Maitz Home Services

What Maitz Home Services does

Maitz Home Services is a residential home services contractor founded in 1964 and headquartered at 3320 Hamilton Blvd in Allentown, Pennsylvania. The company delivers plumbing, heating, air conditioning, and electrical services to homeowners across multiple Pennsylvania counties — including Allentown, the Lehigh Valley, Bethlehem, Reading, Easton, Delaware County, and Montgomery County — and positions itself as the largest HVAC and plumbing provider in the region with 24/7 emergency dispatch, same-day service, and next-day installations.

The underlying technology stack is standard for residential trades: hydro jetting equipment, water and gas leak detection, trenchless sewer repair via cured-in-place pipe (CIPP) lining, conventional residential HVAC systems, and standard licensed electrical work. No proprietary software, platform, or AI-based system is disclosed. Service quality is supported by NATE-certified technicians, a 150-hour annual technical training requirement, and a full-time NATE-certified technical trainer on staff.

Revenue is generated through three primary mechanics: unit-priced service calls and tune-ups, parts and equipment sales attached to in-home installation sales (furnaces, heat pumps, boilers, water heaters, generators, EV chargers, trenchless sewer, whole-home repiping), and a subscription-based Comfort360 maintenance membership. Pricing ranges from $99 inspections and $109 HVAC tune-ups through financed installations starting at $106/month, with senior and military discounts, promotional coupons, and 0% financing via GreenSky. The go-to-market motion is direct-to-consumer: field technicians dispatched from the Allentown headquarters, supported by phone-based booking (24/7), online scheduling, TV advertising, and in-home sales handled by Sales Representatives working pre-set leads from Sales Assistants.

Name

Maitz Home Services

Legal name

Maitz Home Services

Website

https://maitzhomeservices.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Maitz Home Services is a residential plumbing, heating, air conditioning, and electrical contractor founded in 1964 in Allentown, Pennsylvania, serving homeowners across multiple Pennsylvania counties with 24/7 emergency service and same-day installations.

Ownership category

akta.pro rank

Product category

Residential HVAC, Plumbing & Electrical Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Electrical Contractors and Other Wiring Installation Contractors (23821)

SIC

Construction - Special Trade Contractors (1700), Electrical Work (1731), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Residential Plumbing Fixture Installation & Repair (HSAOAAAA)

akta.pro secondary industries

Ventilation System Installation & Repair (Bath/Kitchen Fans, ERV/HRV) (HSAOAIAF), Compressor, Condenser & Evaporator Service (HSAOAJAG), Humidifier & Dehumidifier Installation & Service (HSAOAIAJ), Garbage Disposal Installation & Repair (HSAOAAAF)

Keywords

• Residential plumbing services
• HVAC repair installation
• Residential electrical services
• Water treatment systems
• Home heating cooling

Headquarters

HQ city

Allentown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. HVAC Services: Installation, repair, and maintenance of air conditioning systems, furnaces, heat pumps, and boilers. Revenue generated from service calls, parts, and equipment installations. Major installations sold through in-home sales process.
2. Plumbing Services: Full range of residential plumbing including water heaters, drain cleaning, water treatment, gas lines, sewer services, and repiping. Revenue from service fees, parts, and equipment installations.
3. Electrical Services: Electrical repairs, panel upgrades, generator installation, EV charger installation, and lighting services. Revenue from service calls and installations.
4. Financing Revenue: Partner with GreenSky lenders to provide financing options for major repairs and installations. Revenue facilitated through customer financing arrangements.
5. Equipment and Parts Sales: Sales of HVAC systems, water heaters, water softeners, filtration systems, generators, and other equipment as part of installation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Maitz Home Services is a residential home services contractor that installs, repairs, and maintains plumbing, heating, air conditioning, and electrical systems for homeowners in Allentown, PA and surrounding Pennsylvania communities. The company dispatches licensed, NATE-certified technicians to customer homes for service calls, installations, and 24/7 emergency repairs, selling both labor (service fees) and equipment (water heaters, HVAC systems, generators, EV chargers).

Product overview

Maitz Home Services is a home services company offering a unified portfolio of four core service categories: Plumbing, Heating, Air Conditioning, and Electrical. Their plumbing services encompass water heaters (both conventional and tankless), drain cleaning, hydro jetting, water treatment/filtration/softening, well pumps, sump pumps, gas line services, sewer line repair (including trenchless methods), and whole-home repiping. Heating services include heater/furnace repair and installation, boiler services, heat pump services, and radiant heating systems. Air conditioning offerings cover AC repair, installation, tune-ups, ductless mini splits, and indoor air quality solutions. Electrical services include panel upgrades, generator services, EV charger installation, and lighting services. These services are delivered as standalone offerings that can be combined for comprehensive home comfort solutions, with 24/7 emergency service availability.

Differentiator

Problem solved

Functional benefit

Products and services

• Plumbing Services Comprehensive residential plumbing services for homeowners, including water heater repair/installation, tankless water heaters, drain cleaning, hydro jetting, gas line services, sewer line repair, trenchless sewer repair, water treatment, water softeners, water filtration, well pumps, sump pumps, and whole-home repiping.
• Heating Services Residential heating services including heater repair, heater installation, heating system tune-ups, furnace repair and installation, boiler services, heat pump services, and radiant heating systems for homeowners.
• Air Conditioning Services Residential air conditioning services including AC repair (24-hour), AC installation, AC tune-ups, ductless mini split systems, indoor air quality solutions, filter replacement, dehumidifiers, and air filtration systems for homeowners.
• Electrical Services Residential electrical services including electrical panel upgrades, GFCI outlets, generator installation, indoor/outdoor lighting, EV charger installation, ceiling fan installation, and attic fan installation for homeowners.
• Whole-Home Generator Services Whole-home generator installation with free in-home assessment for residential customers seeking backup power.
• EV Charger Installation Residential electric vehicle charger installation for homeowners adding EV charging capability to their property.
• Water Heater Services Water heater repair, replacement, and installation for conventional and tankless systems, including up to $400 off tankless and $200 off 50-gallon units.
• Comfort360 Membership Program Subscription-based preventative maintenance and priority service membership program for residential customers, creating ongoing recurring service relationships.

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Roto-Rooter: Roto-Rooter is the dominant national residential plumbing and drain cleaning franchise, competing head-to-head with Maitz on drain cleaning, sewer line repair, and water heater services. Significant brand and advertising advantages as incumbent.
• Benjamin Franklin Plumbing: Benjamin Franklin Plumbing is a national residential plumbing franchise owned by Authority Brands, competing in plumbing repair, water heaters, and drain cleaning. Represents the franchise model challenge to independent operators.
• Authority Brands: Authority Brands is the parent of Benjamin Franklin Plumbing, Mister Sparky Electric, and One Hour Heating & Air Conditioning—consolidating the residential trades where Maitz competes. Represents the PE-backed rollup threat.
• One Hour Heating & Air Conditioning: One Hour Heating & Air Conditioning is a national residential HVAC franchise with significant brand recognition, call-center infrastructure, and marketing budget. Competes for the same residential HVAC customers across Maitz's geography.
• Mr. Rooter Plumbing: Mr. Rooter Plumbing is a Neighborly-owned national residential plumbing franchise with full plumbing service offerings. Competes directly with Maitz's plumbing and drain cleaning lines.
• ServiceMaster: ServiceMaster is a broad home services platform with restoration, cleaning, and HVAC/plumbing/electrical capabilities across the U.S. Represents the diversified incumbent competitor with national reach.

Emerging players

• HomeServe USA: HomeServe operates a membership/home warranty model that contracts with local technicians (potentially including Maitz) to deliver plumbing, electrical, and HVAC repairs to homeowners. Represents both a potential partner channel and a competitive threat to Comfort360.

Direct peers

• Len The Plumber: Len The Plumber is a Mid-Atlantic residential plumbing, drain cleaning, and HVAC service company serving similar homeowners with licensed technicians, in-home sales, and emergency availability. Strongly comparable on customer segment, geographic region, and direct-to-home service model.
• Mattioni Plumbing, Heating & Cooling: Mattioni is a Philadelphia-area residential plumbing, heating, and cooling company with a comparable trade mix, similar promotional/membership approach, and overlapping service territory in eastern Pennsylvania. Closest same-state peer.
• Horizon Services: Horizon Services is a Delaware/Mid-Atlantic residential HVAC, plumbing, and electrical services company with a similar multi-trade direct-to-consumer model, NATE-certified technicians, and 24/7 emergency service positioning. Highly comparable in scope, geography overlap, and service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maitzhome
• Facebookfacebook.com/MaitzHomeServices
• LinkedInlinkedin.com/company/maitz-home-services

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maitz Home Services