Italfrutta di Manno

What Italfrutta di Manno does

Italfrutta di Manno S.R.L. is a privately held, family-owned Italian fresh-produce import/export company founded in 1984 by three brothers (Primo, Salvatore, and Secondo di Manno) and now operated by the second generation. Headquartered in Fondi (Latina province), the company sources over 100 varieties of fresh fruit, exotic fruit, dried fruit, and vegetables from suppliers across 27+ countries spanning five continents, and distributes them primarily to Italian retailers, wholesalers, and HORECA customers through the MOF (Mercato Ortofrutticolo di Fondi) wholesale hub and direct B2B relationships. It also sells directly to consumers at its facility on a carton-based basis.

The company's product portfolio centers on the Di Manno branded line, including bananas (400,000 crates annually imported from Costa Rica), kiwis (processed via a state-of-the-art line acquired in 2011), Delica pumpkin, and other seasonal produce. Vertical integration is achieved through a wholly-owned commercial subsidiary, Di Manno Fruit, in Nicoya, Costa Rica, which provides direct-from-origin supply of bananas and squash. Core operational technology comprises advanced cold storage, processing, and conservation machinery, plus three photovoltaic installations covering more than 13,000 sqm of the Fondi facility, supporting renewable-energy-powered operations.

Revenue is generated through B2B sales of fresh produce on a per-carton basis (pricing not publicly disclosed), with the company reporting annual revenue of approximately €50 million. Distribution leverages own fleet for short-haul domestic transport and land/air/sea freight for international import/export. The firm has ~120 employees, a second-generation leadership team spanning product categories (kiwi, bananas, exotic fruit, Italy), and an administrative/commercial director structure. No external investors or parent company are indicated; ownership remains entirely within the Manno family.

Name

Italfrutta di Manno

Legal name

Italfrutta di Manno S.R.L.

Website

https://dimannofruit.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Italfrutta di Manno is a family-owned Italian fresh-produce import/export company serving Italian retailers, wholesalers, and HORECA customers with over 100 varieties of fruit and vegetables sourced globally under the Di Manno brand.

Ownership category

akta.pro rank

Product category

Fresh Produce Wholesale

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Dried and Dehydrated Food Manufacturing (311423)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Ethnic/International Bulk & Wholesale Grocers (CRAHAMAE)

akta.pro secondary industries

Foodservice / HORECA Produce Wholesale (AFAIACAI), Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)

Keywords

• Fresh produce distribution
• Fruit import export
• Wholesale produce supply
• Exotic fruit sourcing
• Fresh fruit wholesale

Headquarters

HQ city

Fondi

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Produce Sales (Import/Export): The company generates revenue by importing and exporting a wide range of fresh fruits, vegetables, exotic fruits, and dried fruits. They commercialize over 100 varieties of fresh produce respecting seasonality, sourcing from countries across 5 continents and distributing within Italy and internationally. They also commercialize their own branded products (Di Manno) from their Costa Rica production base.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Italfrutta di Manno imports, processes, and distributes fresh fruit, exotic fruit, dried fruit, and vegetables through its logistics hub at MOF Fondi in Italy. The company serves Italian retailers, wholesalers, and the HORECA sector with more than 100 product varieties sourced internationally across five continents, and operates a vertically integrated Costa Rican banana subsidiary (Di Manno Fruit) plus an in-house kiwi processing line.

Product overview

Italfrutta di Manno operates as a fruit and vegetable import-export company founded in 1984, offering a unified portfolio of fresh, exotic, and dried produce along with vegetables. The core offering centers on the Di Manno branded product line, which includes fresh fruits (over 100 varieties), exotic fruits, dried fruits, and vegetables sourced from Italy and internationally. Key products include Di Manno bananas imported from Costa Rica (400,000 crates annually), Di Manno kiwi processed with state-of-the-art equipment, Di Manno Delica pumpkin, and Costa Rica squash. The company differentiates through packaging customization and brand identity, with products distributed throughout Italy via the MOF (Mercato Ortofrutticolo di Fondi) wholesale center.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Fruit A portfolio of more than 100 varieties of fresh fruit distributed to Italian retailers, wholesalers, and HORECA operators, sourced internationally across five continents.
• Exotic Fruit Exotic fruit varieties sourced internationally for distribution within the Italian wholesale, retail, and HORECA markets.
• Dried Fruit Dried fruit products distributed as part of the company's broader produce portfolio to Italian wholesale and retail buyers.
• Fresh Vegetables Fresh vegetable products distributed alongside the fresh fruit offerings to retail and wholesale customers across Italy.
• Di Manno Bananas Bananas produced and sourced from the company's Costa Rican subsidiary Di Manno Fruit, located in Nicoya, and distributed under the Di Manno brand through the Italian wholesale and retail channel.
• Processed Kiwi Kiwi processed through the company's in-house processing line for value-added product offerings within the Italian wholesale and retail markets.
• Delica Pumpkin Delica pumpkin variety distributed as part of the company's specialty vegetable offerings to Italian wholesale and retail customers.
• Squash Squash varieties distributed as part of the company's fresh produce portfolio to Italian wholesale, retail, and HORECA customers.

Quantifiable outcome

• 400,000 boxes of bananas imported from Costa Rica per year (2018/19)
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• SSC NapoliflagshipGTM or Marketing Partner · 1 January 2024Official business partner with SSC Napoli football club for the next three years (2024-2027), covering the Italian Serie A championship, Coppa Italia, and UEFA competitions. This partnership provides brand visibility and marketing exposure through professional football.
• Di Manno Fruit (Costa Rica subsidiary)coreOthers · 1 January 2018A commercial subsidiary established in Nicoya, Guanacaste province, Costa Rica. Commercializes products under the Di Manno Fruit brand, including bananas and Delica pumpkins grown on leased land in the Nicoya area. Stefano di Manno, commercial director, manages operations with constant on-ground presence.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Apofruit: Italian cooperative specializing in fresh fruit and vegetable production, packaging, and wholesale distribution across domestic and international markets. Directly comparable to Italfrutta di Manno in product mix (fresh fruit, exotic, organic), B2B sales to Italian retailers, and import/export reach.
• Jingold: Italian leader in kiwi variety development, production, and international marketing, with global licensee network. Directly comparable to Italfrutta di Manno's specialized kiwi vertical (Daniele di Manno heads this category) and Italian origin with global reach.
• Compagnie Fruitière: French-headquartered producer and distributor of tropical fruit (especially bananas) with own production in Africa and Latin America and European wholesale distribution. Highly comparable model to Di Manno's Costa Rica subsidiary plus Italian wholesale hub structure.
• Oranfrizer: Italian citrus and exotic fruit producer/processor with own brand and international distribution. Comparable Italian-based fresh produce company with branded products, B2B retail relationships, and vertical integration into production.
• Conserve Italia: Italian food cooperative producing canned fruit, tomatoes, and vegetable products under brands like Valfrutta. Comparable Italian-headquartered produce company with broad international sourcing and large-scale retail distribution, though more focused on preserved rather than fresh.

Broad incumbents

• Greenyard: One of the largest European providers of fresh, frozen, and prepared fruit and vegetables with €4B+ revenue across retail and foodservice. Operates broadly in the same fresh produce wholesale space as Italfrutta di Manno but at vastly greater scale and with a wider product/format portfolio.
• Zespri International: New Zealand-headquartered global marketer of kiwifruit with €3B+ revenue, dominating the international kiwi category. Comparable to Italfrutta di Manno's specialized kiwi line and category expertise but at much larger scale with proprietary SunGold variety IP.
• Total Produce / Dole plc: Global fresh produce producer and distributor formed from the merger of Total Produce and Dole, with extensive operations in Europe, North America, and Latin America. Comparable to Italfrutta di Manno in fresh produce import/export but at multibillion-euro scale with much broader product and geographic diversification.
• Fresh Del Monte Produce: Vertically integrated global producer, transporter, and distributor of fresh and fresh-cut fruit and vegetables with strong banana and tropical fruit operations. Comparable to Italfrutta di Manno's banana import model from Costa Rica but with global scale, own shipping fleet, and broader retail reach.
• Fyffes: Irish-headquartered multinational specializing in tropical produce (bananas, pineapples, melons) with operations in Latin America and European distribution. Comparable to Italfrutta di Manno's banana/tropical fruit vertical with European wholesale reach but at substantially greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dimannofruit
• LinkedInlinkedin.com/company/italfrutta-di-manno-s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Italfrutta di Manno