Api Computerhandels
Api Computerhandels (api GmbH) is a private German B2B IT distributor and value-added wholesaler headquartered in Baesweiler that supplies IT hardware, software, cloud services, and value-added distribution to resellers, system integrators, and public institutions across Germany.
- Company typePrivate
- Founded1994
- HeadquartersBaesweiler, Germany
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Api Computerhandels does
Api Computerhandels (api GmbH) is a privately held German B2B IT distributor headquartered in Baesweiler, Germany, with approximately 30 years of operating history since circa 1994. The company operates a B2B e-commerce platform (shop.api.de) complemented by a direct sales team and partner portal, distributing IT hardware, software, cloud services, and an expanded range of consumer and household categories to registered resellers, system houses, and public sector buyers. The customer base spans resellers with trade licenses, system integrators handling complex IT deployments, and public institutions with procurement projects including the German federal Digitalpakt Schule initiative for school digitalization.
Api's distribution and fulfillment platform is built around XML and EDI electronic data interchange capabilities that automate procurement workflows for B2B partners. The platform offers partner self-service purchasing, quote-based project orders, automated carrier selection in fulfillment, and ERP integration for procurement process automation. The company distributes across 60+ manufacturer partnerships covering HP, Microsoft, Lenovo, ASUS, iiyama, APC by Schneider Electric, Kaspersky, Synology, LG Electronics, Yealink, Zyxel Networks, QNAP, Eizo, Rittal, Cambium Networks, Auerswald, AGFEO, 3CX, Hornetsecurity, Securepoint, and numerous other brands spanning IT hardware, networking, security, telecommunications, and enterprise software. Multi-carrier logistics span Dachser, DHL, DPD, FedEx, GLS, UPS, Trans-o-Flex, and Spedition for large deliveries.
Revenue is generated through wholesale hardware and software resale to B2B partners, recurring cloud services resale (backup, security, productivity, virtualization, phone systems, edge orchestration), value-added distribution including Build-to-Order manufacturing, installation, laser engraving, digital signage, and datacenter infrastructure, fulfillment/3PL services with EDI/XML integration, project-based sales for public sector initiatives, and Financial Services (IT equipment leasing and rental). Pricing is gated behind partner login and quotation-based for larger orders; standard domestic parcel shipping is tiered from €6.50 for the first package with €5.00 for each additional, €9.90 express, and pallet shipping from €69. Payment terms include prepayment, SEPA direct debit, PayPal, invoice (credit-approved), cash on delivery, and credit card. The company is owned privately with no disclosed parent, external investors, or public listing.
Api Computerhandels firmographics
Firmographics- Name
- Api Computerhandels
- Legal name
- api GmbH
- Website
- https://api.de
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Api Computerhandels (api GmbH) is a private German B2B IT distributor and value-added wholesaler headquartered in Baesweiler that supplies IT hardware, software, cloud services, and value-added distribution to resellers, system integrators, and public institutions across Germany.
- Ownership category
- akta.pro rank
Api Computerhandels industry classification
Industry- Product category
- IT Distribution
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG)
- akta.pro secondary industries
- Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC), End-User Computing Outsourcing (EUC / Desktop Services) (BPAEAMAE)
Keywords
Where Api Computerhandels is headquartered
LocationHeadquarters
- HQ city
- Baesweiler
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Api Computerhandels business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Distribution: Broad IT hardware product portfolio including components, systems, peripherals, networking, and consumer electronics sold to registered resellers and B2B customers
- Software Sales: Operating systems, office applications, security/backup software, virtualization, and professional software solutions
- Fulfillment Services: Warehouse management and logistics services for B2B customers with automated carrier selection and XML/EDI integration
- Value Added Distribution: Build To Order services, Digital Signage solutions, technical support, project management, and academy/training services
- Financial Services: Leasing and rental financing solutions for IT equipment procurement
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B transactional pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Api Computerhandels product offering
Product offeringCore offering
api GmbH is a German B2B IT distributor that resells a broad catalogue of third-party IT hardware, software, and cloud services through an online partner shop and dedicated sales team to registered resellers, system houses, and public institutions. Beyond resale, the company offers value-added distribution services including build-to-order systems, EDI/XML-integrated fulfillment, technical support, project management for initiatives such as Digitalpakt Schule, and financial services such as leasing and rental for IT equipment.
Product overview
api GmbH is an IT distributor (ITK-Distributor) with 30 years of experience operating a B2B e-commerce platform. The company offers a broad portfolio of IT hardware products (categorized as Audio/Multimedia, Cables/Adapters, Components, Media, Networking, Peripherals, Refurbished, Power/Energy, Systems, Telecommunications, Consumables, and Accessories), software products (operating systems, office applications, security/backup, virtualization, desktop publishing), and cloud services (backup, business solutions, edge orchestration, phone systems, productivity, security, virtualization). Value-added services include Build-to-Order manufacturing, Fulfillment with XML/EDI interfaces, Financial Services (rental/leasing), Academy training, Technical Support, and Project Management for specialized sectors like school digitalization (Digitalpakt Schule). The core business model combines wholesale distribution through an online shop with additional services such as product configurators and Value Added Distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- IT Hardware Distribution Distribution of third-party IT hardware including audio/multimedia equipment, cables and adapters, PC components, storage media, networking equipment, peripherals, refurbished hardware, power and energy solutions, PC/notebook systems, telecommunications equipment, consumables, and accessories, sold to registered B2B resellers and system integrators.
- Software Distribution Distribution of commercial software including operating systems, desktop publishing, office applications, security and backup solutions, virtualization, and other software categories to B2B partners.
- Cloud Services Distribution Distribution of cloud-based services spanning backup, business applications, edge orchestration and control, phone systems, productivity tools, security, and virtualization services for B2B customers.
- Value Added Distribution (VAD) Value-added distribution services including build-to-order manufacturing, installation, laser engraving, digital signage, security, telecommunications, time recording, datacenter solutions, and infrastructure services.
- Fulfillment Services Logistics and fulfillment services including warehouse management and multi-carrier shipping with automated carrier selection, offered to B2B customers with XML and EDI interface integration for optimizing procurement processes.
- Financial Services Flexible payment and financing solutions for IT equipment procurement including rental and leasing options available to B2B customers.
- Build To Order Custom build-to-order service allowing B2B customers to configure hardware systems to specified configurations.
- Project Management Services 24/7 project solutions for specialized areas including Digitalpakt Schule school digitalization, system house projects, and public institution procurements, with dedicated project teams.
- Akademie (Training Services) Training services including courses, certifications, webinars, and seminars for partner professional development.
- Technical Support Technical support services covering time recording, remote management, and security solutions for B2B customers.
- Refurbished IT Hardware Certified refurbished IT hardware including PCs, notebooks, monitors, servers, switches, storage, RAM, and tablets/smartphones offered at reduced prices to B2B customers.
- Product Configurators Online configurators for digital signage, cables and adapters, monitors, notebooks, PCs and components, projectors, server racks, smart home, software solutions, bags, and phone/TK systems.
Quantifiable outcome
- Process cost savings through EDI/XML integration and automated procurement
- +1 more outcomes
Companies that use Api Computerhandels
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Api Computerhandels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Api Computerhandels partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered major and core.
- HP (Hewlett-Packard)majorMajor manufacturer partner with dedicated landing page. HP provides personal computing, printing, and enterprise solutions distributed through api's B2B channel.
- APC by Schneider ElectricmajorUPS power protection and infrastructure solutions. Featured manufacturer with dedicated news coverage on power protection products.
- iiyamamajorPremium monitor manufacturer featuring gaming displays like the G-MASTER Titan Falcon OLED. Long-standing focus manufacturer.
- MicrosoftmajorSoftware and cloud solutions partner covering operating systems, Office applications, and enterprise software licensing.
- KasperskycoreCybersecurity solutions distributor covering antivirus, internet security, and endpoint protection products.
- SynologycoreNAS systems and network attached storage solutions distributor for business data management needs.
- LenovomajorPC systems, notebooks, servers, and enterprise solutions. Comprehensive product range coverage including warranty extensions.
- Zyxel NetworkscoreNetworking equipment including routers, switches, firewalls, and wireless solutions for business infrastructure.
- YealinkcoreVoIP telecommunications equipment including IP phones and video conferencing systems for business communication.
- SecurepointcoreGerman cybersecurity solutions provider specializing in firewall and network security products for businesses.
- HornetsecuritycoreCloud security and email protection services distributor providing managed security solutions for businesses.
- LG ElectronicsmajorDisplay solutions, monitors, and commercial signage products including large format displays.
- ASUSmajorComputing hardware including motherboards, graphics cards, gaming products, and commercial PC systems.
- EizocoreProfessional display monitors for graphics, medical, and industrial applications requiring color accuracy.
- RittalcoreServer racks, enclosures, and datacenter infrastructure solutions distributor for IT installations.
- AuerswaldcoreGerman telecommunications manufacturer specializing in VoIP systems and TK-anlagen for business telephony.
- QNAPcoreNetwork attached storage (NAS), surveillance solutions, and video conferencing systems distributor.
- 3CXcoreSoftware-based IP telephone systems and unified communications solutions for business deployments.
- AGFEOcoreGerman telecommunications systems manufacturer for professional phone systems and accessories.
- Cambium NetworkscoreWireless broadband solutions including WiFi access points and point-to-point networking equipment.
Scale indicators2 records
Recent moves5 records
Expansion highlights6 records
Api Computerhandels competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Api Computerhandels social profiles
Digital presenceApi Computerhandels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Api Computerhandels leadership team
Management profileNumber of profiles
Api Computerhandels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Api Computerhandels M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Api Computerhandels
What does Api Computerhandels do?
api GmbH is a German B2B IT distributor that resells a broad catalogue of third-party IT hardware, software, and cloud services through an online partner shop and dedicated sales team to registered resellers, system houses, and public institutions. Beyond resale, the company offers value-added distribution services including build-to-order systems, EDI/XML-integrated fulfillment, technical support, project management for initiatives such as Digitalpakt Schule, and financial services such as leasing and rental for IT equipment.
Is Api Computerhandels a public or private company?
Api Computerhandels is a private company. It is classified as unknown and is currently operating.
When was Api Computerhandels founded?
Api Computerhandels was founded in 1994. It employs 501 to 1,000 people.
Where is Api Computerhandels based?
Api Computerhandels is headquartered in Baesweiler, Germany, in the Europe region.
How does Api Computerhandels make money?
Five revenue lines are on record. Hardware Distribution is the primary driver. The others are software Sales, fulfillment Services, value Added Distribution and financial Services.
Does Api Computerhandels have an API?
No public API is recorded for Api Computerhandels.
What industry is Api Computerhandels in?
Api Computerhandels's product category is IT Distribution. Its primary akta.pro industry code is BPAEAOAG, IT Procurement & Sourcing Services (Hardware/Software), with a secondary code of BPAEAOAC, Software License Resale & Optimization (Perpetual/Subscription). Its NAICS code is 42343 and its SIC code is 5045.