East Tennessee Orthodontics

What East Tennessee Orthodontics does

East Tennessee Orthodontics is a privately held, multi-location orthodontic practice serving patients across the Oak Ridge, Powell, and Karns submarkets of East Tennessee. Founded in 2015 and led by Dr. Justin Trisler, Dr. Ginart, Dr. Tallman, and Dr. Van Allen, the practice delivers a comprehensive range of teeth-straightening and jaw-alignment services, including metal/ceramic/gold/lingual braces, Invisalign clear aligner therapy (Invisalign, Invisalign Teen, Invisalign First), in-house ETO aligners, retainers, palatal expanders, TAD-based implant orthodontics, and orthognathic surgery coordination. Patient segments span kids (Phase 1 treatment, Mountain Climbers Club), teens (colored bands, Invisalign Teen), and adults (Invisalign, ceramic and lingual braces, retreatment).

The practice is built around a digital clinical workflow that includes iTero intraoral scanning (eliminating traditional goopy impressions), in-office 3D printing for appliances, aligners, and retainers, and Dental Monitoring remote patient monitoring that enables weekly smartphone-based scans and virtual check-ins. It holds 2026 Platinum Invisalign Provider status, indicating high case volume with the Align Technology platform, and operates patient-facing infrastructure including virtual consultations (PartnerCenter.ai), online booking (FormLync), and electronic intake (FormDr).

Commercially, the practice runs on one-time treatment fees structured through flexible monthly payment plans (often with no down payment), supported by insurance assignment filing (including for out-of-network providers), and a retainer subscription program that generates recurring post-treatment revenue. Patient acquisition is largely local and direct-to-consumer, driven by free initial consultations (valued over $250), community referral networks, school and community programs (Snaggle Adoption Program, Mountain Climbers Club), and an active blog plus social media presence on Facebook, Instagram, and YouTube. The firm has no disclosed external investors, no parent company, and no multi-state footprint, indicating a founder/physician-owned regional operation.

Name

East Tennessee Orthodontics

Legal name

East Tennessee Orthodontics

Website

https://easttnorthodontics.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

East Tennessee Orthodontics is a private, multi-location orthodontic practice in Oak Ridge, Powell, and Karns, Tennessee, offering braces, Invisalign, in-house clear aligners, and jaw treatments to kids, teens, and adults using digital impressions, 3D printing, and remote monitoring.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210), Offices of Dentists (62121), Offices of Dentists (6212)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Orthodontic Group Practices (HLABAKAC), Clear Aligner Orthodontics (HLABABAD), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG), Orthodontic Imaging & Treatment Planning Centers (HLABAIAI)

Keywords

• Orthodontic treatment services
• Braces and clear aligners
• Invisalign provider
• Digital orthodontic care
• Teeth straightening

Headquarters

HQ city

Powell

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Orthodontic Treatment Services: One-time treatment fees for braces and clear aligner therapy, typically structured through flexible payment plans with low monthly payments and often no down payment required. Treatment duration ranges from 12-36 months depending on complexity.
2. Retainer Subscription Program: Ongoing retainer replacement and subscription service for graduated patients to maintain treatment results over time.
3. Insurance Billing: The practice accepts insurance assignment even for out-of-network providers and handles insurance filing on behalf of patients.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

East Tennessee Orthodontics is a multi-location orthodontic practice delivering teeth-straightening treatments and related dental services to children, teens, and adults across East Tennessee. Core offerings include multiple braces types (metal/self-ligating Damon, ceramic, gold, lingual), Invisalign and in-house clear aligners, retainers, dental monitoring, palatal expanders, implant orthodontics, and jaw surgery coordination. The practice uses digital impressions, 3D printing, and remote monitoring technology to deliver precise, patient-friendly orthodontic care.

Product overview

East Tennessee Orthodontics is an orthodontic practice offering a comprehensive range of teeth straightening treatments and related dental services. Their core product portfolio centers around multiple braces options (metal/self-ligating/Damon braces, ceramic/clear braces, gold braces, and lingual braces) and clear aligner systems (Invisalign, Invisalign Teen, and their in-house ETO Aligners). They provide comprehensive orthodontic services including retainers, dental monitoring (remote weekly check-ins via phone), palatal expanders, mouthguards, archwires, elastics, implant orthodontics (TADs), and orthognathic surgery coordination. The practice emphasizes technology-forward care with digital impressions and 3D printing, and offers specialized programs like the Mountain Climbers Club for children and a Retainer Subscription Program for ongoing patient care.

Differentiator

Problem solved

Functional benefit

Products and services

• Metal Braces (Self-Ligating/Damon Braces) Traditional metal braces using self-ligating (Damon-style) brackets with shape-memory wires, reducing friction and typically eliminating the need for spacers or separators; suitable for patients seeking effective orthodontic correction with fewer office visits.
• Ceramic/Clear Braces Translucent ceramic braces that blend with natural tooth color, offering a less visible treatment option; can be combined with tooth-colored wires or colored rubber bands for a personalized look.
• Gold Braces Gold-colored braces that blend into teeth; positioned by the practice as a subtle aesthetic alternative to traditional metal or ceramic brackets.
• Lingual Braces Braces placed on the back (tongue-side) surfaces of the teeth to provide orthodontic correction that is completely hidden from view.
• Invisalign Clear aligner orthodontic therapy using a series of virtually invisible plastic aligners (including Invisalign, Invisalign Teen, and Invisalign First) to progressively straighten teeth, offered under the practice's Platinum Provider status for 2026.
• ETO Aligners (In-House Clear Aligners) In-house produced clear aligners manufactured from digital impressions and 3D printing, offered as a professionally supervised, cost-effective alternative to branded clear aligners for certain treatment types.
• Retainers Post-treatment retainers in removable and fixed forms, produced from digital impressions and 3D printed models to maintain teeth positioning after orthodontic treatment.
• Dental Monitoring Remote orthodontic monitoring service allowing patients to perform weekly smartphone-based tooth scans at home using a Scanbox device, enabling the practice to track treatment progress virtually and reduce in-office visits.
• Palatal Expander Pediatric orthodontic appliance used to widen the upper jaw and create space for proper alignment, typically recommended before the patient's growth spurt.
• Orthodontic Elastics Rubber band elastics used in conjunction with braces to correct bite issues including overbites, underbites, and crossbites, customized by type (Class I, II, III) to the patient's needs.
• Mouthguards Custom-fitted mouthguards designed for sports protection and for managing bruxism (teeth grinding), including designs compatible with braces.
• Archwires Orthodontic archwires (nickel-titanium, stainless steel, and cobalt-chromium) that connect brackets to apply controlled pressure for tooth movement during treatment.
• Implant Orthodontics (TADs) Advanced orthodontic treatment using temporary anchorage devices (TADs) placed in the jawbone to provide stable anchorage for precise tooth movement in complex cases.
• Orthognathic Surgery (Jaw Surgery) Coordination Coordinated orthodontic and corrective jaw surgery for patients with severe jaw discrepancies, performed in collaboration with oral surgeons.
• Phase 1 Treatment (Interceptive Treatment) Early interceptive orthodontic treatment for children with baby teeth to address developing problems and prevent the need for more difficult corrective treatment later.

Quantifiable outcome

• Free initial consultation valued at over $250 with comprehensive examination including photos, x-rays, and digital impressions
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Invisalign (Align Technology)coreTechnology or IntegrationEast Tennessee Orthodontics is a Platinum Provider for Invisalign clear aligner therapy. As an Invisalign provider, the practice offers Invisalign, Invisalign Teen, and Invisalign First treatment options. The Platinum status indicates high-volume utilization and expertise with the platform.
• Dental MonitoringcoreTechnology or IntegrationPartnership to offer Dental Monitoring remote patient monitoring technology. Patients use the Scanbox device to capture weekly tooth scans via smartphone, which are uploaded for the practice to monitor treatment progress remotely, reducing required office visits.
• iTero (Align Technology)coreTechnology or IntegrationUtilizes iTero digital intraoral scanner for digital impressions, eliminating traditional goopy impression materials. The scanner provides more accurate aligner fits and is used at the beginning of treatment and when finishing treatment for retainers.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Great Expressions Dental Centers: Multi-specialty dental support organization offering general dentistry and orthodontic services across the Eastern US. Comparable on DSO structure, insurance billing, multi-location roll-up model, and patient mix including orthodontic treatments.
• Western Dental & Orthodontics: Large multi-location dental chain with a dedicated orthodontic service line, including braces and clear aligners. Directly comparable on orthodontic service offerings within a DSO structure, especially in Medicaid/insurance-heavy markets.
• North American Dental Group: Dental support organization providing non-clinical services to affiliated practices including orthodontic offerings. Comparable on multi-location consolidation model, technology enablement, and insurance-driven patient mix.
• Heartland Dental: Largest US dental support organization providing non-clinical support to dental offices, many of which offer orthodontics. Broad incumbent peer on practice roll-up economics, payer relationships, and procurement scale on aligners and imaging.
• Aspen Dental: Large multi-location dental practice network offering general dentistry and select orthodontic services. Comparable on insurance-friendly billing model, free-consultation acquisition tactics, and multi-state group-practice economics.
• Pacific Dental Services: Dental support organization supporting specialist practices including orthodontics across hundreds of locations. Comparable on group-practice roll-up model, technology integration playbook (scanners, aligners), and payer network leverage.

Emerging players

• Candid: Direct-to-consumer clear aligner brand competing for mild/moderate orthodontic cases. Comparable on in-house aligner concept and adult DTC channel, representing both a competitive threat and a potential partner channel for hybrid cases.

Direct peers

• Smile Doctors: Largest US orthodontic-focused DSO with hundreds of affiliated locations. Directly comparable on business model (multi-location orthodontic group practices) and patient offerings (Invisalign, braces, clear aligners), with significantly greater scale and PE backing.
• Image Orthodontics: Multi-location orthodontic chain offering braces and Invisalign across the Western US. Comparable on customer segments (kids, teens, adults), treatment menu, and in-office technology adoption at similar regional scale.
• U.S. Orthodontics Partners: PE-backed orthodontic DSO consolidating single- and multi-location orthodontic practices. Closest peer in terms of orthodontic-only specialty, Invisalign provider tiers, and group-practice structure with multiple doctors across locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCw9jspFLkX9eVurP_PUe4BQ
• Facebookfacebook.com/easttnorthodontics
• Instagraminstagram.com/easttnortho
• LinkedInlinkedin.com/company/east-tennessee-orthodontics-pllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Tennessee Orthodontics