Carolina Closets

What Carolina Closets does

Carolina Closets designs, manufactures, and installs custom residential storage solutions across a portfolio that includes master and children's closets, pantries, garage systems, home offices, wall beds (Murphy beds), laundry rooms, mudrooms, and entertainment spaces such as wine bars and whisky rooms. Founded in 1989, the company primarily serves homeowners in the Greenville, SC and Asheville, NC metro areas through two retail showrooms and a field-based consultative sales model. It also provides subcontracting and referral services to custom home builders across the Carolinas and supplies commercial storage fixtures to medical, dental, veterinary, salon, professional, and retail environments.

The company operates a vertically integrated model: 3D CAD design software generates photorealistic renderings for customer approval, after which screen-to-machine manufacturing at the Anderson, SC facility fabricates custom components locally. Installation is performed by full-time W-2 employees (not subcontractors) with over a decade of experience, typically completing jobs in a single day. Designers are certified by the Association of Closet and Storage Professionals, and the company is the only custom closet designer in the Greenville/Spartanburg metro area carrying this certification. An in-house painting service rounds out the installation pipeline.

Revenue is generated primarily through quote-based, one-time custom design and installation projects sold via free in-home consultations, with secondary revenue from home builder subcontracting and commercial fixtures. The business operates as part of the Artisan Family of Brands, a network of sister companies spanning Georgia, Tennessee, South Carolina, and North Carolina that includes Artisan Custom Closets, SpaceMakers Closets, Chattanooga Closet Company, and Carolina Closets Plus. The legal entity is registered as Carolina Closets - An Artisan Family Brand. In 2024, sister brand Artisan Custom Closets acquired Queen City Closets to extend the family's reach into the Charlotte, NC market.

Name

Carolina Closets

Legal name

Carolina Closets - An Artisan Family Brand

Website

https://carolinacloset.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Carolina Closets designs, manufactures, and installs custom residential storage solutions — closets, pantries, garages, home offices, and wall beds — primarily serving homeowners in the Greenville, SC and Asheville, NC metros, with subcontracting work for regional home builders.

Ownership category

akta.pro rank

Product category

Custom Closet Design & Installation

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215), Home Furnishings Retailers (44912)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Retail-Furniture Stores (5712), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Closet & Wardrobe Storage Systems (Non-Construction) (HSAFAHAA)

akta.pro secondary industries

Closet Layout Planning & Space Optimization (HSAFABAB), Closet Systems & Storage Installation (closet organizers, wall racks) (HSAGAHAD), Closet & Wardrobe Organizing (HSAFAKAC), Closet Storage Products Selection & Sourcing (Hangers, Bins, Dividers) (HSAFABAC), Bathroom Storage & Custom Built-Ins (Linen Closets, Niches, Shelving) (HSAPABAM)

Keywords

• Custom closet design
• Custom storage solutions
• Closet installation services
• Home organization systems
• Residential storage manufacturing

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Custom Closet Design and Installation: One-time custom design and installation services for closets and storage systems. Includes free consultation, 3D design, manufacturing at Anderson SC facility, and professional installation. Pricing is quote-based based on project scope and materials selected.
2. Home Builder Subcontracting: Custom closet installation services for new construction homes, acting as subcontractor for home builders or through referral arrangements with closet allowances

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Carolina Closets designs, manufactures, and installs custom storage solutions for residential and commercial spaces in the Carolinas. Products include custom closets, pantries, garage storage, home offices, wall beds, laundry rooms, mudrooms, and home bars, all built locally at the Anderson, SC manufacturing facility using screen-to-machine technology. The company delivers these through free in-home consultations, 3D CAD design visualization, and professional installation, typically completed within one day.

Product overview

Carolina Closets operates as a custom storage solutions company offering a comprehensive portfolio of products and services for residential and commercial spaces. The core offering includes custom closet systems (master closets, kids closets, walk-in closets) alongside space-specific solutions such as pantries, garage storage, home offices, wall beds (Murphy beds), laundry rooms, mudrooms, home bars/wine bars/wet bars/whisky rooms, and small space optimization. The company manufactures all products locally at their Anderson, SC facility using screen-to-machine technology. Service offerings include free in-home consultations, custom 3D CAD design visualization, painting services, and professional installation backed by a limited lifetime warranty. Accessories and add-ons include lighting solutions, closet organizers, jewelry trays, pull-out shoe racks, and integrated safes. The company also serves home builders as a subcontractor for new construction and offers commercial storage solutions for professional workspaces.

Differentiator

Problem solved

Functional benefit

Brands

• Carolina Closets Plus: Part of the Artisan Family of Brands network of custom storage solution companies.

Products and services

• Custom Closet Design & Installation Custom-designed and professionally installed closet systems for master closets, children's closets, and walk-in closets. Includes free in-home consultation and 3D design visualization for residential homeowners in the Carolinas.
• Pantry Solutions Custom pantry storage systems featuring adjustable shelves, pull-out baskets, and wine and spice racks designed to maximize kitchen organization for residential homeowners.
• Garage Storage Systems Custom garage organization featuring premium shelving, tool racks, and slatwall systems designed for car enthusiasts and workshop functionality.
• Home Office Design Personalized home office storage solutions including built-in cabinets, glass doors, and desk configurations for clutter-free work-from-home spaces.
• Wall Beds (Murphy Beds) Space-saving wall beds that fold into the wall when not in use, designed to transform rooms into multi-functional guest retreats.
• Laundry Room Storage Custom laundry room designs featuring adjustable shelving, integrated hampers, and solutions for both supplies and wet clothes.
• Mudroom Storage Entryway storage solutions including built-in benches, cubbies, and hooks to organize shoes, coats, bags, and outdoor equipment.
• Kids Closets Child-friendly closet designs featuring low shelves, vibrant cubbies, and storage bins to help children easily organize toys and clothes.
• Small Space Optimization Custom storage solutions for compact spaces including custom wardrobes, wall beds, and specialty features designed to maximize limited square footage.
• Home Bars, Wine Bars, Wet Bars, and Whisky Rooms Custom entertainment spaces including wine storage, built-in cabinets, glass shelving, and accent lighting for home bars and whisky rooms.
• Lighting Choices Custom lighting solutions including LED strip lights for shelves, soft accent lighting for display areas, touch-to-turn-on buttons, and remote-controlled illumination for closets and custom spaces.
• Closet Organizers & Accessories Custom closet accessories including jewelry trays, sunglasses compartments, pants hangers, pull-out shoe racks, valet rods, built-in laundry hampers, scarf and tie organizers, and safes.
• Custom 3D CAD Design Services Photorealistic 3D CAD design rendering service that allows customers to preview their custom closet or storage system before manufacturing and installation.
• Commercial Storage Solutions Custom storage solutions for commercial spaces including doctor's offices, dental practices, veterinary clinics, salons, professional workspaces, and retail stores.
• Painting Services In-house painting service to freshen walls before closet installation, ensuring clean and professional finish.

Quantifiable outcome

• Majority of installations completed within one day
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Artisan Family of Brands (Artisan Custom Closets)coreStrategic or Co-development PartnerCarolina Closets is part of the Artisan Family of Brands, a unified group of custom storage solution companies operating across Georgia, Tennessee, South Carolina, and North Carolina. The family includes Artisan Custom Closets, SpaceMakers Closets, Chattanooga Closet Company, and Carolina Closets Plus. Brands share common mission for quality craftsmanship and customer service.
• SpaceMakers ClosetsminorStrategic or Co-development PartnerSister brand within Artisan Family of Brands, operating in the custom closet and storage solutions space.
• Chattanooga Closet CompanyminorStrategic or Co-development PartnerSister brand within Artisan Family of Brands serving the Tennessee market.
• Carolina Closets PlusminorStrategic or Co-development PartnerSister brand within Artisan Family of Brands.
• Custom Home BuilderscoreChannel Partner/ Reseller/ DistributorCarolina Closets serves as subcontractor or referral partner for custom home builders throughout the Carolinas. Builders can include Carolina Closets in their projects or refer homeowners directly, with closet allowance options available.
• Association of Closet and Storage ProfessionalsminorOthersIndustry certification body. Carolina Closets is the only custom closet designer in the Greenville/Spartanburg metro area registered and certified by this professional association.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• ShelfGenie: National franchise focused on custom pull-out shelves and storage solutions for existing cabinets and pantries. Comparable in free in-home consultation and custom-built offerings, but narrower in scope (mainly retrofit shelving) and an emerging rather than full-room peer to Carolina Closets.

Broad incumbents

• The Container Store: National specialty retailer of storage and organization products, including its ClosetWORKS custom installation service. Competes for the same homeowner dollars but via a retail-led model and broader SKU mix (containers, shelving, custom), making it a broader incumbent rather than a pure custom peer.
• IKEA: Global home furnishings retailer whose PAX and complementary closet systems represent the dominant DIY/customization alternative for budget-conscious homeowners. Indirectly competitive on the lower end of the closet value chain — a key pricing-pressure reference point for any custom installer.

Direct peers

• Closets by Design: National custom closet and home organization franchise with in-home consultation, 3D design, and installation services. Closely comparable on GTM motion (free in-home design, custom manufacturing, professional installation) and competes head-to-head with Carolina Closets for the same homeowner demographic.
• Closet Factory: Direct-to-home custom closet manufacturer and installer with company-owned operations across multiple U.S. regions. Comparable in vertical integration (factory plus installer model), custom closet focus, and home-builder subcontracting work — a particularly relevant structural peer for Carolina Closets.
• California Closets: Largest North American custom closet franchise, offering design, manufacture, and installation of bespoke closet and storage systems. Directly comparable to Carolina Closets in product, consultative sales model, and full-room customization, though at much greater national scale and franchise-driven cost structure.
• Inspired Closets: Boutique custom closet and home organization brand with showrooms offering free in-home design and installation. Comparable in consultative, design-led sales model and product mix spanning closets, garages, and home offices, though typically operating as a single-brand dealer network.
• Tailored Living: Custom home organization franchise covering closets, garages, home offices, and Murphy beds with in-home consultation and professional installation. Directly comparable product portfolio and sales process to Carolina Closets, including built-in space solutions beyond the closet.
• SpaceMakers Closets: Sister brand within the Artisan Family of Brands offering custom closet and storage solutions. Comparable product offering and consultative model, useful as an internal benchmark for unit economics and customer experience across the family network.
• Artisan Custom Closets: Sister brand within the Artisan Family of Brands, operating custom closet and storage solutions across adjacent Southeast geographies. Directly comparable as a peer brand under shared ownership, and relevant for cross-market referral and brand-strategy benchmarking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/carolina.closets
• Facebookfacebook.com/CarolinaClosetSC
• LinkedInlinkedin.com/company/carolina-closet

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carolina Closets