GreenIT
GreenIT is an Ireland-based IT hardware refurbisher and e-commerce retailer selling refurbished and new laptops, desktops, monitors, and tablets to consumers, schools, charities, and public sector buyers via its website, Naas retail store, and OGP framework.
- Company typePrivate
- Founded2010
- HeadquartersKildare, Ireland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What GreenIT does
GreenIT (a trading name of PhoenixRM ltd.) is an Ireland-based IT hardware retailer and refurbisher operating in the circular economy. Founded around 2010, the company sells refurbished and new laptops, desktops, workstations, monitors, Chromebooks, MacBooks, and tablets through an e-commerce storefront (greenit.ie), a physical retail location in Naas, Co. Kildare, and dedicated channels for public sector, education, and charity buyers. Core technology includes a proprietary 400-point testing process for refurbished devices, secure data erasure, and BSI Kitemark certified circular remanufacturing carried out in partnership with Circular Computing. Refurbished devices are priced from €129 to €2,289 and new devices from €344 to €3,929, with warranty extensions up to 3 years on refurbished units and up to 5 years on remanufactured units.
The business operates across four primary go-to-market motions: direct-to-consumer e-commerce with free Ireland-wide delivery, enterprise sales through the Office of Government Procurement (OGP) framework (most recently a €30 million framework agreement), a dedicated education hub bundling Chrome setup, IT leasing, and classroom hardware (LEGO Education, ClassVR, Promethean, Smart Boards, charging trolleys), and a charity channel via partnership with The Wheel. Revenue is generated through one-time hardware sales (refurbished and new), warranty subscriptions, and education-focused professional services including setup, training, and repair. UK public sector expansion is enabled through the Circular Computing partnership, serving NHS trusts, county councils, and central government bodies.
GreenIT is Microsoft registered refurbisher, BSI Kitemark certified, and a 2025 Irish Tech Excellence Awards Sustainability Award winner. The company has refurbished more than 500,000 devices since 2010 and operates with 11-50 employees. The legal entity (PhoenixRM ltd.) is privately held and founder-operated with no disclosed external institutional investment.
GreenIT firmographics
Firmographics- Name
- GreenIT
- Legal name
- PhoenixRM ltd.
- Website
- https://greenit.ie
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GreenIT is an Ireland-based IT hardware refurbisher and e-commerce retailer selling refurbished and new laptops, desktops, monitors, and tablets to consumers, schools, charities, and public sector buyers via its website, Naas retail store, and OGP framework.
- Ownership category
- akta.pro rank
GreenIT industry classification
Industry- Product category
- Refurbished IT Hardware
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Computer and Peripheral Equipment Manufacturing (33411)
- SIC
- Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Computer Rental & Leasing (7377)
- akta.pro primary industry
- Certified Refurbished Electronics Retail (CRACAJAD)
- akta.pro secondary industries
- Electronics Refurbishment, Repair & Reuse (Remarketing/Resale) (BPALAIAD), Reuse & Resale / Recommerce Operations (EUAIANAC), Electronics Rental, Leasing & Subscription (Refurbished/Pre-Owned) (CRACAJAI)
Keywords
Where GreenIT is headquartered
LocationHeadquarters
- HQ city
- Kildare
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
GreenIT business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Refurbished Hardware Sales: Sale of professionally refurbished laptops, desktops, workstations, monitors, tablets, and accessories to consumers and businesses
- New Hardware Sales: Sale of new laptops, desktops, and accessories from brands including Terra, HP, Dell, Lenovo
- Education Services: Chrome setup services, device usage training, onsite board installation, and device repair services for schools
- Warranty Extensions: Extended warranty options up to 3 years on refurbished devices
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Refurbished Laptops |
| Unit Pricing | Pay-as-you-go | New Laptops |
| Unit Pricing | Pay-as-you-go | Refurbished Monitors |
| Unit Pricing | Multi-year contract | Remanufactured Laptops (Public Sector) |
| Subscription | Annual | Extended Warranty |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
GreenIT product offering
Product offeringCore offering
GreenIT sells refurbished, remanufactured, and new IT hardware including laptops, desktops, workstations, monitors, tablets, and Chromebooks, alongside accessories and education products. The company also delivers complementary services such as device repair, Chrome setup, IT leasing, and public sector procurement supply through the OGP framework, all built around a circular economy model focused on sustainable IT procurement.
Product overview
GreenIT operates as an e-commerce retailer specializing in refurbished and new IT devices for the Irish market. The core product portfolio consists of refurbished laptops (Dell, HP, Lenovo, Apple, ASUS), refurbished desktop computers and workstations (HP Z-Series, Dell Precision), new laptops and desktops (Terra brand), Chromebooks, MacBooks, tablets (including reMarkable paper tablets), and computer monitors. Supporting offerings include laptop accessories (keyboards, mice, docking stations, batteries), education-focused products (interactive whiteboards from Promethean, LEGO Education sets, classroom VR), and charging trolleys. Services encompass device repair, Chrome setup, IT leasing, onsite installation, and public sector procurement through the OGP framework. The company emphasizes circular economy principles with a 400-point testing process, 1-3 year warranties, and BSI Kitemark certified remanufacturing through Circular Computing partnership.
Differentiator
Problem solved
Functional benefit
Products and services
- Refurbished Laptops
Quantifiable outcome
- Up to 40% cost savings compared to new devices through remanufacturing
- +5 more outcomes
Companies that use GreenIT
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
GreenIT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GreenIT partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Circular ComputingcorePartnership for remanufactured laptops through OGP framework. Circular Computing provides BSI Kitemark certified circular remanufacturing process. Each laptop avoids 1,200kgs of resources from mining, saves 190,000 litres of water, and avoids 316kgs of carbon emissions. Partnership enables €30 million framework agreement.
- The WheelcorePartnership with Ireland's national association of community and voluntary organisations, charities and social enterprises. GreenIT provides affordable and sustainable technology solutions through The Wheel's network of member organisations.
- LEGO EducationminorAuthorised reseller of LEGO Education sets for classroom STEAM learning activities.
- ClassVRminorReseller of ClassVR immersive VR experiences for education.
- PrometheanminorReseller of Promethean interactive whiteboards for classrooms.
- LocknChargeminorReseller of LocknCharge mobile device charging trolleys and solutions for schools.
- LapCabbyminorReseller of LapCabby charging trolleys and storage solutions for educational devices.
- Smart BoardsminorReseller of Smart interactive whiteboards for classroom technology integration.
- DHLminorPrimary shipping partner prioritising sustainability with carbon-neutral buildings, renewable energy, automation, and sustainable heating.
- DPD IrelandminorShipping partner committed to decarbonising transport operations with over €2m invested in green fleet.
- Office of Government Procurement (OGP)coreFramework agreement for the supply of ICT allowing Irish public sector organisations to purchase remanufactured laptops through GreenIT and Circular Computing.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
GreenIT competitors and assessment
Company assessmentDirect peers
- Circular Computing: UK-based BSI Kitemark certified circular remanufacturer of enterprise laptops; GreenIT's core remanufacturing partner and a direct competitor in the certified remanufactured laptop market for public sector buyers in the UK and Ireland.
- Tier1 Asset Management: North American IT asset disposition and refurbished IT reseller serving enterprise and public sector; comparable to GreenIT in ITAD/refurbishment core, end-to-end lifecycle services, and focus on certified pre-owned enterprise hardware.
- Sims Lifecycle Services: Global IT asset disposition provider offering data destruction, refurbishment, and resale of enterprise IT equipment; operates at larger scale than GreenIT but with directly overlapping services in certified refurbished hardware and reverse logistics.
- Reconext: IT asset disposition and reverse logistics specialist serving carriers, OEMs, and enterprises; comparable to GreenIT's ITAD and refurbishment capability and its downstream remarketing of certified pre-owned devices.
- Cloudblue: Cloud marketplace and IT lifecycle services platform (formerly Ingram Micro Cloud) with ITAD and device trade-in capabilities; overlaps with GreenIT in refurbishment, device remarketing, and end-to-end IT asset management for enterprises.
Regional players
- Computacenter: UK-headquartered enterprise IT services and infrastructure provider with strong presence in Ireland; comparable regional overlap and overlapping enterprise/public sector device supply capabilities, though Computacenter operates at materially larger scale.
Broad incumbents
- Ingram Micro Lifecycle: Division of global IT distributor Ingram Micro providing IT asset disposition, refurbishment, and reverse logistics at much larger scale; broader portfolio and global reach, but overlaps with GreenIT in certified pre-owned IT resale and recycling.
- HPE / HP Renew: HPE's Renew Program and HP's refurbished channels offer manufacturer-certified pre-owned enterprise hardware; directly comparable to GreenIT's refurbished HP laptops and workstations, with stronger OEM warranty but less circular economy branding.
- Apple (Certified Refurbished): Apple's Certified Refurbished store sells manufacturer-warranted refurbished Macs, iPads, and iPhones; competes with GreenIT's refurbished MacBook and iPad lines on trust, warranty, and brand — though GreenIT differentiates on price and B2B/education bundling.
- Dell Technologies (Dell Refurbished): Dell sells factory-refurbished enterprise PCs, laptops, and workstations directly; overlaps with GreenIT's Dell-refurbished laptop and workstation SKUs and competes for the same enterprise and education buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GreenIT social profiles
Digital presenceGreenIT financial estimates
Financial estimateRevenue estimate
Valuation estimate
GreenIT leadership team
Management profileNumber of profiles
GreenIT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GreenIT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GreenIT
What does GreenIT do?
GreenIT sells refurbished, remanufactured, and new IT hardware including laptops, desktops, workstations, monitors, tablets, and Chromebooks, alongside accessories and education products. The company also delivers complementary services such as device repair, Chrome setup, IT leasing, and public sector procurement supply through the OGP framework, all built around a circular economy model focused on sustainable IT procurement.
Is GreenIT a public or private company?
GreenIT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GreenIT founded?
GreenIT was founded in 2010. It employs 11 to 50 people.
Where is GreenIT based?
GreenIT is headquartered in Kildare, Ireland, in the Europe region.
How does GreenIT make money?
Four revenue lines are on record. Refurbished Hardware Sales are the primary driver. The others are new Hardware Sales, education Services and warranty Extensions.
Who are GreenIT's main competitors?
Direct peers on record are Circular Computing, Tier1 Asset Management, Sims Lifecycle Services, Reconext and Cloudblue. Computacenter is listed as a regional player. Broad incumbents are Ingram Micro Lifecycle, HPE / HP Renew, Apple (Certified Refurbished) and Dell Technologies (Dell Refurbished).
Does GreenIT have an API?
No public API is recorded for GreenIT.
What industry is GreenIT in?
GreenIT's product category is Refurbished IT Hardware. Its primary akta.pro industry code is CRACAJAD, Certified Refurbished Electronics Retail, with a secondary code of BPALAIAD, Electronics Refurbishment, Repair & Reuse (Remarketing/Resale). Its NAICS code is 423430 and its SIC code is 5734.