What Omniarch does

Omniarch AB is a Stockholm-headquartered growth agency specializing in e-commerce, digital business development, and digitization for Nordic brands. Founded in 2018 and rebranded in January 2023, the firm operates from six Swedish offices (Stockholm, Gothenburg, Norrkoping, Malmo, Are, Borlange) with a team of 45+ named senior e-commerce consultants. Its service portfolio centers on packaged assessment products (Digital, UXI, PROFA Profit, PAYA Payments, Returns, Marketplace, and AI Shopping Assessments) that serve as diagnostic entry points, combined with project-based consulting, interim placements, and long-term Managed Service programs in which Omniarch assumes responsibility for entire client e-commerce functions. The Digital Advisor subscription (7,999-9,999 SEK/month) provides recurring access to senior advisory, benchmark data, and exclusive events.

The firm's technical stack is methodology-led rather than product-led. Core proprietary assets include the GM1/GM2/GM3 Calculator (an Excel/Google Sheets profitability tool), the UXI Assessment built on Fullstory session-replay and behavioral analytics, the PROFA Profit Assessment powered by Dema's intelligence platform, the PAYA Payments Assessment with PayHood, and the AI Shopping Assessment (D.I.T. framework). The AI Lab builds consulting productivity tools using OpenAI GPT (Delivery Decider, Product Description Generator, copywriting support) and Google NotebookLM (text-to-audio). Composable commerce expertise spans Brink Commerce, Storyblok, and Voyado. Omniarch serves a roster of 50+ named enterprise and mid-market clients across fashion, sporting goods, department stores, grocery, travel, media, and lifestyle (including STIGA Sports, SkiStar, Hemkop, Coop, Ellos, Cellbes, NK, Bonnier News, Mini Rodini, Fenix Outdoor, and MQ Marqet).

Omniarch monetizes through a mix of professional services (assessments, projects, interim placements billed on fixed scope or daily/monthly rates), managed service retainers (long-term embedded team programs), and the Digital Advisor subscription. Go-to-market is sales-led with a strong inbound content engine (Insikt articles, Omniarch Podcast, WEEKLY newsletter, YouTube, AI Lab), augmented by referrals and direct outreach ([email protected]). The company is privately held by its three co-founders (Pelle Pettersson, Daniel Aronowitsch, Mattias Pettersson) and senior partners, with no external investment, PE, or VC backing disclosed.

Name

Omniarch

Legal name

Omniarch AB

Website

https://omniarch.se

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Omniarch is a Stockholm-based e-commerce growth consultancy offering assessment diagnostics, managed e-commerce operations, and advisory subscriptions to 50+ enterprise and mid-market Nordic brands across fashion, sports, retail, and lifestyle.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services (Project-Based): Senior e-commerce consultants assigned to client engagements for strategic and operational delivery. Engagements range from assessments (fixed-scope) to advisory roles and operational mandates. Revenue recognized as professional services delivered over contract duration.
2. Digital Advisor Subscription: Monthly subscription model offering a dedicated advisor contact, access to knowledge base and benchmark data, and invitations to exclusive events and seminars. Two tiers: annual (7999 SEK/month ex-VAT) and monthly (9999 SEK/month ex-VAT), with up to 5 hours per month of advisory time included.
3. Managed Service: Long-term embedded team program where Omniarch assumes responsibility for entire digital functions (e-commerce, marketing, CRM) within the client organization. Billed on a retainer/ongoing basis with flexible team composition adjusted to client needs.
4. Assessments (Standalone Diagnostic Products): Structured diagnostic assessments (Digital, UXI, Profit, Payments, Returns, Marketplace, AI Shopping) delivered as fixed-scope engagements. Used as standalone offerings or as entry points for broader consulting engagements. Pricing varies by assessment type and scope.
5. Interim/Placement Services: Placement of senior consultants into client organizations to fill key roles (Head of E-commerce, Digital Marketing Manager, CRM Manager) on a temporary basis. Charged at daily or monthly rates per consultant deployed.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Omniarch is a senior-led e-commerce and digital business development consultancy that delivers assessment products (Digital, UXI, Marketplace, Profit, Payments, Returns, AI Shopping), Digital Advisor subscription advisory, Managed Service programs that assume responsibility for entire digital functions, and Interim Consulting placements into client roles such as Head of E-commerce. Services span strategy, analytics, UX, CRM, returns, payments, and marketplace expansion for Nordic B2C brands and retailers.

Product overview

Omniarch is a growth agency for e-commerce and digital business development, offering a portfolio of assessment services and consulting solutions. The core offering includes six assessment products (Digital, UXI, Marketplace, Profit, Payments, Returns, and AI Shopping Assessments) that provide data-driven analysis of specific business areas. These are complemented by advisory services (Digital Advisor subscription), managed service solutions, and interim consulting. Knowledge sharing platforms including INSIKT articles, WEEKLY newsletter, and podcast support the service ecosystem. The AI Lab explores AI applications like GPT-based optimization tools. The GM Calculator provides a proprietary calculation tool. All services are delivered by senior e-commerce consultants with expertise spanning the entire customer journey.

Differentiator

Problem solved

Functional benefit

Brands

• GM123 Calculator: A calculator for Excel and Google Sheets that provides an overview of what drives profitability in a business using Gross Margin 1, 2, and 3 methodology.
• WEEKLY
• Omniarch Podcast om E-handel
• AI Shopping Assessment

Products and services

• Digital Assessment Comprehensive analysis of the entire digital customer journey for e-commerce brands, delivering analysis, improvement suggestions, and a prioritized roadmap for increased profitable sales.
• UXI Assessment User Experience Intelligence Assessment using Fullstory for behavioral analytics including session replays, heatmaps, and friction point identification (rage clicks, dead clicks, error clicks) to optimize conversion.
• Marketplace Assessment Analysis identifying potential for growth on marketplaces (Amazon, Zalando, CDON) with gap analysis and prioritized action plan delivered within 14 days for brands seeking to launch or scale marketplace presence.
• Profit Assessment (PROFA) Profitability optimization assessment combining Omniarch expertise with Dema's intelligence platform and the Gross Margin 3 framework to identify profitable segments, markets, and campaigns.
• Payments Assessment (PAYA) Independent payment solutions assessment delivered in partnership with PayHood, covering contract terms, payment methods, and supplier evaluation to improve conversion and margins.

Quantifiable outcome

• Nearly 400% growth in e-commerce sales for STIGA Sports since late 2022 under managed service
• +4 more outcomes

Named customers44 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• NorceminorStrategic or Co-development Partner · 1 January 2024In September 2024, Omniarch's Benjamin Avramovici Östgårdh participated in a Norce webinar on AI in practice for e-commerce. Norce is a commerce platform provider and the collaboration represents thought leadership co-creation within the Nordic e-commerce ecosystem.
• VoyadocoreStrategic or Co-development Partner · 1 January 2023Omniarch and Voyado announced a partnership in April 2026 around Voyado Agentic CX, helping e-commerce brands convert customer data into growth through strategic setup and operational activation. Voyado Elevate was also implemented at Skistarshop as part of the composable commerce architecture.
• FullstorycoreTechnology or IntegrationOmniarch's UXI (User Experience Intelligence) Assessment is delivered in partnership with Fullstory. Fullstory's session replay, heatmap, and behavioral analytics platform is used by Omniarch consultants to analyze user behavior, identify friction points (rage clicks, dead clicks, error clicks), and deliver data-driven UX recommendations to clients. The partnership enables Omniarch to offer a data-driven alternative to intuition-based UX decisions.
• DemacoreTechnology or IntegrationOmniarch's Profit Assessment (PROFA) is delivered in partnership with Dema, whose SaaS platform and AI/ML models power the cross-source data analysis that forms the backbone of the GM3-level profitability assessment. Dema's intelligence platform enables the correlation of ad data, traffic data, transaction data, and inventory data for segment-level profitability analysis.
• PayHoodcoreTechnology or IntegrationOmniarch's Payments Assessment (PAYA) is delivered in partnership with PayHood, providing independent advisory on payment providers, contract terms, and market conditions. PayHood supports the assessment process from quick scan to recommendation and implementation of payment solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Accenture Song: Global digital transformation arm of Accenture with Nordic e-commerce practices; competes with Omniarch for large enterprise digital mandates with broader delivery and proprietary platform advantages.
• Knowit: Nordic digital and IT consultancy with broad services including e-commerce strategy and digital transformation; offers cross-Nordic scale and a wider service portfolio than Omniarch's boutique positioning.
• Valtech: Global digital experience agency with significant Nordic presence providing e-commerce strategy alongside technology implementation; competes for the same enterprise transformation mandates as Omniarch's managed service.
• McKinsey Digital: Global strategy consultancy with a growing digital and e-commerce practice; competes for board-level digital strategy mandates where Omniarch's senior advisory and managed service offerings also play.
• Deloitte Digital: Big Four-adjacent digital consultancy with Nordic e-commerce transformation offerings; competes for enterprise and PE-backed clients and brings integrated audit and advisory relationships.

Regional players

• Bouvet: Norwegian IT and digital consultancy with strong Nordic presence serving enterprise B2C and public-sector clients; comparable offering to Omniarch but primarily anchored in Norway rather than Sweden.

Direct peers

• Curamando: Stockholm-based performance marketing and e-commerce consultancy serving Nordic B2C brands with a senior-led, profitable-growth focus closely overlapping Omniarch's managed service and digital assessment offerings.
• Vaimo: Stockholm-headquartered digital commerce agency combining strategy, design, and platform implementation for global B2C brands; shares Omniarch's Nordic boutique roots and e-commerce specialization at larger scale.
• Great Works: Swedish digital agency serving enterprise B2C brands with strategy, design, and technology services; overlaps with Omniarch's transformation engagements and shared Nordic enterprise client base.
• Conversionista: Swedish CRO and experimentation boutique that sells data-driven conversion optimization and analytics services to mid-market and enterprise Nordic e-commerce brands, directly comparable to Omniarch's UXI Assessment practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@omniarch.ecommerce
• LinkedInlinkedin.com/company/omniarch-ecommerce
• Instagraminstagram.com/omniarch.ecommerce
• Facebookfacebook.com/omniarch.se

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omniarch