What Woonmeij does

Woonmeij is a Dutch social housing corporation (woningbouwvereniging) operating under ANBI (Algemeen Nut Beogende Instelling) public benefit status and governed by the Dutch Aedes housing corporation benchmark. The organization manages approximately 5,200-5,300 rental homes across the municipalities of Sint-Michielsgestel and Meierijstad in the province of North Brabant, serving low and moderate-income households, seniors, young people seeking shared housing, and at-risk individuals. Woonmeij traces its origins to predecessor organizations Huis en Erf (1917) and Wovesto (1969), consolidating under the Woonmeij brand in 2019.

The organization's core products are social rental housing allocated through the Thuispoort regional platform, homeownership programs (Koopgarant and Slimmer Kopen), and new-build development projects such as the Zwembadweg project in Sint-Oedenrode (28 units, construction 2027-2028). Digital operations are supported by the Mijn Woonmeij tenant portal enabling self-service repair requests, payment arrangements, and ZAV (Self-Applied Changes) applications, alongside Meij Magazine, the HBWeetje newsletter, and a podcast series for tenant communications. Specialized programs include 'Onder de Pannen' homeless prevention (in partnership with MOD), 'Van Groot naar Beter' senior housing transitions, and a sustainability program covering insulation, solar panels, and energy performance compensation (EPV).

Woonmeij generates revenue primarily through recurring monthly rental payments from approximately 5,200-5,300 tenants, supplemented by one-time property sales proceeds. Go-to-market is sales-led through the Thuispoort allocation platform and direct customer service (phone, email, in-person at the Schijndel headquarters), with brand engagement through quarterly magazine publishing, monthly newsletters, and thematic tenant events. The organization maintains cooperative relationships with the municipalities of Sint-Michielsgestel and Meierijstad through performance agreements (prestatieafspraken), and an independent tenant interest association (HBW) representing all tenants.

Name

Woonmeij

Legal name

Woonmeij

Website

https://woonmeij.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Woonmeij is a Dutch social housing corporation managing approximately 5,200-5,300 rental homes in Sint-Michielsgestel and Meierijstad. It serves low and moderate-income households, seniors, and at-risk individuals through social rental housing, new construction, and targeted support programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Schijndel

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Rental Income: Woonmeij generates primary revenue through monthly rental payments from approximately 5,200-5,300 residential tenants across social housing units in Sint-Michielsgestel and Meierijstad.
2. Property Sales: The organization sells properties through programs including Koopgarant (buy-back guarantee) and Slimmer Kopen, as well as new-build sales of homes developed in partnership with construction companies.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Woonmeij is a Dutch social housing corporation (woningbouwvereniging) that owns and manages approximately 5,200–5,300 rental homes in the municipalities of Sint-Michielsgestel and Meierijstad. Its core offering is affordable social rental housing for low- and moderate-income households, supplemented by homeownership programs (Koopgarant, Slimmer Kopen), new-build development, and tenant services such as the Mijn Woonmeij self-service portal, senior housing transitions (Van Groot naar Beter), and homelessness prevention (Onder de Pannen).

Product overview

Woonmeij is a Dutch housing corporation (woningbouwvereniging) managing approximately 5,200-5,300 social rental homes in Meijerijstad and Sint-Michielsgestel. The core product portfolio includes rental housing (via Thuispoort.nl), homeownership options (Koopgarant, Slimmer Kopen), and new construction projects. Digital services center on the Mijn Woonmeij tenant portal for repair requests, payment arrangements, and ZAV applications. Specialized offerings include the 'Onder de Pannen' homeless prevention program, 'Van Groot naar Beter' senior transition initiative, and a sustainability program covering insulation and solar panels. Tenant communication is delivered through Meij Magazine, the HBWeetje newsletter, and a podcast series. HBW (HuurdersBelang Woonmeij) serves as the independent tenant representation organization.

Differentiator

Problem solved

Functional benefit

Brands

• HuurdersBelang Woonmeij (HBW): The tenant interest association of Woonmeij that represents and advocates for the interests of Woonmeij's approximately 5,200 tenants.

Products and services

• Social Rental Housing (Huurwoningen) Approximately 5,200–5,300 social rental homes in the municipalities of Sint-Michielsgestel and Meierijstad, allocated to low- and moderate-income households through the regional Thuispoort registration system.
• Homeownership Properties (Koopwoningen) Homes for sale through Koopgarant (buy-back guarantee) and Slimmer Kopen programs, allowing buyers to sell properties back to Woonmeij at agreed conditions.
• New-Build Housing Projects (Nieuwbouwprojecten) New construction housing development including the Zwembadweg project in Sint-Oedenrode with 19 apartments and 9 family homes, developed in partnership with construction companies such as Whoon.
• Mijn Woonmeij Tenant Portal (Huurdersportaal) Online self-service portal enabling tenants to submit repair requests, view and update personal data, request payment arrangements, and apply for ZAV (Self-Applied Changes) modifications.
• Onder de Pannen Program National homelessness prevention program allowing tenants to temporarily rent rooms to individuals at risk of homelessness for up to one year, earning up to €6,324 tax-free. Currently available in Meierijstad municipality.
• Van Groot naar Beter (Senior Housing Transition) Program enabling senior tenants to downsize from family homes to senior-appropriate apartments with priority registration and the ability to transfer existing rent levels to the new property.
• Sustainability Program (Duurzaamheid) Housing sustainability program including insulation upgrades, solar panel installations under EPV (energy performance compensation) contracts, heat recovery ventilation (WTW) systems, and broader energy performance improvements across the portfolio.
• Serviceabonnement (Maintenance Subscription) Optional subscription service for tenants covering garden maintenance and additional home maintenance services beyond standard landlord responsibilities.
• Pest Control (Ongediertebestrijding) Pest control services for general areas of apartment complexes, with landlord responsibility for fungus, woodworm, and beetle infestations.
• Sociale Wegwijzer (Social Referral Guide) Social referral guide directing tenants to local organizations for debt advice, neighborhood mediation, legal advice, and welfare support services.
• Fokuswoningen Schijndel Adapted rental homes for tenants with physical disabilities, located in Schijndel, providing accessible housing solutions.
• Woningdelen (Housing Sharing) Housing sharing program that allows multiple young tenants to share a single rental home, addressing affordability and housing shortage for young people in the region.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Whoon (formerly Van Wanrooij)coreStrategic or Co-development Partner · 25 June 2026Whoon is the construction developer for the Zwembadweg project in Sint-Oedenrode. Together with the municipality of Meierijstad, Whoon developed a plan for 110 total homes on the site, with 19 apartments and 9 family homes designated for Woonmeij. A Turn Key Purchase and Realisation Agreement was signed in June 2026.
• 62 organizations in Oost-Brabant (Covenant on Drug Locations)minorOthers · 1 April 2025Since April 2025, 62 organizations in East Brabant (including Woonmeij, municipalities, police, and social services) participate in a covenant to jointly address drug crime. They share information to coordinate measures such as property closures and tenant contract terminations.
• ThuispoortcoreTechnology or IntegrationThuispoort is the regional housing allocation platform serving eight housing corporations in the area, including Woonmeij. All available rental properties are advertised and allocated through Thuispoort. Prospective tenants register through this platform to apply for social housing.
• Maatschappelijke Opvang Den Bosch (MOD)coreStrategic or Co-development PartnerMOD executes the 'Onder de Pannen' (Under the Roof) program in the region. This national initiative matches homeowners with temporary rooms with individuals at risk of homelessness. MOD handles the screening, matching, and coordination for both landlords and tenants under the program.
• Gemeente MeierijstadcoreStrategic or Co-development PartnerThe municipality of Meierijstad collaborates with Woonmeij on housing development, performance agreements (prestatieafspraken), and social support programs. The municipality provides land for new-build projects and participates in tripartite consultations on housing policy.
• Gemeente Sint-MichielsgestelcoreStrategic or Co-development PartnerThe municipality of Sint-Michielsgestel collaborates with Woonmeij through tripartite consultations (with HBW) on housing policy, new-build development, and social support programs including early detection of financial problems (vroegsignalering).
• Welzijn de MeierijminorStrategic or Co-development PartnerWelzijn de Meierij is a social welfare organization that collaborated with Woonmeij on the 'Van Groot naar Beter' senior transition program and provides a handyman service (klussendienst) for tenants in Meierijstad municipality who need help with garden maintenance.
• Bint WelzijnminorStrategic or Co-development PartnerBint Welzijn provides social support services in Sint-Michielsgestel municipality, including energy coaching (via BINT Welzijn) and a handyman service (klusbrigade). Bint participated in Woonmeij's thematic evening on housing costs.
• 360TalentminorImplementation/ SI/ Consulting Partner360Talent is the installation company engaged by Woonmeij to check and replace smoke detectors across the housing portfolio in 2025. The company sends advance notices and handles scheduling with tenants.
• Hoppenbrouwers TechniekminorImplementation/ SI/ Consulting PartnerHoppenbrouwers Techniek is the designated contact for tenants experiencing problems with central heating (CV-installatie) or hot water systems.
• KemkensminorImplementation/ SI/ Consulting PartnerKemkens handles central heating issues for tenants in apartment buildings with block heating systems, and also addresses heat pump problems at specific locations (Kortestraat and Kateellaan).
• Flip van DijkminorImplementation/ SI/ Consulting PartnerFlip van Dijk is the designated contractor for sewer unblocking (riolering ontstoppen) for Woonmeij tenants.
• AGO / Dille / KnotwilgminorImplementation/ SI/ Consulting PartnerAGO (operating via Dille/Knotwilg brands) handles heat pump problems at the Waterwilg location.
• Verstappen & van AmelsfoortminorImplementation/ SI/ Consulting PartnerVerstappen & van Amelsfoort handles heat pump problems at the de Quaystraat location.
• van HeugtenminorImplementation/ SI/ Consulting Partnervan Heugten handles heat pump problems at the M. Lemmensstraat location.
• HomijminorImplementation/ SI/ Consulting PartnerHomij handles heat pump problems at the Waterwilg location.
• InceptivizeminorImplementation/ SI/ Consulting PartnerInceptivize conducts the tenant satisfaction surveys (huurderstevredenheidsonderzoeken) that form the basis of Woonmeij's AEDES benchmark results. Tenants may be contacted by Inceptivize via email or phone to complete anonymous questionnaires.
• AedesminorOthersAedes is the Dutch association of housing corporations. Woonmeij participates in the Aedes benchmark and is bound by the Aedes governance code for housing corporations. The HBW newsletter and various Woonmeij pages reference Aedes as the overarching body setting standards for the sector.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wooniezie: Social housing corporation serving the 's-Hertogenbosch region in North Brabant, providing affordable rental housing under Dutch housing law. Closely comparable mandate, regulation, and tenant-allocation model to Woonmeij.
• BrabantWonen: Dutch social housing corporation operating in the North Brabant region, directly comparable to Woonmeij in terms of social-rental mandate, ANBI status, and mid-sized regional portfolio of rental homes allocated through regional housing systems.

Broad incumbents

• Mitros: Dutch social housing corporation in Utrecht. Operates under the same national housing law, ANBI regime, and Aedes benchmark framework as Woonmeij, with a comparable social-rental mandate.
• Wooninvest: Dutch social housing corporation in the Haaglanden region. Comparable in legal form, ANBI status, and regulated social rental business model, but operating in a different (urban) geography.
• Portaal: Large Dutch social housing corporation operating in Utrecht and Leiden regions. Same social-rental regulatory framework and ANBI status as Woonmeij, but materially larger scale and urban focus.
• Rochdale: Amsterdam-based social housing corporation operating under the same Dutch housing law and ANBI framework as Woonmeij, providing comparable affordable rental services at materially larger scale.
• Ymere: One of the largest Dutch housing corporations, primarily in the Amsterdam metropolitan area. Same regulatory and social-housing framework as Woonmeij; included as a broad-incumbent reference for scale and operating model.
• Woonbron: Large Dutch housing corporation in the Rotterdam region. Comparable social housing business model and ANBI/Aedes governance, but with a distinct urban portfolio.
• De Alliantie: Major Dutch social housing corporation in the Amsterdam and Gooi en Vechtstreek regions. Same Aedes-governed social housing model as Woonmeij, but with a significantly larger and more urban portfolio.

Regional players

• Mooiland: Regional Dutch housing corporation operating across multiple municipalities in North Brabant. Comparable in social-rental mandate and Aedes benchmark participation, with broader geographic coverage than Woonmeij.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woonmeij