Greenway Solar

What Greenway Solar does

Greenway Solar is a Minneapolis-based, full-service solar installation contractor founded in 2014 that designs, sells, and installs photovoltaic systems for residential and commercial customers across five Midwestern states (Minnesota, Wisconsin, Iowa, North Dakota, South Dakota). The company is positioned as the only Tesla Premier certified installer in the Midwest and was the first certified Tesla Solar Roof installer in the region, with additional certifications for Tesla Powerwall battery storage, Enphase IQ Battery systems, SPAN Smart Panels, and EV charging infrastructure (SPAN Drive and Tesla Wall Connector). Its core products include integrated Tesla Solar Roof tiles, traditional rooftop solar panels, battery storage, smart electrical panels, and EV chargers, plus a subscription-based Community Solar Garden program serving Xcel Energy customers in seven Minnesota counties with three operational gardens totaling 1.66 MW and a fourth low-income garden expanding capacity to 2 MW.

Greenway's business model is primarily project-based, generating one-time installation revenue from residential and commercial solar projects ranging from individual home systems to multi-megawatt commercial arrays and community solar gardens. The commercial side targets enterprise customers in energy-intensive industries (food processing, beverage manufacturing, glass manufacturing), while residential demand is driven through content marketing, organic social media, SEO, and referral programs. The company employs a hybrid go-to-market combining direct-to-consumer digital lead capture with dedicated field sales for commercial projects. Federal investment tax credits of 30-50% for commercial projects and 100% bonus depreciation are positioned as core economic drivers, with typical commercial ROI cited at 5-7 years. Cumulative installed capacity stands at approximately 3,950 kW (950 kW residential, 3,000 kW commercial), with a 4.4/5+ customer satisfaction rating, 200% YoY growth, and Solar Power World Top 2025 Solar Contractor recognition.

The company operates with 11-50 employees from its South Minneapolis headquarters, which is itself powered by three 40 kW solar arrays and EV chargers. Leadership comprises founder/CEO Paul Krumrich (also owner of technology company SPYE), Director of Operations Bob Messerich (over 200 MW of renewable energy project experience), and Director of Sales Bryce Armbruster (with the company since 2020). Greenway is privately held with no disclosed institutional investors or funding rounds.

Name

Greenway Solar

Legal name

Greenway Solar

Website

https://greenwaysolar.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenway Solar is a Minneapolis-based, full-service solar installation contractor serving residential and commercial customers across five Midwestern states. As the Midwest's only Tesla Premier certified installer, it delivers Tesla Solar Roof, panels, battery storage, smart panels, and EV charging solutions.

Ownership category

akta.pro rank

Product category

Solar Installation Services

NAICS

Roofing Contractors (23816)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ), Renewable Energy Industrial Facilities Construction (Solar, Wind, Storage) (IMAFADAD)

Keywords

• Solar installation services
• Residential solar systems
• Commercial solar projects
• Battery storage installation
• Community solar gardens

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Solar Installation Services: One-time installation services for residential and commercial solar systems including Tesla Solar Roof, premium solar panels, battery storage, smart panels, and EV chargers. Revenue is generated through project-based fees based on system size and complexity.
2. Commercial Solar Project Services: Full-service commercial solar installations ranging from small rooftop arrays to large multi-megawatt community solar gardens. Includes project management, NABCEP-certified installation, and ongoing system management.
3. Community Solar Garden Subscriptions: Community solar garden program allowing subscribers to purchase rights to energy credits from shared solar gardens, generating savings on utility bills. Currently operating 3 gardens with 1.66 MW combined capacity.
4. Financing and Incentive Facilitation: Partner financing services assist clients with solar project finances. Works with all clients including insurance claims for roof replacement with solar integration.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Greenway Solar is a full-service solar installation contractor that designs, installs, and services residential and commercial solar energy systems across the Midwest. The company installs Tesla Solar Roof integrated photovoltaic tiles, traditional rooftop solar panels, Tesla Powerwall and Enphase battery storage, SPAN Smart Panels, and EV charging infrastructure. It also operates community solar garden subscriptions for customers without suitable rooftops. Revenue is generated through project-based installation fees and ongoing community solar subscription programs.

Product overview

Greenway Solar is a full-service residential and commercial solar installation company serving the Midwest (Minnesota, Wisconsin, Iowa, North Dakota, South Dakota). The company operates as a single-service provider offering solar installation across distinct product lines: Tesla Solar Roof (integrated photovoltaic roof tiles) and Premium Solar Panels (traditional rooftop panels) serve as the primary solar generation products, which customers can pair with Tesla Powerwall battery storage and SPAN Smart Panel for energy management. Additional add-on modules include EV charging solutions (SPAN Drive, Tesla Wall Connector). For customers without suitable rooftops, Community Solar Garden provides a subscription-based alternative. Commercial Solar services extend these capabilities to business clients, ranging from small rooftop arrays to large multi-megawatt installations. The company positions itself as a certified installer of Tesla products (Solar Roof, Powerwall) and SPAN, with an emphasis on northern climate expertise and full-service project delivery from design through energization.

Differentiator

Problem solved

Functional benefit

Products and services

• Tesla Solar Roof Complete roof replacement using integrated photovoltaic (PV) glass tiles and architectural steel tiles that generate solar electricity while serving as the roof structure, replacing traditional asphalt shingles or metal roofing for residential and commercial customers.
• Premium Solar Panels Traditional rooftop solar panel installations using American and Canadian-made panels that convert sunlight into usable electricity for homes and businesses, available as an alternative to Tesla Solar Roof.
• Tesla Powerwall Compact home battery system that stores excess solar energy for use during outages or nighttime, providing backup power and enabling energy independence when paired with solar systems.
• SPAN Smart Panel Intelligent electrical panel that provides real-time monitoring and control of home energy circuits, enabling automated load management, backup power prioritization, and integration with solar and battery systems.
• SPAN Drive EV Charger Next-generation home EV charging station with intelligent scheduling and energy management capabilities, allowing users to optimize charging times and energy usage from a mobile app.
• Tesla Wall Connector High-speed EV charging station designed for Tesla vehicles, featuring faster charge times and convenient off-peak scheduling to maximize efficiency and savings.
• Community Solar Garden Subscription Subscription-based solar program allowing Xcel Energy customers without suitable rooftops to support local solar installations and receive credits on their utility bills, with no upfront costs or credit checks.
• Commercial Solar Full-service solar installation for businesses including rooftop arrays, ground-mounted systems, and solar carports, with project management, financing assistance, and ESG reporting support, ranging from small rooftop arrays to large multi-megawatt community solar gardens.

Quantifiable outcome

• 4.4/5+ Customer satisfaction rating
• +8 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and support.

• TeslacoreTechnology or IntegrationPremier certified partner for Tesla Solar Roof and Powerwall installation in the Midwest. Greenway is the first certified Tesla Solar Roof installer in the region and the only Premier Partner in the Midwest. They provide installation services for Tesla's integrated solar roofing tiles and Powerwall battery storage systems.
• SPANcoreTechnology or IntegrationCertified SPAN Smart Panel installer providing intelligent energy management solutions. Greenway installs SPAN's smart electrical panels that provide circuit-level control and integration with solar and battery systems.
• EnphasecoreTechnology or IntegrationCertified installer of Enphase IQ Battery storage systems featuring microinverter technology. Greenway offers Enphase batteries as an alternative to Tesla Powerwall for home energy storage.
• Xcel EnergycoreStrategic or Co-development PartnerCommunity solar garden program serves Xcel Energy customers in specific Minnesota counties. Greenway's community solar subscribers must be Xcel Energy customers in Hennepin, Ramsey, Anoka, Wright, Dakota, Scott, and Carver Counties.
• Financing PartnerssupportChannel Partner/ Reseller/ DistributorGreenway works with financing partners to assist clients with solar project-specific finances. The company emphasizes helping all clients in all situations including those utilizing financing options.
• SPYEcoreStrategic or Co-development PartnerGreenway CEO Paul Krumrich is also owner and founder of SPYE, a premier technology company in its 25th year. This connection may provide strategic technology capabilities and shared resources.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Freedom Forever: National vertically integrated residential solar installer with in-house financing and rapid multi-state expansion strategy. Comparable product mix and direct-sales GTM, and a competitor for limited Tesla certified-installer talent.
• Sunrun: Largest US residential solar installer offering rooftop PV, battery storage, and EV charging through direct sales and partnerships. Directly comparable to Greenway in customer type, product set (Tesla battery reseller), and regional field-sales GTM.
• Trinity Solar: Large East Coast-based residential and commercial solar installer with direct sales motion across multiple states. Comparable scale, service offering (solar + battery + EV), and customer profile to Greenway.
• Momentum Solar: Direct-to-consumer residential solar installer active in multiple US states offering solar panels, battery storage, and EV chargers with an inside-sales-driven GTM comparable to Greenway's blended direct-to-consumer/field-sales model.
• Blue Raven Solar: Regional and national residential solar installer known for in-house financing and strong referral programs. Comparable customer base and growth-stage profile to Greenway.
• Tesla Energy: Tesla's in-house solar and Powerwall business uses the same flagship products Greenway installs. While Tesla sells direct in some markets, its installer network model makes it the most direct counterpart to Greenway's Midwest exclusive partner role.

Broad incumbents

• Mortenson Construction: Large Minneapolis-based general contractor and renewable-energy EPC (wind, solar, storage). Overlaps with Greenway's commercial-scale solar project delivery and Midwest geographic focus, but operates at much larger utility-scale volumes.

Regional players

• All Energy Solar: Minnesota-headquartered residential and commercial solar installer serving a similar Midwest footprint. Direct competitor for the same regional customer base and state-level incentive programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/greenwaysolarmn
• LinkedInlinkedin.com/company/greenwaysolar

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenway Solar