Vespa Adventures

What Vespa Adventures does

Vespa Adventures is a private, founder-owned tour operator founded in 2007 and headquartered at 169A De Tham Street, Ben Thanh Ward, District 1, Ho Chi Minh City, Vietnam. The company runs guided vintage-Vespa tours across six destinations in three Southeast Asian countries — Hue, Hoi An, Saigon, and Hanoi in Vietnam; Chiang Mai in Thailand; and Siem Reap in Cambodia. Its customers are individual adventure travelers and culture enthusiasts seeking authentic local culinary and cultural experiences beyond standard tourist trails; per-person pricing ranges from $65 to $197, with most tours concentrated in the $80–$120 band and combo products with cultural shows priced higher.

The core product is a fleet-based guided-tour experience in which guests ride as passengers on professionally driven vintage Vespas, accessing narrow streets, markets, artisan workshops, and neighborhoods that larger vehicles cannot reach. Operational technology is deliberately lightweight: a direct-to-consumer website with online booking (vespaadventures.com), a separate Partner Hub B2B portal for travel agents (partner.vespaadventures.com), and WhatsApp and email for inbound inquiries. There is no mobile app, no public API, and no disclosed proprietary software beyond standard web tooling. The company has assembled an ecosystem of more than 100 local artisan and family-business partners across its three-country footprint, supplemented by combo-tour partnerships with Lune Performing Center (À Ố Show in Saigon and Teh Dar Show in Hoi An) and Les Rives (Cu Chi Tunnels speedboat transfer).

Vespa Adventures monetizes entirely through pay-as-you-go unit-priced tour bookings — there is no subscription, licensing, or membership component. Distribution runs through direct website bookings and B2B partner referrals via the Partner Hub. Marketing is content-led (blog, email newsletter) and benefits from earned media in international publications including The New York Times, The Guardian, Vogue, CNN, and The Telegraph. The business is bootstrapped: no external funding rounds or institutional investors are disclosed, ownership is concentrated among co-founders Steve Mueller and Kim Phuong Mueller alongside co-owners Viet Phuong (Managing Partner, joined 2013) and Bao Ton (Regional Director).

Name

Vespa Adventures

Legal name

Vespa Adventures

Website

https://vespaadventures.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Vespa Adventures is a Vietnam-founded tour operator running guided vintage Vespa tours across six destinations in Vietnam, Thailand, and Cambodia. It serves individual adventure and culture travelers seeking authentic food and local immersion through small-group, professionally driven tours priced $65–$197.

Ownership category

akta.pro rank

Product category

Guided Cultural Tour Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711), Scenic and Sightseeing Transportation, Other (4879)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Small-Group Escorted Tour Operators (THAKADAB)

akta.pro secondary industries

Culinary Walking & Market Tours (THAJAGAA), Photography & Scenic Viewpoint Tours (THAJAAAI), Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA)

Keywords

• Guided cultural tours
• Vespa sightseeing tours
• Food and culinary tours
• Southeast Asia travel experiences
• Local immersion excursions

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Vespa Tours: Guided Vespa tours across Vietnam, Thailand, and Cambodia with durations ranging from 2.5 hours to full day. Pricing varies by tour type and duration. Combo tours with cultural shows available.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Vespa Adventures operates guided vintage-Vespa tours across six destinations in Vietnam, Thailand, and Cambodia (Hue, Hoi An, Saigon, Hanoi, Chiang Mai, Siem Reap), offering foodie, countryside, nightlife, sunrise/sunset, and multi-day road-trip experiences led by professionally trained drivers. Tours are sold directly to consumers via an online booking platform and to travel agents through a Partner Hub, with prices per person typically ranging from $65 to $197 USD.

Product overview

Vespa Adventures is a tour company offering guided Vespa experiences across Vietnam, Thailand, and Cambodia. The product portfolio consists of a core Vespa tour experience with multiple destination-specific offerings (Hanoi, Saigon, Hoi An, Hue, Chiang Mai, Siem Reap), supplemented by specialty add-on combo tours that pair Vespa adventures with cultural shows (A O Show, Teh Dar Show) or multi-modal experiences (Cu Chi Tunnels speedboat). The company operates a Partner Hub B2B platform for tour operator partnerships. All tours feature vintage Vespa transportation, local guides, authentic culinary experiences, and cultural immersion.

Differentiator

Problem solved

Functional benefit

Products and services

• Vespa Tours (Core Tour Experience) Guided vintage-Vespa tours across Vietnam, Thailand, and Cambodia covering food, countryside, nightlife, sunrise/sunset, and cultural-immersion experiences for individual travelers and small groups.
• Hanoi Tours Hanoi vintage-Vespa tour lineup including Foodie Experience, Early Birds sunrise tour, After Dark night tour, Countryside Adventures, and The Insider's Hanoi city exploration.
• Saigon (Ho Chi Minh City) Tours Saigon vintage-Vespa tours including The Insider's Saigon, Saigon After Dark, Saigon Foodie Experience, Saigon Craft Beer Tour, A Glimpse of the Mekong, and combo tours with the À Ố Show and Cu Chi Tunnels.
• Hoi An Tours Hoi An vintage-Vespa tours including Streets and Eats, Rural Villages Experience, Countryside and Islands Explorer, A Glimpse of Hoi An Countryside, and combo tours with the Teh Dar Show.
• Hue Tours Hue vintage-Vespa tours including Hue Imperial Adventures, Streets and Eats of Hue, Rich Traditions of Hue Countryside, and the Hai Van Pass road trip between Hue and Hoi An.
• Chiang Mai Tours Vintage-Vespa tours in Chiang Mai, Thailand including Foodie Experience, The Insider's Chiang Mai, Chiang Mai After Dark, Countryside Adventures, and Sunrise and Monk Blessing tours.
• Siem Reap Tours Vintage-Vespa tours in Siem Reap, Cambodia including Our Angkor Sunrise, Our Angkor Tour, Siem Reap After Dark, and Countryside Life Tour.
• Hai Van Pass Road Trip Tours Multi-day vintage-Vespa road trips between Hue and Hoi An via the Hai Van Pass, featuring coastal scenery, cultural immersion, and scenic mountain routes.
• Combo Tours with Cultural Shows Combination tours pairing Vespa adventures with cultural performances including the À Ố Show at Saigon Opera House and the Teh Dar Show in Hoi An.
• Cu Chi Tunnels Combo Tour Combined Vespa and speedboat experience pairing The Insider's Saigon with Cu Chi Tunnels exploration by Les Rives luxury speedboat.
• Partner Hub B2B portal for travel agents and tour-operator partners to manage bookings and access Vespa Adventures' tour network.

Quantifiable outcome

• 4.9 out of 5 traveler rating

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Lune Performing CentercoreStrategic or Co-development PartnerPartnership for combo tours featuring the À Ố Show - a bamboo circus and acrobatics performance at the Saigon Opera House. Tour combines the show with Vespa night tours.
• Lune Performing Center (Teh Dar)coreStrategic or Co-development PartnerCombo tours featuring Teh Dar Show - a bamboo circus performance at Lune Performing Center in Hoi An. Tour combines the show with Vespa food tours.
• Les RivescoreStrategic or Co-development PartnerPartnership for Cu Chi Tunnels speedboat tours. Combined tour offers morning speedboat to Cu Chi Tunnels followed by afternoon Vespa tour of Saigon.
• QBE InsuranceminorOthersPassenger accident and third-party liability insurance for Vietnam operations. Policies renewed annually.
• AXA InsuranceminorOthersPassenger accident and third-party liability insurance for Thailand operations. Policies renewed annually.
• CVI InsuranceminorOthersPassenger accident and third-party liability insurance for Cambodia operations. Policies renewed annually.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vespaadventure

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vespa Adventures