Dave Jones
Dave Jones is a Wisconsin-based mechanical contractor serving residential and commercial customers across Madison, Milwaukee, and Columbus, Ohio with integrated plumbing, HVAC, fire protection, and electrical installation, service, and maintenance since 1977.
- Company typePrivate
- Founded1977
- HeadquartersMadison, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Dave Jones does
Dave Jones, Inc. is a Wisconsin-based full-service mechanical contractor founded in 1977 by Dave Jones in Mount Horeb, Wisconsin, operating today as a wholly owned subsidiary of Forgewell Building Group following a 2023 merger with Veridian Homes. The company installs and services plumbing, heating and cooling, fire protection, and electrical systems for residential and commercial customers, with a flagship 'One Call Does It All' positioning that bundles the four trades under a single provider. Core product lines span water heaters, water softeners, sump pumps, drain cleaning, and touchless fixtures (plumbing); furnaces, air conditioners, geothermal, radiant in-floor heat, duct cleaning, humidifiers, and Honeywell thermostats (HVAC); fire sprinklers, alarms, extinguishers, backflow preventers, CCTV, and access control (fire protection); and panels, rewiring, EV chargers, and generators (electrical), drawing on branded equipment partners including Bradford White, York, Heil, and Honeywell.
The business runs on a professional-services revenue model: quote-based pricing per job, 24/7 emergency availability across Madison, Dane County, Milwaukee, and Columbus, Ohio, with financing offered through GreenSky. Distribution is direct-to-consumer via phone (608-222-8490), text, online service request forms, and a Homeowner Advantage Plan maintenance membership. The company operates a 30,000 sq ft headquarters in Monona (with on-site prefabrication for plumbing and heating), dedicated Service Team and Fleet & Facilities facilities, a Training & Development Center opened in 2022, a Milwaukee regional location opened in 2016, and a Columbus, Ohio residential new-construction plumbing operation launched in 2022. Growth has been driven primarily by tuck-in acquisitions of complementary trade companies (Veridian Plumbing 2005, a fire protection firm 2008, two electrical firms 2018, Steg Plumbing 2021) and the 2023 Forgewell merger that integrated it with Veridian Homes, Auburn Ridge, and Marshall Towne Building Supply. No proprietary software platform, app, or AI capability is disclosed; the underlying technology is mechanical service execution supported by digital marketing, SEO, and a content-heavy local search presence.
Dave Jones firmographics
Firmographics- Name
- Dave Jones
- Legal name
- Dave Jones, Inc.
- Website
- https://davejonesinc.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Acquired
- Headcount range
- 251–500 employees
- Short description
- Dave Jones is a Wisconsin-based mechanical contractor serving residential and commercial customers across Madison, Milwaukee, and Columbus, Ohio with integrated plumbing, HVAC, fire protection, and electrical installation, service, and maintenance since 1977.
- Ownership category
- akta.pro rank
Dave Jones industry classification
Industry- Product category
- Mechanical Contracting Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (238220), Electrical Contractors and Other Wiring Installation Contractors (23821), Other Building Equipment Contractors (23829), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (8113)
- SIC
- Construction - Special Trade Contractors (1700), Electrical Work (1731), Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)
- akta.pro secondary industries
- Testing, Inspection, Maintenance & Compliance Services (NFPA/Local Code) (HSAHAFAG), Boiler Repair, Maintenance & Tune-Ups (HSAOACAD), Gas Appliance Hookup & Disconnect (Stoves, Dryers, Fireplaces, Grills) (HSAOAKAF)
Keywords
Where Dave Jones is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Dave Jones business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Service and Installation Revenue: Revenue generated from service calls, repairs, installations, and maintenance for plumbing, HVAC, fire protection, and electrical systems in residential and commercial properties. Service-based model with no recurring subscription revenue mentioned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard service pricing - quote-based |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Dave Jones product offering
Product offeringCore offering
Dave Jones is a full-service mechanical contractor that installs, services, and maintains plumbing, heating and cooling (HVAC), fire protection, and electrical systems for residential and commercial customers across Wisconsin (Madison, Milwaukee) and Columbus, Ohio. The company delivers service through field technicians dispatched via phone, text, online scheduling, and a 24/7 emergency hotline, with branded equipment installations (Bradford White, York, Heil, Honeywell), preventive maintenance through the Homeowner Advantage Plan, and customer financing through GreenSky.
Product overview
Dave Jones is a full-service mechanical contractor offering integrated plumbing, HVAC, heating & cooling, fire protection, and electrical services for residential and commercial properties. The company operates as a single unified service organization rather than a platform-plus-modules architecture. Core service lines include Plumbing Services (water heaters, water softeners, sump pumps, drain cleaning, touchless tech), Heating & Cooling Services (furnaces, AC, duct cleaning, geothermal, radiant heat), Fire Protection Services (sprinkler systems, alarms, extinguishers, CCTV, access control), and Electrical Services (panels, wiring, EV chargers, generators). The company installs and services equipment from branded partners including Bradford White water heaters, York and Heil furnaces and AC units, and Honeywell thermostats and humidity systems. Additional offerings include air duct cleaning, reverse osmosis systems, and a Homeowner Advantage Plan maintenance program. Services are available 24/7 for emergencies across Madison, Milwaukee, and expanding markets including Columbus, Ohio.
Differentiator
Problem solved
Functional benefit
Companies that use Dave Jones
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Dave Jones technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dave Jones partnerships and signals
Strategic signalScale indicators5 records
Recent moves12 records
Expansion highlights5 records
Dave Jones competitors and assessment
Company assessmentRegional players
- John Moore Services: Houston-based multi-trade residential services firm offering plumbing, HVAC, and electrical; comparable multi-trade, multi-market service model but operating in Texas rather than the Upper Midwest.
- Lee Company: Tennessee-based multi-trade mechanical services firm (HVAC, plumbing, electrical) with strong residential and commercial book; comparable four-trade integration but operating in the Southeast.
Direct peers
- Benjamin Franklin Plumbing: Neighborly franchise network offering residential plumbing services with upfront pricing and on-time guarantees; directly competes with Dave Jones' plumbing business model and customer experience positioning.
- One Hour Heating & Air Conditioning: National franchise providing residential HVAC installation, repair, and maintenance with strong regional branding; directly comparable to Dave Jones' heating & cooling service line and 'one-call' positioning.
Broad incumbents
- ServiceMaster Restore: National franchise for residential repair, restoration, and mechanical services with strong brand and customer-base overlap in home services; comparable as a broad incumbent in the trades-services space.
- ARS / Rescue Rooter: Large multi-trade residential services platform (plumbing, HVAC, electrical) serving multiple U.S. markets; directly comparable in scope and size to Dave Jones and a likely roll-up consolidator.
- Roto-Rooter: National franchise specializing in plumbing and drain cleaning with adjacent HVAC/water-damage services; largest direct competitor to Dave Jones' plumbing service line across the Midwest.
- Mr. Rooter Plumbing: Neighborly-branded national plumbing franchise network offering residential and commercial plumbing services; comparable to Dave Jones' core plumbing offering and brand-driven local marketing approach.
Emerging players
- HomeServe USA: Home services subscription and warranty platform partnering with local contractors; comparable to Dave Jones' Homeowner Advantage Plan and a channel/threat for direct customer relationships in the Midwest.
- Wrench (HomeWhiz): Tech-enabled home services marketplace for trades including plumbing, HVAC, and electrical; an emerging platform that could disintermediate local contractors like Dave Jones or serve as an alternative growth/distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dave Jones social profiles
Digital presenceDave Jones financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dave Jones leadership team
Management profileNumber of profiles
Profiles2 records
Dave Jones subsidiaries and ownership
Company hierarchySubsidiaries3 records
Dave Jones funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dave Jones M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dave Jones
What does Dave Jones do?
Dave Jones is a full-service mechanical contractor that installs, services, and maintains plumbing, heating and cooling (HVAC), fire protection, and electrical systems for residential and commercial customers across Wisconsin (Madison, Milwaukee) and Columbus, Ohio. The company delivers service through field technicians dispatched via phone, text, online scheduling, and a 24/7 emergency hotline, with branded equipment installations (Bradford White, York, Heil, Honeywell), preventive maintenance through the Homeowner Advantage Plan, and customer financing through GreenSky.
Is Dave Jones a public or private company?
Dave Jones is a private company. It is classified as family owned and is currently acquired.
When was Dave Jones founded?
Dave Jones was founded in 1977. It employs 251 to 500 people.
Where is Dave Jones based?
Dave Jones is headquartered in Madison, United States, in the North America region.
How does Dave Jones make money?
One revenue line is on record: service and Installation Revenue.
Who are Dave Jones's main competitors?
Regional players on record are John Moore Services and Lee Company. Direct peers are Benjamin Franklin Plumbing and One Hour Heating & Air Conditioning. Broad incumbents are ServiceMaster Restore, ARS / Rescue Rooter, Roto-Rooter and Mr. Rooter Plumbing. Emerging players are HomeServe USA and Wrench (HomeWhiz).
Does Dave Jones have an API?
No public API is recorded for Dave Jones.
What industry is Dave Jones in?
Dave Jones's product category is Mechanical Contracting Services. Its primary akta.pro industry code is IMAFALAD, Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression), with a secondary code of HSAHAFAG, Testing, Inspection, Maintenance & Compliance Services (NFPA/Local Code). Its NAICS code is 238220 and its SIC code is 1700.