BEPOS
BEPOS is a Vietnamese SaaS company that builds digital quality management, checklist, and operations platforms for F&B chains and multi-branch operators. Its flagship beChecklist product offers real-time mystery shopping, AI-powered kitchen inspection, and serves 500+ F&B chains including KFC, Highlands Coffee, and Golden Gate.
- Company typePrivate
- Founded2018
- HeadquartersHanoi, Vietnam
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BEPOS does
BEPOS (legal entity: CÔNG TY CỔ PHẦN CUNG ỨNG CÔNG NGHỆ & GIẢI PHÁP BEPOS VN) is a Vietnamese SaaS company that builds digital quality management and operations platforms for F&B chains and multi-branch service operators. Founded in 2018 and headquartered in Hanoi, with additional offices in Ho Chi Minh City and Sydney, Australia, the company originally operated as a POS and restaurant management vendor before expanding into quality assurance with its flagship product beChecklist. The platform is a mobile-first (iOS/Android), cloud-based, offline-capable quality management system featuring 30,000+ checklist templates, real-time mystery shopper evaluations with 24-hour turnaround (vs. an industry-standard 30-60 days), and AI-powered features including computer-vision kitchen inspection (beAuditAI) and an action recommendation engine (Bé Đạt AI). The platform reports 12,000+ sales points, 500+ F&B chains, and operations across 10+ countries.
The company's product portfolio extends well beyond the core QA platform and includes 20+ branded modules spanning menu optimization (beMenu), waste detection (beWaste), staff productivity (beStaff), break-even analysis (beBreakeven), ROI calculation (beROI), SOP standardization (beSOP), and chain health scoring (beHealthScore), plus dedicated management software for Spa & Beauty and Retail verticals. BEPOS operates a tiered subscription model: a free tier with limited usage, a Pro tier at approximately $4 USD per user per month, and custom-priced Enterprise agreements for chains with 50+ branches that include API integration, custom reporting, and 24/7 dedicated support. Go-to-market combines a product-led growth motion (driven by 90+ free tools and 7,098+ blog articles) with an enterprise field sales motion. The company has also built a financial-services layer through partnerships with six banks (KBank, Vietcombank, MSB, UOB, Sacombank, Techcombank) that embed business loan origination into the platform.
BEPOS firmographics
Firmographics- Name
- BEPOS
- Legal name
- CÔNG TY CỔ PHẦN CUNG ỨNG CÔNG NGHỆ & GIẢI PHÁP BEPOS VN
- Website
- https://bepos.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BEPOS is a Vietnamese SaaS company that builds digital quality management, checklist, and operations platforms for F&B chains and multi-branch operators. Its flagship beChecklist product offers real-time mystery shopping, AI-powered kitchen inspection, and serves 500+ F&B chains including KFC, Highlands Coffee, and Golden Gate.
- Ownership category
- akta.pro rank
BEPOS industry classification
Industry- Product category
- Restaurant Quality Management Software
- akta.pro primary industry
- FSMS Software Platforms (QMS/FSMS, CAPA, Document Control, Audit Management) (AFALANAC)
Keywords
Where BEPOS is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices3 records
Markets served
BEPOS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - beChecklist: Per-user monthly subscription model with tiered pricing based on number of users. Billing quarterly with discounts for semi-annual (10%) and annual (20%) prepayment. Primary revenue stream.
- Enterprise Licensing: Custom enterprise agreements for chains with 50+ branches, including unlimited branches, unlimited staff, custom reports, 24/7 dedicated support, and API access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Quarterly | Under 10 users - Base tier |
| Per seat | Quarterly | 10-49 users - Mid-tier |
| Per seat | Quarterly | 50-99 users - Large team tier |
| Per seat | Quarterly | 100+ users - Enterprise tier |
| Per seat | Monthly | Pro Plan - Most Popular |
| Subscription | Multi-year contract | Enterprise - 50+ branches |
| Subscription | Annual | Early Payment Discount |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
BEPOS product offering
Product offeringCore offering
BEPOS sells beChecklist, a cloud-based digital quality assurance and checklist management SaaS for F&B chains and multi-branch operators, alongside its bePOS point-of-sale platform for restaurant, spa/beauty, and retail verticals. The flagship beChecklist product offers 30,000+ industry templates, real-time mystery shopper evaluation (KHBM), AI-powered kitchen hygiene inspection via computer vision, automated reporting, and offline mobile capability. The company also sells ancillary AI-driven tools (beHealthScore, beROI, beMenu, beBreakeven, beWaste, beStaff, beSOP, beAuditAI) targeted at chain operators seeking to standardize quality and operations.
Product overview
BEPOS (bePOS) is a multi-product platform built around a SaaS subscription model, primarily serving F&B chains and multi-branch operations in Vietnam and Southeast Asia. The core platform is bePOS (POS and restaurant management), from which the quality assurance suite beChecklist evolved as the flagship product. The beChecklist ecosystem includes the main checklist/audit platform, real-time Mystery Shopper (KHBM), 90+ supplementary AI-powered tools (beHealthScore, beAuditAI, beROI, beStaff, beMenu, beBreakeven, beWaste, beSOP), and a loan calculator integrated with partner banks. The platform also extends into Spa & Beauty and Retail verticals. Pricing is tiered per user (Free → Pro 99K VND/user/month → Enterprise custom), targeting operators from 1 branch to 500+ chains, positioned significantly below international competitors like SafetyCulture ($24/user/month) and Lumiform (€16/user/month).
Differentiator
Problem solved
Functional benefit
Brands
- beChecklist: Digital checklist and quality management platform for F&B chains with mystery shopper integration, AI-powered analysis, and real-time reporting.
- beHealthScore
- beROI
- beStaff
- beCostCalculator
- beCompare
- beMenu
- beBreakeven
- beAuditAI
- beSOP
- beWaste
- beDeliverySOP
- bePromoSpy
- bePriceWatch
- beDSR
- beCashFlow
- beRecognition
- beDiscipline
- beAction
- beRadar
Products and services
- beChecklist Primary SaaS platform for digital quality assurance and checklist management for F&B chains and multi-branch operations. Supports 30,000+ checklist templates, real-time mystery shopping (KHBM), automated reporting, and AI-powered insights.
- beChecklist Mystery Shopper (KHBM Real-time) Real-time mystery shopping evaluation module integrated within beChecklist. Delivers evaluation results within 24 hours versus 30-60 days for traditional mystery shopping, with CHAMPS scoring framework, 100% anonymous evaluators, branded PDF reports, and cycle-based evaluation management.
- bePOS Core (POS & Restaurant Management) Point-of-sale and restaurant management platform for F&B operations, the foundational product from which beChecklist and the broader tool ecosystem has evolved.
- bePOS Spa & Beauty Management Management software for spa and beauty salon chains, extending the bePOS platform beyond F&B into the beauty services vertical.
- bePOS Retail Management Point-of-sale and inventory management solution for retail chains, extending the bePOS platform into the retail vertical.
Companies that use BEPOS
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles3 records
BEPOS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
BEPOS partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights5 records
BEPOS competitors and assessment
Company assessmentDirect peers
- SafetyCulture: Australia-headquartered global leader in mobile inspection and checklist apps (iAuditor). BEPOS explicitly benchmarks its Pro tier against SafetyCulture's $24/user/month pricing, making it the most direct head-to-head competitor across product, customer profile, and GTM.
- Lumiform: European mobile inspection and audit platform serving multi-site operations in F&B, hospitality, manufacturing, and retail. Comparable in core functionality (checklists, scoring, reporting) and in serving multi-branch enterprises with quality/compliance use cases.
- Jolt: Operations execution platform for restaurants and hospitality chains with checklists, food safety audits, and staff training. Targets a similar multi-unit operator buyer as BEPOS beChecklist and overlaps on digital QA and SOP enforcement.
- MeazureUp: Digital checklist, food safety, and brand standards platform purpose-built for restaurants and multi-unit operators (now part of Crunchtime). Closely aligned with BEPOS's QA/mystery-shopping-led value proposition for chain operators.
Emerging players
- Trail: UK-based daily checklist and operations platform for hospitality and food service. Focuses on opening/closing checklists and compliance, a narrower subset of BEPOS's QA scope, but addresses the same multi-site operator pain points.
- FoodDocs: Food safety management software with mobile inspection, HACCP plan generation, and automated monitoring. Overlaps with BEPOS beChecklist's food safety (ATTP) workflows and targets restaurant chains and food producers.
Broad incumbents
- Toast: Leading US restaurant management platform offering POS, payroll, and operations/quality tools. While primarily POS-led, Toast's expanding operations suite makes it a broad incumbent that could enter SEA and overlap with BEPOS's QA/operations layer.
- Lightspeed Restaurant: Global POS and commerce platform with restaurant operations features. Serves the same multi-unit F&B buyer as BEPOS and could expand QA/operations functionality into Vietnamese and SEA markets.
Regional players
- Sapa POS: Vietnamese POS and omnichannel retail platform serving SMB and chain retailers domestically. A regional competitor addressing the same Vietnamese operator base, though more retail/POS-focused than BEPOS's QA-centric stack.
- KiotViet: Vietnamese retail and F&B POS/management software widely adopted by SMB chains. Competes in the same Vietnamese operator segment as BEPOS, though primarily on POS and basic inventory rather than QA/audit depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
BEPOS social profiles
Digital presenceBEPOS financial estimates
Financial estimateRevenue estimate
Valuation estimate
BEPOS leadership team
Management profileNumber of profiles
BEPOS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BEPOS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BEPOS
What does BEPOS do?
BEPOS sells beChecklist, a cloud-based digital quality assurance and checklist management SaaS for F&B chains and multi-branch operators, alongside its bePOS point-of-sale platform for restaurant, spa/beauty, and retail verticals. The flagship beChecklist product offers 30,000+ industry templates, real-time mystery shopper evaluation (KHBM), AI-powered kitchen hygiene inspection via computer vision, automated reporting, and offline mobile capability. The company also sells ancillary AI-driven tools (beHealthScore, beROI, beMenu, beBreakeven, beWaste, beStaff, beSOP, beAuditAI) targeted at chain operators seeking to standardize quality and operations.
Is BEPOS a public or private company?
BEPOS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BEPOS founded?
BEPOS was founded in 2018. It employs 11 to 50 people.
Where is BEPOS based?
BEPOS is headquartered in Hanoi, Vietnam, in the Asia region.
How does BEPOS make money?
Two revenue lines are on record. Subscription - beChecklist is the primary driver. The others are enterprise Licensing.
Who are BEPOS's main competitors?
Direct peers on record are SafetyCulture, Lumiform, Jolt and MeazureUp. Emerging players are Trail and FoodDocs. Broad incumbents are Toast and Lightspeed Restaurant. Regional players are Sapa POS and KiotViet.
Does BEPOS have an API?
Yes. An API integration is available for Enterprise plan customers (50+ branch chains). The Enterprise tier includes all Pro features plus custom reports, dedicated 24/7 support, and API access for system integration.
What industry is BEPOS in?
BEPOS's product category is Restaurant Quality Management Software. Its primary akta.pro industry code is AFALANAC, FSMS Software Platforms (QMS/FSMS, CAPA, Document Control, Audit Management).