Recon Research
- Company typePrivate
- Founded2018
- HeadquartersCoral Springs, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Recon Research firmographics
Firmographics- Name
- Recon Research
- Legal name
- Recon Research, Inc.
- Website
- https://reconres.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Recon Research industry classification
Industry- Product category
- Market Research and Advisory Services (Enterprise Communications/AV/UC)
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700), Services-Advertising (7310)
- akta.pro primary industry
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
- akta.pro secondary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
Keywords
Where Recon Research is headquartered
LocationHeadquarters
- HQ city
- Coral Springs
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Recon Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Strategic Advisory & Consulting Services: Corporate strategy, market research, primary research, portfolio review, roadmap review, SWOT analysis, competitive research, go-to-market support, M&A support services, and expert witness services for legal proceedings.
- Sales Enablement & Content Creation: White papers, eBooks, case studies, product/service evaluations, video content, infographics, research studies, and event support services to drive thought leadership and awareness for clients.
- Annual Advisory Retainers: Ongoing advisory services offered in the form of annual retainers, including one or more days per month of remote support.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Recon Research product offering
Product offeringCore offering
Recon Research is a market analyst firm that delivers Strategic Advisory & Consulting Services (corporate strategy, primary research, portfolio and roadmap review, SWOT, competitive research, go-to-market and M&A support, and expert witness services) and Sales Enablement & Awareness Services (white papers, eBooks, case studies, product/service evaluations, video content, infographics, research studies, and event support). Offerings are targeted at technology vendors, channel partners/resellers, and end-user organizations in the video conferencing, professional AV, UC, and AI-in-meetings markets, delivered as custom engagements and annual retainers.
Product overview
Recon Research is a specialized analyst and consulting firm offering advisory, consulting, market research, and marketing services focused on the enterprise communications industry. The company does not offer a traditional product in the form of software or hardware. Instead, Recon Research provides Strategic Advisory & Consulting Services (including corporate strategy, market research, portfolio/roadmap review, competitive research, M&A support, and expert witness services) and Sales Enablement & Awareness Services (including white papers, case studies, product evaluations, video content, infographics, research studies, and event support). The firm also provides educational tools such as the Solution Finder for Meeting Room Video Bars (an online search/filter tool for discovering suitable video bars) and the Buyer's Guide to Meeting Room Video Bars (an educational white paper). These offerings support informed decision-making in areas including video conferencing systems, professional AV systems, visual collaboration systems, UC conferencing platforms, personal conferencing devices, and AI in meetings and AV spaces.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Advisory & Consulting Services Analysis and recommendations addressing business challenges for technology vendors, channel partners, and end-user organizations in communications and collaboration, including corporate strategy, market research, primary research, portfolio review, roadmap review, SWOT analysis, competitive research, go-to-market support, M&A support, and expert witness services for legal proceedings.
- Sales Enablement & Awareness Services Professional writing and public speaking services designed to drive thought leadership and awareness, including white papers, eBooks, case studies, product/service evaluations, video content, infographics, research studies, and event support for technology vendors, channel partners, and end-user organizations.
- Solution Finder for Meeting Room Video Bars An online tool that enables quick and easy discovery of video bars that meet specific organizational requirements, featuring search and filter options for end-user customers evaluating meeting room video conferencing hardware.
- Buyer's Guide to Meeting Room Video Bars An educational white paper designed to help end-user customers make informed video bar purchasing decisions, covering video bar basics, calling platforms, compute options, room types, and audio/video features.
Quantifiable outcome
- 250+ Happy Customers across vendors, service providers, channel partners, and end-user organizations
- +2 more outcomes
Companies that use Recon Research
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
Recon Research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Recon Research partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered notable.
- Zoom CommunicationsnotableRecon Research conducted sponsored research on Custom AV for Zoom Rooms. The study was sponsored by Zoom but written solely by Recon Research, maintaining independence. Zoom won an Emmy Award for Zoom for Broadcast, which included Custom AV for Zoom Rooms.
- PexipnotableRecon Research covers Pexip's interoperability solutions including Pexip Connect for Zoom Rooms which enables seamless Teams meetings from Zoom Rooms. Coverage includes product analysis and thought leadership content.
- NetSpeeknotableRecon Research conducted in-depth analysis of NetSpeek's AI-powered meeting room troubleshooting solution. Provided thought leadership coverage including myth-dispelling and technology assessment.
- ShurenotableRecon Research covers Shure's audio solutions including IntelliMix Room Kits for Microsoft Teams Rooms. Conducted product analysis and market commentary following ISE 2025 announcements.
- Google (Project Starline)notableRecon Research participated in Project Starline demo at ISE 2025 and provided analysis of Google's AI-powered telepresence technology being commercialized with HP.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Recon Research competitors and assessment
Company assessmentDirect peers
- Wainhouse Research: Direct peer and the founder's prior firm. Specializes in UC, video conferencing, AV, and collaboration markets, offering syndicated research, advisory, and testing — the closest direct competitor and the natural reference point for Recon Research's positioning.
- Omdia: Technology research firm (part of Informa Tech) with deep coverage of UC, collaboration, AI, and AV. Closely comparable in research depth on communications topics and in syndicated + advisory business model.
- Moor Insights & Strategy: Boutique advisory and analyst firm focused on enterprise technology with deep coverage of collaboration, AI, and infrastructure. Similar founder-led, specialist character and comparable advisory/sponsored research motion.
- Constellation Research: Boutique advisory firm providing research, advisory, and peer-network services to enterprise buyers and vendors in collaboration, CRM, and digital transformation. Closely comparable in advisory-led, subscription-and-event business model.
- 451 Research: Part of S&P Global Market Intelligence, covering enterprise IT including UC, collaboration, and AI. Comparable in combining syndicated research with custom advisory for enterprise technology vendors.
- Nucleus Research: Boutique technology research firm specializing in ROI-focused case studies, advisory, and vendor evaluations. Closely comparable as a smaller, vendor-paid research and advisory alternative to the incumbents.
Broad incumbents
- Gartner: Global research and advisory incumbent covering IT, communications, and collaboration. While much broader than Recon Research's UC/AV focus, it competes for the same enterprise advisory and Magic Quadrant budgets from the largest vendors.
- Forrester Research: Large research and advisory firm with significant Wave coverage of UC, contact center, and collaboration technologies. Competes for enterprise advisory and sponsored research dollars from the same vendor buyer set.
- IDC: Global market intelligence firm covering enterprise communications, collaboration, and AV hardware. Competes with Recon Research on syndicated market sizing, vendor advisory, and end-user studies across the UC ecosystem.
- Frost & Sullivan: Global research and consulting firm with strong ICT, UC, and AV practice coverage. Provides syndicated research, custom consulting, and growth advisory to many of the same communications vendors as Recon Research.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Recon Research social profiles
Digital presenceRecon Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
Recon Research leadership team
Management profileNumber of profiles
Profiles1 record
Recon Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Recon Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Recon Research
What does Recon Research do?
Recon Research is a market analyst firm that delivers Strategic Advisory & Consulting Services (corporate strategy, primary research, portfolio and roadmap review, SWOT, competitive research, go-to-market and M&A support, and expert witness services) and Sales Enablement & Awareness Services (white papers, eBooks, case studies, product/service evaluations, video content, infographics, research studies, and event support). Offerings are targeted at technology vendors, channel partners/resellers, and end-user organizations in the video conferencing, professional AV, UC, and AI-in-meetings markets, delivered as custom engagements and annual retainers.
Is Recon Research a public or private company?
Recon Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Recon Research founded?
Recon Research was founded in 2018. It employs 1 to 10 people.
Where is Recon Research based?
Recon Research is headquartered in Coral Springs, United States, in the North America region.
How does Recon Research make money?
Three revenue lines are on record. Strategic Advisory & Consulting Services are the primary driver. The others are sales Enablement & Content Creation and annual Advisory Retainers.
Who are Recon Research's main competitors?
Direct peers on record are Wainhouse Research, Omdia, Moor Insights & Strategy, Constellation Research, 451 Research and Nucleus Research. Broad incumbents are Gartner, Forrester Research, IDC and Frost & Sullivan.
Does Recon Research have an API?
No public API is recorded for Recon Research.
What industry is Recon Research in?
Recon Research's product category is Market Research and Advisory Services (Enterprise Communications/AV/UC). Its primary akta.pro industry code is BPAHALAE, Industry & Sector Research (Syndicated/Custom), with a secondary code of BPAHACAG, Customer, Marketing & Sales Consulting. Its NAICS code is 54191 and its SIC code is 8742.