — directly comparable to Speidel's watchband catalog on SKU breadth, materials (silicone, leather, nylon), and DTC e-commerce focus.
• Clockwork Synergy: Specialist Apple Watch band maker with premium materials (metal mesh, leather, nylon) sold DTC — directly comparable to Speidel's Twist-O-Flex and Apple Watch band strategy targeting smartwatch owners with third-party accessories.
• Hadley-Roma: Largest US-based wholesale watchband manufacturer supplying jewelers and retailers — directly comparable to Speidel's wholesale/authorized-jeweler channel and core watchband manufacturing heritage.
• WatchBandit: Online DTC retailer offering a wide catalog of third-party compatible watchbands across many watch brands — directly comparable to Speidel's broad-compatibility replacement band catalog and DTC-first distribution.

Broad incumbents

• Casio (G-Shock): Global Japanese watchmaker producing G-Shock and other lines; Speidel makes compatible Casio bands. Casio competes in the same end-consumer watch market but at vastly larger scale and broader international distribution.
• Movado Group: Swiss luxury watch group (Movado, Concord, Ebel, Olivia Burton) — Speidel resells Movado watches, but Movado also operates directly competing boutique retail and wholesale channels at much larger scale.

Others

• Garmin: Smartwatch OEM whose devices Speidel supports with Twist-O-Flex and silicone bands. Garmin competes for the wrist but is also a platform Speidel monetizes via compatible accessory sales — a supplier/customer/competitor ecosystem relationship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SpeidelUSA

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speidel