Hankkija
Hankkija Oy is Finland's leading agricultural trade company, selling production inputs, machinery, and own-manufactured animal feeds through a nationwide store network and e-commerce platform, serving Finnish farmers, gardeners, pet owners, horse enthusiasts, and machinery buyers.
- Company typePrivate
- Founded1905
- HeadquartersHyvinkää, Finland
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Hankkija does
Hankkija Oy is Finland's leading agricultural trade company (Suomen johtava maatalouskauppa), operating a nationwide store network combined with a versatile e-commerce platform and expert sales staff. The company sells agricultural production inputs (fertilizers, seeds, crop protection, fuels, heating oil), farm machinery and spare parts (via dealerships of John Deere, Amazone, CLAAS, Krone, and Väderstad), animal feeds manufactured in its own four feed factories (Kotka, Nastola, Seinäjoki, Turku), and a broad consumer assortment spanning gardening, home/property, pets, horses, hunting/fishing, workwear, and tools. The Smart Farm (Älykäs maatila) division layers in precision-agriculture hardware, sensors, feeding systems, and AgXeed autonomous field robots.
The business model is omnichannel retail plus light manufacturing, monetized primarily through one-time product sales via physical stores, the verkkokauppa e-commerce site, and a dedicated spare-parts online store. B2B customers access contracted pricing through billing accounts with 14-day payment terms, while consumer and SMB buyers can use Svea invoice/installment financing (EUR 50–5,000) or MobilePay. The eMappi cloud service provides free document archiving for feed customers, deepening operational stickiness.
Customer segmentation is vertical-led, with Finnish farmers and agricultural businesses as the primary segment, supplemented by hobby gardeners, pet owners, horse enthusiasts, professional horticulture operators, and machinery/tool buyers. The company has no disclosed parent, no funding rounds, and no M&A activity in the input data, consistent with a long-established private operator; it is currently celebrating the 100-year anniversary of its feed manufacturing division.
Hankkija firmographics
Firmographics- Name
- Hankkija
- Legal name
- Hankkija Oy
- Website
- https://hankkija.fi
- Company type
- Private
- Founded year
- 1905
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Hankkija Oy is Finland's leading agricultural trade company, selling production inputs, machinery, and own-manufactured animal feeds through a nationwide store network and e-commerce platform, serving Finnish farmers, gardeners, pet owners, horse enthusiasts, and machinery buyers.
- Ownership category
- akta.pro rank
Hankkija industry classification
Industry- Product category
- Agricultural Retail
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm Supplies Merchant Wholesalers (42491)
- SIC
- Farm Machinery & Equipment (3523), Food And Kindred Products (2000), Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Livestock & Dairy Equipment (IMAHACAG)
- akta.pro secondary industry
- Nuts, Seeds & Dried Fruit Trading/Wholesale (AFAIAKAF)
Keywords
Where Hankkija is headquartered
LocationHeadquarters
- HQ city
- Hyvinkää
- HQ country
- Finland
- HQ region
- Europe
Offices5 records
Markets served
Hankkija business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail sales - Agricultural products: Hankkija generates revenue through retail sales of agricultural supplies, machinery, seeds, fertilizers, animal feeds, and related products via physical stores and e-commerce platform.
- Retail sales - Consumer products: Revenue from consumer-facing product categories including garden supplies, pet supplies, horse equipment, tools, and home & property maintenance products sold through retail stores and online.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing for agricultural, machinery, and consumer products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Hankkija product offering
Product offeringCore offering
Hankkija operates Finland's leading agricultural trade network, selling agricultural production inputs (fertilizers, seeds, plant protection), farm machinery (tractors, combine harvesters, work machines), and manufactured animal feeds through a nationwide store network and e-commerce platform. The company also retails consumer categories including garden supplies, pet food and accessories, horse equipment, tools, and home/property maintenance products, serving both professional farmers and consumer households.
Product overview
Hankkija is Finland's leading agricultural trade company operating the widest store network nationwide, a versatile e-commerce platform, and expert sales staff. The company operates a multi-category retail model offering production inputs (fertilizers, seeds, plant protection), farm machinery (tractors, combines, work machines), smart farming solutions (precision agriculture, sensors, feeding systems), animal feeds (manufactured at their own feed factories), and extensive consumer categories (garden, home, pets, horses, hunting). The e-commerce platform (verkkokauppa) serves as the primary digital channel, while the Älykäs maatila (Smart Farm) division provides technology solutions. Hankkija's own feed factories produce feed for various animals, with the feed division celebrating 100 years of operations. The company also offers specialized services like eMappi document management for feed customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Production Inputs (Tuotantopanokset) Agricultural production inputs including fertilizers, plant protection products, seeds, fuels, and heating oil for professional farming operations.
- Farm Supplies (Maatilatarvikkeet) General farm supplies including fencing, livestock equipment, milking supplies, hygiene products, and farm tools for agricultural operations.
- Smart Farm (Älykäs maatila) Smart farming technology solutions including precision farming equipment, machine solutions, feeding systems, weather stations, crop sensors, and smart farming services for modern agricultural operations.
- Animal Feeds (Rehut)
Companies that use Hankkija
Customer profileSegments5 records
Ideal customer profiles5 records
Hankkija technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Hankkija partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- John DeerecoreHankkija serves as a dealer/reseller for John Deere agricultural machinery including combine harvesters and tractors. Electronic spare parts catalogs are available through John Deere's Parts Catalog.
- AmazonecoreHankkija distributes Amazone agricultural machinery including plows, cultivators, seed drills, sprayers, and spreaders. Electronic spare parts catalogs available.
- CLAAScoreHankkija offers CLAAS products including forage harvesters, tractors, balers, and mowers. Spare parts and service support provided.
- KronecoreKrone agricultural equipment including mowers, balers, and forage harvesters distributed through Hankkija. Electronic catalogs available via Krone media library.
- VäderstadcoreVäderstad tillage and seeding equipment including cultivators, seed drills, and rollers distributed through Hankkija. Parts catalogs available.
- YaracoreYara fertilizers featured and recommended for agricultural use. Hankkija serves as a distribution channel for Yara agricultural products.
- SveacoreSvea provides payment solutions including invoice and installment payment options for Hankkija's e-commerce customers.
- Posti / MatkahuoltominorLogistics partners for package delivery to pickup points, parcel lockers, and home delivery in Hankkija's e-commerce operations.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Hankkija competitors and assessment
Company assessmentBroad incumbents
- Lely: Dutch manufacturer of dairy and livestock equipment, including milking robots and automated feeding systems. Comparable as a supplier of premium livestock technology that intersects with Hankkija's smart farming and feed businesses.
- John Deere: Global agricultural machinery OEM and Hankkija's largest machinery partner. Comparable as a major force in the ag machinery value chain that ultimately serves the same Finnish farmer customers, though Deere is the manufacturer rather than the retailer.
- Yara International: Global crop nutrition company and one of Hankkija's core fertilizer distribution partners. Comparable in the agricultural inputs value chain but operates as a global manufacturer and wholesaler rather than a Finnish retailer.
- CLAAS: German agricultural machinery manufacturer specializing in harvesters and tractors, distributed by Hankkija in Finland. Comparable as a premium machinery brand competing for the same Finnish farmer customer wallet share.
Direct peers
- Danish Agro: Danish agricultural cooperative distributing crop inputs, feed, and machinery across Northern Europe. Operates a comparable integrated ag trade model with feed manufacturing, machinery dealerships, and farm supply retail.
- K-maatalous: Agricultural retail division of Kesko, Finland's largest retail group. Directly competes with Hankkija as the other nationwide agricultural trade network in Finland, offering similar farm supplies, machinery, and consumer categories.
- Lantmännen: Swedish agricultural cooperative with machinery distribution (Lantmännen Maskin), agricultural inputs, grain trading, and feed operations. Highly comparable Nordic peer operating a similar multi-category agricultural trade and feed manufacturing model.
- Felleskjøpet Agri: Norwegian agricultural cooperative offering feed, machinery, agronomy services, and consumer products. Comparable Nordic peer with a similar farmer-owned cooperative structure and multi-category ag retail and feed manufacturing model.
Regional players
- Scandagra Group: Baltic agricultural trade and feed company operating in Lithuania, Latvia, and Estonia. Comparable multi-category ag retailer with feed manufacturing focus, though primarily serving a different geography than Hankkija.
- Biltema: Nordic discount retail chain with stores in Finland offering tools, workwear, and selected garden and outdoor products. Comparable in the consumer-side retail categories (tools, garden, home) but does not serve professional agricultural customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Hankkija social profiles
Digital presenceHankkija financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hankkija leadership team
Management profileNumber of profiles
Profiles6 records
Hankkija funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hankkija M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hankkija
What does Hankkija do?
Hankkija operates Finland's leading agricultural trade network, selling agricultural production inputs (fertilizers, seeds, plant protection), farm machinery (tractors, combine harvesters, work machines), and manufactured animal feeds through a nationwide store network and e-commerce platform. The company also retails consumer categories including garden supplies, pet food and accessories, horse equipment, tools, and home/property maintenance products, serving both professional farmers and consumer households.
Is Hankkija a public or private company?
Hankkija is a private company. It is classified as unknown and is currently operating.
When was Hankkija founded?
Hankkija was founded in 1905. It employs 501 to 1,000 people.
Where is Hankkija based?
Hankkija is headquartered in Hyvinkää, Finland, in the Europe region.
How does Hankkija make money?
Two revenue lines are on record. Retail sales - Agricultural products are the primary driver. The others are retail sales - Consumer products.
Who are Hankkija's main competitors?
Broad incumbents on record are Lely, John Deere, Yara International and CLAAS. Direct peers are Danish Agro, K-maatalous, Lantmännen and Felleskjøpet Agri. Regional players are Scandagra Group and Biltema.
Does Hankkija have an API?
No public API is recorded for Hankkija.
What industry is Hankkija in?
Hankkija's product category is Agricultural Retail. Its primary akta.pro industry code is IMAHACAG, Livestock & Dairy Equipment, with a secondary code of AFAIAKAF, Nuts, Seeds & Dried Fruit Trading/Wholesale. Its NAICS code is 42382 and its SIC code is 3523.