Redibra

Name

Redibra

Legal name

Redibra

Website

https://redibra.com.br

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Brand Licensing Services

akta.pro primary industry

Luxury Licensing & Brand Management (CRAKAFAL)

akta.pro secondary industry

Luxury Fashion Licensing & Brand Extensions (Fragrance/Beauty/Home) (CRAAAFAO)

Keywords

• Brand licensing
• License management
• Brand representation
• Consumer products licensing
• Entertainment licensing

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Licensing Royalties: Redibra earns commissions and royalties by representing brand owners in Brazil and sub-licensing their intellectual property to manufacturers and retailers. The company manages brand portfolios and receives percentage-based fees on licensed product sales.
2. Consulting Services: Redibra provides brand extension and licensing consulting services using its BEAT methodology. Services include strategic planning, market analysis, partnership identification, and execution support for brand extension projects.
3. R.Start Service: A specialized service for content creators who want to enter the licensing market. R.Start offers different consultation models with varying levels of service and deliverables to help creators understand and navigate licensing opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Brazilian brand licensing and extension agency representing international and domestic brands in Brazil. Founded in 1963 as the Walt Disney agent in Brazil, the company represents a portfolio of brands including Coca-Cola, Netflix, Nintendo, Chevrolet, Galinha Pintadinha, and Luccas Neto, providing licensing representation, brand extension, and consumer products programs across the Brazilian market.

Product overview

Redibra is a pioneering brand licensing and extension agency founded in 1963, offering three core services: Licensing (brand portfolio management and licensing transactions), R.Start (consulting service for content creators entering the licensing ecosystem), and Consultoria with the proprietary BEAT (Brand Extension Action Tool) methodology for strategic brand extension projects. The agency manages a select portfolio of major brands spanning entertainment (Galinha Pintadinha, Luccas Neto, Netflix, Nintendo/Super Mario, Ursinhos Carinhosos, Now United), consumer goods (Coca-Cola, Chevrolet), lifestyle (Paul Frank, Keith Haring, Capricho), sports (Kings League Brazil), and international character brands (Spiralcute International, Moonbug/CoComelon, Bravado, Spin Master). Redibra connects these brands with licensees across categories including apparel, toys, personal care, food, and accessories. The company is recognized nationally and internationally for strategic planning, innovation, and commitment to commercial partners.

Differentiator

Problem solved

Functional benefit

Brands

• R.Start: Service for content creators seeking to enter the licensing market, offering specialized consultations and guidance on branding, design, contracts, processes, and retail.
• BEAT

Quantifiable outcome

• Kings League Brazil reached 2.3 million social media followers and 136+ million video views in first split
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Kings League BrazilcoreStrategic or Co-development Partner · 1 May 2026Redibra entered a partnership to represent Kings League in Brazil, marking the league's debut in the Brazilian licensing market. Founded by Gerard Piqué alongside influencers and content creators, Kings League has over 2.3 million social media followers and 136+ million video views. The partnership aims to expand the league's presence in Brazilian retail through licensed products across fashion, footwear, food, personal care, and stationery categories.
• Spiralcute InternationalcoreStrategic or Co-development Partner · 1 May 2026Spiralcute International selected Redibra as its official licensing agent in Brazil. Spiralcute is a Japanese character management agency known for creating 'sophisti-cute' brands. The portfolio includes Chiikawa, Mofusand, and Koupen Chan. This partnership enables Redibra to bring Asian aesthetic brands to Brazilian consumers, targeting Gen Z and Alpha generations.
• Moonbug EntertainmentcoreStrategic or Co-development Partner · 1 January 2021Moonbug Entertainment, one of the world's largest digital media companies, appointed Redibra as its licensing agent in Brazil. Redibra develops consumer products programs for Moonbug's properties including CoComelon (the world's largest children's YouTube channel with 100+ million subscribers) and Blippi. The partnership enables Brazilian children and families to connect with these beloved characters through licensed products.
• Cloudco Entertainment (formerly American Greetings Entertainment)coreStrategic or Co-development PartnerCloudco Entertainment owns Care Bears (Ursinhos Carinhosos) and selected Redibra as licensing representative in Brazil. Care Bears is one of the world's most beloved lifestyle properties, with iconic belly badges and messages about sharing, caring, and friendship. Redibra manages the brand's presence including events like the Ursinhos Carinhosos Run.
• School of RockminorStrategic or Co-development PartnerPartnership between Galinha Pintadinha (in Redibra's portfolio) and School of Rock for a musical camp experience. The collaboration creates a vacation program where children can learn music through Galinha Pintadinha's universe, combining the brand's beloved characters with School of Rock's musical expertise.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WildBrain: Canadian-based global brand licensing and entertainment company managing IP portfolios (Peppa Pig, Teletubbies, Strawberry Shortcake) and providing licensing representation services. Directly comparable as a multi-territory licensing agency representing third-party IP owners.
• Beanstalk: Global brand licensing agency representing leading corporate brands and entertainment properties across multiple product categories and geographies. Closely comparable business model as a third-party licensing agent for major brand owners.
• CPLG (Copyrights Promotions Licensing Group): One of the world's leading licensing agencies representing entertainment, sport, and corporate brands across multiple territories. Direct competitor model as a multi-territory brand licensing agency serving similar brand-owner clients.
• Tycoon Enterprises: Latin American licensing and brand management company representing international brands in the region. The most direct geographic peer to Redibra in the Latin American licensing market, particularly in Mexico and broader Spanish-speaking markets.
• Character Group: UK-based licensing and consumer products company designing, developing, and managing popular character and entertainment brands. Comparable as a licensing-focused business with multi-territory brand representation capabilities.

Broad incumbents

• IMG (Endeavor): Global licensing division within Endeavor representing major sports, entertainment, and collegiate brands. Broader incumbent with licensing as part of a wider talent, sports, and entertainment portfolio, including the recent Bolt and EverPass transactions.
• Authentic Brands Group: Major brand owner and licensing platform managing a portfolio of 50+ lifestyle, sports, and entertainment brands (Reebok, Forever 21, Brooks Brothers). Operates in the same licensing ecosystem but as an IP owner rather than a representative agent.
• Warner Bros. Discovery Global Brands: In-house licensing division of one of the world's largest entertainment conglomerates, managing IP-driven consumer products and licensing programs. Represents the type of IP owner that engages licensing agencies like Redibra, but also a potential competitor as it increasingly handles licensing in-house.
• Mattel: Global toy and family entertainment company with an extensive licensing program for Barbie, Hot Wheels, and other owned brands. Represents another major IP owner/consumer products company operating in the same licensing ecosystem, with growing presence in Brazilian retail.

Regional players

• Panini Brasil: Brazilian arm of the global collectibles and licensing company Panini. Operates in the same Brazilian licensing and consumer products market with comparable entertainment IP partnerships (stickers, trading cards, collectibles).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Redibra
• LinkedInlinkedin.com/company/redibra
• Instagraminstagram.com/redibra

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redibra