Shirley's Realty

What Shirley's Realty does

Shirley's Realty is a privately-held residential and commercial real estate brokerage (legal entity: Shirley's Realty LTD.) headquartered at 603 N. Main Street, Maryville, Missouri, serving buyers and sellers across Northwest Missouri and into Southwest Iowa. Founded in 1972, the firm operates through a team of approximately 20 licensed real estate agents under broker/owner Curt Tobin. Its service mix spans residential transactions (single-family homes, townhouses, condos), commercial real estate (office, retail, industrial, multi-family), and land and farm transactions (tillable farmland, hunting tracts, cattle operations, timberland). Customer-facing segments include home buyers, home sellers, land investors, and commercial property buyers — primarily individual consumers and small-scale investors rather than institutional clients.

The brokerage's underlying technology is a standard, mobile-responsive MLS-integrated website featuring property search with filtering by price, location, bedrooms, and bathrooms, alongside digital contact and lead-capture forms. Distribution channels include direct agent-to-client relationships (in-person and telephone), self-serve property browsing via the website portal, and listings syndicated through the regional MLS to cooperating brokers. Social media presence spans Facebook, Instagram, and LinkedIn. There is no disclosed proprietary technology platform, no API, no SDK, and no evidence of any AI or automation capability. The offering is a human-agent service business rather than a technology business.

Revenue is generated entirely through traditional real estate commissions on closed transactions — both buyer-side and seller-side representation — with pricing not publicly disclosed but consistent with industry-standard percentage-based commissions split between listing and buyer agents. The firm has no disclosed funding, no parent company, no subsidiaries, and no M&A activity. Its only formal alliance is its participation in the regional MLS network. The firm is positioned as a long-standing, locally-rooted brokerage operating in a rural-to-small-metro market where personal relationships and local knowledge remain the primary competitive variables.

Name

Shirley's Realty

Legal name

Shirley's Realty LTD.

Website

https://shirleysrealty.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Shirley's Realty is a privately-held real estate brokerage in Maryville, Missouri, providing buying and selling services for residential, commercial, and land properties across Northwest Missouri and Southwest Iowa through a team of approximately 20 licensed agents.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Seller Representation & Listing Services (BPAJAAAK), Buyer Representation Services (BPAJAAAJ), Rural Residential & Acreage Homesites Brokerage (BPAJADAE), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Commercial property listings
• Land and farm sales
• Buyer representation services
• Seller representation services

Headquarters

HQ city

Maryville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commissions: Traditional real estate brokerage earning commissions on residential and commercial property sales. Agents represent buyers and sellers in transactions with commissions typically split between listing and selling brokers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Shirley's Realty is a traditional real estate brokerage offering property listing, buyer representation, and seller representation services across Northwest Missouri and Southwest Iowa. Its core services cover residential home transactions, commercial real estate, and land/farm sales, facilitated by a team of approximately 20 licensed agents and supported by an MLS-integrated website with property search and lead capture capabilities.

Product overview

Shirley's Realty is a traditional real estate brokerage offering a comprehensive suite of property listing and agent services. The company operates a property listing platform featuring residential, commercial, and land/farm listings across Northwest Missouri. Key products include an online property search tool with filtering capabilities, an open house scheduling system, and an agent directory connecting buyers and sellers with 20+ affiliated real estate professionals. The brokerage does not offer a technology platform, API, or SaaS product—it is a service-based business centered on human agents facilitating real estate transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Listings Residential home listings for buyers and sellers in the Northwest Missouri region, including Maryville, St. Joseph, and surrounding areas. Properties range from entry-level homes to higher-value estates.
• Commercial Property Listings
• Land and Farm Listings
• Buyer Representation Services
• Seller Representation Services
• Open House Listings

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• MLS (Multiple Listing Service)coreTechnology or IntegrationThe brokerage operates as part of the MLS network, distributing property listings to cooperating brokers and gaining access to comprehensive regional property data for buyer representation.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• RE/MAX: Global residential and commercial real estate franchise network with thousands of agent offices. Directly comparable as a commission-based brokerage serving home buyers and sellers, though RE/MAX operates at vastly greater scale and brand breadth.
• Coldwell Banker: Established national real estate franchise offering residential, commercial, and luxury brokerage services. Comparable in transaction model and customer base, but with substantially larger geographic coverage and brand investment.
• Century 21: Global real estate franchise with a strong presence in small-town and secondary U.S. markets. Directly comparable as a commission-based residential brokerage, especially relevant in Midwest geographies.
• Keller Williams Realty: Largest real estate franchise by agent count in the U.S., operating a commission-based brokerage model with heavy technology investment. Comparable business model with substantially greater scale and tech resources.
• Berkshire Hathaway HomeServices: National residential brokerage franchise leveraging the Berkshire Hathaway brand. Directly comparable in buyer/seller representation model, with significantly greater brand and capital resources.
• Better Homes and Gardens Real Estate: National real estate franchise with presence in suburban and secondary markets. Comparable in residential brokerage model with substantially greater marketing and technology investment.
• Realty Executives: National real estate franchise network providing residential and commercial brokerage services. Comparable commission-based model serving similar mid-market home buyer and seller segments.

Emerging players

• eXp Realty: Cloud-based brokerage with attractive agent commission splits and equity participation. Directly comparable as a residential brokerage but operates on a lean virtual model that competes for the same agent talent pool as Shirley's.

Direct peers

• United Country Real Estate: National franchise specializing in rural, farm, ranch, and lifestyle properties — a near-direct overlap with Shirley's land/farm/recreational segment. Most relevant comparable given shared focus on acreage and rural transactions.
• Whitetail Properties Real Estate: Niche brokerage focused exclusively on hunting, recreational, and agricultural land sales. Strongly comparable to Shirley's land/farm/recreational offering and competes for the same rural Midwest buyer pool.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/shirleysrealtyltd
• LinkedInlinkedin.com/company/shirley%27s-realty-ltd
• Instagraminstagram.com/shirleysrealty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shirley's Realty