Half a Bubble Out
Half a Bubble Out is a Chico, California-based marketing, advertising, and consulting agency serving small business owners and entrepreneurs with inbound marketing, executive coaching, and business consulting services on the HubSpot platform.
- Company typePrivate
- Founded2002
- HeadquartersChico, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Half a Bubble Out does
Half a Bubble Out, Inc. (operating as "HaBO") is a privately held, bootstrapped marketing, advertising, and consulting agency headquartered at 680 Rio Lindo Avenue, Suite 40, Chico, California. Founded in November 2002 by husband-and-wife team Michael Redman (CEO) and Kathryn Redman (Co-Founder), the firm has operated continuously for over 20 years and today lists approximately 8-9 team members across marketing, content, project management, and operations roles. Its primary client base consists of small business owners and entrepreneurs seeking strategic marketing, executive coaching, and business consulting services.
The firm's core service portfolio spans three lines: (1) Marketing Services, delivered through a holistic, customer-centric methodology covering inbound marketing, content marketing, social media, SEO, and email, executed primarily on the HubSpot platform using its Attract-Convert-Close-Delight framework; (2) Executive Coaching for leaders focused on profitability and decision-making; and (3) Business Consulting aimed at systematizing operations and clarifying strategy. Beyond professional services, the firm monetizes its intellectual property through content products, including the #1 Amazon bestselling business book "Fulfilled" (presenting the Passion & Provision Strategy), The Leadership Contrarian weekly newsletter, and the HaBO Village Podcast.
Commercially, Half a Bubble Out operates a sales-led, quote-based model with multi-year contracts. Customer acquisition combines direct outreach (website contact forms, a toll-free 1-800 number, and [email protected]) with content-driven inbound demand generated through a blog active since 2008, the podcast, the newsletter, and an active presence across Facebook, X, LinkedIn, Instagram, and YouTube. The firm serves clients primarily in Northern California and across the broader United States, with documented engagements extending to the East Coast. No external funding, acquisitions, subsidiaries, or public revenue disclosures have been reported, and the firm remains entirely founder-and-family owned.
Half a Bubble Out firmographics
Firmographics- Name
- Half a Bubble Out
- Legal name
- Half a Bubble Out, Inc.
- Website
- https://halfabubbleout.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Half a Bubble Out is a Chico, California-based marketing, advertising, and consulting agency serving small business owners and entrepreneurs with inbound marketing, executive coaching, and business consulting services on the HubSpot platform.
- Ownership category
- akta.pro rank
Where Half a Bubble Out is headquartered
LocationHeadquarters
- HQ city
- Chico
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Half a Bubble Out business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketing and Advertising Services: Provides holistic marketing services including inbound marketing, content marketing, social media marketing, SEO, and traditional marketing services to small businesses.
- Business Consulting: Personalized business consulting services to help business owners find clarity and confidence in their business operations.
- Executive Coaching: Holistic in-depth coaching for leaders that sharpens thinking, drives profitability, and helps build a business owners truly love running.
- Book Sales (Fulfilled): Sale of the #1 Bestselling business book 'Fulfilled' which teaches the Passion & Provision Strategy for entrepreneurs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom consulting and coaching services with quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Half a Bubble Out product offering
Product offeringCore offering
Half a Bubble Out is a Chico, California-based marketing and advertising agency that delivers holistic, customer-centric marketing services, personalized business consulting, and executive coaching to small business owners and entrepreneurs. The firm applies an inbound marketing methodology (Attract-Convert-Close-Delight) along with a proprietary 'Passion & Provision' business strategy, packaged as consultative engagements sold directly to clients.
Product overview
Half a Bubble Out is a marketing and advertising agency founded in 2002, offering a portfolio of services including Marketing Services, Executive Coaching, and Business Consulting. The company's core offerings are service-based rather than software products. They also produce content products including the bestselling book "Fulfilled" and related content offerings like The Leadership Contrarian Newsletter and HaBO Village Podcast. Their approach centers on the "Passion & Provision" methodology for building successful companies with engaged employees.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Services
- Executive Coaching Holistic, in-depth coaching for leaders intended to sharpen thinking, drive profitability, and help leaders build a business they truly love running.
- Business Consulting Personalized business consulting that provides clarity and confidence through strategic planning, systems development, and addressing gaps the business owner may not see on their own.
- Fulfilled (Bestselling Book) A #1 bestselling business book by Michael and Kathryn Redman that presents the Passion & Provision Strategy for entrepreneurs seeking financial freedom and ways to overcome roadblocks to success and fulfillment.
Quantifiable outcome
- Over 1,000 business owners helped discover growth strategy
- +2 more outcomes
Companies that use Half a Bubble Out
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Half a Bubble Out technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Half a Bubble Out partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HubSpotcoreHubSpot is used as the primary inbound marketing software platform. The company implements HubSpot's attract-convert-close-delight methodology and uses HubSpot's analytics, landing pages, forms, and email marketing features for client campaigns. Mentioned in multiple blog posts and case studies.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Half a Bubble Out competitors and assessment
Company assessmentDirect peers
- Duct Tape Marketing: John Jantsch's small-business marketing consulting firm with a bestselling-book-driven brand and franchised agency network. Closely comparable to HaBO in SMB target market, methodology-led services, and founder-author brand positioning.
- Single Grain: Founder-led (Eric Siu) digital marketing agency with content marketing as a primary GTM channel, serving SMB and mid-market clients across SEO, content, and paid media. Comparable in mission and target segment.
- LYFE Marketing: Full-service digital marketing agency focused on social media, SEO, and PPC for small businesses. Overlaps with HaBO on SMB client base and inbound-style demand generation.
- Main Street ROI: Digital marketing agency exclusively serving small businesses (Main Street segment) with inbound, SEO, and web design. Direct comparator for SMB-targeted services and consulting-led delivery.
- Ironpaper: B2B marketing agency offering demand generation, content, and ABM strategy. Comparable in methodology-driven approach and SMB-to-midmarket focus, with similar consulting-plus-execution mix.
- Strategic Coach: Dan Sullivan's entrepreneur coaching firm serving founders and executives with structured programs. Directly comparable to HaBO's Executive Coaching and Business Consulting service lines and to its target persona.
Broad incumbents
- WebFX: Larger full-service digital marketing agency offering SEO, PPC, web design, and content at industrial scale. Competes for the same SMB/Mid-market buyer but with significantly larger headcount and broader service portfolio.
- Thrive Internet Marketing Agency: Full-service internet marketing agency with a global footprint serving SMB and mid-market clients. Overlaps with HaBO on inbound marketing, SEO, and content services at materially larger scale.
Others
- SCORE: Nonprofit small-business mentoring and education network funded by the U.S. SBA. Adjacent in target audience (SMB owners) but distinct as a free public service rather than a paid consulting buyer-competing peer.
- HubSpot: Marketing automation platform and ecosystem of partner agencies, including HaBO. Functions as a software vendor and indirect channel partner rather than a direct competitor to agency services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Half a Bubble Out social profiles
Digital presenceHalf a Bubble Out financial estimates
Financial estimateRevenue estimate
Valuation estimate
Half a Bubble Out leadership team
Management profileNumber of profiles
Profiles7 records
Half a Bubble Out funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Half a Bubble Out M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Half a Bubble Out
What does Half a Bubble Out do?
Half a Bubble Out is a Chico, California-based marketing and advertising agency that delivers holistic, customer-centric marketing services, personalized business consulting, and executive coaching to small business owners and entrepreneurs. The firm applies an inbound marketing methodology (Attract-Convert-Close-Delight) along with a proprietary 'Passion & Provision' business strategy, packaged as consultative engagements sold directly to clients.
Is Half a Bubble Out a public or private company?
Half a Bubble Out is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Half a Bubble Out founded?
Half a Bubble Out was founded in 2002. It employs 11 to 50 people.
Where is Half a Bubble Out based?
Half a Bubble Out is headquartered in Chico, United States, in the North America region.
How does Half a Bubble Out make money?
Four revenue lines are on record. Marketing and Advertising Services are the primary driver. The others are business Consulting, executive Coaching and book Sales (Fulfilled).
Who are Half a Bubble Out's main competitors?
Direct peers on record are Duct Tape Marketing, Single Grain, LYFE Marketing, Main Street ROI, Ironpaper and Strategic Coach. Broad incumbents are WebFX and Thrive Internet Marketing Agency. Others are SCORE and HubSpot.
Does Half a Bubble Out have an API?
No public API is recorded for Half a Bubble Out.