Mediaprint newspaper and magazine publisher Ges.mbH & Co KG

What Mediaprint newspaper and magazine publisher Ges.mbH & Co KG does

Mediaprint Zeitungs- und Zeitschriftenverlag GmbH & Co KG is Austria's largest print media company, founded in 1988 as a joint venture between the publishers of Kronen Zeitung and KURIER to consolidate the advertising, printing, and distribution operations of both mastheads. The company operates three roll-offset printing centers — Vienna Inzersdorf (Austria's largest newspaper printing operation with eight presses producing 10–14 million newspapers per week), Salzburg (jointly with Salzburger Nachrichten), and St. Andrä/Lavanttal (Carinthia) — alongside a nationwide logistics and home-delivery network via the wholly owned subsidiary PDW Logistik, which delivers approximately one million newspapers to Austrian households by 6 AM with stated 99.9% subscriber satisfaction and ~90% household coverage.

The revenue model combines recurring print and ePaper subscriptions (managed through the Abowelt platform), print and digital advertising across Krone and KURIER with cross-media sales capability, single-copy retail distribution through Austrian tobacco shops, grocery stores and gas stations (with an electronic Retail Portal), colportage via subsidiary City Mail Ost, self-service vending (110,000+ machines across ~700 partner locations), and a growing portfolio of complementary products — ePaper editions, job portals (jobkrone.at, job.kurier.at), real-estate and classified platforms (immmo.at, dibeo.at), loyalty programs (Vorteilswelt), commercial print (Digiprint), radio (Kronehit), and TV services (Krone TV, KURIER TV). Customer reach is anchored by Krone's readership of over two million Austrians, the country's most widely read daily.

Commercially, MediaPrint pursues multiple go-to-market motions concurrently: direct-to-consumer subscription sales via the Abo-Service call centers and Abowelt platform, sales-led B2B advertising engagement through dedicated Krone and KURIER sales teams, channel-partner retail distribution (Trafiken, groceries, gas stations), and digital performance marketing (Google Ads, Meta, TikTok) for online subscription acquisition. The company is privately held as a Kommanditgesellschaft under Austrian law (domiciled in Vienna, Muthgasse 2), with a three-member management board and an eight-to-nine-member supervisory board; KRONE-Verlag and KURIER Zeitungsverlag are the principal shareholders via the Komplementär structure.

Name

Mediaprint newspaper and magazine publisher Ges.mbH & Co KG

Legal name

Mediaprint Zeitungs- und Zeitschriftenverlag GmbH & Co KG

Website

https://mediaprint.at

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Mediaprint is Austria's largest print media company, founded in 1988 as the joint printing, advertising, and distribution platform for the Kronen Zeitung and KURIER daily newspapers, serving approximately one million subscriber households nationwide with integrated print, digital, ePaper, and radio/TV offerings.

Ownership category

akta.pro rank

Product category

Newspaper Publishing

NAICS

Periodical Publishers (51312), Periodical Publishers (513120), Printing and Related Support Activities (3231), Commercial Printing (except Screen and Books) (323111)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Commercial Printing (2750)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Short-Run & Micro-Run Digital Printing Services (POD-adjacent) (MPAJANAI)

Keywords

• Newspaper publishing
• Commercial printing services
• Advertising media sales
• Home delivery logistics
• Digital classifieds

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Print Newspaper Subscriptions: Recurring subscription revenue from Krone and KURIER newspaper home delivery, covering daily, weekend, digital-only, short-term and combo subscription variants. Managed through Abowelt platform.
2. Advertising and Marketing: Print and digital advertising space sales across Krone and KURIER publications. Includes impact advertising solutions, cross-media campaigns, and special advertising formats. Revenue from business customers placing ads in newspapers and digital channels.
3. Retail Distribution: Single-copy newspaper sales through Austrian retail sector including tobacco shops, grocery stores, gas stations. Also colportage (hawker sales) and self-service vending machines. Commission-based distribution model.
4. Digital Products and Services: Digital subscription products (e-papers), online job and real estate classified platforms (jobkrone.at, job.kurier.at, immmo.at, dibeo.at), branded content creation, and digital advertising solutions operated by k-digital.
5. Benefits and Loyalty Programs: Vorteilswelt (benefits world) loyalty programs for Krone and KURIER subscribers offering partner discounts and exclusive deals, generating revenue through partnerships and member engagement.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

MediaPrint is Austria's largest print media house, producing and distributing the Kronen Zeitung and KURIER daily newspapers along with their digital ePaper editions. The company also operates commercial printing, advertising sales, nationwide home delivery logistics, loyalty programs, digital job and real estate portals, radio (Kronehit), and TV services under the Krone and KURIER brands.

Product overview

Mediaprint is Austria's largest print media company operating as a unified platform-plus-services model. The core products are the Kronen Zeitung and KURIER daily newspapers (print and digital/ePaper editions), which form the foundation of the portfolio. These are complemented by personalized newspaper services (MeineKrone, MeinKURIER) and congratulatory ad services (Krone Glückwunschanzeige). The company offers loyalty programs through Vorteilswelt platforms for both brands, digital job portals (jobkrone.at, job.kurier.at), real estate platforms (immmo.at, dibeo.at), and operates radio (Kronehit) and TV services (KRONE TV, KURIER TV). B2B services include commercial printing (MediaPrint DIGIPRINT), logistics (PDW Logistik) with morning delivery to one million households, and advertising/marketing services across print, online, and cross-media channels.

Differentiator

Problem solved

Functional benefit

Brands

• Kronen Zeitung: Austria's most widely read daily newspaper with over 2 million readers, the country's highest-circulation newspaper
• KURIER
• MediaPrint DIGIPRINT
• PDW Logistik
• Vorteilswelt Krone
• Vorteilswelt KURIER
• MeineKrone
• MeinKURIER
• Kronehit
• jobkrone.at
• job.kurier.at

Products and services

• Kronen Zeitung Austria's most widely read daily newspaper with over two million readers, providing informative, compact journalistic content in print format.
• KURIER Austria's most-read national quality daily newspaper, known for balanced reporting, thorough research, and independent journalism at the highest level.
• ePaper Kronen Zeitung

Quantifiable outcome

• 99.9% subscriber satisfaction rate in next-morning newspaper delivery
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Salzburger NachrichtencoreStrategic or Co-development PartnerJoint printing facility in Salzburg where MediaPrint and Salzburger Nachrichten share printing infrastructure. Two printing machines with one shipping line each operate at the Karolinger Straße 36, 5020 Salzburg location.
• City Mail Ost GmbHcoreChannel Partner/ Reseller/ DistributorCity Mail Ost GmbH manages the colportage distribution network for MediaPrint, operating approximately 300 sales points primarily in Vienna. Located at Muthgasse 2, 1190 Wien.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Styria Media Group: Austrian media group publishing Kleine Zeitung and other regional titles, operating in advertising, digital, and printing. Directly comparable as another large Austrian multi-brand newspaper publisher with cross-media ambitions.
• Verlagsgruppe News: Austrian publishing group behind News, Trend, profil, and E-MEDIA. Competes with MediaPrint in Austrian magazine and news publishing, with overlapping advertising clients and reader segments.
• Salzburger Nachrichten: Austrian regional daily newspaper publisher and MediaPrint's joint-venture partner in the Salzburg printing facility. Comparable as a competing Austrian daily publisher using shared production infrastructure.
• Standard Medien (Der Standard): Publisher of Austria's other major national quality daily, Der Standard. Directly comparable as a competing Austrian daily newspaper brand competing with KURIER for quality readers and advertising.
• Die Presse: Publisher of Die Presse, one of Austria's leading national dailies. Direct competitor in Austrian quality newspaper readership and print/digital advertising inventory.
• Russmedia: Austrian family-owned media group operating Vorarlberger Nachrichten and regional titles, plus digital marketplaces. Comparable as an Austrian regional newspaper publisher with adjacent digital classifieds businesses.

Broad incumbents

• Axel Springer: Large German newspaper publisher (Bild, Welt) with a cross-media portfolio spanning print, digital classifieds, and media tech. Comparable business model of monetizing legacy newspaper brands across print, digital advertising, and classified platforms.
• Funke Mediengruppe: German regional newspaper group publishing major daily and weekly titles. Comparable as a multi-title newspaper publisher managing print decline and pivoting to digital subscriptions and advertising.
• News Corp: Global newspaper publisher (Wall Street Journal, The Times, The Australian) plus digital real estate and classifieds. Comparable as a multi-brand newspaper publisher working to monetize legacy print audiences across digital and classified channels.

Regional players

• TX Group (formerly Tamedia): Swiss media group publishing Tages-Anzeiger, 20 Minuten, and operating Swiss marketplaces. Comparable as a DACH-region newspaper publisher with integrated classified platforms, although operating primarily in Switzerland.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mediaprintvermarktung
• LinkedInlinkedin.com/company/mediaprint-zeitungs-und-zeitschriftenverlag-ges-m-b-h-co-kg
• Instagraminstagram.com/mediaprint_vermarktung

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediaprint newspaper and magazine publisher Ges.mbH & Co KG