Weiss Insurance

What Weiss Insurance does

Weiss Insurance, operating as Weiss Insurance Agency, LLC, is a privately held independent insurance brokerage headquartered in Chesterfield, Missouri. The firm has grown from a regional Missouri agency to a multi-state operation with 16 office locations across Missouri, Illinois, Mississippi, Kentucky, and Indiana, serving individuals, families, and small-to-mid-sized businesses. The company is family-owned, with Matt Weiss serving as President and Mark Weiss as Vice President.

The company operates a sales-led, agent-driven distribution model. Licensed insurance agents consult with clients across personal, commercial, and specialty lines and place coverage through one of 22 carrier partnerships, including Chubb, Travelers, Liberty Mutual, Nationwide, Progressive, Pure, The Hartford, Cincinnati Insurance, CNA, and Hanover. Core product categories are Auto Insurance, Home Insurance, Health & Life Insurance, Business Insurance (general liability, commercial property, workers' compensation, professional liability, commercial auto), and specialized Boat, RV & Farm Insurance. Marketing and lead capture occur through the company website, social media channels (Facebook, X, LinkedIn), and a primarily referral-based word-of-mouth engine that converts to agent-handled consultations.

Revenue is generated via recurring commissions earned from carrier partners on placed and renewed policies. No proprietary technology platform or AI capabilities are disclosed; the company integrates Google Analytics for website measurement and relies on offline, in-person, and phone-based agent interactions for sales and service. Pricing is quote-based and varies by risk profile, coverage type, and underwriting factors, with no public pricing tiers.

Name

Weiss Insurance

Legal name

Weiss Insurance Agency, LLC

Website

https://weiss-ins.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Weiss Insurance is a privately held independent insurance brokerage headquartered in Chesterfield, Missouri, operating 16 offices across Missouri, Illinois, Mississippi, Kentucky, and Indiana. It serves individuals, families, and small-to-mid-sized businesses with auto, home, life, health, commercial, and specialty RV, boat, and farm coverage placed through 22 carrier partners.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

Keywords

• Independent insurance brokerage
• Personal lines insurance
• Commercial insurance
• Life and health insurance
• Specialty vehicle insurance

Headquarters

HQ city

Chesterfield

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission Revenue: Weiss Insurance operates as an independent insurance broker earning commissions from insurance carriers. As an independent broker, they work with multiple top-rated insurance companies and earn commissions when policies are placed and renewed. Revenue is generated through policy premiums billed to customers, with the agency receiving a percentage as commission.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Weiss Insurance is an independent insurance brokerage that places personal and commercial insurance policies on behalf of clients through 22 top-rated carrier partners. The brokerage distributes five core product lines—Auto, Home, Health & Life, Business, and Boat/RV/Farm Insurance—via licensed agents across 16 physical offices, earning commissions from carriers on placed and renewed policies.

Product overview

Weiss Insurance is an independent insurance brokerage agency that operates as a multi-product insurance platform. The company offers five core insurance products: Auto Insurance, Home Insurance, Health & Life Insurance, Business Insurance, and Boat/RV/Farm Insurance. As an independent broker, the company does not create its own insurance products but rather serves as an intermediary, comparing and offering policies from multiple top-rated carrier partners (including American Modern, Chubb, Cincinnati Insurance, CNA, Nationwide, Progressive, Travelers, and others) to provide tailored coverage solutions. The products are designed to serve individual consumers, families, and business clients across Missouri, Illinois, Colorado, Mississippi, Kentucky, Indiana, and other states.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Coverage protecting individual drivers against vehicle-related damages, liability, and injuries, including liability, collision, comprehensive, uninsured/underinsured motorist, and medical payments coverage, sourced from multiple carrier partners.
• Home Insurance Property insurance for homeowners, renters, and landlords, including dwelling, personal property, liability, and additional living expenses coverage against fire, windstorms, theft, and natural disasters.
• Health & Life Insurance Coverage including health insurance plans, term and whole/universal life insurance, disability insurance, and supplemental health coverage for individuals and families.
• Business Insurance Custom commercial insurance solutions for businesses covering general liability, commercial property, workers' compensation, professional liability, and commercial auto insurance.
• Boat, RV & Farm Insurance Specialized insurance for recreational vehicle owners, boaters, and farmers, providing coverage for property, equipment, livestock, and liability unique to these asset categories, sourced from specialty carriers including Foremost, American Modern, and MEM.

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

22 partnerships are on record, tiered minor and core.

• American ModernminorChannel Partner/ Reseller/ DistributorInsurance carrier partner displayed in company logo section. American Modern specializes in niche insurance products including manufactured home, landlord, and specialty property coverage.
• Bristol WestminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Bristol West provides non-standard auto insurance products.
• ChubbcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner. Chubb is a leading global provider of high-value property and casualty insurance, serving individuals and businesses with specialty coverage.
• Cincinnati InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner. Cincinnati Insurance Companies provides commercial and personal insurance products through independent agents.
• CNAcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner. CNA is a leading commercial lines insurer providing coverage for businesses of all sizes.
• Columbia InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Columbia Insurance Group provides property and casualty insurance products.
• Foremost InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Foremost specializes in specialty insurance for manufactured homes, motorhomes, boats, and off-road vehicles.
• HagertyminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Hagerty specializes in classic car and collector vehicle insurance.
• Hanover InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner. The Hanover Insurance Group provides commercial and personal insurance products.
• Liberty MutualcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner. Liberty Mutual is a major national insurer offering auto, home, and business insurance products.
• MEM (Missouri Employers Mutual)minorChannel Partner/ Reseller/ DistributorInsurance carrier partner. MEM specializes in workers' compensation insurance for Missouri employers.
• National GeneralminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. National General provides auto, home, and supplemental health insurance products.
• NationwidecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner. Nationwide is a major national insurer offering a full range of insurance products.
• PalomarminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Palomar Specialty Insurance Company provides specialty property insurance products.
• ProgressivecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner. Progressive is a leading auto insurance provider known for competitive pricing and coverage options.
• Pure InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner. Pure is a policyholder-owned insurer focused on high-value homes and possessions.
• SafecominorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Safeco provides personal insurance products through independent agents.
• Selective InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Selective provides commercial and personal insurance products in select states.
• The HartfordcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner. The Hartford is a leading provider of commercial and personal insurance products.
• TravelerscoreChannel Partner/ Reseller/ DistributorInsurance carrier partner. Travelers is one of the largest providers of commercial and personal insurance in the US.
• VaultminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Vault provides specialty insurance products for small businesses and professionals.
• West BendminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. West Bend Mutual Insurance Company provides commercial and personal insurance in the Midwest.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Arthur J. Gallagher & Co. Major global insurance brokerage and risk management firm with a large retail brokerage segment that works with multiple carriers. Comparable to Weiss Insurance in serving clients through licensed agents and offering multi-line coverage, though at vastly greater scale and with more sophisticated technology.
• Brown & Brown, Inc. Large publicly-traded insurance brokerage that has grown through both organic expansion and acquisition of regional independent agencies like Weiss. Comparable in operating model (independent agency, multi-carrier, multi-line) but at much greater scale and with national geographic reach.
• Lockton Companies: Largest privately-held independent insurance broker globally. Operates the same independent brokerage model as Weiss Insurance - aggregating multiple carrier relationships to serve clients - though Lockton focuses heavily on commercial and enterprise clients rather than Weiss's individual/SMB mix.
• Acrisure: One of the fastest-growing insurance brokerages in the US, PE-backed and built through hundreds of acquisitions of regional independent agencies. Directly comparable to Weiss Insurance as both operate independent brokerage models aggregating multiple carrier relationships, though Acrisure operates at vastly greater scale and has institutional capital for technology investment.
• Hub International: Major insurance brokerage that has expanded through acquisitions of independent agencies across North America. Comparable to Weiss Insurance in independent brokerage model and multi-line offerings, with a similar M&A-driven growth playbook that could include Weiss as an acquisition target.
• Marsh McLennan: Global professional services firm and one of the world's largest insurance brokerages. Comparable to Weiss Insurance in offering multi-line insurance brokerage services through licensed agents, though operating at vastly different scale and primarily serving enterprise/commercial clients rather than individuals and SMBs.
• AssuredPartners: Large PE-backed insurance brokerage aggregator. Operates the same independent agency model as Weiss with multi-carrier access and multi-line coverage, though at much larger scale through extensive acquisitions of regional agencies.

Direct peers

• Hilb Group: PE-backed insurance brokerage that acquires and partners with mid-market independent agencies. Highly comparable to Weiss Insurance in size, multi-line product offering, and growth profile, serving as one of the most relevant direct peers and potential acquirers.
• World Insurance Associates: PE-backed insurance brokerage that has rapidly expanded through acquisitions of independent agencies across multiple states. Highly comparable to Weiss Insurance in business model (independent multi-line brokerage with carrier partnerships) and geographic expansion strategy, serving as a potential acquirer or consolidation peer.
• The Liberty Company Insurance Brokers: Independent insurance brokerage that has expanded through acquisitions across multiple states, offering personal, commercial, and specialty lines. Closely comparable to Weiss Insurance in business model, product mix, and multi-state regional growth strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WeissInsAgency
• Facebookfacebook.com/weissinsurance
• LinkedInlinkedin.com/company/weiss-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weiss Insurance