Culinex

What Culinex does

Culinex is a US-based private e-commerce distributor of commercial foodservice equipment and supplies, operating the goculinex.com storefront (country=US, currency=USD) as its single primary sales channel. The company aggregates roughly 1,905 SKUs across 14 product departments — Bar, Cookware, Equipment, Food Preparation, Furniture, Janitorial, Refrigeration/Ice, Service/Buffet/Catering, Smallwares, Storage/Transportation, Tabletop, Warewash/Sinks/Faucets, Health & Food Safety, and Bargain Bay — sourced from approximately 30 manufacturer partners including Cambro, Vollrath, Winco, Carlisle, Hobart, Vulcan, Rational, Scotsman, T&S Brass, Perlick, Blodgett, Continental Refrigerator, Lakeside, Libbey, GET, John Boos, Traulsen, and Captive-Aire. Per-SKU unit pricing ranges from $0.99 (e.g., guest check paper) to $9,102.99 (top-end equipment), and the catalog targets commercial foodservice operators — restaurants and bars, institutional cafeterias, pizzeria operators, and SMB self-serve buyers — through a NetSuite SuiteCommerce-powered storefront with Quick Order, account login, and up-to-4-item product comparison features.

Revenue is generated primarily through direct transactional resale of third-party manufacturer equipment and consumables, supplemented by a financing-referral stream surfaced through the Financing Options page and incremental margin recovery from the Bargain Bay discount section. The storefront was relaunched in 2024 with an updated brand identity ("Dare to Soar, Rise Above") and expanded catalog depth, alongside dedicated Energy Rebates and Financing Options pages designed to lower total cost of ownership on higher-ticket equipment. Culinex is privately held with no disclosed parent, institutional funding, cap-table information, or revenue figures, and its marketing mix is concentrated on owned digital channels — the storefront itself, an on-site newsletter signup, organic social links, brand-partner logo banner, and community-events programming — with no paid acquisition or content-marketing operations evident in the source material.

Name

Culinex

Legal name

Culinex

Website

https://goculinex.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Culinex is a US-based private e-commerce distributor that sells roughly 1,905 commercial foodservice equipment and supply SKUs across 14 categories via goculinex.com, sourced from approximately 30 manufacturer partners and serving restaurants, bars, institutional cafeterias, and SMB foodservice buyers.

Ownership category

akta.pro rank

Product category

Commercial Foodservice Equipment and Supply Distribution

NAICS

All Other Specialty Food Retailers (445298)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Restaurant & Foodservice Supply Cash-and-Carry (Chef Stores) (CRAHAMAD)

Keywords

• Foodservice equipment distribution
• Commercial kitchen supplies
• Restaurant supply retailer
• Commercial cookware retail
• Foodservice online distributor

Headquarters

HQ city

Sartell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce hardware & supplies sales: Primary revenue generated through direct online sales of 1,905+ foodservice equipment, cookware, smallwares, janitorial, and tabletop SKUs via the goculinex.com storefront, with prices ranging from $0.99 (guest check paper) to $9,102.99 (top-end equipment). Mix is largely transactional/one-time per SKU.
2. Financing program referral/income: Culinex advertises dedicated "Financing Options" to help commercial buyers acquire higher-ticket equipment, suggesting a financing partnership/brokerage stream alongside the direct sale.
3. Bargain Bay / promotional merchandise: Dedicated "Bargain Bay" storefront category promotes discounted/discontinued inventory, contributing incremental margin recovery and promotional revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Culinex is a private US-based foodservice equipment and supply distributor that resells approximately 1,905 SKUs from roughly 30 manufacturer brands through its branded online storefront at goculinex.com, organized into 14 top-level departments (Bar, Cookware, Equipment, Food Preparation, Furniture, Janitorial, Refrigeration/Ice, Service/Buffet/Catering, Smallwares, Storage/Transportation, Tabletop, Warewash/Sinks/Faucets, Health & Food Safety, and Bargain Bay). The storefront serves commercial foodservice operators (restaurants, bars, institutions, pizzerias, and SMB self-serve buyers) in the United States with per-SKU unit pricing in USD, a Quick Order flow, customer login, 4-item product compare, Financing Options, and an Energy Rebates program layered on top of direct equipment and consumables sales.

Product overview

Culinex operates a single unified B2B e-commerce storefront (goculinex.com) through which it distributes foodservice equipment and supplies, organized into thirteen main product departments: Bar Supplies, Cookware, Equipment, Food Preparation, Furniture, Janitorial, Refrigeration/Ice, Service/Buffet/Catering, Smallwares, Storage/Transportation, Tabletop, Warewash/Sinks/Faucets, plus Health & Food Safety and a Bargain Bay discount section. The catalog spans roughly 1,905 SKUs from dozens of third-party foodservice brands (Winco, Vollrath, Carlisle, Cambro, Hobart, Vulcan, Rational, Scotsman, Traulsen, Turbo Air, T&S Brass, GET, John Boos, Blodgett, Libbey, Waring, Lakeside, Cooper-Atkins, Captive-Aire, Structural Concepts, Nemco, Perlick, Continental Refrigerator, Baxter, Barmaid, Aurora, Tablecraft, AM, Champion, ACP, Dexter, etc.), arranged in nested department/sub-category/product detail pages, plus supporting features like Quick Order, financing options, energy rebates, and a community/HR portal (culinex.breezy.hr). Per the August 2025 announcement, JPG Resources acquired CuliNEX, expanding JPG Resources' food and beverage innovation capabilities and locations with expertise in clean label and plant-based product innovation, particularly in the West Coast region.

Differentiator

Problem solved

Functional benefit

Products and services

• Bar Supplies Bar department within Culinex's online foodservice supplies catalog, offering bar organization and sanitation, bartender supplies, blenders, ice supplies, liquor/wine displays, and underbar equipment for commercial bar and restaurant operators.
• Cookware Cookware department within Culinex's online foodservice catalog, offering bakeware, cookware covers and accessories, double boilers, fry pans, pizza cookware, sauce pans, sheet pans and accessories, specialty cookware, steam table pans and accessories, stock pots, and cast iron for commercial kitchens.
• Equipment Commercial foodservice equipment department offering beverage equipment, cooking equipment, food display/merchandising, gas connection hoses and parts, sneeze guards, food holding/warming, ovens, work tables, and hood parts and accessories.
• Food Preparation Food preparation department offering equipment and maintenance, blending equipment, can openers, food processors, fruit/vegetable prep, garnishing equipment, meat preparation, mixers, scales, slicers, and rice cookers/warmers.
• Furniture Foodservice furniture department offering lockers, stanchions for crowd control, cafeteria tables, seating (bar stools, chairs, highchairs and booster seats, outdoor seating, replacement parts), and tables and bases.
• Janitorial Janitorial supplies department offering hand care, restroom care, personal protective gear, fryer maintenance, brushes and scrapers, cleaning supplies, floor care, floor mats, waste receptacles, and janitorial chemicals.
• Refrigeration / Ice Refrigeration and ice equipment department offering parts and accessories, draft beer dispensers, milk coolers, blast chillers, bottle coolers, freezers, ice equipment (countertop ice/water dispensers, ice makers and bins), prep units (pizza, sandwich, chef bases), and refrigerators.
• Service / Buffet / Catering Service, buffet, and catering supplies department offering tableside service, serving utensils, chafers and accessories, countertop organizers and dispensers, display risers and cases, display trays and platters, salad bar supplies, server supplies, serving bowls and pans, signs and easels, and beverage dispensers and displays.
• Smallwares Kitchen smallwares department offering fryer accessories, cutlery, food pans and accessories, food safety supplies, food storage boxes and covers, food storage containers and lids, kitchen utensils, kitchen supplies, and textiles.
• Storage / Transportation Storage and transportation equipment department offering pot/utensil racks and accessories, meal delivery/room service carts, other storage, carts, dunnage racks, food storage and transportation, pan racks and accessories, and shelving.
• Tabletop Tabletop supplies department offering dinnerware, flatware, glassware, health care items, baskets, other tabletop, melamine/plastic wares, trays, and disposables.
• Warewash / Sinks / Faucets Warewash, sinks, and faucets department offering glass washers, sinks, bus tubs/tote boxes, dish racks, personal protective gear, slant rack shelves, chemicals, dish tables, dishwashers, and faucets and drains.
• Health & Food Safety Health and food safety category within Culinex's online catalog, supplying foodservice operators with food-safety-relevant consumables and supplies.
• Bargain Bay Discounted/bargain section of Culinex's online catalog, featured on the homepage banner carousel, surfacing discounted and discontinued inventory to foodservice buyers.
• Financing Options Dedicated Financing Options landing page that surfaces commercial-financing partnerships for higher-ticket Culinex equipment purchases, helping commercial foodservice buyers acquire higher-ticket equipment through third-party financing referrals.
• Energy Rebates Program Dedicated Energy Rebates landing page that links qualifying Culinex equipment purchases to utility rebate programs, helping commercial buyers offset the total cost of ownership for qualifying energy-efficient equipment.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

31 partnerships are on record, tiered flagship, core, minor and unclear.

• CambroflagshipChannel Partner/ Reseller/ DistributorCambro logo appears on the homepage scrolling brand banner, with explicit Cambro/Metro shelving products stocked on Culinex (storage_transportation/shelving/cambro_metro_shelving). Cambro supplies Culinex with food storage, shelving, and related product lines for resale.
• VollrathflagshipChannel Partner/ Reseller/ DistributorVollrath logo is on the homepage brand banner. Numerous Vollrath SKUs are stocked across cookware (fry pans, roasting pans, sauce pans, sheet pans, pizza pans, double boilers, food pans, brazier pans, etc.) and smallwares categories.
• WincoflagshipChannel Partner/ Reseller/ DistributorWinco logo is on the homepage brand banner. Winco's own-line products (WINC SKU prefix) appear extensively across cookware, bar, food preparation, and smallwares categories, indicating a deeply embedded supply relationship.
• CarlisleflagshipChannel Partner/ Reseller/ DistributorCarlisle logo is on the homepage brand banner. Carlisle SKUs (CARL / CFS prefix) are stocked across bar supplies, janitorial, food pans, pizza trays, and tabletop categories.
• HobartcoreChannel Partner/ Reseller/ DistributorHobart logo is on the homepage brand banner. Hobart is a major commercial foodservice equipment manufacturer; Culinex lists Hobart as a partner brand for equipment resale.
• VulcancoreChannel Partner/ Reseller/ DistributorVulcan logo is on the homepage brand banner. Vulcan is a major commercial cooking-equipment brand; Culinex resells Vulcan equipment through its storefront.
• RationalcoreChannel Partner/ Reseller/ DistributorRational logo is on the homepage brand banner. Rational combi-oven accessories are stocked under the "Cookware / Specialty Cookware / Rational Accessories" category on the storefront.
• ScotsmancoreChannel Partner/ Reseller/ DistributorScotsman logo is on the homepage brand banner. Scotsman ice equipment is referenced via the brand banner link to scotsman-ice.com.
• T&S BrasscoreChannel Partner/ Reseller/ DistributorT&S Brass logo is on the homepage brand banner. T&S is a leading manufacturer of commercial plumbing fixtures (faucets, pre-rinse units); Culinex stocks T&S products in the Warewash/Sinks/Faucets category.
• PerlickcoreChannel Partner/ Reseller/ DistributorPerlick logo is on the homepage brand banner. Perlick is a leading manufacturer of bar and beverage equipment; Culinex resells Perlick products to bar/restaurant operators.
• BlodgettcoreChannel Partner/ Reseller/ DistributorBlodgett logo is on the homepage brand banner. Blodgett is a leading commercial oven manufacturer; Culinex resells Blodgett ovens as part of its equipment lineup.
• Continental RefrigeratorcoreChannel Partner/ Reseller/ DistributorContinental Refrigerator logo is on the homepage brand banner. Continental supplies commercial refrigeration equipment that Culinex resells under the Refrigeration/Ice category.
• Lakeside (Elakeside)coreChannel Partner/ Reseller/ DistributorLakeside logo is on the homepage brand banner. Lakeside manufactures material handling and food service carts that Culinex resells.
• Libbey FoodservicecoreChannel Partner/ Reseller/ DistributorLibbey logo is on the homepage brand banner. Libbey glassware and tabletop products are stocked by Culinex under the Tabletop/Glassware category.
• TraulsencoreChannel Partner/ Reseller/ DistributorTraulsen logo is on the homepage brand banner. Traulsen supplies commercial refrigeration that Culinex resells.
• Captive-AirecoreChannel Partner/ Reseller/ DistributorCaptive-Aire logo is on the homepage brand banner. Captive-Aire is a leading commercial kitchen ventilation and hood manufacturer; Culinex lists it as a partner brand.
• GET (Melamine)coreChannel Partner/ Reseller/ DistributorGET logo is on the homepage brand banner. GET melamine products (plates, trays, shakers) are stocked across Tabletop/Melamine and Bar/Bar Supplies categories.
• John BooscoreChannel Partner/ Reseller/ DistributorJohn Boos logo is on the homepage brand banner. John Boos supplies professional butcher blocks, cutting boards, and work tables that Culinex resells.
• Cooper AtkinsminorChannel Partner/ Reseller/ DistributorCooper Atkins logo is on the homepage brand banner. Cooper Atkins supplies food-service thermometers and timers that Culinex carries in the Smallwares/Kitchen Supplies category.
• Dexter (Russell Harrington)minorChannel Partner/ Reseller/ DistributorDexter logo is on the homepage brand banner. Dexter is a major cutlery manufacturer whose knives and sharpening supplies are referenced by Culinex.
• TablecraftminorChannel Partner/ Reseller/ DistributorTablecraft logo is on the homepage brand banner. Tablecraft supplies buffet/catering and tabletop items that Culinex resells.
• Waring CommercialminorChannel Partner/ Reseller/ DistributorWaring logo is on the homepage brand banner. Waring commercial blenders and food prep equipment are referenced by Culinex.
• TurboairminorChannel Partner/ Reseller/ DistributorTurboair logo is on the homepage brand banner. Turboair is a commercial refrigeration brand; Culinex lists it as a partner.
• Structural ConceptsminorChannel Partner/ Reseller/ DistributorStructural Concepts logo is on the homepage brand banner. Structural Concepts supplies multi-deck merchandisers/refrigerated display cases that Culinex lists as a partner brand.
• Champion IndustriesminorChannel Partner/ Reseller/ DistributorChampion Industries logo is on the homepage brand banner. Champion supplies commercial dishwashers and glasswashers; Culinex lists Champion as a partner brand.
• Nemco Food EquipmentminorChannel Partner/ Reseller/ DistributorNemco logo is on the homepage brand banner. Nemco supplies countertop food-prep equipment; Culinex lists Nemco as a partner brand.
• ACP SolutionsminorChannel Partner/ Reseller/ DistributorACP Solutions logo is on the homepage brand banner. ACP supplies commercial cooking and ventless cooking solutions; Culinex lists ACP as a partner brand.
• American Metalcraft (AM)minorChannel Partner/ Reseller/ DistributorAM logo is on the homepage brand banner. American Metalcraft supplies pizza stones, peels, and front-of-house displays that Culinex resells (AM-prefixed SKUs in pizza_cookware and bar/bartender supplies).
• Aurora (Alcom Distribution / Barmaid)minorChannel Partner/ Reseller/ DistributorAurora and Barmaid logos are on the homepage brand banner linking to alcomdist.com and bestinthebar.com. Barmaid supplies bar products that Culinex resells.
• Baxter ManufacturingminorChannel Partner/ Reseller/ DistributorBaxter logo is on the homepage brand banner. Baxter supplies commercial cooking and proofing equipment; Culinex lists Baxter as a partner brand.
• JPG Resources (acquirer of CuliNEX food-and-beverage product development)unclearStrategic or Co-development PartnerPer the 2025-08-14 PRWeb news article, JPG Resources acquired CuliNEX, a food and beverage product development company, to expand its innovation capabilities and locations, particularly on the West Coast. NOTE: This acquisition refers to a separate entity "CuliNEX" (a food/beverage product development consultancy), not the goculinex.com foodservice equipment distributor; included only because the source article matches the user's "Culinex" query.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tundra Restaurant Supply: Tundra is an online B2B foodservice supply distributor specializing in no-frills pricing on cookware, smallwares, and equipment; it targets the same SMB foodservice buyer as Culinex with an overlapping manufacturer-brand catalog and similar transactional e-commerce motion.
• Chef's Deal Restaurant Equipment: Chef's Deal is an online commercial restaurant equipment retailer offering cooking, refrigeration, and foodservice supplies with a similar small/mid-market buyer profile; it competes with Culinex for the same independent restaurant and institutional capital-equipment spend.
• Boelter Companies: Boelter is a Midwestern foodservice equipment and supplies distributor serving restaurants, hospitality, and institutional buyers; it directly overlaps Culinex's category mix, brand portfolio, and small/mid-market buyer profile.
• KaTom Restaurant Supply: KaTom is a Tennessee-based online B2B foodservice equipment and smallwares retailer carrying tens of thousands of SKUs from manufacturers like Vollrath, Cambro, and Carlisle; it competes directly with Culinex for the same SMB restaurant and institutional buyer across nearly identical product categories.
• WebstaurantStore: WebstaurantStore is the largest online B2B foodservice equipment and supplies retailer in the US, offering 400,000+ SKUs across cookware, smallwares, equipment, tabletop, and janitorial; it is the most direct head-to-head competitor to Culinex's e-commerce foodservice distribution model.
• Bargreen Ellingson: Bargreen Ellingson is a regional foodservice equipment and supplies distributor operating across the Pacific Northwest and broader US with both online and rep-driven sales; it overlaps Culinex in product categories, manufacturer brands, and small/mid-market customer focus.
• Wasserstrom: Wasserstrom is a long-established foodservice equipment and supplies distributor serving restaurants, hospitality, and institutional markets across the US; it competes directly with Culinex across equipment, smallwares, tabletop, and janitorial categories.
• Central Restaurant Products: Central Restaurant Products is an Indianapolis-based online foodservice equipment and supplies retailer serving restaurants, schools, and institutions across the US; it directly overlaps Culinex's category breadth, manufacturer brand roster, and small/mid-market customer base.

Broad incumbents

• Amazon Business: Amazon Business is the B2B procurement arm of Amazon offering foodservice supplies, janitorial, and tabletop products to small and mid-market buyers with fast shipping and broad assortment; it is a broad incumbent exerting pricing pressure on small independent foodservice distributors like Culinex.
• Restaurant Depot: Restaurant Depot is a national cash-and-carry foodservice supply warehouse club owned by Jetro Holdings; while not primarily online, it competes with Culinex for the same SMB restaurant buyer on smallwares, equipment, janitorial, and tabletop at scale across 200+ US locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GoCulinex
• Facebookfacebook.com/culinex

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Culinex