The Strategy Group
The Strategy Group is an Australian boutique consulting firm founded in 2003 that delivers bespoke CX, EX, AI, and innovation strategy engagements to enterprise and government clients across financial services, healthcare, aged care, construction, education, and public sector verticals.
- Company typePrivate
- Founded2003
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Strategy Group does
The Strategy Group is an Australian boutique management consulting firm founded in 2003 by Jeffrey Tobias and headquartered in Bondi Junction, NSW. The firm designs and delivers strategy engagements in three core practices — Customer Experience (CX), Employee Experience (EX), and Artificial Intelligence (AI) — supported by an Innovation Strategy offering. Engagements are bespoke, ranging from short targeted workshops to multi-month transformation programmes, and are delivered through co-design, capability-building workshops, journey mapping, service blueprints, and ongoing advisory. Pricing is quote-based and tailored, with multi-year contracts common at the enterprise end.
The firm operates a sales-led, direct-enterprise GTM model targeting Australian organisations across six primary verticals: government (federal, state, and local councils), financial services, aged care, construction, education, and healthcare. Named clients include ANZ Bank, Westpac, Adobe, Telstra, Woolworths, NSW Government, Allianz, Pfizer, Stryker, Bolton Clarke, John Holland, UTS, MTC FutureReady, and WALGA. Underlying intellectual property comprises four proprietary frameworks — the Customer Experience Maturity Index (CXMI, a national benchmark of 46 Australian councils), the AI Governance Framework, the Human-Centred Design Framework, and the TSG EVP Framework.
The business is private, profitable in appearance, and has reported 120% cumulative growth over the prior three years alongside 600+ delivered projects and exposure to 40+ industries. Headcount is reported at 11-50 employees and the leadership team includes a Managing Director, COO, two Directors (Head of Growth; Head of Engagement), a Head of AI, a Growth Marketer, and roughly six Strategists/Senior Strategists. The firm has no disclosed parent company, external shareholders, or institutional investment, and operates a domestic-only delivery footprint with international engagements supported on a remote basis.
The Strategy Group firmographics
Firmographics- Name
- The Strategy Group
- Legal name
- The Strategy Group
- Website
- https://thestrategygroup.com.au
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Strategy Group is an Australian boutique consulting firm founded in 2003 that delivers bespoke CX, EX, AI, and innovation strategy engagements to enterprise and government clients across financial services, healthcare, aged care, construction, education, and public sector verticals.
- Ownership category
- akta.pro rank
The Strategy Group industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618), Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Strategy & Corporate Development Consulting (BPAHACAA)
- akta.pro secondary industries
- Operations & Process Improvement Consulting (BPAHACAB), Organization Design & Change Management Consulting (BPAHACAD), Corporate Strategy Advisory (BPAHADAA), Organization Design & Operating Model Consulting (BPAHAGAB)
Keywords
Where The Strategy Group is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Strategy Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Strategy Consulting Services: Professional consulting services including Customer Experience strategy, Employee Experience strategy, AI strategy, and innovation strategy. Services are delivered through bespoke project engagements ranging from targeted workshops to comprehensive transformation programs. Engagement types include capability building, workshops, assessments, and ongoing strategic advisory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke consulting engagements tailored to client needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The Strategy Group product offering
Product offeringCore offering
The Strategy Group is an Australian management consulting firm that designs and implements Customer Experience, Employee Experience, AI, and Innovation strategies for enterprise and government clients. Engagements are bespoke, ranging from targeted capability-building workshops to multi-month transformation programmes, and combine human-centred design and co-design methodologies with proprietary frameworks such as the Customer Experience Maturity Index and the AI Governance Framework. The firm also publishes the CXMI as a national benchmark research product for the local government sector.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Experience (CX) Strategy
Quantifiable outcome
- National average CX Maturity score rose to 2.69 out of 5 among councils surveyed, up from 2025
- +2 more outcomes
Companies that use The Strategy Group
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles6 records
The Strategy Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Strategy Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- InsightWisecoreCollaborative partnership with InsightWise for education and AI awareness engagements. The Strategy Group and InsightWise co-delivered AI awareness sessions for UTS students and academics, combining The Strategy Group's AI strategy expertise with InsightWise's research and insight generation capabilities for interactive learning experiences.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Strategy Group competitors and assessment
Company assessmentDirect peers
- Meld Studios: Australian CX, service design, and digital transformation consultancy based in Sydney and Melbourne. Directly comparable to TSG in delivering human-centred design, customer journey mapping, and CX strategy across government and enterprise clients.
- Portable: Australian digital, customer experience, and service design consultancy with a similar boutique profile to TSG, serving enterprise and government clients across CX, EX, and transformation engagements.
- Thinkplace: Australian design-led strategy and innovation consultancy with comparable CX, EX, and human-centred design service offerings for government, financial services, and healthcare clients.
- Fifth Quadrant: Australian customer experience and analytics consultancy focused on CX strategy, VoC programs, and CX measurement — overlapping with TSG's CX strategy and CXMI benchmarking focus.
- Right Lane Consulting: Australian strategy consultancy specialising in growth strategy, customer experience, and innovation for financial services and enterprise clients; similar boutique profile and CX/strategy positioning to TSG.
Broad incumbents
- Slalom: Global consulting firm with strong CX, EX, and AI strategy practices serving enterprise clients across multiple industries. Comparable in CX/AI strategy offerings but with much broader geographic reach and deeper bench.
- Accenture Song: Global experience design and customer experience arm of Accenture, delivering CX strategy, design, and transformation for enterprise clients. Overlaps with TSG's CX and EX offerings as part of a much wider services portfolio.
- Boston Consulting Group (BCG): Global management consultancy with a dedicated CX and AI strategy practice. Competes with TSG on enterprise strategy mandates, though at much larger scale and broader service breadth.
- Deloitte Digital Australia: Australian arm of Deloitte's digital, customer experience, and AI transformation practice. Competes for enterprise CX and AI strategy engagements with the backing of a Big Four firm.
Emerging players
- Thinkerbell: Australian creative, brand, and strategic consultancy with measured business outcomes focus. Partial overlap with TSG on CX, brand strategy, and customer-centric transformation work, though more brand-led than TSG's CX/AI strategy depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Customer concentration
The Strategy Group social profiles
Digital presenceThe Strategy Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Strategy Group leadership team
Management profileNumber of profiles
Profiles12 records
The Strategy Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Strategy Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Strategy Group
What does The Strategy Group do?
The Strategy Group is an Australian management consulting firm that designs and implements Customer Experience, Employee Experience, AI, and Innovation strategies for enterprise and government clients. Engagements are bespoke, ranging from targeted capability-building workshops to multi-month transformation programmes, and combine human-centred design and co-design methodologies with proprietary frameworks such as the Customer Experience Maturity Index and the AI Governance Framework. The firm also publishes the CXMI as a national benchmark research product for the local government sector.
Is The Strategy Group a public or private company?
The Strategy Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Strategy Group founded?
The Strategy Group was founded in 2003. It employs 11 to 50 people.
Where is The Strategy Group based?
The Strategy Group is headquartered in Sydney, Australia, in the Oceania region.
How does The Strategy Group make money?
One revenue line is on record: strategy Consulting Services.
Who are The Strategy Group's main competitors?
Direct peers on record are Meld Studios, Portable, Thinkplace, Fifth Quadrant and Right Lane Consulting. Broad incumbents are Slalom, Accenture Song, Boston Consulting Group (BCG) and Deloitte Digital Australia. Thinkerbell is listed as an emerging player.
Does The Strategy Group have an API?
No public API is recorded for The Strategy Group.
What industry is The Strategy Group in?
The Strategy Group's product category is Management Consulting. Its primary akta.pro industry code is BPAHACAA, Strategy & Corporate Development Consulting, with a secondary code of BPAHACAB, Operations & Process Improvement Consulting. Its NAICS code is 54161 and its SIC code is 8742.