Toronto Tempo
Toronto Tempo is the WNBA's 14th franchise and first outside the United States, fielding a professional women's basketball team playing home games in Toronto, Montreal, and Vancouver for Canadian audiences. The club generates revenue through tickets, merchandise, founding-tier sponsorships, and a national Bell Media/TSN broadcast deal.
- Company typePrivate
- Founded2026
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Toronto Tempo does
Toronto Tempo is the WNBA's 14th franchise and the first based outside the United States, debuting in the 2026 season after paying a $50 million league expansion fee. The club operates a professional women's basketball team competing in the WNBA's Eastern Conference, with home games primarily at Coca-Cola Coliseum in Toronto (8,210 capacity) plus select games at Scotiabank Arena, Bell Centre in Montreal, and Rogers Arena in Vancouver under a national Canadian footprint strategy. The franchise is privately held as Tempo Basketball Club Inc. in Ontario, controlled by Kilmer Sports Ventures (Larry Tanenbaum) with a celebrity ownership group including Serena Williams, Ryan Reynolds, Lilly Singh, Masai Ujiri, and Robin Roberts.
The organization's core product is live professional basketball entertainment, supported by a merchandise operation (direct online store at shop.torontotempo.com plus Fanatics-operated physical retail), an annual Fan Club membership at $50 CAD, tiered season ticket deposits ($100/$250 CAD), and premium hospitality (suites and loges). Beyond game-day operations, the franchise produces a four-part ESPN docuseries titled 'Setting the Tempo' and runs community programs under the Tempo Impact umbrella covering youth development (Tempo Rising), coaching (Tempo Coaching Pool), and bilingual programming (Ensemble, on gagne for French-language audiences).
Revenue is generated across five streams: ticket sales through Ticketmaster, merchandise sales via the online store and Fanatics, sponsorship and partnership agreements (founding partners CIBC and Sephora Canada; official partners FanDuel for iGaming and Tampax/P&G), national broadcast rights with Bell Media/TSN across TSN, CTV, and Crave streaming, and premium hospitality. The franchise is independently funding a C$50 million+ world-class practice facility (Tempo Performance Centre at Exhibition Place) scheduled for completion by the 2028 season, on land leased from the City of Toronto. Leadership comprises President Teresa Resch, GM Monica Wright Rogers, and Head Coach Sandy Brondello (2024 WNBA champion with the New York Liberty).
Toronto Tempo firmographics
Firmographics- Name
- Toronto Tempo
- Legal name
- Tempo Basketball Club Inc.
- Website
- https://tempo.wnba.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Toronto Tempo is the WNBA's 14th franchise and first outside the United States, fielding a professional women's basketball team playing home games in Toronto, Montreal, and Vancouver for Canadian audiences. The club generates revenue through tickets, merchandise, founding-tier sponsorships, and a national Bell Media/TSN broadcast deal.
- Ownership category
- akta.pro rank
Toronto Tempo industry classification
Industry- Product category
- Professional Sports Entertainment
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports Venue Operations for Live Games (Stadiums/Arenas) (MPAGAMAG)
- akta.pro secondary industries
- Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)
Keywords
Where Toronto Tempo is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Toronto Tempo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Ticket Sales: Revenue from season ticket packages (with premium and standard tiers), individual game tickets, and premium seating (suites and loges). Venues include Coca-Cola Coliseum (primary), Scotiabank Arena, plus Bell Centre Montreal and Rogers Arena Vancouver for select games.
- Merchandise Sales: Online merchandise store (shop.torontotempo.com) and physical retail operations through Fanatics partnership. Includes jerseys, apparel, and team merchandise.
- Sponsorship and Partnership: Founding partners (CIBC, Sephora Canada), official partners (FanDuel as iGaming/sportsbook partner), and corporate sponsorship agreements with tiered benefits including in-arena visibility and digital activations.
- Media Rights: Broadcast rights agreement with Bell Media/TSN for national Canadian coverage of Tempo games, marquee WNBA events including All-Star, Playoffs, Finals, and Draft. Includes TV on TSN and CTV plus streaming on Crave.
- Premium Hospitality: Suite rentals and loge rentals at home games with food/beverage packages, corporate entertainment offerings, and premium member privileges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard season ticket deposit - $100 CAD per ticket (max 4 tickets) |
| Subscription | Annual | Premium season ticket deposit - $250 CAD per ticket (max 4 tickets) |
| Subscription | Annual | Fan Club membership - $50 CAD annually |
| One time/ perpetual license | Pay-as-you-go | Individual game tickets - Price varies by opponent and seating location |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Toronto Tempo product offering
Product offeringCore offering
Toronto Tempo is a WNBA expansion franchise that generates revenue by staging live women's professional basketball home games, selling team merchandise, offering tiered season ticket and Fan Club memberships, and packaging premium hospitality and corporate sponsorship inventory. Its primary product is the home-game event calendar played at Coca-Cola Coliseum with satellite dates at Scotiabank Arena, Bell Centre Montreal, and Rogers Arena Vancouver. Supporting revenue comes from merchandise (jerseys, apparel, accessories), the Fan Club membership program, broadcast rights sold to Bell Media/TSN, and suites/loge rentals.
Product overview
Toronto Tempo is a WNBA expansion franchise and Canada's first WNBA team, debuting in the 2026 season as the league's 14th franchise. The organization's product portfolio centers on live WNBA basketball game events at Coca-Cola Coliseum and Scotiabank Arena in Toronto (with additional games at Montreal's Bell Centre and Vancouver's Rogers Arena), supported by a direct-to-consumer merchandise store operated in partnership with Fanatics, annual fan club and season ticket membership programs with tiered benefits, and an ESPN docuseries 'Setting the Tempo' produced with a high-profile group of executive producers. Community engagement is organized under the Tempo Impact brand, encompassing youth programs, coaching initiatives, and community partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- WNBA Live Game Events WNBA women's professional basketball home games played at Coca-Cola Coliseum (primary home arena) and Scotiabank Arena in Toronto, with select regular-season satellite games at Bell Centre in Montreal and Rogers Arena in Vancouver. Tickets are sold per-game and via season ticket packages for fans attending live professional women's basketball.
- Toronto Tempo Merchandise Team-branded merchandise including jerseys, apparel, and accessories sold online at shop.torontotempo.com and through Fanatics-operated physical retail stores for fans seeking official team products.
- Season Ticket Membership Annual season ticket packages granting fans access to Toronto Tempo home games at Coca-Cola Coliseum and Scotiabank Arena, with payment plans (Annual, Semi-Annual, Quarterly) and Membership Privileges including priority access to playoff tickets. Initial access is via refundable-but-convertible CAD$100 standard or CAD$250 premium deposits that secure position on a waiting list.
- Fan Club Membership Annual fan club membership program offering fans exclusive content, fan engagement opportunities, and community events related to the Toronto Tempo; auto-renews annually at CAD$50 per year.
- Premium Hospitality (Suites and Loges) Suite and loge rentals at Toronto Tempo home games with food and beverage packages, premium member privileges, and corporate entertainment offerings for high-spend individual fans and corporate hospitality buyers.
Quantifiable outcome
- Marina Mabrey scored 53 points (WNBA single-game record tie) and made 9 three-pointers (WNBA single-game record tie) in first season with team
- +2 more outcomes
Companies that use Toronto Tempo
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Toronto Tempo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Toronto Tempo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Bell Media / TSNflagshipBell Media announced as official Canadian media partner for broadcasting and streaming WNBA games. TSN covers all Toronto Tempo games, regular-season matchups, and marquee events (All-Star, Playoffs, Finals, Draft). Select games also air on CTV and Crave streaming.
- TicketmastercoreOfficial ticket provider for Toronto Tempo. Manages all ticket sales including season ticket deposits, individual game tickets, and premium suite/loge rentals through Ticketmaster platform.
- FanaticscoreFanatics partners with Toronto Tempo to operate physical and online retail stores for official team merchandise including jerseys, apparel, and official products.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
Toronto Tempo competitors and assessment
Company assessmentOthers
- Toronto Raptors: NBA franchise sharing Toronto ownership expertise through Masai Ujiri and serving as a market-overlap reference. Provides context for venue economics, sponsorship benchmarks, and Toronto-specific fan behavior relevant to a Canadian professional basketball entrant.
Direct peers
- Phoenix Mercury: WNBA franchise with a long operating history and a recent sale valuing the team in the high eight figures. Provides a comparable for franchise valuation benchmarks and established revenue mix (gate, sponsorships, media) in a non-traditional basketball market.
- Indiana Fever: WNBA franchise that has experienced a dramatic recent rise tied to star talent (Caitlin Clark) and elevated viewership. Most relevant peer for benchmarking the trajectory from expansion-style growth to nationally significant franchise, including the 1M-viewer Fever matchup against Tempo.
- New York Liberty: WNBA franchise that won the 2024 championship under head coach Sandy Brondello (now Toronto Tempo's coach). Closest peer for executive leadership continuity, championship-level operations, and large-market premium hospitality model.
- Golden State Valkyries: WNBA expansion franchise that joined the league in 2025, immediately preceding Toronto Tempo. Directly comparable as a recent expansion team navigating market entry, roster build-out, and brand establishment in a major North American market.
- Las Vegas Aces: WNBA franchise that has been the league's benchmark on-court performer in recent years. Comparable in product (live WNBA games, premium hospitality, merchandise) and is a relevant benchmark for revenue model and sponsorship pricing at the upper end of league valuations.
- Portland Fire: WNBA franchise that has experienced multiple eras of operation and reactivation. Comparable as a WNBA franchise navigating modern league economics and provides benchmarking on brand re-launch, merchandise demand, and small-market fan engagement.
- Seattle Storm: WNBA franchise with championship history and strong fan engagement. Comparable in offering (live games, merchandise, season-ticket memberships) and serves as a benchmark for women's sports audience development in a non-traditional basketball market.
- Minnesota Lynx: WNBA franchise with deep championship pedigree, where GM Monica Wright Rogers previously played and won two titles. Closest peer for leadership continuity and provides a model for sustained on-court excellence that Toronto Tempo aspires to.
Emerging players
- Angel City FC: NWSL women's professional soccer club with celebrity-investor ownership model and high brand awareness. Comparable as a women's professional sports franchise leveraging star investors to drive fan engagement, sponsorship pricing, and merchandise velocity in a competitive North American sports market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Toronto Tempo social profiles
Digital presenceToronto Tempo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toronto Tempo leadership team
Management profileNumber of profiles
Profiles3 records
Toronto Tempo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toronto Tempo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toronto Tempo
What does Toronto Tempo do?
Toronto Tempo is a WNBA expansion franchise that generates revenue by staging live women's professional basketball home games, selling team merchandise, offering tiered season ticket and Fan Club memberships, and packaging premium hospitality and corporate sponsorship inventory. Its primary product is the home-game event calendar played at Coca-Cola Coliseum with satellite dates at Scotiabank Arena, Bell Centre Montreal, and Rogers Arena Vancouver. Supporting revenue comes from merchandise (jerseys, apparel, accessories), the Fan Club membership program, broadcast rights sold to Bell Media/TSN, and suites/loge rentals.
Is Toronto Tempo a public or private company?
Toronto Tempo is a private company. It is classified as corporate owned and is currently operating.
When was Toronto Tempo founded?
Toronto Tempo was founded in 2026. It employs 1 to 10 people.
Where is Toronto Tempo based?
Toronto Tempo is headquartered in Toronto, Canada, in the North America region.
How does Toronto Tempo make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales, sponsorship and Partnership, media Rights and premium Hospitality.
Who are Toronto Tempo's main competitors?
Toronto Raptors is listed as an others. Direct peers are Phoenix Mercury, Indiana Fever, New York Liberty, Golden State Valkyries, Las Vegas Aces, Portland Fire, Seattle Storm and Minnesota Lynx. Angel City FC is listed as an emerging player.
Does Toronto Tempo have an API?
No public API is recorded for Toronto Tempo.
What industry is Toronto Tempo in?
Toronto Tempo's product category is Professional Sports Entertainment. Its primary akta.pro industry code is MPAGAMAG, Sports Venue Operations for Live Games (Stadiums/Arenas), with a secondary code of MPAKALAE, Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs). Its NAICS code is 711211 and its SIC code is 7997.