WPMangeNinja
WPManageNinja LLC is a bootstrapped WordPress plugin company offering 13+ self-hosted software products under the Fluent ecosystem, serving over one million websites and 1.25 million users across more than 100 countries, with small businesses and agencies as its primary customer base.
- Company typePrivate
- Founded2015
- HeadquartersNewark, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What WPMangeNinja does
WPManageNinja LLC is a privately held, bootstrapped software company founded in 2015 and registered in Newark, Delaware. The company develops and distributes a portfolio of 13+ WordPress plugins under the "Fluent" ecosystem, collectively powering over one million websites and approximately 1.25 million users across more than 100 countries. Its product lines span form building (Fluent Forms), email marketing and CRM (FluentCRM), eCommerce (FluentCart), community and learning management (FluentCommunity), appointment scheduling (FluentBooking), helpdesk ticketing (Fluent Support), project management (FluentBoards), email delivery (FluentSMTP), social media aggregation (WP Social Ninja), data tables (Ninja Tables), payments (Paymattic), and affiliate marketing (FluentAffiliate, AzonPress).
The company's technology stack is built on PHP/MySQL with GPL-licensed open-source plugins that integrate natively with WordPress. Key technical differentiators include a self-hosted architecture that gives customers full data ownership, deep cross-product interoperability within the Fluent ecosystem, and AI-empowered features in FluentSupport via OpenAI integration. Free offerings like FluentSMTP (500,000+ active installations) and Fluent Forms (600,000+ WordPress sites) act as top-of-funnel acquisition channels that convert users to paid premium products.
Revenue is generated through one-time and annual subscription licenses for premium plugins, with tiered pricing ranging from approximately $27 to $349 per year and lifetime licenses priced between $249 and $799. The go-to-market motion combines product-led growth via the WordPress plugin repository, a 20% affiliate program, and community-driven marketing through WordCamp sponsorships (12+ events globally) and the WPManageNinja community platform. Customer segments are primarily horizontal, serving small businesses, agencies, course creators, and solopreneurs, with no apparent enterprise tier, named large-customer concentration, or external institutional funding.
WPMangeNinja firmographics
Firmographics- Name
- WPMangeNinja
- Legal name
- WPManageNinja LLC
- Website
- https://wpmanageninja.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WPManageNinja LLC is a bootstrapped WordPress plugin company offering 13+ self-hosted software products under the Fluent ecosystem, serving over one million websites and 1.25 million users across more than 100 countries, with small businesses and agencies as its primary customer base.
- Ownership category
- akta.pro rank
Where WPMangeNinja is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WPMangeNinja business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Premium Plugin Licenses: One-time purchase or annual subscription licenses for premium WordPress plugins. Multiple tier pricing (Single, Startup, Agency, Unlimited sites).
- Annual License Renewals: Annual license renewals for plugin updates and support. Lifetime licenses available with one-time purchase.
- Affiliate Commission: 20% commission on first purchase for affiliate partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | FluentCart - 1 Site Annual |
| One time/ perpetual license | Multi-year contract | FluentCart - 1 Site Lifetime |
| Subscription | Annual | FluentCRM - Single Site |
| Subscription | Annual | FluentCRM - Agencies |
| Subscription | Annual | Fluent Forms - Unlimited |
| Subscription | Annual | FluentSupport - Starting |
| Subscription | Annual | FluentBooking - Single |
| One time/ perpetual license | Multi-year contract | FluentBoards - Unlimited Lifetime |
| Subscription | Annual | Paymattic - Single |
| Subscription | Annual | WP Social Ninja - Single |
| Subscription | Annual | Ninja Tables - Agency |
| Subscription | Annual | AzonPress - Single |
| Freemium | Monthly | FluentSMTP - Free Forever |
| Subscription | Annual | Non-profit Discount |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
WPMangeNinja product offering
Product offeringCore offering
WPManageNinja develops and sells a suite of 13+ self-hosted WordPress plugins under the 'Fluent' ecosystem for small businesses, agencies, and course creators. The portfolio spans form building, email marketing/CRM, eCommerce, community/LMS, appointment booking, helpdesk ticketing, project management, SMTP email delivery, social media aggregation, data tables, payments, and affiliate management. Products are licensed per-site with annual subscriptions or lifetime perpetual licenses, and many are also available free in the WordPress plugin repository.
Product overview
WPManageNinja is a WordPress plugin development company offering a suite of 13+ WordPress plugins under the 'Fluent' ecosystem, collectively powering over 1 million websites. The product portfolio spans form building (Fluent Forms), email marketing/CRM (FluentCRM), eCommerce (FluentCart), community and learning management (FluentCommunity), appointment booking (FluentBooking), customer support ticketing (Fluent Support), project management (FluentBoards), SMTP email delivery (FluentSMTP), social media aggregation (WP Social Ninja), data tables (Ninja Tables), payments/donations (Paymattic), and affiliate marketing (FluentAffiliate, AzonPress). Products are available as standalone plugins with varying licensing tiers (single site to unlimited), and several products feature cross-integration within the Fluent ecosystem (e.g., FluentBoards integrates with FluentCRM and FluentRoadmap; FluentBooking connects with FluentCRM and Fluent Forms). The company operates a bootstrapped, self-funded business model with open-source contributions to the WordPress ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Fluent Forms: Fastest form builder plugin for WordPress, trusted by 600,000+ WordPress sites. Create advanced custom forms, collect payments, and automate workflows.
- FluentCRM
- FluentCart
- FluentBooking
- Fluent Support
- FluentSMTP
- FluentAffiliate
- FluentCommunity
- FluentBoards
- WP Social Ninja
- Ninja Tables
- Paymattic
- AzonPress
- Fluent ecosystem
Products and services
- Fluent Forms WordPress form builder plugin for creating advanced custom forms, collecting customer data and payments, and automating workflows with conditional logic, conversational forms, and 60+ integrations. Used by SMBs, agencies, and developers to capture leads and process payments.
- FluentCRM Self-hosted email marketing and CRM plugin for WordPress with 360-degree contact management, email automation funnels, visual email builder, SMS marketing, and granular analytics. Targeted at small businesses and marketers seeking a MailChimp alternative hosted on their own WordPress site.
- FluentCart WordPress eCommerce plugin for managing digital and physical products with variations, pricing tiers, subscription billing, multi-gateway checkout (Stripe, PayPal), order management, and built-in analytics with 0% transaction fees. Aimed at SMBs and creators selling online.
- FluentCommunity WordPress community and LMS plugin with user profiles, spaces/groups, chat, native course builder via Gutenberg, progress tracking, and leaderboards. Used by course creators, coaches, and membership site operators.
- FluentBooking WordPress appointment booking and scheduling plugin with unlimited calendars, multiple meeting types, calendar sync (Google, Apple, Outlook, Nextcloud), automated notifications, and Stripe/PayPal payment integration. Used by service-based businesses for client scheduling.
- Fluent Support WordPress helpdesk and ticketing plugin with unlimited agents, dynamic ticket management, workflow automation, AI-powered replies via OpenAI, email piping up to 500 addresses, and Slack/Telegram integrations. Used by SMBs and agencies managing customer support operations.
- FluentBoards WordPress project management plugin with unlimited projects and assignees, Kanban and table views, calendar view, product roadmap via FluentRoadmap add-on, frontend portal, and FluentCRM integration. Targeted at agencies and SMBs managing internal projects.
- FluentSMTP Free WordPress SMTP plugin for email delivery with 10+ SMTP service integrations (Google Workspace, Microsoft Outlook, Amazon SES), one-click migration, smart email routing, reporting dashboard, and backup connections. Used by every WordPress site needing reliable transactional email delivery.
- WP Social Ninja WordPress social media plugin aggregating social feeds (Facebook, Instagram, YouTube, TikTok), business reviews from 10+ platforms, chat widgets (15+ including WhatsApp, Messenger, Viber), testimonials, and shoppable Instagram feeds. Used by SMBs and marketers to consolidate social presence on WordPress.
- Ninja Tables WordPress table plugin for creating responsive tables with drag-and-drop builder, WooCommerce product tables, Google Sheets auto-sync, dynamic data display, and CSV/JSON import-export. Used by SMBs and developers to display structured data on WordPress sites.
- Paymattic WordPress payment and donation plugin supporting 157+ currencies and 15 global payment methods, with subscription payments, recurring donations, PDF invoices, and donor dashboards. Targeted at non-profits, SMBs, and creators collecting payments on WordPress.
- AzonPress WordPress affiliate marketing plugin for Amazon and other affiliate platforms with comparison tables, Gutenberg widgets, zero-API product display, link management, geo-targeting, and affiliate campaign reporting. Used by affiliate marketers and bloggers.
- FluentAffiliate WordPress affiliate management plugin for launching affiliate programs with instant setup, affiliate landing pages, real-time referral tracking, commission management, and secure built-in payouts. Used by SMBs, eCommerce stores, and creators running their own affiliate programs.
Quantifiable outcome
- FluentCRM saves $170+ compared to MailChimp including Amazon SES costs (0.10/1000 emails)
- +2 more outcomes
Companies that use WPMangeNinja
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
WPMangeNinja technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
AI capability2 records
Feature6 records
WPMangeNinja partnerships and signals
Strategic signalScale indicators11 records
Recent moves6 records
Expansion highlights5 records
WPMangeNinja competitors and assessment
Company assessmentDirect peers
- WPForms: One of the most popular WordPress form-builder plugins, directly competing head-to-head with WPManageNinja's Fluent Forms on form creation, payment collection and SMB targeting.
- LearnDash: WordPress LMS plugin with course builder, memberships and community features; directly competes with FluentCommunity's native course builder and progress tracking.
- Gravity Forms: Established premium WordPress form builder with deep integrations; directly comparable to Fluent Forms in advanced conditional logic, payment collection and agency workflows.
- MailPoet: WordPress-native email marketing plugin; the closest direct competitor to FluentCRM for self-hosted newsletter and automation use cases.
- LifterLMS: WordPress LMS platform with course builder, memberships and community add-ons; comparable to FluentCommunity for course creators and coaches.
- BuddyBoss: WordPress community and social-network platform with course integration; overlaps with FluentCommunity's spaces, chat and member experience.
Emerging players
- SureCart: Newer WordPress eCommerce plugin positioned on performance and modern checkout; an emerging challenger to FluentCart for digital and physical sellers.
- Restrict Content Pro: WordPress membership and content-restriction plugin with community/monetization features; an emerging alternative to FluentCommunity and Paymattic for paid memberships.
Broad incumbents
- Elementor: Widely used WordPress site builder with extensive add-on ecosystem and agency install base; an adjacent incumbent that shares the same SMB/agency buyer.
- WooCommerce: Automattic's dominant WordPress eCommerce plugin; the incumbent FluentCart must displace, with similar focus on digital/physical product sales and subscriptions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
WPMangeNinja social profiles
Digital presenceWPMangeNinja financial estimates
Financial estimateRevenue estimate
Valuation estimate
WPMangeNinja leadership team
Management profileNumber of profiles
Profiles2 records
WPMangeNinja funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WPMangeNinja M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WPMangeNinja
What does WPMangeNinja do?
WPManageNinja develops and sells a suite of 13+ self-hosted WordPress plugins under the 'Fluent' ecosystem for small businesses, agencies, and course creators. The portfolio spans form building, email marketing/CRM, eCommerce, community/LMS, appointment booking, helpdesk ticketing, project management, SMTP email delivery, social media aggregation, data tables, payments, and affiliate management. Products are licensed per-site with annual subscriptions or lifetime perpetual licenses, and many are also available free in the WordPress plugin repository.
Is WPMangeNinja a public or private company?
WPMangeNinja is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WPMangeNinja founded?
WPMangeNinja was founded in 2015. It employs 51 to 100 people.
Where is WPMangeNinja based?
WPMangeNinja is headquartered in Newark, United States, in the North America region.
How does WPMangeNinja make money?
Three revenue lines are on record. Premium Plugin Licenses are the primary driver. The others are annual License Renewals and affiliate Commission.
Who are WPMangeNinja's main competitors?
Direct peers on record are WPForms, LearnDash, Gravity Forms, MailPoet, LifterLMS and BuddyBoss. Emerging players are SureCart and Restrict Content Pro. Broad incumbents are Elementor and WooCommerce.
Does WPMangeNinja have an API?
No public API is recorded for WPMangeNinja.