Klubfunder

What Klubfunder does

Klubfunder is a UK-based SaaS platform, founded in 2015 and headquartered in Maghera, that sells a unified digital fundraising and club-management suite to grassroots sports clubs, schools, charities, and sports governing bodies. The product is delivered as a cloud-based web platform with a companion mobile application (KlubApp) and is built around modular capabilities that cover the full revenue lifecycle of a club: Club Lotto with auto-renew and prize cover, Membership Management, Online Donations, Event and Ticket Sales, an Online Shop for merchandise and teamwear, Training Fees, Facility Booking, and Contactless Tap to Pay for in-person collections. Domain-specific competition engines, notably Last One Standing (a Premier League fixture-driven elimination game) and Golf Super Six (an automated tournament manager), are packaged as turnkey formats with automated draw processing, results handling, and live leaderboards, designed to require minimal administrator input.

The platform is sold via a product-led, self-serve go-to-market motion. New clubs register directly at hub.klubfunder.com and progress through a three-tier pricing structure: a free Starter tier with 50 starter credits and pay-as-you-go usage, a Core tier at £30 per month with 0% payment commission, auto-renew lotto, email communications and basic reporting, and a Growth tier at £42 per month that adds lotto prize cover, advanced mobile features, multi-facility booking, and higher campaign limits. A EUR currency toggle indicates intent to serve customers in Ireland and broader Eurozone markets, although disclosed operating geographies are not formally stated.

Revenue mechanics sit primarily on subscription recurring fees across Core and Growth plans, with a free tier serving as the top-of-funnel conversion path. The primary customer segment is small and mid-sized GAA (Gaelic Athletic Association), rugby, football and other grassroots sports clubs across the UK and Ireland, with secondary expansion targets in schools, charities, and governing bodies. Reported customer outcomes include over £9,000 in gear orders generated within three weeks for Watty Grahams GAC, over 90% of annual dinner tickets sold online by St Brigids GAC, and approximately a 50% year-on-year increase in shop sales for CLG Na nDunaibh. No revenue, funding rounds, or ownership information are publicly disclosed, and the company operates with a small team of 11-50 employees.

Name

Klubfunder

Website

https://klubfunder.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Klubfunder is a UK-based SaaS platform that provides grassroots sports clubs, schools, charities, and governing bodies with a modular digital fundraising and club-management suite, including lotto, membership, donations, events, ticketing, online shop, training fees, and a KlubApp mobile app, sold via a freemium subscription model.

Ownership category

akta.pro rank

Product category

Club Fundraising Software

NAICS

Civic and Social Organizations (8134)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Club fundraising software
• Membership management
• Sports club lotto
• Online donation platform
• Event ticketing software

Headquarters

HQ city

Maghera

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Subscription Plans: Monthly subscription tiers (Starter at £0, Core at £30/month, Growth at £42/month) providing access to platform features. Core tier offers 0% commission on payments.
2. Transaction Payments: The Core tier offers 0% commission on payments, suggesting revenue may come from payment processing or premium features rather than transaction take rates on standard tiers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Klubfunder provides a cloud-based digital fundraising and club-management SaaS platform for grassroots sports clubs, schools, charities, and governing bodies. The platform bundles a suite of self-serve modules — Club Lotto, Membership Management, Donations, Events, Ticket Sales, Online Shop, Training Fees, and Facility Booking — accessible via web and the KlubApp mobile app, with Contactless Tap to Pay for in-person collections. It is offered through a freemium Starter tier (£0/month, 50 free credits) and paid Core (£30/month) and Growth (£42/month) subscriptions, both with 0% commission on payments.

Product overview

Klubfunder is a unified platform-plus-modules fundraising solution for sports clubs, schools, and charities. The core offering consists of multiple integrated modules including Membership Management, Club Lotto, Donations, Events, Ticket Sales, Online Shop, Training Fees, and Facility Booking, all accessible through web and mobile (KlubApp). Additional gamification add-ons include Last One Standing (Premier League competition) and Golf Super Six tournament tools. The platform is offered in three pricing tiers: Starter (free with 50 credits, basic features), Core (£30/month with 0% commission, auto-renew lotto, email comms, basic reporting), and Growth (£42/month adding prize-covered lotto, advanced mobile app, Tap to Pay, multi-facility booking, and advanced reporting). All plans include payment processing, branded pages, and real-time analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Lotto Fully digital lottery system for sports clubs and organizations to run year-round lotteries. Features simple draw processing, flexible ticket purchases with auto-renew options, and real-time payment tracking with analytics.
• Membership Management Streamlined membership administration system for creating, editing, and managing membership products, branded online registration pages, and real-time payment tracking for sign-ups and renewals.
• Donations Donation campaign management system with admin dashboard, branded online donation pages (with image and video support), and live donation tracking with real-time analytics.
• Events Event registration and management system covering the full event lifecycle with admin dashboard, branded event pages, and near real-time payment tracking.
• Ticket Sales Ticketing platform for selling event tickets with flexible pricing, secure online payments, branded ticket pages, and near real-time sales tracking.
• Online Shop E-commerce module for selling club merchandise, uniforms, and gear, with product variations (sizes, colors), branded storefronts, stock and discount management, and real-time order tracking.
• Training Fees Training fee management system for creating, issuing, amending, waiving, and tracking player fees, with secure payment links and near real-time payment visibility.
• KlubApp Mobile Application Mobile application enabling club members to access club services, make payments, and engage with fundraising activities; advanced features available on the Growth plan.
• Contactless Tap to Pay In-person contactless payment solution enabling clubs to collect payments at their premises via mobile devices.
• Facility Booking Venue and facility reservation system that allows clubs to manage bookings of their facilities.
• Last One Standing Competition management tool for running Premier League-based Last One Standing competitions, automatically handling fixtures, rounds, results, player eliminations, live tables, and weekly participant email reminders.
• Golf Super Six Golf tournament management tool that handles format, player grouping, scoring, and live leaderboards; participants select six golfers from pre-selected groups with automatic scoring updates after each round.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TeamSnap: US-based team and club management platform with payments, registration and communication tools aimed at youth and amateur sports organizations. Comparable product surface (memberships, fees, rosters) and comparable SMB club-customer base, though geographically focused on North America.
• Teamer: UK-focused team and club management platform with member payments, events and fee collection for amateur sports clubs. Highly comparable in target customer (volunteer-run sports clubs), pricing model (low monthly subscription) and product surface (payments + communication tools).
• JoinIt: Membership management SaaS for clubs and associations with online sign-ups, recurring payments and member self-service. Closely overlapping in the membership/dues collection workflows that anchor Klubfunder's Core tier.
• ClubZap: Ireland-based SaaS for GAA and sports clubs offering membership, communications, lotteries and payments. Operates in the same niche with a near-identical buyer (volunteer-led grassroots clubs) and overlapping feature set, making it Klubfunder's closest head-to-head competitor.
• Squadify: UK club management platform for grassroots sports clubs covering membership, payments, communication and events. Comparable vertical, comparable low-ARPU subscription model and comparable target buyer.

Broad incumbents

• SportsEngine: Established US youth-sports management platform (NBC Sports Next) covering registration, websites, payments and communication. Overlaps broadly with Klubfunder's payments/membership/events stack but is a larger, multi-product incumbent rather than a niche fundraising-focused platform.
• Stack Sports: Sports technology platform offering registration, club websites, payments and tournament software to governing bodies and clubs. Comparable end market (governing bodies + affiliated clubs) and partially overlapping modules, though typically structured as B2B enterprise contracts.

Emerging players

• Wild Apricot: Membership management SaaS for clubs, associations and small nonprofits. Comparable membership/payments/website stack, with overlap on the 'Schools & Colleges' and 'Charities' segments Klubfunder targets, although not sports-specific.
• PlayFootball (PlayHQ): Australian sports management platform providing competition, registration and club tooling. Overlaps in club membership/payments and adjacent to Klubfunder's events/ticketing stack, though more competition-management than fundraising-led.

Others

• SumUp/Stripe Payments: General-purpose payment and merchant platforms used by clubs as baseline donation/ticket/membership tooling. Not a direct feature competitor but the lowest-friction fallback that can replace slices of Klubfunder's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/klubfunder
• Facebookfacebook.com/klubfunder

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klubfunder