What マネーフォワードｉ株式会社(日本) does

Money Forward i, Inc. (マネーフォワードｉ株式会社) is a Tokyo-headquartered subsidiary of Money Forward, Inc., established in November 2021. The company develops and operates "Admina" (formerly Money Forward IT Management Cloud, rebranded February 2023), a cloud-based SaaS management platform that consolidates SaaS account, contract, cost, and device management around the employee as the central node. As of January 2026, the platform integrates with more than 380 SaaS applications, MDM systems (Jamf, Microsoft Intune, LANSCOPE, Kandji), identity providers (Okta, OneLogin, Google Workspace, Microsoft Entra ID), HR systems (SmartHR), and accounting platforms (freee, Money Forward Cloud).

The product is delivered as a modular subscription suite: the core Admina console, Device Plan, Device Warehouse Plan (outsourced device lifecycle management including kitting, storage, and repairs), Vendor Plan (specialist-driven SaaS and AWS cost optimization), Admina Directory (employee master), Admina Automation (account lifecycle workflows), AI Help Desk (generative AI-powered internal IT support), and Digital Workforce (outsourced IT services delivered in partnership with Digital Hack). Pricing is subscription-based with monthly billing; specific list pricing is not publicly disclosed, but a 14-day free trial and downloadable resource kits support a product-led growth motion. Go-to-market combines PLG with a community platform ("Uchino Jishis" / うちの情シス), annual user conferences (AdmiNation 2024, 2025), and a channel Partner Program launched January 2024.

The primary buyer segment is information system (情シス) departments at Japanese enterprises, growth-stage companies, and startups with limited IT staff. Named customers include AsiaQuest, FLUX, note, Henry, Serverworks, Reiwa Travel, New Japan Pro Wrestling, SecureNavi, hokan, NOT A HOTEL, Sun Asterisk, and Piece to Peace. The company has achieved SOC 2 Type 2 certification for three consecutive years (through August 2025) and AWS Qualified Software designation. Revenue is recurring SaaS subscription plus managed services; specific financials are not separately disclosed within the parent Money Forward Group.

Name

マネーフォワードｉ株式会社(日本)

Legal name

Moneyforward i, Inc.

Website

https://i.moneyforward.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Money Forward i, Inc. operates Admina, a Tokyo-based cloud SaaS management platform serving Japanese enterprise IT departments with employee-centric consolidation of SaaS, device, and cost management across 380+ integrations.

Ownership category

akta.pro rank

Product category

SaaS Management / IT Asset Management

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Business Support Services (5614)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)

akta.pro secondary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• SaaS management
• IT asset management
• Shadow IT detection
• Device lifecycle management
• SaaS cost optimization

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Admina Platform): Admina operates as a subscription-based SaaS, with pricing tiers for Device Plan, Device Warehouse Plan, Vendor Plan, and other feature plans. The platform offers a free trial period and is priced on a subscription model with per-seat or tiered options. Professional services (Admina Digital Workforce) providing outsourced IT management are also offered as a managed service component.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

マネーフォワードｉ株式会社 (Money Forward i, Inc.) develops and operates the Admina (Admina) cloud platform, a unified employee-centric IT management solution for enterprise information system departments. Admina centralizes management of SaaS accounts, contracts, costs, devices, and IT assets — integrating with 380+ SaaS applications plus leading IdPs, MDMs, HR, and accounting tools. The offering is sold through modular subscription plans (Device Plan, Device Warehouse Plan, Vendor Plan, AI Help Desk, Cloud Cost Optimization, Digital Workforce managed service) and is supplemented by an outsourced IT department service and a public API for custom integrations.

Product overview

Money Forward Admina is a unified IT management cloud platform offered by Money Forward i (a subsidiary of Money Forward, Inc.) that consolidates the management of SaaS applications (380+ integrations), IT devices, security, and costs into a single console — centered on the employee as the key entity. The core Admina platform provides SaaS visibility, account management, contract and cost management, shadow IT detection, and device management. It is available as a set of modular add-on plans: the Device Plan and Device Warehouse Plan (outsourced device lifecycle management), the Vendor Plan (specialist-driven SaaS cost optimization), the Directory Plan (employee master database), Admina AI / AI Help Desk (generative AI-powered help desk reducing workload ~60%), Digital Workforce (expert human IT support), Automation (account lifecycle workflow automation), Admina API (public API for custom integrations), and Cloud Cost Optimization (AWS/cloud cost management). All plans share the same unified console, and the product has achieved SOC2 Type2 certification. The platform integrates with major IdPs (Okta, OneLogin, Google Workspace, Microsoft Entra ID), MDM tools (Jamf, Microsoft Intune, LANSCOPE, Kandji), HR systems (SmartHR), and accounting platforms (freee, Money Forward cloud) to synchronize employee, account, and financial data.

Differentiator

Problem solved

Functional benefit

Products and services

• マネーフォワード Admina (Money Forward Admina) Cloud-based unified IT management platform that consolidates SaaS accounts, contracts, costs, device assignments, and IT asset information around the employee as the central entity. Integrates with 380+ SaaS applications, leading IdPs, MDMs, HR and accounting systems. Targeted at enterprise and growth-company information system departments in Japan.
• Admina Device Plan Subscription plan that adds device lifecycle management integrated with major MDMs (Jamf, Microsoft Intune, LANSCOPE, Kandji), enabling smart device provisioning, tracking, kitting, and asset inventory through a unified interface.
• Admina Device Warehouse Plan Fully outsourced device lifecycle service that handles physical kitting, in-warehouse storage, and temporary repair operations on behalf of the customer's IT department.
• Admina Vendor Plan Specialist-led SaaS cost optimization subscription plan that analyzes SaaS usage and spend data to commit to and execute cost reductions; includes AWS cost optimization as a target area.
• Admina Directory Employee directory service that comprehensively links each employee identity to their SaaS accounts, devices, and IT assets without gaps, serving as the master employee data layer for Admina.
• Admina AI Help Desk AI-powered internal help desk service that uses generative AI to automatically answer employee IT questions, execute tasks, and continuously learn from interactions.
• Admina Digital Workforce Outsourced managed IT service combining Admina platform capabilities with expert consultants to cover account management, IT system construction, and IPO-ready IT governance for customer companies.
• Admina Automation Workflow automation feature that automates the creation and deletion of SaaS accounts (ID lifecycle management), reducing manual IT operations through Slack-based alerts and rules-based triggers.
• Admina API Public API allowing customers to programmatically retrieve, analyze, and re-edit account and SaaS management data for custom integrations with internal systems.
• Cloud Cost Optimization Plan Specialist-led subscription service focused on optimizing cloud infrastructure spend, particularly AWS, as part of the Vendor Plan offering.

Quantifiable outcome

• Reduces internal helpdesk workload by 60%
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability5 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Microsoft IntunecoreTechnology or Integration · 21 March 2024MDM integration with Microsoft Intune enabling Admina to manage Windows and Microsoft device ecosystems alongside SaaS management, providing a comprehensive IT management solution for Microsoft-centric enterprises.
• Admina Partner ProgramminorChannel Partner/ Reseller/ Distributor · 29 January 2024Launched the Admina Partner Program to enable resellers, VARs, and other channel partners to distribute Admina to their customer bases, expanding market reach through a partner ecosystem.
• 株式会社デジタルハックcoreStrategic or Co-development Partner · 18 December 2023Moneyforward i partnered with Digital Hack to jointly provide the Admina Digital Workforce service. Digital Hack contributes its IT expertise to deliver outsourced IT management services to Admina customers, covering account management, IT system setup, and IPO-preparation IT governance.
• JamfcoreTechnology or Integration · 18 December 2023MDM integration with Jamf for Apple device management, enabling Admina to provide unified management of macOS, iOS, and iPadOS devices through the Jamf ecosystem alongside SaaS management.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• MOTEX (LANSCOPE): MOTEX's LANSCOPE is a leading Japanese endpoint and MDM platform and an existing Admina partner — a regional player whose endpoint management capabilities compete and complement Admina's Device Plan and Device Warehouse Plan within the Japanese market.

Direct peers

• BetterCloud: BetterCloud is a leading SaaS Management Platform focused on SaaS operations, security, and spend optimization for IT teams — directly comparable to Admina's core employee-centric SaaS visibility, lifecycle automation, and shadow IT detection capabilities.
• Zylo: Zylo is a SaaS Management Platform focused on SaaS discovery, utilization analytics, and spend optimization — overlapping with Admina's core SaaS visibility, cost management, and governance feature set for enterprise IT buyers.
• Productiv: Productiv is a SaaS management and governance platform offering app usage analytics, license optimization, and renewal management — comparable to Admina's SaaS usage visibility, cost optimization (Vendor Plan), and shadow IT detection functions.
• Torii: Torii is a SaaS management platform providing automated SaaS discovery, spend tracking, and user management — directly comparable to Admina's shadow IT detection and account lifecycle automation capabilities.
• Zluri: Zluri is a SaaS management platform for IT teams providing SaaS discovery, license optimization, access management, and shadow IT monitoring — directly comparable to Admina's product surface area and target buyer (IT/InfoSec departments).

Emerging players

• CoreView: CoreView is a Microsoft 365-centric IT management platform offering unified admin, security, and license management — comparable to Admina's Microsoft Entra ID / Intune integrations and unified SaaS+device model.

Broad incumbents

• ServiceNow: ServiceNow is a broad IT service management and workflow automation platform that increasingly bundles SaaS and cloud cost governance features into its ITSM/ITOM offerings — a broader incumbent competing against Admina's specialty in Japanese enterprise IT departments.
• Freshworks (Freshservice): Freshservice is a cloud-based ITSM and IT asset management platform with integrated asset discovery and SaaS management features — a broader incumbent overlapping with Admina in IT service and asset management for mid-market enterprises.
• Zoho (Zoho One / ManageEngine): Zoho and ManageEngine offer broad IT management suites including SaaS-style application discovery, identity, and endpoint management that overlap with Admina's combined SaaS + device + identity stack, representing an adjacent rather than head-on competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/A_D_M_I_N_A_MFi
• LinkedInlinkedin.com/company/moneyforwardijapan

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about マネーフォワードｉ株式会社(日本)