CHATTANOOGA CLOSET COMPANY

What CHATTANOOGA CLOSET COMPANY does

Chattanooga Closet Company designs, manufactures, and installs custom closets and home storage systems for residential and light-commercial customers in the greater Chattanooga area, founded in 1998 and operating as a privately held, locally owned business. The company's core offering centers on custom closet systems (walk-in, master, and guest closets) and extends into adjacent storage categories including pantries, garage storage, laundry rooms, mudrooms, home offices, kids' closets, built-in storage, wall beds/Murphy beds, and home/wine/whisky bars, plus accessories such as shoe racks, jewelry drawers, belt/tie racks, and lighting. Underlying technology includes 3D CAD photorealistic visualization for customer design reviews and screen-to-machine manufacturing executed at the Artisan Family of Brands facility in Marietta, Georgia, using durable thermos-fused melamine materials available in roughly 30 colors and textures.

The business operates a sales-led, direct-to-consumer model anchored by free in-home design consultations and a downtown Chattanooga showroom featuring 17 vignettes, with in-house full-time installers (most with 10+ years of experience) completing most projects in one day. Revenue is generated primarily through one-time custom system sales priced by quote after consultation, supplemented by professional installation services and add-on accessories and lighting. The company operates as a regional brand within the Artisan Family of Brands network alongside Artisan Custom Closets, Carolina Closet, SpaceMakers Closets, and Carolina Closets Plus, serving homeowners, home builders/contractors (via subcontracting and referrals), and a small commercial tail across Tennessee, North Georgia, and Northeast Alabama within a roughly 1.5-hour service radius from Chattanooga. Financing is offered through a partnership with Hearth.

Name

CHATTANOOGA CLOSET COMPANY

Legal name

Chattanooga Closet Company

Website

https://chattanoogacloset.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Chattanooga Closet Company designs, manufactures, and installs custom closets and home storage systems for residential and light-commercial customers across Tennessee, North Georgia, and Northeast Alabama, operating as part of the Artisan Family of Brands network.

Ownership category

akta.pro rank

Product category

Custom Closets and Home Storage Solutions

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215), Home Furnishings Retailers (44912)

SIC

Retail-Furniture Stores (5712), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Closet & Wardrobe Storage Systems (Non-Construction) (HSAFAHAA)

akta.pro secondary industries

Closet Systems & Storage Built-Ins (HSAPAIAI), Closet Systems & Custom Closet Retail (CRAIAJAA)

Keywords

• Custom closet systems
• Home storage solutions
• Closet design installation
• Garage storage systems
• Custom pantry organizers

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Custom Closet & Storage System Sales: One-time sale of custom-designed closet, pantry, garage, mudroom, home office, wall bed, and other storage solutions. Products are manufactured to order based on individual customer measurements and design specifications. Pricing determined after consultation based on size, materials, and design complexity.
2. Professional Installation Services: Installation services provided by experienced, full-time installation specialists. Most installations completed in one day. Optional Prep & Paint package available for wall preparation before installation.
3. Custom Accessories & Add-ons: Additional products including closet accessories (shoe racks, jewelry drawers, belt/tie racks), lighting options (LED, puck, overhead, motion-activated), and customization options for finished installations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Chattanooga Closet Company designs, manufactures, and installs custom closet and home storage systems for residential homeowners in the greater Chattanooga area. The company offers free in-home design consultations with photorealistic 3D CAD visualization, and products are manufactured to order at the Artisan Family of Brands facility in Marietta, Georgia, then installed by full-time in-house installers typically in one day. The portfolio spans custom closets, pantries, garages, laundry rooms, mudrooms, wall beds, home offices, kids closets, home bars, and built-in storage.

Product overview

Chattanooga Closet Company offers a comprehensive portfolio of custom storage solutions centered on custom closet systems and built-in storage. The core offering consists of custom closet systems (walk-in closets, master closets), complemented by room-specific storage solutions including pantries, garage storage, laundry room cabinets, mudrooms, home office storage, and kids closets. Specialized products include wall beds/Murphy beds, home bars/wine bars/whisky rooms, and commercial storage solutions for businesses. The company also provides accessory products such as closet accessories (shoe racks, jewelry drawers, belt/tie racks), lighting choices (overhead, task, accent, motion-activated), and built-in storage cabinets. All products are manufactured using high-quality thermos-fused melamine materials in approximately 30 colors and textures, with eco-friendly options available. The company operates a vertically integrated model with design, manufacturing (via Artisan Family of Brands in Marietta, GA), and installation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Closet Systems Custom-designed closet systems including walk-in closets, master bedroom closets, and guest closets with tailored accessories, shelving, drawers, and hanging configurations, designed to homeowners' exact measurements.
• Custom Pantry Solutions Custom kitchen pantry designs featuring adjustable shelving, pull-out baskets, wine and spice racks for optimized kitchen organization.
• Garage Storage Systems Custom garage storage solutions including heavy-duty shelving, wall-mounted racks, tool holders, workbenches, overhead storage, and cabinet systems for organizing tools, sports gear, and seasonal items.
• Laundry Room Storage Custom laundry room cabinets and shelving solutions designed to maximize functionality with pull-out hampers, folding stations, and organized storage for laundry supplies.
• Mudroom Storage Custom mudroom storage designs featuring built-in benches, cubbies, and hooks for managing shoes, coats, and bags at entryways.
• Wall Beds (Murphy Beds) Custom wall beds and Murphy beds that fold up into cabinetry when not in use, available in full and queen sizes with vertical or horizontal tilt orientations, designed to optimize space in home offices, gyms, and living rooms.
• Home Office Storage Custom home office storage solutions designed to create clutter-free work environments with built-in cabinets, shelving, and desk configurations.
• Kids Closets Custom kids closet and playroom storage solutions featuring low shelves, colorful cubbies, and storage bins designed for children's independence.
• Home Bars, Wine Bars and Whisky Rooms Custom entertainment space solutions including home bars, wet bars, wine bars with glass shelving and wine storage, and whisky rooms with accent lighting and display cabinets.
• Built-In Storage Cabinets Custom built-in cabinet storage solutions tailored to fit specific spaces in living rooms, bedrooms, and other areas, maximizing space while maintaining aesthetic cohesion.
• Commercial Storage Solutions Custom storage solutions for commercial spaces including medical offices, veterinary clinics, salons, professional workspaces, and retail environments, targeting business clients in the greater Chattanooga area.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Artisan Family of BrandscoreStrategic or Co-development PartnerParent company providing manufacturing capabilities, shared brand standards, and operational infrastructure. Products are manufactured at Artisan Family of Brands' state-of-the-art facility in Marietta, Georgia using screen-to-machine technology. The Artisan Family of Brands includes sister companies Artisan Custom Closets, Carolina Closet, SpaceMakers Closets, and Carolina Closets Plus serving Georgia, Tennessee, South Carolina, and North Carolina.
• Artisan Custom ClosetsminorStrategic or Co-development PartnerSister brand within Artisan Family of Brands network, serving similar markets in the Southeast region.
• Carolina ClosetminorStrategic or Co-development PartnerSister brand within Artisan Family of Brands network serving markets in the Carolinas region.
• SpaceMakers ClosetsminorStrategic or Co-development PartnerSister brand within Artisan Family of Brands network offering custom closet solutions.
• Carolina Closets PlusminorStrategic or Co-development PartnerSister brand within Artisan Family of Brands network serving additional markets in the Carolinas.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Container Store: National specialty retailer of storage and organization products including custom closet lines (elfa, Preston). Overlaps in target customer (homeowners seeking organization) and product category, though their model is broad-line retail vs. Chattanooga's full-service custom design-and-install.
• California Closets: National franchisor of custom closet and storage systems with showrooms across the US. Largest specialty custom-closet brand, comparable in product category and design-led sales motion, with broader scale and multi-region reach than Chattanooga Closet Company.
• ClosetMaid: Large-scale manufacturer and retailer of shelving and closet organizing systems with national DIY and pro distribution. Comparable product category (modular shelving/closet systems) but with mass-market go-to-market vs. Chattanooga's custom design-led motion.

Emerging players

• EasyClosets: Online direct-to-consumer custom closet retailer offering made-to-order shelving and closet kits with self-installation. Competes for the same end-customer (DIY-leaning homeowners) on product, but bypasses the in-home design consultation and professional install that Chattanooga Closet Company provides.

Direct peers

• SpaceMakers Closets: Sister brand in the Artisan Family of Brands offering custom closet solutions across adjacent Southeast geographies. Operates the same vertically integrated design-build-install model with comparable product mix and customer base.
• Closets by Design: National franchise network of custom closet and home organization designers with similar free in-home consultation model. Directly competes for the same residential homeowner segment with comparable custom-built product offering.
• ShelfGenie: National franchise specializing in custom pull-out shelves, closet organizers, and storage retrofits via in-home consultations. Comparable business model (franchise-driven, design-led, professional install) and target customer.
• Artisan Custom Closets: Direct sister brand within the Artisan Family of Brands network serving similar Southeast US markets with the same custom closet and storage design-manufacture-install model. Most directly comparable on product offering, customer segments, and operating model.
• Carolina Closet: Sister brand in the Artisan Family of Brands serving the Carolinas. Same custom closet/storage model with sister-company manufacturing relationship, comparable product line and target customer.
• Inspired Closets: Custom closet franchise with home-based design consultation and showroom model very similar to Chattanooga Closet Company's go-to-market. Comparable custom storage products and direct-to-homeowner sales motion.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/chattclosetco
• Instagraminstagram.com/chattanoogacloset
• Pinterestpinterest.com/chattaclosetco
• LinkedInlinkedin.com/company/chattanooga-closet-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHATTANOOGA CLOSET COMPANY