Snoobi Technology B.V.

What Snoobi Technology B.V. does

Snoobi Technology B.V. is a Netherlands-based, bootstrapped software company founded in 2004 that provides a European web analytics platform built around GDPR compliance and cookie-less data collection. The platform is engineered to store data exclusively within the European Union, identify visiting organizations by name without tracking individual users, and deploy via a single line of code without server-side complexity. Its product suite spans the core Snoobi Analytics platform, Advanced Analytics with a proprietary engagement scoring model, Intranet and SharePoint Analytics modules for internal portals, a Free Dashboard tier, Custom Solutions, and a Snoobi Privacy Manager.

The company serves European enterprises, government and public-sector agencies, trade associations, and organizations running intranet or SharePoint environments, with disclosed customers spanning Finnish municipalities and national agencies (Ruokavirasto, Valtori, Fimea, Metsähallitus, Kirkkonummi, Rauma, Kuopio, Kuusamo), manufacturers (Nexperia, Eurofins Scientific), media firms (Crossmedia House), and nonprofits (Suomenlinna). Operations span offices in Amsterdam, Gouda, and Helsinki.

Revenue is generated primarily through subscription-based pricing with a freemium entry tier (free dashboard) and paid annual subscriptions for advanced features and enterprise support. Go-to-market combines a product-led growth motion (self-serve signup, free dashboard, one-line implementation) with direct enterprise sales and a partner/reseller ecosystem. Marketing is content-driven, focused on GDPR compliance thought leadership and distribution through blog content, LinkedIn, and Facebook. No funding rounds, institutional investors, or revenue figures are disclosed; the company appears to be founder-owned and self-funded.

Name

Snoobi Technology B.V.

Legal name

Snoobi Technology B.V.

Website

https://snoobi-technology.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Snoobi Technology B.V. is a Netherlands-based software company providing a cookie-less, GDPR-compliant European web analytics platform with EU-only data storage, serving enterprises, government agencies, associations, and SharePoint/intranet users across Northern Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Deventer

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Analytics Platform Subscription: Snoobi generates revenue through subscription-based pricing for its web analytics platform, with tiered offerings including a free dashboard option and paid tiers with additional features. The model supports enterprise, mid-market, and SMB customers with varying levels of functionality and support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Snoobi provides a European web analytics platform that delivers GDPR-compliant, cookie-less visitor insights. The platform identifies visiting organizations by name without tracking individual users, supports one-line code implementation with no server-side complexity, and offers modules for intranet/SharePoint analytics, advanced engagement scoring, and privacy management.

Product overview

Snoobi Technology B.V. offers a unified European web analytics platform centered on Snoobi Analytics with multiple specialized modules. The core product provides GDPR-compliant, cookieless web analytics with organization-level visitor insights. Additional modules include Advanced Analytics (with engagement scoring and detailed reporting), Intranet Analytics (for portal/SharePoint environments), and a Free Dashboard entry tier. Custom Solutions and Snoobi Privacy Manager extend the platform with tailored configurations and privacy management capabilities. The architecture is designed as a single-line code implementation without server-side complexity.

Differentiator

Problem solved

Functional benefit

Products and services

• Snoobi Analytics Core European web analytics platform that provides GDPR-compliant visitor insights without cookies. Enables custom reports, dashboards, and analysis of visiting organizations for businesses seeking privacy-first web measurement.
• Snoobi Advanced Analytics Enhanced analytics offering with proprietary engagement scoring models, detailed reporting without metrics overload, and comprehensive link and download analysis for organizations needing deeper behavioral insights.
• Intranet Analytics Supplementary analytics solution for portal or intranet sites, analyzing employee or member engagement and navigation patterns to enhance internal platform efficiency, including SharePoint environments.
• Custom Solutions Tailored analytics configurations and custom-built solutions for organizations with specific business requirements beyond standard analytics offerings.
• Snoobi Privacy Manager Privacy management tool that enables organizations to control and manage visitor data compliance and privacy settings within the Snoobi Analytics platform.

Quantifiable outcome

• Complete GDPR compliance eliminating cookie consent requirements and associated user friction

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Partners (General)minorOthersSnoobi maintains a Partners page indicating an ecosystem of partnership relationships, though specific partner names and partnership details are not explicitly listed in the provided source content.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Umami: Open-source, privacy-friendly web analytics alternative gaining traction with developers; offers cookieless analytics on self-hosted or cloud deployments, competing indirectly with Snoobi's free dashboard tier.

Direct peers

• Matomo: Open-source web analytics platform founded in Europe (originally Piwik) with strong GDPR focus and self-hosted or cloud deployment; the most direct competitor to Snoobi on privacy-first analytics serving European customers.
• Plausible Analytics: Privacy-first, cookieless web analytics SaaS with EU data hosting and lightweight dashboards; competes head-to-head with Snoobi for SMB and mid-market European customers seeking GDPR-compliant analytics without cookies.
• Fathom Analytics: Cookieless, privacy-focused web analytics with a simple dashboard and EU-hosted infrastructure; positioned in the same regulatory-compliant analytics niche and targeting similar SMB/mid-market use cases as Snoobi.
• Piwik PRO: Privacy-focused web analytics platform headquartered in Poland offering EU-hosted analytics, cookieless tracking, and enterprise-grade consent management; the closest functionally-overlapping competitor to Snoobi in the European market.
• Statcounter: Web analytics service with a free tier and global user base, offering basic visitor tracking; overlaps with Snoobi's lower-end and SMB segments on website analytics features.
• Simple Analytics: Dutch-based cookieless and privacy-friendly web analytics provider with EU data residency; overlaps directly with Snoobi on geography, regulatory positioning, and cookieless technology.
• Matomo Cloud: Hosted commercial version of Matomo with EU data residency and managed infrastructure; functionally equivalent to Snoobi's offering on cookieless analytics, hosting model, and EU data compliance.

Broad incumbents

• Adobe Analytics: Enterprise-grade analytics suite within the Adobe Experience Cloud, providing advanced web analytics at the high end of the market; competes for large European enterprise customers where Snoobi also targets.
• Google Analytics: Dominant global web analytics platform with GA4 offering privacy-conscious features; broad incumbent shaping market expectations and frequently displaced by European-focused tools like Snoobi in GDPR-sensitive contexts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/snoobi.analytics
• LinkedInlinkedin.com/company/snoobi
• Xx.com/snoobianalytics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snoobi Technology B.V.