WeathKeel
Fee-only fiduciary financial advisory firm exclusively serving US physicians and their households through a flat-fee subscription model. Founded in 2015, it delivers tax, investment, retirement, student loan, insurance planning, and financial wellness services virtually nationwide.
- Company typePrivate
- Founded2015
- HeadquartersPhiladelphia, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What WeathKeel does
WealthKeel LLC is a fee-only, fiduciary financial advisory firm founded in 2015 by Chad Chubb that exclusively serves physicians and their households across the United States. The firm delivers six core service lines — Tax Planning, Investment Management, Retirement Planning, Student Loan Planning, Insurance Planning, and Financial Wellness — packaged under a flat-fee subscription model with publicly disclosed tiered pricing starting at $500/month for medical residents and fellows and $700/month for attendings, plus surcharges scaled to household income and net worth. Investment management is executed through Fidelity custody with low-cost diversified ETF portfolios, while external accounts (401k, 403b, 457b) are linked into a 24/7 client financial dashboard with nightly updates, and ancillary insurance planning is coordinated with unnamed specialty risk-management partners.
The firm operates a virtual-first delivery model with no requirement for in-person meetings, enabling nationwide reach from its Tampa, Florida operational headquarters (with Pennsylvania LLC registration) and major client hubs in Philadelphia, New York City, Chicago, Atlanta, and California. Go-to-market is sales-led and content-driven: a free Icebreaker Call scheduled via Acuity Scheduling, supported by an owned media stack including a YouTube channel, the co-founded Physician Cents podcast, a weekly WealthKeel Weekly email newsletter, a published blog, a free eBook lead magnet, and founder speaking engagements at hospitals and medical organizations. Advisory services are offered through a federally registered RIA relationship with Vicus Capital, Inc. (also described as a parent entity), which provides the regulatory and custody infrastructure WealthKeel itself does not build or maintain. Reported scale as of 12/31/2025 is over $15MM in Assets Under Advisement across one or more U.S. states and a stated base of five-plus ongoing physician families, served by a five-person core team.
WeathKeel firmographics
Firmographics- Name
- WeathKeel
- Legal name
- WealthKeel LLC
- Website
- https://wealthkeel.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fee-only fiduciary financial advisory firm exclusively serving US physicians and their households through a flat-fee subscription model. Founded in 2015, it delivers tax, investment, retirement, student loan, insurance planning, and financial wellness services virtually nationwide.
- Ownership category
- akta.pro rank
WeathKeel industry classification
Industry- Product category
- Personal Financial Advisory
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Fee-Only Advisory (FSAEAAAL)
- akta.pro secondary industries
- Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF), Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)
Keywords
Where WeathKeel is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WeathKeel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Flat-Fee Ongoing Subscription: The primary revenue stream is a flat-fee monthly subscription model with tiered pricing based on household income and net worth. Inpatient Planning subscription starts at $700/month; reduced rate of $500/month for medical residents and fellows in training. Additional income-based and net-worth-based adjustments apply ($0-$400/month surcharge). This is a recurring subscription model with no asset minimums or asset-based fees.
- One-Time Plan Creation Fees: One-time plan creation fees: Inpatient Planning at $3,000 or Outpatient Planning at $7,000. These are one-time fees for plan creation without ongoing subscription, supplemented by optional 3, 6, and 9-month short-term planning engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Inpatient Planning - Ongoing Monthly Subscription |
| One time/ perpetual license | Pay-as-you-go | One-Time Plan Creation - Inpatient |
| One time/ perpetual license | Pay-as-you-go | One-Time Plan Creation - Outpatient |
| Subscription | Monthly | Short-Term Planning (3, 6 & 9 month plans) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
WeathKeel product offering
Product offeringCore offering
WealthKeel is a fee-only fiduciary financial advisory firm that provides comprehensive financial planning and investment management exclusively to physicians and their families. Its core offering bundles tax planning, investment management, retirement planning, student loan planning (including PSLF navigation), insurance planning, and financial wellness services delivered under a flat-fee subscription model with no asset minimums. Advisory services are offered through Vicus Capital, Inc., a federally registered investment advisor, with direct investment execution provided via Fidelity.
Product overview
WeathKeel is a fee-only fiduciary financial advisory firm specializing exclusively in serving physicians and their families. The firm operates a flat-fee subscription model offering six core financial planning services: Tax Planning, Investment Management (via Fidelity), Retirement Planning, Student Loan Planning (with PSLF specialization), Insurance Planning, and Financial Wellness. The product architecture is service-based rather than software-based, combining comprehensive financial planning with ongoing advisory. WealthKeel serves physicians across three career stages (early-career, mid-career, and established-career) through two pricing tiers (Inpatient Planning and Outpatient Planning), with additional pricing adjustments based on household income and net worth. The firm also provides a 24/7 financial dashboard for clients with account linking capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Tax Planning
Companies that use WeathKeel
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
WeathKeel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
WeathKeel partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Vicus Capital, Inc.coreAdvisory services and financial planning are offered through Vicus Capital, Inc., a Federally Registered Investment Advisor (RIA). This is a regulatory/co-advisory relationship enabling WealthKeel to offer federally registered investment advisory services.
- FidelitycoreWealthKeel offers clients direct investment management via Fidelity's platform. Client investment accounts are held and managed through Fidelity. The firm can link external accounts (401ks, 403bs, 457bs) to their financial planning portal for unified monitoring.
- Nation's Leading Experts in Physician Risk Management (Insurance)minorWealthKeel partners with the nation's leading experts in physician risk management for insurance planning. While they do not sell insurance products themselves, they coordinate with specialists for true own-occupation disability, term-life, and umbrella insurance. Specific partner names are not publicly disclosed.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
WeathKeel competitors and assessment
Company assessmentOthers
- White Coat Investor: Education and referral platform for physician finances founded by Dr. Jim Dahle. WealthKeel is recommended as a Top 10 Financial Advisor for Physicians by White Coat Investor, which is both a referral source and a partial substitute for WealthKeel's own content marketing efforts.
- Physician on FIRE: Physician-focused financial independence blog/community founded by an anesthesiologist. Like White Coat Investor, it both drives inbound leads to WealthKeel and provides free educational content that partially substitutes for WealthKeel's advisory services.
- XY Planning Network: Network of fee-only financial advisors serving Gen X and Y clients, often with specialized niches (including physicians). Indirect peer/comparator as the operating system and community behind many flat-fee subscription advisors who compete with WealthKeel in adjacent niches.
Direct peers
- Facet Wealth: Flat-fee subscription financial planning firm with no asset minimums serving mass-affluent and HNW clients virtually. Closely matches WealthKeel's fee model and virtual delivery, though Facet targets a broader consumer base rather than physicians specifically.
- Allen Monk & Associates Financial Services: Long-standing RIA specializing in financial planning for physicians and medical professionals, providing tax, retirement, and investment planning. Closest direct vertical competitor to WealthKeel given its physician-only specialization and full-service planning model.
Broad incumbents
- Allworth Financial: Flat-fee fiduciary RIA serving individuals and business owners across the US with financial planning, investment management, and tax services. Operates as a larger, broader incumbent that overlaps with WealthKeel on flat-fee model and full-stack planning, though without the physician specialization.
- Edelman Financial Engines: Largest US independent RIA offering flat-fee financial planning and investment management for households and employer-sponsored plans. Comparable business model (fee-based planning) but operates at vastly larger scale with a diversified client base rather than physician specialization.
- Ronald Blue Trust: Fee-only Christian RIA providing comprehensive financial planning, investment management, and tax services to professionals, business owners, and families. Comparable fee-only fiduciary model and planning depth, though differentiated by faith-based focus rather than physician specialization.
- Empower (formerly Personal Capital): Large digital wealth manager offering flat-fee financial planning and investment management for HNW households, with a strong technology/dashboard offering. Comparable on fee-based advisory and 24/7 client dashboard access, but lacks WealthKeel's physician-specific expertise and PSLF specialization.
Emerging players
- Ellevest: Flat-fee digital wealth management and financial planning platform originally focused on women, now expanded. Shares the subscription/flat-fee positioning and virtual delivery with WealthKeel but targets a different demographic with a more tech-led, lower-touch model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
WeathKeel social profiles
Digital presenceWeathKeel financial estimates
Financial estimateRevenue estimate
Valuation estimate
WeathKeel leadership team
Management profileNumber of profiles
Profiles5 records
WeathKeel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WeathKeel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WeathKeel
What does WeathKeel do?
WealthKeel is a fee-only fiduciary financial advisory firm that provides comprehensive financial planning and investment management exclusively to physicians and their families. Its core offering bundles tax planning, investment management, retirement planning, student loan planning (including PSLF navigation), insurance planning, and financial wellness services delivered under a flat-fee subscription model with no asset minimums. Advisory services are offered through Vicus Capital, Inc., a federally registered investment advisor, with direct investment execution provided via Fidelity.
Is WeathKeel a public or private company?
WeathKeel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WeathKeel founded?
WeathKeel was founded in 2015. It employs 1 to 10 people.
Where is WeathKeel based?
WeathKeel is headquartered in Philadelphia, United States, in the North America region.
How does WeathKeel make money?
Two revenue lines are on record. Flat-Fee Ongoing Subscription is the primary driver. The others are one-Time Plan Creation Fees.
Who are WeathKeel's main competitors?
Others on record are White Coat Investor, Physician on FIRE and XY Planning Network. Direct peers are Facet Wealth and Allen Monk & Associates Financial Services. Broad incumbents are Allworth Financial, Edelman Financial Engines, Ronald Blue Trust and Empower (formerly Personal Capital). Ellevest is listed as an emerging player.
Does WeathKeel have an API?
No public API is recorded for WeathKeel.
What industry is WeathKeel in?
WeathKeel's product category is Personal Financial Advisory. Its primary akta.pro industry code is FSAEAAAL, Fee-Only Advisory, with a secondary code of FSAAAAAF, Financial Planning & Goals-Based Advice (Mass Affluent). Its NAICS code is 523940 and its SIC code is 6282.