SMART SPACES

What SMART SPACES does

SMART SPACES is a Wisconsin-based custom audio-visual systems integrator that designs, engineers, and installs AV environments for business, healthcare, education, government, house-of-worship, and retail/hospitality clients. The company was established in 2020 as an independent brand after operating as the AV division of BSI (Building Services Inc.), an interior renovation firm; the founder, Victor Hernandez, led the spin-out and the firm maintains a strategic partnership with BSI to influence AV decisions at the design stage. Services span consultation, 3D visualization, acoustic and sightline studies, installation, project management, programming, training, and ongoing support, with a growing AV-as-a-Service (AVaaS) subscription offering that bundles remote monitoring, lifecycle planning, and proactive maintenance.

The firm's technical stack is built on certified integrations with major unified-communications platforms (Microsoft Teams Rooms, Zoom Rooms, Webex, Google Meet), Crestron control and automation (including certified programmers), Poly audio/video, and complementary partners such as Miller Knoll (Certified Dealer) and DIRTT. Hardware/system offerings include video walls (LCD and DVLED), projection, LED displays, digital signage and wayfinding, smart control and room-scheduling systems, lighting/shade/environmental controls, interactive displays, telemedicine endpoints, and lecture capture. Marketing materials describe "AI-enabled" automation, analytics, intelligent camera framing, and noise reduction, but these features leverage vendor AI capabilities rather than proprietary models.

SMART SPACES operates three offices (Waukesha, Madison, Appleton) serving enterprise and mid-market clients across Wisconsin via direct field sales, with strategic referrals flowing from BSI, architects, general contractors, interior design firms, and furniture dealers. Revenue is generated through project-based integration contracts (one-time professional services) plus a recurring managed-services layer via AVaaS and ongoing support contracts. NMSDC Minority Business Enterprise (MBE) certification and Miller Knoll Certified Dealer authorization are core commercial assets, particularly for government and supplier-diversity procurement pipelines.

Name

SMART SPACES

Legal name

SMART SPACES

Website

https://smartspaceswi.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

SMART SPACES is a Wisconsin-based AV systems integrator that designs, installs, and manages custom audio-visual environments for enterprise and mid-market clients across business, healthcare, education, government, house-of-worship, and retail/hospitality verticals.

Ownership category

akta.pro rank

Product category

Audio Visual Integration Services

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)

akta.pro secondary industries

Occupant Experience & Smart Workplace Apps (Room/Desk Booking, Comfort Feedback) (BPABAGAO), Occupancy, Space Utilization & Workplace Experience (HSAPAPAG)

Keywords

• Audio visual integration
• Commercial AV systems
• Unified communications integration
• Smart control systems
• Digital signage integration

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. AV Integration Services: Custom audio visual system integration including consultation, design, engineering, visualization, installation, and project management. One-time project-based revenue from new installations and system upgrades.
2. AV-as-a-Service (AVaaS): Recurring managed services model providing technology lifecycle planning, upgrades, remote monitoring, onsite support, and proactive maintenance. Provides predictable costs for clients without large capital expenditure.
3. Support and Maintenance: Ongoing support services including hands-on instruction, remote assistance, system updates, and adaptation to technology upgrades. Includes legacy system support.
4. Training Services: User training and support services that empower employees with hands-on instruction, intuitive guidance, and easy access to help resources.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

SMART SPACES is a custom audio-visual systems integrator that designs, engineers, installs, and supports AV environments for business, healthcare, education, government, house of worship, and retail and hospitality clients across Wisconsin. The offering combines one-time project integration (consultation, design, 3D visualization, installation, and programming) with a recurring AVaaS subscription for lifecycle upgrades, remote monitoring, and ongoing support, anchored by certified partnerships with Crestron, Poly, Microsoft Teams Rooms, Zoom Rooms, Webex, and Google Meet.

Product overview

SMART SPACES is a custom audio-visual systems integrator serving business, healthcare, education, government, and retail/hospitality markets across Wisconsin. The portfolio is organized as a unified service offering that encompasses both software-like solutions and hardware categories: Video Conferencing & Unified Communications (Microsoft Teams Rooms, Zoom Rooms, Webex, Google Meet), Audio Systems, Digital Signage & Wayfinding, Video Systems (projection, LED, video walls), Smart Control Systems & Smart Rooms, Lighting/Shades/Environmental Controls, Interactive Displays & Instructional Devices, Healthcare & Remote Engagement (telemedicine, telemetry), Design/Engineering/Visualization, Project & Programming Management, Training & Support, AVaaS (AV as a Service), and Supplier Diversity & Partnerships. These are delivered as an integrated portfolio — the core differentiator being that AV integration is considered from the beginning of space design through a partnership with BSI and DIRTT, combining consultation, installation, and technology into seamless environments. Services include integration, AV design, engineering and consulting, installation, legacy system support, maintenance, training, project management, and US-wide deployment.

Differentiator

Problem solved

Functional benefit

Products and services

• AV Systems Integration (Consultation, Design, Engineering, Installation, Project Management) Custom AV system integration service that combines strategic consultation, design, 3D visualization, engineering, acoustic and sightline studies, installation, on-staff programming, and project management for enterprise and mid-market organizations across Wisconsin.
• AVaaS (AV as a Service) Managed Services Subscription-based managed AV program that delivers predictable costs, ongoing technology upgrades, remote cloud management and monitoring, proactive maintenance, and system training without requiring large upfront capital investment.
• Training & Support Services Ongoing user training and support services that include hands-on instruction, intuitive guidance, remote assistance, and adaptation to evolving technology upgrades for clients with installed AV environments.

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability13 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• BSI (Building Service Inc.)coreStrategic or Co-development PartnerStrategic partnership where SMART SPACES emerged from BSI's AV division. Victor Hernandez founded the AV company and partnered with BSI on interior renovation projects, eventually establishing SMART SPACES as a dedicated AV division. BSI continues as a strategic partner with SMART SPACES integrating audio visual technology into client projects through their partnership.
• Miller KnollcoreChannel Partner/ Reseller/ DistributorSMART SPACES is a Miller Knoll Certified Dealer, enabling the company to provide integrated AV and furniture solutions through authorized dealer status with this major furniture manufacturer.
• Crestron ElectronicscoreTechnology or IntegrationSMART SPACES works with Crestron to provide top-of-line AV solutions and complete seamless technology integration. Crestron creates automation solutions for workplace productivity, and SMART SPACES implements their technology products.
• PolycoreTechnology or IntegrationSMART SPACES is a certified Poly partner implementing their technology products. Poly combines audio expertise with video and screen-sharing abilities, with solutions integrated with major collaboration platforms including Microsoft Teams, Zoom, and Webex.

Scale indicators1 record

Recent moves8 records

Expansion highlights5 records

Direct peers

• Avidex: AV integration and managed services provider for corporate, healthcare, education, and government clients, with a comparable mix of design-build projects and recurring service contracts.
• Spinitar: AV systems integrator serving the Midwest including Wisconsin, with a comparable mix of design, integration, and managed services for corporate, education, and government clients. Closest geographic and scale analog to SMART SPACES.
• CEAVCO Audio Visual: AV integration and event production company serving corporate, education, and government clients with design-build and managed services comparable in scope and scale to SMART SPACES.
• CCS Presentation Systems: National AV integrator providing design, installation, and service for collaboration, digital signage, and control systems. Closely comparable offering and customer mix to SMART SPACES.
• Conference Technologies Inc: Mid-market AV integrator with multiple regional offices and a similar portfolio of design, integration, and managed AV services for business, education, healthcare, and government.
• Visual Sound: Mid-Atlantic AV integrator offering design, integration, and managed services for collaboration rooms, digital signage, and unified communications — closely comparable in customer profile and solution breadth.
• HB Communications: Regional AV systems integrator in the Northeast delivering collaboration, digital signage, and control system integration for education, healthcare, and enterprise customers.
• Vistacom: AV integration and control room specialist serving enterprise, government, healthcare, and education markets. Comparable in offering and customer verticals, with stronger command-and-control exposure.

Broad incumbents

• AVI-SPL: Largest North American AV integrator offering unified communications, AV integration, and managed services across all major verticals. Direct competitor on enterprise accounts and the benchmark for scale in the category.
• Diversified: National AV and technology integrator with deep enterprise and broadcast credentials. Competes with SMART SPACES on multi-site enterprise rollouts and large healthcare/education projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SmartSpacesWI
• LinkedInlinkedin.com/company/smart-spaces-wi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMART SPACES