Grapids Home Services

Name

Grapids Home Services

Legal name

Grapids Home Services, Inc.

Website

https://grheat.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. HVAC Services: Heating, cooling, and air conditioning repair, installation, and maintenance services for residential homes. Revenue generated through one-time service fees for repairs, installations, and recurring maintenance plans.
2. Plumbing Services: Full-service plumbing including leak detection, water heater services, drain cleaning, sewer services, water filtration, and repiping. Revenue from both emergency repairs and planned installations.
3. Electrical Services: Electrical repair, installation, safety inspection, switches, outlets, lighting, ceiling fans, and circuit breaker services.
4. Service Partner Plan (Maintenance Plans): Annual maintenance subscription plan offering comprehensive system tune-ups, 10% discount on services, priority scheduling, and $100 yearly credit. Provides recurring revenue from residential customers.
5. Financing Services: Partnership with third-party lenders (Service Finance Company, FTL Financing, Michigan Save) to provide financing options for customers. Revenue generated through service fees on financed installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Grapids Home Services is a residential home services contractor that delivers HVAC (heating and cooling), plumbing, drain/sewer, and electrical repair, installation, and maintenance services to homeowners in the Greater Grand Rapids, Michigan area. The company operates a direct-to-consumer model using its own licensed technicians and fully stocked service vehicles, and also offers an annual Service Partner maintenance plan plus third-party-financed installation options.

Product overview

Grapids Home Services is a home services company operating as a single unified service offering rather than a software platform. The company provides four core service categories: Cooling Services (air conditioning repair, installation, maintenance, mini-splits), Heating Services (furnaces, boilers, heat pumps), Plumbing Services (repair, installation, water heaters including tankless, leak detection, sump pumps, water filtration, repiping, gas lines), Drain and Sewer Services (camera inspection, hydro jetting, trenchless repairs, water/sewer lines), and Electrical Services (repair, installation, safety inspections, lighting, circuit breakers). These core services are supported by add-on offerings including the Service Partner Plan (annual maintenance), Indoor Air Quality Assessment, Smart Thermostat Installation, and financing options. The company also runs promotional offers ($750 off new HVAC, $500 off water heater with furnace purchase, $188/month boiler financing).

Differentiator

Problem solved

Functional benefit

Products and services

• Cooling Services Air conditioning repair, installation, and maintenance services for residential homes, including central AC systems, ductless mini-split systems, smart thermostat installation, and indoor air quality add-ons such as humidifiers, dehumidifiers, and duct cleaning. Targeted at residential homeowners in the Greater Grand Rapids, MI area.
• Heating Services Furnace, boiler, and heat pump repair, installation, and maintenance services for residential heating, including general heating tune-ups and emergency HVAC response. Targeted at residential homeowners in the Greater Grand Rapids, MI area.
• Plumbing Services Comprehensive residential plumbing services including repair, installation, inspection, traditional and tankless water heater services, leak detection, gas line services, sump pump services, kitchen and bathroom fixture repair, whole-home water filtration, and repiping. Targeted at residential homeowners in the Greater Grand Rapids, MI area.
• Drain and Sewer Services Drain clearing, rooter service, sewer and main-line camera inspection, hydro jetting, trenchless sewer line repair, and water and sewer line repair and installation. Targeted at residential homeowners in the Greater Grand Rapids, MI area.
• Electrical Services Residential electrical repair, installation, safety inspections, switches and outlets, lighting repair and installation, ceiling fan installation, and circuit breaker repair and installation. Targeted at residential homeowners in the Greater Grand Rapids, MI area.
• Service Partner Plan Annual maintenance subscription plan that delivers comprehensive HVAC, plumbing, and electrical system tune-ups, priority scheduling ahead of non-members, a 10% discount on heating and air conditioning services, and a $100 yearly credit. Targeted at residential homeowners seeking preventative maintenance and predictable service costs.
• Financing Options Flexible third-party financing options offered through Service Finance Company, FTL Financing, and Michigan Saves, allowing customers to spread payments for HVAC, boiler, and plumbing installations over monthly installments. Targeted at residential homeowners funding larger equipment purchases.
• Camera Inspection Service Standalone sewer and main-line camera inspection service using video camera technology to locate blockages, obstructions, or leaks in plumbing systems without excavation. Offered at $29 for new customers in the Grand Rapids, MI area.

Quantifiable outcome

• 10% discount on heating and air conditioning service for Service Partner Plan members
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• HomeServe USA: Public home services platform offering membership-based repair plans and a national contractor network. Comparable in the recurring maintenance subscription model Grapids runs through its Service Partner Plan.
• Authority Brands: PE-backed (Apax Partners) parent company of multiple home services franchises including Benjamin Franklin Plumbing, One Hour Heating & Air Conditioning, and Mr. Sparky. Strategic acquirer of multi-trade residential operators like Grapids.
• Mr. Sparky Electric: National residential electrical services franchise owned by Authority Brands. Directly comparable to Grapids' electrical service line with standardized pricing, on-time guarantees, and broader geographic reach.
• Benjamin Franklin Plumbing: National residential plumbing franchise owned by Authority Brands. Directly overlaps with Grapids' plumbing service line and represents the kind of franchise consolidator competing for the same local customers.
• Roto-Rooter: National plumbing and drain cleaning franchise with broad residential service coverage including Michigan markets. Comparable in plumbing and drain/sewer service lines but operates at vastly greater scale and brand recognition.
• One Hour Heating & Air Conditioning: National HVAC franchise owned by Authority Brands providing heating, cooling, and air quality services to residential customers. Directly competes with Grapids' HVAC service line through standardized national branding and processes.
• Mr. Rooter Plumbing: National plumbing franchise owned by Neighborly, providing residential plumbing services across the U.S. Overlaps with Grapids' plumbing and drain service lines, with greater geographic footprint and standardized marketing.
• Neighborly: PE-backed (KKR) parent company consolidating residential services franchises including Mr. Rooter, Mr. Electric, and others. Represents the roll-up acquirer profile to which Grapids could be a tuck-in candidate.

Others

• Angi (formerly Angie's List / HomeAdvisor): Lead generation marketplace that Grapids already partners with (HomeAdvisor Elite Service, Screened & Approved). Ecosystem enabler rather than a direct service competitor; comparable in connecting homeowners to home services providers.

Direct peers

• Service Professor: West Michigan-based HVAC, plumbing, and electrical home services contractor serving the Grand Rapids metro. Closest direct comparable: independent, family-rooted multi-trade operator in the same geography with overlapping service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/grapidsheating
• Facebookfacebook.com/grapidsheating
• Instagraminstagram.com/grapidshomeservices

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grapids Home Services