Mooiland
- Company typePrivate
- Founded-
- HeadquartersGrave, Netherlands
- Headcount251–500
- GTM typeB2C
- OfferingServices
Mooiland firmographics
Firmographics- Name
- Mooiland
- Legal name
- Woningcorporatie Mooiland
- Website
- https://mooiland.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Mooiland industry classification
Industry- Product category
- Social Housing
- NAICS
- Lessors of Residential Buildings and Dwellings (53111), Lessors of Residential Buildings and Dwellings (531110)
- SIC
- Operators Of Apartment Buildings (6513), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)
- akta.pro secondary industries
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Multifamily (Apartment) Property Management (BPAJAGAD)
Keywords
Where Mooiland is headquartered
LocationHeadquarters
- HQ city
- Grave
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Mooiland business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Social housing rental income: Mooiland generates revenue through rental income from approximately 20,000+ social rental dwellings across their operating regions in the Netherlands.
Distribution channels2 records
Marketing channels3 records
Mooiland product offering
Product offeringCore offering
Mooiland is a Dutch social housing corporation (woningcorporatie) that provides and manages approximately 20,000 social rental dwellings across Noordoost-Brabant, Gennep, Apeldoorn, Arnhem, and Nijmegen. The corporation offers affordable, sustainable rental housing along with tenant services through its digital portal (Mijn thuis), housing allocation via Thuispoort.nl, new construction, renovation, maintenance, and housing-with-care options.
Product overview
Mooiland is a housing corporation (woningcorporatie) offering a unified tenant portal product called 'Mijn thuis' for managing approximately 20,000 social rental homes across Noordoost-Brabant, Gennep, Apeldoorn, Arnhem, and Nijmegen. The offering consists of the Mijn thuis tenant portal as the primary digital service, complemented by project development services for new construction and renovation, housing allocation services via Thuispoort.nl, and various tenant support services including repair management, payment processing, and neighborhood engagement programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Rental Housing Core offering of approximately 20,000 affordable social rental dwellings across Noordoost-Brabant, Gennep, Apeldoorn, Arnhem, and Nijmegen for individuals and families qualifying for social housing in the Netherlands.
- Housing with Care (Wonen met zorg) Specialized rental housing for elderly and care-needing individuals, including options for living independently longer (Langer thuis wonen) and the Oppluspakket for housing adaptation. Targeted at tenants requiring accessible or modified dwellings.
- Thuispoort.nl Housing Search Platform External housing search and registration portal where prospective tenants can register, log in, view current housing offerings, and react to available rental properties. Serves as the primary allocation channel for Mooiland's rental dwellings.
- New Construction and Renovation Projects Development of new social rental housing and renovation of existing dwellings, with projects including new construction (Nieuwbouw) and maintenance/renovation (Onderhoud en renovatie) across the operating regions.
- Serviceabonnement (Repair Subscription) Subscription-based repair and maintenance service for tenants, allowing convenient access to repair services and self-service DIY guidance (Zelf klussen) for housing maintenance.
- Mijn thuis Tenant Portal 24/7 online self-service portal for tenants to manage rental payments, contract information, repair requests, contact updates, and message inbox. Provides tenants with digital access to all housing affairs.
Companies that use Mooiland
Customer profileSegments1 record
Ideal customer profiles2 records
Mooiland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mooiland partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Mooiland competitors and assessment
Company assessmentRegional players
- Havensteder: Rotterdam-area woningcorporatie managing a large portfolio of social rental housing. Same regulatory framework and tenant services model, but operating in a different regional market.
- Mitros: Utrecht-based woningcorporatie providing social rental housing and tenant services in the Utrecht region. Comparable operating model under the same Dutch social housing regulation, but geographically distinct.
Broad incumbents
- Rochdale: Amsterdam-based woningcorporatie managing tens of thousands of social rental units with comparable tenant-facing services. Same regulatory regime and operational scope as Mooiland, but operating in a higher-demand urban market.
- Ymere: Large Dutch woningcorporatie operating social and market-rate rental housing in Amsterdam, Haarlem, and surrounding regions. Comparable regulatory and operational model with significantly broader regional footprint.
- Woonstichting Eigen Haard: One of the largest Dutch woningcorporaties, operating tens of thousands of social and mid-market rental dwellings in the Amsterdam metropolitan area. Same regulatory framework and operating model, but much larger scale.
- De Alliantie: Dutch woningcorporatie operating across multiple regions with approximately 50,000+ units, providing social and affordable rental housing. Comparable business model with a broader geographic portfolio than Mooiland.
- Portaal: Mid-to-large Dutch woningcorporatie with operations in Utrecht and other regions, providing social rental housing and tenant services. Comparable operating model and tenant portal structure to Mooiland.
Direct peers
- Wooninc. Woningcorporatie active in Eindhoven and surrounding Brabant region, providing social rental housing under the same Dutch regulatory framework as Mooiland. Strong regional peer with comparable unit count and tenant base.
- Woonbedrijf: Dutch woningcorporatie based in Eindhoven region, offering social and mid-market rental housing. Comparable in operating model, regulated pricing, and tenant services to Mooiland.
- Woningbelang: Regional Dutch woningcorporatie operating in the Eindhoven / Noordoost-Brabant region, overlapping directly with Mooiland's Noordoost-Brabant footprint. Closest geographic and segment peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mooiland social profiles
Digital presenceMooiland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mooiland leadership team
Management profileNumber of profiles
Mooiland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mooiland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mooiland
What does Mooiland do?
Mooiland is a Dutch social housing corporation (woningcorporatie) that provides and manages approximately 20,000 social rental dwellings across Noordoost-Brabant, Gennep, Apeldoorn, Arnhem, and Nijmegen. The corporation offers affordable, sustainable rental housing along with tenant services through its digital portal (Mijn thuis), housing allocation via Thuispoort.nl, new construction, renovation, maintenance, and housing-with-care options.
Is Mooiland a public or private company?
Mooiland is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Mooiland founded?
Mooiland was founded in -1. It employs 251 to 500 people.
Where is Mooiland based?
Mooiland is headquartered in Grave, Netherlands, in the Europe region.
How does Mooiland make money?
One revenue line is on record: social housing rental income.
Who are Mooiland's main competitors?
Regional players on record are Havensteder and Mitros. Broad incumbents are Rochdale, Ymere, Woonstichting Eigen Haard, De Alliantie and Portaal. Direct peers are Wooninc., Woonbedrijf and Woningbelang.
Does Mooiland have an API?
No public API is recorded for Mooiland.
What industry is Mooiland in?
Mooiland's product category is Social Housing. Its primary akta.pro industry code is BPAJAFAD, Affordable & Subsidized Housing Property Management (LIHTC, Section 8), with a secondary code of BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts). Its NAICS code is 53111 and its SIC code is 6513.