Music Securities
Music Securities is a Tokyo-based Type II Financial Instruments Business Operator running the Securite investment crowdfunding platform that connects individual impact investors with Japanese SMEs and social enterprises. It also offers Perform+ and Value SHARE private fund services and is expanding internationally to Peru.
- Company typePrivate
- Founded2001
- HeadquartersOtemachi, Japan
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Music Securities does
Music Securities (ミュージックセキュリティーズ株式会社) is a Tokyo-headquartered Type II Financial Instruments Business Operator (Kanto Local Finance Bureau License No. 1791) that operates Securite, a Japanese investment-type crowdfunding platform aggregating capital from individual investors to fund SMEs and social enterprises addressing social, regional, and industry challenges. The platform has facilitated more than 1,000 fund campaigns and over ¥10 billion in cumulative capital raises, with a diversified issuer base spanning sports teams (Sagan Tosu, Hokkaido Nippon-Ham Fighters), regional railways (Shinano Railway), B2B commerce (Askul), prefectural governments (Kanagawa), and academic institutions (University of Tokyo, Kyoto University).
The company's product portfolio consists of three lines: Securite (crowdfunding handling), Perform+ (a patent-pending employee incentive fund composition service for Japanese corporations), and Value SHARE (private placement growth funds accepting both individual and corporate investors). Music Securities earns transaction-based handling fees on fund operations, supplemented by bespoke fund composition and distribution fees for enterprise clients. Distribution is layered through direct platform access, 86 regional financial institution partnerships, joint ventures (Glocal Crowdfunding with Kyushu Financial Group, OCOS with Juroku Financial Group), and a Rakuten Securities marketplace listing.
Internationally, Music Securities is replicating its model abroad through technology transfer: it is launching Securite in Peru under BID Lab and JICA cooperation with Cooperativa Abaco as the local executing partner, with SMV regulatory approval secured for a 2026 launch. The company also maintains partnerships across Cambodia, Indonesia, and Thailand via Japan-centered human resource development centers, and is a member of the UN Sustainable Blue Economy Finance Initiative. Cumulative funding raised is modest in equity terms, with disclosed capital participation from SBI Investment's FinTech Fund (December 2016), FinTech Global (December 2015), Mobile Internet Capital (March 2015), and Oita Venture Capital (February 2014), positioning the firm as a privately-held, cash-efficient niche operator rather than a venture-backed hyper-scaler.
Music Securities firmographics
Firmographics- Name
- Music Securities
- Legal name
- ミュージックセキュリティーズ株式会社
- Website
- https://musicsecurities.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Music Securities is a Tokyo-based Type II Financial Instruments Business Operator running the Securite investment crowdfunding platform that connects individual impact investors with Japanese SMEs and social enterprises. It also offers Perform+ and Value SHARE private fund services and is expanding internationally to Peru.
- Ownership category
- akta.pro rank
Music Securities industry classification
Industry- Product category
- Investment Crowdfunding Services
- NAICS
- Investment Banking and Securities Intermediation (523150), Other Financial Investment Activities (5239), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Whole-Business & Franchise Securitization (FSACACAF)
Keywords
Where Music Securities is headquartered
LocationHeadquarters
- HQ city
- Otemachi
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Music Securities business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Crowdfunding Handling Fees: The company earns a designated handling fee on fund transactions processed through the Securite platform. Fees and risks vary by fund; details are provided in each fund's anonymous partnership agreement disclosure document.
- Private Fund Composition and Handling Fees: Revenue from composing and handling private investment funds (Perform+, Value SHARE) for enterprise clients, including incentive funds for employees and growth-oriented funds for businesses.
- Lending/Financing Spread (Peru Operations): Through its Peruvian subsidiary Securite, the company earns lending spread on credits extended to micro, small, and medium enterprises, with initial lending rates starting at 15% annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Securite Platform — Variable handling fee per fund |
| Usage-based | Pay-as-you-go | Peru SME Lending — Interest rate-based pricing |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
Music Securities product offering
Product offeringCore offering
Music Securities operates the Securite investment crowdfunding platform, aggregating capital from individual investors to fund SMEs, social enterprises, sports teams, regional projects, and impact-driven businesses in Japan. The company also composes and handles private funds through Perform+ (employee incentive funds, patent pending) and Value SHARE (private business growth funds), with international platform extension to Peru via BID Lab cooperation.
Product overview
Music Securities operates as a Type II Financial Instruments Business Operator offering a portfolio of three interconnected financial services. The core offering is Securite, an investment-based crowdfunding platform connecting individual investors with businesses seeking growth capital. Supporting this core platform are two private fund services: Perform+, an employee incentive fund solution for corporate organizational challenges (patent pending), and Value SHARE, a flexible private fund service for business growth financing. The company also handles bespoke fund formation and distribution for specialized financial needs.
Differentiator
Problem solved
Functional benefit
Brands
- セキュリテ (Securite): Investment-type crowdfunding platform (事業投資型クラウドファンディング) connecting individual investors with businesses addressing social and industry challenges.
- Perform+
- Value SHARE
Products and services
- Securite (セキュリテ) Investment-based crowdfunding platform that aggregates sympathetic funding from individual investors and channels it to businesses addressing social and industry challenges, as well as passionate entrepreneurs including sports teams, regional SMEs, regional transit, food & beverage producers, and research projects. Operated by the company as a Type II Financial Instruments Business.
- Perform+ Private employee incentive fund formation and handling service that creates performance-linked compensation schemes tied to corporate KPIs. Patent pending. Features flexible design tailored to organizational challenges. Targeted at Japanese enterprises seeking innovative employee incentive structures and management consulting around them.
- Value SHARE Private placement fund formation and handling service for business growth, allowing both individual and corporate investors to participate as supporters. Provides flexible capital design for enterprises with bespoke growth financing needs. Targeted at Japanese companies needing growth-oriented private fund structures.
- Securite (Peru) Peruvian investment crowdfunding platform targeting micro, small, and medium enterprises (MSMEs). Offers credit at initial lending rates starting at 15% annually. Projects to channel over S/ 2 million in credits in first year and attract 800-900 investors. Operated under SMV authorization with technology transferred from Music Securities Inc. via BID Lab cooperation.
Quantifiable outcome
- ¥10 billion+ in cumulative funds raised through the Securite platform (by July 2021)
- +4 more outcomes
Companies that use Music Securities
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Music Securities technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Music Securities partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- BID Lab (IDB Lab)coreBID Lab (Inter-American Development Bank's innovation laboratory) co-financed an international cooperation project that included technology transfer from Music Securities to Peru, resulting in the launch of the Securite platform under Cooperativa Abaco execution. This is a flagship international replication of the crowdfunding model.
- Cooperativa AbacocoreCooperativa Abaco serves as the local executing partner for the Securite crowdfunding platform launch in Peru, implementing the technology transfer from Music Securities and operating the platform under SMV authorization.
- 九州フィナンシャルグループ (Kyushu Financial Group)coreMusic Securities co-founded the joint venture company 'Glocal Crowdfunding' (グローカル・クラウドファンディング) with Kyushu Financial Group and others to operate regional SME-focused investment crowdfunding services. NHK, Nihon Keizai Shimbun, and regional media extensively covered the venture from January 2020.
- 十六フィナンシャルグループ (Juroku Financial Group)coreMusic Securities holds a capital stake in Juroku FG's crowdfunding platforms 'OCOS' and 'Kanda Machi Okoshi', supporting regional revitalization through investment crowdfunding for local SMEs.
- SBI証券 / SBIインベストメント (SBI Securities / SBI Investment)minorSBI Securities and Music Securities signed a mutual referral agreement to expand supply of growth capital to regional areas. Additionally, SBI Investment's FinTech Fund participated as a subscriber in Music Securities' third-party allocation of new shares (December 2016).
- マネーフォワード (Money Forward)minorBusiness partnership with Money Forward, a leading personal finance management company in Japan, to integrate financial services and crowdfunding offerings.
- JICA (国際協力機構)coreMusic Securities and JICA signed a business cooperation agreement in December 2017 for international development initiatives. The company has conducted project development surveys in Peru, supported UNRWA maternal health initiatives, and participated in JICA-organized forums. A JICA survey report on Peru operations was published on the JICA website.
- 中小機構 (SMRJ — Organization for Small & Medium Enterprises)minorSMRJ and Music Securities signed a memorandum of cooperation in November 2017 to support SME growth through crowdfunding and fund composition services.
- 三井住友カード (Sumitomo Mitsui Card Company)minorPartnership with Sumitomo Mitsui Card to enable credit card payment functionality for crowdfunding investment transactions, streamlining the investment process for platform users.
- 山东省日本人材開発センター (Cambodia Japan Human Resource Development Center)minorBusiness partnership for human resource development initiatives, covered by Nihon Keizai Shimbun in August 2022.
- 東京大学基金 (University of Tokyo Fund)minorPartnership with University of Tokyo Fund to facilitate donation-based and investment-based research funding, with first project 'Super Yeast' (スーパー酵母) announced in December 2019, covered by Nikkan Kogyo Shimbun and UT News.
- UNRWA (国連パレスティナ救済事業機関)minorMusic Securities operates a donation site for UNRWA supporting pregnant women in developing nations with safe birth kits, with coverage in Asahi Shimbun, Jiji Press, and UNRWA-linked media in 2018.
- 神奈川県 (Kanagawa Prefecture)minorMusic Securities signed an SDGs cooperation agreement with Kanagawa Prefecture for regional impact fund initiatives, with coverage across multiple Japanese news outlets in November 2020.
- 呉信用金庫 (Kure Shinkin Bank)minorBusiness partnership with Kure Shinkin Bank (regional financial institution in Hiroshima Prefecture) for SME financing support, featured in Nihon Keizai Shimbun in September 2022.
- TVer (テレビ視聴対応型ニュース番組)minorMusic Securities' Securite platform and fundraising projects featured on TVer distribution, including Noto recovery fundraising campaigns (March 2025) and BS Television Tokyo's 'Money no Manabi' program.
- 泰国日本人材開発センター (Thailand Japan Human Resource Development Center)minorPartnership with a Japan-Thailand human resource development center to support cross-border development initiatives.
- MITハッカス (MIT JAMS) / Tokyo University / Nikkei / Toyo KeizaiminorMusic Securities and its projects are regularly featured in major Japanese business media including Nihon Keizai Shimbun, Toyo Keizai, Nikkan Kogyo Shimbun, NHK, TV Tokyo, and various regional newspapers, building brand awareness and investor trust.
Scale indicators6 records
Recent moves10 records
Expansion highlights6 records
Music Securities competitors and assessment
Company assessmentDirect peers
- Crowd Bank (Japan): Japanese investment crowdfunding platform specializing in real estate and SME loans. Directly comparable as an investment-type (not donation/reward) crowdfunding operator in Japan with similar handling-fee revenue model.
- Makuake (M&A Capital Partners subsidiary): Major Japanese product/pre-order crowdfunding platform owned by M&A Capital Partners. Comparable in targeting Japanese SMEs and product entrepreneurs, with similar GTM motion of curated campaigns and PR-led marketing.
- Readyfor Inc. One of Japan's largest crowdfunding platforms operating across donation, purchase, and investment-type offerings. Directly competes with Music Securities in Japanese investment crowdfunding for SMEs and social impact projects, with overlapping investor base and target issuers.
- OwnersBook (ロードスターファンディング): Japanese real estate investment crowdfunding platform operated by Loadstar Capital. Comparable as a regulated investment crowdfunding platform in Japan, sharing Type II Financial Instruments Business Operator licensing and similar transaction-fee revenue model.
- CAMPFIRE (CAMPFIRE Inc.): Japan's leading reward-based crowdfunding platform with significant market share. Comparable in serving Japanese SMEs and social entrepreneurs seeking community-funded capital, though primarily purchase-based rather than investment-based like Music Securities.
Broad incumbents
- SBI Investment / SBI Securities: Major Japanese online securities group that is both an investor in Music Securities (SBI Investment, 2016) and a referral partner. A broad incumbent with significant capital, distribution, and regulatory capacity that competes in the same investment products space.
- Rakuten Securities (Investment Crowdfunding Marketplace): Major Japanese online brokerage that has launched a marketplace for fund-type crowdfunding including Music Securities' products. Both a partner (distribution channel) and a competitive threat as a broad incumbent with regulatory and distribution scale Music Securities lacks.
Emerging players
- Seedrs / Crowdcube (UK equity crowdfunding): European investment crowdfunding platforms with mature regulatory frameworks and similar pooled-investment-fee business models. Useful comparables for understanding scale, unit economics, and expansion patterns relevant to Music Securities' Peru and broader international growth plans.
- AQU (アクアインダストリアル株式会社): Japanese crowdfunding platform focused on real estate and SME investment products. Smaller scale player in the same investment crowdfunding regulatory category as Music Securities.
- Republic (US equity crowdfunding): US-based equity and investment crowdfunding platform with similar community-investor thesis and impact-investing positioning. Comparable as an international reference point for Music Securities' expansion model and product structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Music Securities social profiles
Digital presenceMusic Securities compliance and trust
Trust signalCompliance1 record
Music Securities financial estimates
Financial estimateRevenue estimate
Valuation estimate
Music Securities leadership team
Management profileNumber of profiles
Profiles5 records
Music Securities subsidiaries and ownership
Company hierarchySubsidiaries3 records
Music Securities funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Music Securities M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Music Securities
What does Music Securities do?
Music Securities operates the Securite investment crowdfunding platform, aggregating capital from individual investors to fund SMEs, social enterprises, sports teams, regional projects, and impact-driven businesses in Japan. The company also composes and handles private funds through Perform+ (employee incentive funds, patent pending) and Value SHARE (private business growth funds), with international platform extension to Peru via BID Lab cooperation.
Is Music Securities a public or private company?
Music Securities is a private company. It is classified as venture growth investor backed and is currently operating.
When was Music Securities founded?
Music Securities was founded in 2001. It employs 11 to 50 people.
Where is Music Securities based?
Music Securities is headquartered in Otemachi, Japan, in the Asia region.
How does Music Securities make money?
Three revenue lines are on record. Crowdfunding Handling Fees are the primary driver. The others are private Fund Composition and Handling Fees and lending/Financing Spread (Peru Operations).
Who are Music Securities's main competitors?
Direct peers on record are Crowd Bank (Japan), Makuake (M&A Capital Partners subsidiary), Readyfor Inc., OwnersBook (ロードスターファンディング) and CAMPFIRE (CAMPFIRE Inc.). Broad incumbents are SBI Investment / SBI Securities and Rakuten Securities (Investment Crowdfunding Marketplace). Emerging players are Seedrs / Crowdcube (UK equity crowdfunding), AQU (アクアインダストリアル株式会社) and Republic (US equity crowdfunding).
Does Music Securities have an API?
No public API is recorded for Music Securities.
What industry is Music Securities in?
Music Securities's product category is Investment Crowdfunding Services. Its primary akta.pro industry code is FSACACAF, Whole-Business & Franchise Securitization. Its NAICS code is 523150 and its SIC code is 6211.