Preferred Rental
- Company typePrivate
- Founded2014
- HeadquartersJasper, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
Preferred Rental firmographics
Firmographics- Name
- Preferred Rental
- Legal name
- Preferred Rental Company
- Website
- https://preferredrent.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Preferred Rental industry classification
Industry- Product category
- Construction Equipment Rental
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)
- akta.pro secondary industries
- Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG), Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ), Industrial Cleaning & Environmental Equipment Rental/Leasing (Vacuum Trucks, Dust Control, Dehumidifiers) (TLABAFAK), Lifting & Hoisting Rental & Leasing (IMAHAJAN)
Keywords
Where Preferred Rental is headquartered
LocationHeadquarters
- HQ city
- Jasper
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Preferred Rental business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Equipment Rentals: Short-term and long-term rental of construction, industrial, and lawn/garden equipment. Core revenue driver with 24-hour emergency rental services available.
- Equipment Sales: Sale of equipment for customers seeking long-term ownership solutions rather than rentals.
- Equipment Service and Repair: Service department handling equipment maintenance and repairs for owned fleet and potentially customer equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Preferred Rental product offering
Product offeringCore offering
Preferred Rental rents construction, industrial, and lawn and garden equipment to contractors and businesses across North Florida and South Georgia. The fleet spans aerial work platforms, earthmoving machinery, concrete equipment, air compressors, generators, pumps, and utility equipment. The company also sells equipment and operates a service and parts department, with 24-hour emergency rental availability.
Product overview
Preferred Rental is a construction equipment rental company offering a comprehensive fleet of rental equipment across multiple categories including aerial work platforms (manlifts, scissor lifts), air equipment (compressors, movers), concrete equipment (mixers, breakers, screeds), earthwork machinery (excavators, dozers, loaders), generators and lighting, lawn and garden equipment, pumps, and utility equipment. The company operates three locations in Florida and Georgia and provides equipment rentals, sales, and service. Equipment brands carried include Wacker Neuson, Genie, JLG, John Deere, Bosch, Toro, ClubCar, and LGMG. The product portfolio spans from small hand-held tools to heavy construction equipment with various power options including electric, gas/LP, diesel, and hybrid.
Differentiator
Problem solved
Functional benefit
Products and services
- Aerial Equipment Rental Rental of aerial work platforms including articulating and straight boom manlifts from 34' to 135' and electric or rough terrain scissor lifts from 19' to 43', used by contractors for elevated work tasks.
- Air Equipment Rental Rental of towable and push-around air compressors from 90 CFM to 800 CFM and air movers for drying and ventilation, used on construction and jobsite applications.
- Concrete Equipment Rental Rental of concrete mixing and finishing equipment including mixers, mortar mixers, screeds, bull floats, breakers, demo saws, and walk-behind concrete cutters for concrete construction projects.
- Earthwork Equipment Rental Rental of heavy earthmoving equipment including excavators from 4K to 46K, backhoes, bull dozers, loaders, graders, and skid steers for excavation and site preparation.
- Generators, Lighting, and Welding Equipment Rental Rental of portable generators (3K to 5.5KW), PTO generators (15K to 50K), towable generators, and push-around LED light towers for jobsite power and lighting.
- Lawn and Garden Equipment Rental Rental of lawn and garden maintenance equipment including aerators, tillers, hedge trimmers, pole saws, sod cutters, stump grinders, chippers, edgers, and blowers for landscaping projects.
- Pumps Rental Rental of pneumatic, sub, mud, and trash pumps ranging from 2" to 6" sizes for water removal and jobsite dewatering.
- Utility Equipment Rental Rental of utility equipment including forklifts (5K to 16K), GA buggies, dump trucks, compaction equipment (rollers and trench rollers), silt fence plows, and post drivers for material handling and site work.
- Equipment Service and Repair Service department providing maintenance and repairs for a variety of small to large equipment, supporting both the rental fleet and customer-owned equipment.
- Equipment Sales Sale of a variety of equipment for customers seeking long-term ownership solutions rather than rentals.
Companies that use Preferred Rental
Customer profileSegments1 record
Ideal customer profiles1 record
Preferred Rental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Preferred Rental partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor.
- Wacker NeusonminorEquipment brand logo displayed on company website, indicating equipment sourcing relationship for compact equipment including breakers and compaction equipment.
- Norton Saint-GobainminorEquipment brand logo displayed on company website, indicating equipment sourcing relationship.
- GenieminorEquipment brand logo displayed on company website for aerial work platforms and manlifts.
- Paladin ProductsminorEquipment brand logo displayed on company website, indicating attachment and compact equipment sourcing.
- RotairminorEquipment brand logo displayed on company website for compressors and specialty equipment.
- JLGminorEquipment brand logo displayed on company website for aerial lifts and access equipment.
- BoschminorEquipment brand logo displayed on company website for power tools and demolition equipment.
- The Toro CompanyminorEquipment brand logo displayed on company website for outdoor power equipment.
- ClubCarminorEquipment brand logo displayed on company website for utility vehicles and golf carts.
- LGMGminorEquipment brand logo displayed on company website for aerial lifts and construction equipment.
- John DeereminorEquipment brand logo displayed on company website for heavy equipment including dozers, skid steers, and loaders.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Preferred Rental competitors and assessment
Company assessmentDirect peers
- Sunbelt Rentals: Largest North American equipment rental company with an extensive general-equipment fleet and a full-service branch network. Directly comparable business model (short- and long-term rentals, sales, service) but at vastly greater scale and geographic reach.
- United Rentals: Largest equipment rental company in the world, operating aerial, earthmoving, power, and specialty fleets through a national branch network. Comparable customer base (general and specialty contractors) and service offering, though significantly larger and publicly traded.
- Herc Rentals: National full-line equipment rental company serving industrial, infrastructure, and commercial customers. Overlapping fleet categories (aerial, earthmoving, power, material handling) and similar multi-location branch model, with greater scale and capital access.
- H&E Equipment Services: Integrated equipment rental, sales, and service provider with branches across the Sun Belt and West. Closest comparable in terms of size, geographic strategy, and combined rental/sales/service model.
- NES Rentals: Equipment rental company now operating under Herc Rentals, historically serving industrial and commercial contractors in the Southeast and Midwest. Closely comparable regional customer base and fleet mix.
- McCann Industries: Regional full-line equipment rental, sales, and service provider in the Midwest. Similar size, structure, and customer mix to Preferred Rental, though serving a different geography — useful for cross-regional benchmarking.
Emerging players
- EquipmentShare: Tech-enabled equipment rental and fleet management company with a national branch network and proprietary T3 operating system. Competes head-to-head in aerial, earthmoving, and general-equipment rental but differentiates through app-based ordering, telematics, and contractor financing.
Broad incumbents
- Caterpillar (CAT Rental): Global OEM operating a Cat Rental Store network through independent dealers worldwide. Comparable heavy-equipment focus (earthmoving, power generation) and contractor customer base, though embedded within a much larger manufacturing business.
Regional players
- Fabick CAT: Family-owned Caterpillar dealer with deep heavy-equipment rental, sales, and service operations across the Midwest. Comparable owner-operated structure and integrated rental model, but geographically distinct.
- ASCO Equipment: Texas-based construction equipment dealer and rental operator serving contractors in the South-Central US. Similar integrated rental/sales/service model and customer focus on general contractors and specialty trades.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Preferred Rental social profiles
Digital presencePreferred Rental financial estimates
Financial estimateRevenue estimate
Valuation estimate
Preferred Rental leadership team
Management profileNumber of profiles
Profiles7 records
Preferred Rental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Preferred Rental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Preferred Rental
What does Preferred Rental do?
Preferred Rental rents construction, industrial, and lawn and garden equipment to contractors and businesses across North Florida and South Georgia. The fleet spans aerial work platforms, earthmoving machinery, concrete equipment, air compressors, generators, pumps, and utility equipment. The company also sells equipment and operates a service and parts department, with 24-hour emergency rental availability.
Is Preferred Rental a public or private company?
Preferred Rental is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Preferred Rental founded?
Preferred Rental was founded in 2014. It employs 51 to 100 people.
Where is Preferred Rental based?
Preferred Rental is headquartered in Jasper, United States, in the North America region.
How does Preferred Rental make money?
Three revenue lines are on record. Equipment Rentals are the primary driver. The others are equipment Sales and equipment Service and Repair.
Who are Preferred Rental's main competitors?
Direct peers on record are Sunbelt Rentals, United Rentals, Herc Rentals, H&E Equipment Services, NES Rentals and McCann Industries. EquipmentShare is listed as an emerging player. Caterpillar (CAT Rental) is listed as a broad incumbent. Regional players are Fabick CAT and ASCO Equipment.
Does Preferred Rental have an API?
No public API is recorded for Preferred Rental.
What industry is Preferred Rental in?
Preferred Rental's product category is Construction Equipment Rental. Its primary akta.pro industry code is TLABAFAA, Earthmoving & Excavation Equipment Rental/Leasing, with a secondary code of TLABAFAF, Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks). Its NAICS code is 532412 and its SIC code is 7350.