What PurelyHR does

PurelyHR is a modular HR software platform built and operated by Ironflow Technologies Inc., a corporation domiciled in New Brunswick, Canada and headquartered in Sherbrooke, Quebec. Founded in 2010, the platform is composed of seven integrated modules — Staff (the required base), Time-Off, Performance, Time-Clock, Time-Sheet, Warnings, and Talent — that customers can mix-and-match to assemble a customized HRIS. The product targets small to mid-sized businesses (1 to 1,000+ employees) and emphasizes configurability, quick implementation (hours, not weeks), and a no-contract, month-to-month subscription model with a 10% annual discount. Revenue is generated entirely through per-employee, per-month SaaS subscriptions for each module a customer activates, with a separate discounted pricing tier for nonprofits (starting under $5/month). The platform is built on cloud infrastructure with SOC 2 accredited data centers, PCI DSS 3.2 compliance, TLS encryption, multi-factor authentication, and full GDPR data-subject-rights tooling.

The company combines a self-serve product-led growth motion (21-day free trial, no credit card required) with an inside-sales/demo channel for larger accounts. Top-of-funnel demand is fueled by an SEO content engine, free standalone HR tools (PTO Calculator, Time Card Calculator, Out-of-Office Generator, and an Out-of-Office email generator), and vertical-specific landing pages for nonprofit, technology, education, healthcare, professional services, manufacturing, and construction industries. It maintains a 4.5/5 rating across Capterra, Software Advice, and G2 and is part of the Sherweb family of cloud solutions following a 2024 acquisition. The company serves 100,000+ users across thousands of businesses globally.

Name

PurelyHR

Legal name

Ironflow Technologies Inc.

Website

https://purelyhr.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

PurelyHR is a modular, cloud-based HR software platform offering seven optional modules (Staff, Time-Off, Performance, Time-Clock, Time-Sheet, Warnings, Talent) on a per-employee subscription model, serving small to mid-sized businesses across nonprofit, healthcare, education, and professional services verticals.

Ownership category

akta.pro rank

Product category

Human Resources Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Employee Lifecycle Transactions (Transfers, Promotions, Job Changes) (BPAAAIAE)

akta.pro secondary industries

Time, Expense & Timesheet Management for Contractors (BPACAGAK), Expense Management & Reimbursements Administration (BPACAIAH)

Keywords

• Human resources software
• Employee management software
• Leave management software
• Time tracking software
• Performance management tools

Headquarters

HQ city

Dieppe

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Staff Module: Base module required for all customers. Priced per employee per month. Includes secure staff directory, onboarding, bulk user upload, document storage, and self-serve features.
2. SaaS Subscription - Optional Modules: Additional modules (Time-Off, Performance, Time-Clock, Time-Sheet, Warnings, Talent) available as add-ons. Priced per employee per month based on number of employees using each module.
3. Annual Subscription Discount: 10% savings for customers who pay annually instead of monthly.
4. Nonprofit Discount: Special discounted pricing for nonprofit organizations, with plans starting at less than $5/month plus additional discount for annual subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

PurelyHR sells a modular, cloud-based HR software suite for small and medium-sized businesses, built around a required Staff (employee directory/onboarding) module and six optional add-on modules: Time-Off (leave management), Time-Clock (attendance), Time-Sheet (project time tracking), Performance (reviews and 360-degree feedback), Warnings (disciplinary tracking), and Talent (certifications and training). Customers pay per employee per month for whichever modules they choose, with discounts for annual billing and nonprofit status.

Product overview

PurelyHR is a modular HR software platform composed of seven integrated modules built around a core Staff module. The core Staff module provides centralized employee data management and serves as the required foundation. Users can add optional modules including Time-Off (leave management), Time-Clock (time tracking), Time-Sheet (project/task time tracking), Performance (performance reviews with 360-degree feedback), Warnings (disciplinary tracking), and Talent (certification/training management). The platform operates on a build-your-own HRIS model where customers select only the modules needed. Additionally, PurelyHR offers four free standalone tools: PTO Calculator, PTO Accrual Rate Calculator, Time Card Calculator, and Out-of-Office Generator. The suite is designed for small to mid-sized businesses with scalability from 1 to 1000+ employees, and is part of the Sherweb family of cloud solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Staff Module Centralized employee data management module that serves as the required foundation of PurelyHR's HRIS. Provides a customizable people portal for storing, managing, and organizing employee files, onboarding new hires, bulk user upload, document storage (500MB), branded interface, and self-serve reporting. Sold per employee per month.
• Time-Off Module Leave management module with automated accruals, policy renewals, calendar sync (Outlook, Apple, Google), 25+ customizable reports, helpful reminders, and approval workflows. Sold per employee per month as an add-on to Staff.
• Time-Clock Module Real-time attendance tracking module with customizable workday, schedules, overtime rules, IP restrictions, and a live dashboard showing who is in, late, missing, sick, or on vacation. Sold per employee per month as an add-on to Staff.
• Time-Sheet Module Project and task time-tracking module offered in three formats (simple, detailed, advanced) for tracking hours worked or time spent on clients, projects, or tasks. Includes task assignment, priorities, and custom approval paths. Sold per employee per month as an add-on to Staff.
• Performance Module Performance management module with customizable review templates, scheduling, goal tracking, 360-degree feedback, and self-review options. Sold per employee per month as an add-on to Staff.
• Warnings Module Digital infraction tracking module for transparent disciplinary processes. Includes customizable violation types, actions, consequences, and digital signatures. Sold per employee per month as an add-on to Staff.
• Talent Module Certification and training management module with expiry date tracking, automated reminders, document uploads, and the ability to track additional talents such as language skills, education, and memberships. Sold per employee per month as an add-on to Staff.

Quantifiable outcome

• BRC saved 7-8 hours per week on leave management (went from hours to minutes with automation)
• +1 more outcomes

Named customers7 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature9 records

Partnerships

One partnership is on record.

• Sherwebparent companyOthersPurelyHR is now part of the Sherweb family, a global cloud solutions provider. Sherweb is a global cloud solutions provider and PurelyHR continues to innovate as part of this organization.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Paychex: Paychex is a large, established payroll and HR solutions provider serving SMBs across the U.S. It overlaps with PurelyHR's HR and time-tracking modules while also offering payroll, benefits, and insurance as a much broader suite.
• Workday: Workday is a leading enterprise HCM and HRIS vendor, primarily serving mid-market and enterprise. While typically above PurelyHR's SMB sweet spot, it represents the upper-bound incumbent threat as PurelyHR's customers grow.
• ADP Workforce Now: ADP is a global incumbent in payroll and HR, with SMB-tier offerings (RUN, Workforce Now) that include time-off, onboarding, and HR workflows. It represents a scale-driven incumbent threat rather than a direct product specialist.

Direct peers

• BambooHR: BambooHR is a leading SMB-focused HRIS offering employee records, onboarding, time-off, performance, and reporting. It is the closest direct competitor to PurelyHR's modular SMB HR suite, targeting the same 1–1,000+ employee segment.
• Paycor: Paycor provides HR, payroll, time, and talent management software targeted at small-to-mid-sized businesses. Its modular SMB HRIS positioning closely mirrors PurelyHR's build-your-own approach.
• Gusto: Gusto provides payroll, benefits, and HR software for small businesses in North America. It competes head-to-head with PurelyHR on time-off, employee management, and HR admin, but bundles payroll and benefits as core differentiators.
• When I Work: When I Work provides employee scheduling, time tracking, and basic HR tools for hourly workforces. It competes for the same SMB and frontline-worker use cases addressed by PurelyHR's Time-Clock and Staff modules.
• Zenefits: Zenefits is a cloud HR platform for small and mid-sized businesses covering onboarding, time-off, performance, and benefits administration. It directly overlaps PurelyHR's modular suite and competes for the same SMB buyer.
• Deputy: Deputy is a workforce management platform with scheduling, time clock, and HR functionality for shift-based SMBs. It overlaps directly with PurelyHR's Time-Clock and Time-Sheet modules and is particularly relevant in healthcare, retail, and construction verticals.
• Rippling: Rippling unifies HR, IT, and Finance in a single platform for SMB and mid-market. It overlaps with PurelyHR's Staff and Time-Off modules while extending into device management, payroll, and spend — a more expansive platform threat.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/purely-hr
• Xx.com/purelyhrsoft

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PurelyHR