Peck-Glasgow Insurance Agency

What Peck-Glasgow Insurance Agency does

Peck-Glasgow Insurance Agency is a privately held, independent insurance agency founded in 1922 and headquartered in Hartselle, Alabama, that operates four physical offices across North Alabama (Hartselle, Madison, Decatur, and Moulton) serving individuals, families, and small-to-mid-sized businesses throughout the state. As an independent agency, the firm places coverage through multiple "A" rated insurance carriers rather than acting as a captive agent for a single insurer, which allows it to shop rates and tailor coverage packages across personal lines (auto, home, condo, renters, flood, motorcycle, off-road vehicle, watercraft, recreational vehicle, umbrella, life, high-valued items, long-term care, IRAs) and commercial lines (commercial vehicle, group benefits, general liability, excess liability, commercial property, workers compensation). The firm also operates a Service Center supporting claims handling, paperless options, "Combine and Save" multi-policy bundling, and business savings analysis.

The agency's revenue model is commission-based: agents earn new-business and override commissions from carriers on policies placed, with premiums billed on monthly, semi-annual, or annual cadences. Technology is conventional independent-agency infrastructure with no proprietary AI, API surface, or differentiated platform disclosed — the underlying platform simply connects clients to multiple carriers. Distribution is sales-led and relationship-driven, combining in-person consultations at the four offices, phone and email contact, a website and educational blog, organic social media presence on Facebook/LinkedIn/Twitter, a customer "Refer a Friend" program, BBB accreditation, Trusted Choice membership, and a Dave Ramsey Trusted Advisor endorsement (via designated agent Joshua Goe) that supplies qualified referrals from a financially-conscious audience.

Peck-Glasgow's competitive positioning rests on longevity (90+ years of continuous operation), multi-carrier access, and community-rooted trust, evidenced by long-running IIABA/Reagan Consulting "Best Practices" recognition from 2007–2015, consecutive State Auto Inner Circle awards from 2006–2009, and a 2012 Rough Notes "E-Marketing Agency of the Month" recognition. The customer base spans Alabama households and SMBs in trades (HVAC, electrical), professional services, retail/home improvement, and property management — named accounts include W & S Electric & Air Conditioning, Griffin Brothers Properties, Valley Cooling & Electric, and Campbell & Son Lubricants — indicating a distributed, long-tail book of business rather than concentration in any single anchor account.

Name

Peck-Glasgow Insurance Agency

Legal name

Peck-Glasgow Agency

Website

https://peck-glasgow.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

Peck-Glasgow Insurance Agency is a privately held independent Alabama insurance agency founded in 1922, operating four offices across North Alabama to serve individuals, families, and small businesses with personal and commercial coverage from multiple "A" rated carriers.

Ownership category

akta.pro rank

Headquarters

HQ city

Hartselle

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: As an independent insurance agency, Peck-Glasgow earns commissions from multiple insurance carriers for policies placed. Agents offer products from multiple 'A' rated insurance companies, earning override and new business commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Peck-Glasgow Agency is a full-service independent insurance agency founded in 1922 that places personal and business insurance policies on behalf of clients through multiple "A" rated insurance carriers. The agency offers personal lines (auto, home, life, umbrella, long-term care, IRAs) and commercial lines (commercial vehicle, general liability, workers compensation, commercial property, group benefits) across North Alabama, with advisory services for tailored coverage design and ongoing claims support.

Product overview

Peck-Glasgow Agency is a full-service, independent Alabama insurance agency founded in 1922. The agency offers a comprehensive portfolio of personal insurance products (Auto, Home, Condo, Renters, Flood, Motorcycle, Off-Road Vehicle, Watercraft, Recreational Vehicle, Umbrella, Life, High Valued Items, Long Term Care, and IRAs) and business insurance products (Commercial Vehicle, Group Benefits, General Liability, Excess Liability, Commercial Property, and Workers Compensation). As an independent agency, Peck-Glasgow works with multiple carriers to provide clients with competitive rates and tailored coverage options. The agency also provides supporting services through its Service Center including claims handling, carrier access, paperless options, and business savings analysis. Located in multiple North Alabama communities (Hartselle, Madison, Decatur, and Moulton), the agency serves individuals, families, and businesses throughout Alabama.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Comprehensive personal insurance coverage for individuals and families in Alabama, bundling auto, home, life, umbrella, long-term care, IRAs and specialty coverages into a single customized package.
• Auto Insurance Personal auto insurance coverage for Alabama vehicle owners, placed through multiple carrier options.
• Home Insurance Homeowners insurance coverage for Alabama residents protecting residential properties.
• Life Insurance Life insurance coverage for Alabama individuals and families seeking financial protection.
• Umbrella Insurance Excess liability umbrella insurance coverage providing additional protection above standard policy limits.
• Long Term Care Insurance Long term care insurance coverage for individuals seeking protection for extended care needs.
• IRAs Individual Retirement Account (IRA) financial products offered to Alabama individuals and families.
• Business Insurance Comprehensive commercial insurance coverage for Alabama businesses including commercial vehicle, group benefits, general liability, excess liability, commercial property, and workers compensation.
• Commercial Vehicle Insurance Commercial vehicle insurance coverage for Alabama businesses operating company vehicles.
• General Liability Insurance General liability insurance coverage for Alabama businesses to protect against third-party claims.
• Workers Compensation Insurance Workers compensation insurance coverage for Alabama employers meeting statutory obligations for employee injuries.
• Commercial Property Insurance Commercial property insurance coverage for Alabama businesses protecting physical business premises and assets.
• Group Benefits Group benefits insurance coverage for businesses providing employee benefits packages.
• Claims Service Claims handling and support services assisting policyholders through the insurance claims process.

Quantifiable outcome

• Multiple 'A' rated insurance carriers available to clients
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Dave Ramsey (Trusted Advisor Program)coreGTM or Marketing PartnerJoshua Goe is designated as the Home and Auto Insurance Ramsey Trusted Advisor for Dave Ramsey in Huntsville and surrounding areas. This endorsement provides qualified referrals from Dave Ramsey's financially-conscious audience. The agency pledges to respond quickly to inquiries and provide exceptional 'super serve' customer service to referred clients.
• BBB (Better Business Bureau)coreOthersBBB Business Review accreditation confirming the agency's business practices and customer service standards meet BBB accreditation requirements.
• Fortified Independent AgenciesminorOthersAlignment with Fortified Independent Agencies network, suggesting participation in programs for agencies focused on home fortification and disaster resilience.
• Trusted ChoiceminorOthersPledge of Performance membership indicating commitment to independent insurance agent standards and consumer advocacy.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• IMA Financial Group: Independent insurance brokerage offering commercial and personal lines, employee benefits, and wealth management. Comparable in independent agency structure and multi-line product mix for SMB clients.
• Higginbotham: Mid-sized independent insurance brokerage serving businesses and individuals across the southern U.S. Comparable in client mix, multi-line product set, and growth-via-acquisition strategy in similar regional markets.
• Leavitt Group: Network of independent insurance agencies operating across multiple U.S. states with a similar multi-carrier, relationship-based model. Comparable in agency structure, line mix (personal and commercial), and regional consolidation strategy.
• TrueNorth Companies: Independent insurance, financial services, and HR consulting firm with a similar multi-carrier agency model and small-to-mid commercial focus. Comparable in advisory positioning and regional concentration.
• Marsh & McLennan Agency: Middle-market arm of Marsh McLennan, operating as a multi-carrier broker with strong regional presences. Directly comparable business model and target customer (small/mid commercial), though larger in scale.

Broad incumbents

• USI Insurance Services: National insurance brokerage and consulting firm serving middle-market clients across commercial lines, personal lines, and employee benefits. Comparable in product breadth but at materially greater scale.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with a sizable retail brokerage segment. Operates overlapping capabilities and competes for the same middle-market and personal lines customers as independent agencies like Peck-Glasgow.
• Hub International: Large North American insurance brokerage that has built scale largely through acquisitions of regional independent agencies. Direct competitor for SMB and middle-market commercial accounts and a natural consolidator peer.
• Brown & Brown: Large national insurance brokerage and risk management firm with a heavy M&A roll-up strategy in the independent agency space. A frequent acquirer of agencies similar to Peck-Glasgow, and a key potential acquirer/peer.

Emerging players

• Lemonade: AI-driven direct-to-consumer insurtech selling homeowners, renters, auto, pet, and life insurance online. Represents the digital distribution model that competes with traditional independent agencies for personal-lines customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PeckGlasgow
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/companies/peck-glasgow-insurance-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peck-Glasgow Insurance Agency