What Connections Wellness Group does

Connections Wellness Group is a private, multi-site outpatient mental health provider headquartered in Denton, Texas, operating 12 in-person clinic locations across the Dallas-Fort Worth metroplex (Arlington, Denton, Flower Mound, Frisco, Keller, Mansfield, McKinney, Plano, Rockwall, Southlake, Willow Park) and statewide virtual services throughout Texas. Founded in 2018 with 251-500 employees, the company delivers accelerated Partial Hospitalization Programs (PHP) and Intensive Outpatient Programs (IOP) targeting adults and adolescents whose weekly therapy is insufficient, those stepping down from residential/inpatient care, and patients with co-occurring mental health and substance use disorders. Its programs are organized around an Acceptance and Commitment Therapy (ACT) foundation, supplemented by Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), and trauma-focused modalities, and delivered by a multidisciplinary team of board-certified psychiatrists, advanced practice providers, registered nurses, and licensed therapists.

The core technology architecture centers on the proprietary ACT-based PHP/IOP curriculum, which condenses approximately 90+ hours of therapy into a six-week intensive format (PHP delivering 4-6 hours/day, IOP 3-4 hours/day, five days per week). Specialized program layers address Veterans/First Responders, LGBTQIA+ patients, Neurodivergent individuals, perinatal/postpartum cases, and adolescents ages 8-18, with the latter supported by a 2025 partnership with UT University Charter Schools (UT-UCS) for academic continuity. Adjacent modalities include Transcranial Magnetic Stimulation (TMS) through a Restore Brain partnership at select locations, full psychiatric medication management, and outpatient tracking via the Trac9 patient-reported outcomes platform that has been used to publish quantified clinical results such as a 34% symptom reduction and 104% increase in life satisfaction.

The business model is direct-to-consumer insurance-reimbursed care. Patients access services via a central phone line (877-747-4294), online self-scheduling, or referrals from mental health professionals, primary care providers, and school counselors; insurance verification is conducted prior to treatment initiation. The company is in-network with most major commercial insurers (Blue Cross Blue Shield, Aetna, Cigna, Magellan, Humana, Optum/All UHC plans, Baylor Scott & White, Bright Health Care, Behavioral Health Systems) but does not accept Medicare or Medicaid, which concentrates revenue on commercially insured populations. The operating stack includes Kipuworks for patient portal and clinical documentation, Paymentus for billing, and Microsoft 365 for scheduling; the company holds The Joint Commission Gold Seal of Approval (2024) and has won multiple regional readers' choice awards, signaling an established quality and brand credential in the North Texas behavioral health market.

Name

Connections Wellness Group

Legal name

Connections Wellness Group

Website

https://connectionswellnessgroup.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Connections Wellness Group is a Texas-based outpatient mental health provider operating 12 Dallas-Fort Worth clinics and statewide virtual services, delivering accelerated ACT-based PHP and IOP programs for adults and adolescents with depression, anxiety, trauma, and co-occurring disorders.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Behavioral Health Partial Hospitalization & Intensive Outpatient Programs (PHP/IOP) (HLAFACAJ)

akta.pro secondary industries

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA), Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF), Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

Keywords

• Outpatient mental health
• Partial hospitalization program
• Intensive outpatient program
• Behavioral health services
• Psychiatric treatment

Headquarters

HQ city

Denton

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Outpatient Mental Health Services: Partial Hospitalization Program (PHP) and Intensive Outpatient Program (IOP) for adults and adolescents. Insurance-based billing with in-network status with major commercial insurers. 4-6 week PHP programs and 4-6 week IOP programs.
2. Transcranial Magnetic Stimulation: FDA-approved treatment offered via Restore Brain partnership. Outpatient procedure requiring multiple sessions.
3. Psychiatric Services: Medication management and psychiatric evaluation services. Board-certified psychiatrists and nurse practitioners provide ongoing medication management.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Connections Wellness Group delivers outpatient mental health treatment through Partial Hospitalization Programs (PHP) and Intensive Outpatient Programs (IOP), grounded in Acceptance and Commitment Therapy (ACT). Services are provided at 12 physical locations in the Dallas-Fort Worth metroplex and via statewide virtual care in Texas, with programs condensing 90+ hours of therapy into 4-6 week episodes for adults, adolescents, and specialized populations.

Product overview

Connections Wellness Group offers a unified mental health treatment platform centered on Accelerated Group Therapy, combining Partial Hospitalization Programs (PHP) and Intensive Outpatient Programs (IOP) as the core service delivery mechanism. The company operates 12 in-person locations in the Dallas-Fort Worth area plus virtual services across Texas. PHP provides 4-6 hours of daily therapy (Monday-Friday) while IOP offers 3-4 hours, condensing 90+ hours of therapy into six-week intensive programs. These programs are grounded in Acceptance and Commitment Therapy (ACT) as the foundation, supplemented with Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), and other evidence-based modalities. Specialized programs address Dual Diagnosis, Trauma, Veterans/First Responders, LGBTQIA+ mental health, and Adolescent mental health with academic support. Additional services include Psychiatric Services with medication management, Transcranial Magnetic Stimulation (TMS) through partner Restore Brain, and comprehensive Virtual Care/Telehealth options.

Differentiator

Problem solved

Functional benefit

Products and services

• Accelerated Group Therapy Core PHP/IOP treatment approach delivering 90+ hours of therapy condensed into six weeks through group sessions led by licensed therapists and registered nurses for adults and adolescents with mental health conditions.
• Partial Hospitalization Program (PHP) Most intensive outpatient mental health program offering 4-6 hours of therapy per day, 5 days per week, including psychiatric evaluation, family consultation, and academic support for youth.
• Intensive Outpatient Program (IOP) Intensive outpatient program offering 3-4 hours of therapy per day, Monday through Friday, over a 4-6 week period. Includes group therapy, medication management, and nursing groups for patients transitioning from PHP or needing more than individual therapy.
• Psychiatric Services Medication management and psychiatric evaluation services delivered by board-certified psychiatrists, nurse practitioners, and physician assistants to stabilize mood, reduce anxiety, and improve focus.
• Transcranial Magnetic Stimulation (TMS) FDA-approved, non-invasive procedure using magnetic coils to stimulate nerve cells in brain regions associated with mood control. Offered through Restore Brain partnership at select Dallas-Fort Worth locations for depression, OCD, substance use disorders, and migraines.
• Virtual Care / Telehealth Telehealth services delivering PHP, IOP, group therapy, medication management, and psychiatry via secure video link for Texas residents unable to attend in person.
• Dual Diagnosis Program Specialized PHP/IOP program addressing co-occurring mental illness and substance use disorders through CBT, motivational interviewing, family therapy, group therapy, and relapse prevention.
• Trauma Therapy Program Outpatient mental health services using evidence-based trauma therapy techniques including CBT, motivational interviewing, family therapy, and group therapy to help patients work through trauma.
• Veterans/First Responders Program Specialized PHP/IOP program for veterans, active duty military, and first responders addressing service-related PTSD, anxiety, irritability, suicidal thoughts, and substance use.
• LGBTQIA+ Mental Health Program LGBTQIA+-affirming PHP/IOP treatment providing individual and group therapy, family counseling, peer support groups, and crisis intervention in a safe, supportive environment.
• Adolescents + Academics Program PHP and IOP services tailored for children and teens ages 8-18, including academic support, quiet classwork time monitored by staff, 504 accommodations assistance, and the UT-UCS K-12 educational continuity partnership.
• ADHD Treatment Program Comprehensive outpatient ADHD treatment combining psychiatric approaches, medication management, CBT, DBT, family therapy, group therapy, and psychoeducation delivered through PHP/IOP programs.
• Individual Therapy One-on-one therapy sessions with licensed therapists addressing specific mental health concerns with personalized therapeutic approaches, available as part of programs or as step-down care.
• Family Therapy Family counseling services improving communication, resolving conflicts, and supporting behavior change for patients experiencing relationship difficulties.

Quantifiable outcome

• 34% reduction in symptoms
• +6 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Restore BraincoreStrategic or Co-development PartnerRestore Brain provides Transcranial Magnetic Stimulation (TMS) services at select Connections Wellness Group locations in the greater Dallas-Fort Worth area. TMS is an FDA-approved non-invasive procedure for treating depression, OCD, substance use disorders, and migraines.
• UT University Charter Schools (UT-UCS)coreStrategic or Co-development PartnerPartnership with University of Texas Charter Schools K-12 district hosted within UT Austin College of Education. Provides educational continuity for students in treatment across 20 Texas campuses. Includes free online high school option post-treatment. Educators certified in trauma-informed practices.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Acadia Healthcare: Large publicly traded behavioral health operator with extensive inpatient and outpatient PHP/IOP programs across the U.S. CWG competes for the same commercial PHP/IOP patient pool, especially as Acadia expands its outpatient footprint into Texas.
• Universal Health Services (UHS) Behavioral Health: Major acute and behavioral health hospital system with significant PHP/IOP and residential mental health operations, including a strong Texas presence. Represents the broad-incumbent threat for commercial PHP/IOP patients and payer contracts.
• Lyra Health: Employer-sponsored virtual mental health platform with therapy, coaching, and intensive outpatient-equivalent services. A channel competitor for the same commercially insured patient and employer budget pool that CWG serves.

Direct peers

• Springstone Behavioral Health: Operates a national network of inpatient and outpatient behavioral health facilities including PHP/IOP, similar in clinical model and acuity level to CWG. Most direct multi-state competitor in the specialty PHP/IOP category CWG occupies.
• Mindpath Health (formerly Community Psychiatry): Outpatient psychiatry and therapy platform with PHP/IOP-adjacent intensive services, serving commercial and Medicaid populations across multiple states. Direct model competitor with similar therapy-led intensive outpatient offerings.

Emerging players

• Brightside Health: Virtual-first mental health provider with therapy and medication management, including treatment for depression and anxiety at commercial scale. Emerging competitor for the self-pay/commercial portion of CWG's patient pool, especially via telehealth.
• Talkiatry: Virtual psychiatry practice delivering medication management and therapy nationwide, in-network with major commercial insurers. Overlaps with CWG's psychiatric services arm and could absorb spillover demand for intensive outpatient referrals.
• Cerebral: Telehealth platform for anxiety, depression, and ADHD treatment with therapy and medication management. Represents a direct commercial-pay virtual competitor that could redirect CWG's potential self-pay and insured patients to lower-cost online alternatives.
• Greenbrook TMS NeuroHealth Centers: Multi-site provider of Transcranial Magnetic Stimulation (TMS) for depression, OCD, and other conditions, operating TMS centers across the U.S. CWG offers TMS through its Restore Brain partnership, making Greenbrook a closely comparable technology-driven behavioral health peer.

Regional players

• Perimeter Healthcare: Texas-based behavioral health operator offering inpatient and outpatient services including PHP/IOP across multiple DFW-area and statewide facilities. Closest regional peer to CWG with overlapping Texas geography and similar commercial-payer model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@connectionswellnessgroup
• Facebookfacebook.com/connectionswellnessgroup
• LinkedInlinkedin.com/company/connections-wellness-group
• Instagraminstagram.com/connections_wellness_group
• Xx.com/connectwellgrp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connections Wellness Group