Fitech
Fitech was a Fort Worth-based payment processor serving SMB merchants with online payment processing services, generating revenue through transaction fees. Now operating as "Fitech Payments by Deluxe" following acquisition by Deluxe Corporation.
- Company typePrivate
- Founded2008
- HeadquartersFort Worth, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Fitech firmographics
Firmographics- Name
- Fitech
- Website
- https://fitech.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Fitech was a Fort Worth-based payment processor serving SMB merchants with online payment processing services, generating revenue through transaction fees. Now operating as "Fitech Payments by Deluxe" following acquisition by Deluxe Corporation.
- Ownership category
- akta.pro rank
Where Fitech is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Markets served
Fitech business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Payment Processing Services: Fitech provided secure payment processing services for merchants, generating revenue through transaction fees and related payment service charges. The company has since been integrated into Deluxe's merchant services division.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Fitech product offering
Product offeringCore offering
No factual detail about Fitech's products or services is provided in the supplied source material.
Differentiator
Problem solved
Functional benefit
Companies that use Fitech
Customer profileSegments1 record
Fitech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fitech partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DeluxeflagshipFitech has been fully integrated into Deluxe Merchant Services following an acquisition. This merger unites Fitech's payment expertise with Deluxe's innovation capabilities and scale. Existing Fitech customers continue to receive secure services and reliable support under the Deluxe brand. The transition maintains familiar login experiences while providing access to Deluxe's broader merchant services portfolio.
Fitech competitors and assessment
Company assessmentDirect peers
- Stax by Fattmerchant: Stax (formerly Fattmerchant) is a payment processing provider offering subscription-based and interchange-plus pricing to SMB merchants in the US. Directly comparable to Fitech in SMB focus, merchant services category, and transaction-fee revenue model.
- Stripe: Stripe is a global payment processing platform serving online and in-person merchants with developer-friendly APIs and a broad suite of financial products. Comparable to Fitech in core payment processing functionality, though Stripe skews more toward larger merchants and internet-first businesses.
- Helcim: Helcim is a payment processor offering transparent interchange-plus pricing and merchant accounts to SMBs across the US and Canada. Comparable to Fitech in SMB merchant customer base, payment processing category, and self-service online distribution model.
- Clover Network (Fiserv): Clover is a point-of-sale and business management platform owned by Fiserv, providing payment processing, hardware, and software to SMB merchants. Directly comparable to Fitech in target customer, payment processing functionality, and merchant services category.
- Payment Depot: Payment Depot is a payment processor offering wholesale credit card processing rates to SMB merchants through a membership model. Comparable to Fitech in SMB merchant target customer, payment processing category, and US domestic focus.
- Square (Block): Block-owned Square is a leading payment processor and merchant services provider targeting SMBs with card acceptance, point-of-sale, and software-integrated payments. Directly comparable to Fitech in target customer (SMB merchants), product category (payment processing), and transaction-fee revenue model.
- North (formerly North American Bancard): North is a US payment processing company serving SMB merchants with card acceptance, POS, and merchant services. Comparable to Fitech in SMB merchant focus, payment processing offering, and US domestic market.
Broad incumbents
- PayPal: PayPal operates a broad payments and merchant services platform spanning consumer wallets, PayPal Checkout, Braintree, and Venmo for business. Comparable to Fitech as a merchant payment processing provider, though at vastly greater scale and with a much wider product portfolio.
- Global Payments: Global Payments is a major payment processing and merchant services provider serving SMBs, enterprises, and software partners. Comparable to Fitech in merchant services category and SMB exposure, though operating at significantly larger scale.
- Fiserv: Fiserv is a large financial services technology provider offering Clover point-of-sale, merchant acquiring, and payment processing. Comparable to Fitech as a merchant payment processing competitor and parent of Clover, which competes in the same SMB merchant segment.
Market position
Customer concentration
Fitech social profiles
Digital presenceFitech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fitech leadership team
Management profileNumber of profiles
Fitech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fitech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fitech
What does Fitech do?
No factual detail about Fitech's products or services is provided in the supplied source material.
Is Fitech a public or private company?
Fitech is a private company. It is classified as unknown and is currently acquired.
When was Fitech founded?
Fitech was founded in 2008. It employs 11 to 50 people.
Where is Fitech based?
Fitech is headquartered in Fort Worth, United States, in the North America region.
How does Fitech make money?
One revenue line is on record: payment Processing Services.
Who are Fitech's main competitors?
Direct peers on record are Stax by Fattmerchant, Stripe, Helcim, Clover Network (Fiserv), Payment Depot, Square (Block) and North (formerly North American Bancard). Broad incumbents are PayPal, Global Payments and Fiserv.
Does Fitech have an API?
No public API is recorded for Fitech.