What FIT STAR Holding GmbH & Co. KG does

FIT STAR Holding GmbH & Co. KG operates a chain of full-service fitness studios in Germany under the FIT STAR brand, founded in 2007 in Munich. The network comprises approximately 23 studios across Munich (12), Nuremberg (2), Fürth (2), Erlangen (1), Berlin (1), and Leipzig (1), plus a single international location in Madrid, making it the market leader by studio count in Munich and a Top 3 operator in Bavaria. The company serves 130,000+ individual consumer members with a 24/7, 365-day all-inclusive membership model at €24.99/month and above, providing access to every studio nationwide under a single subscription. Core offerings include strength and cardio equipment from Life Fitness, free weights, functional training zones with TRX and Power Plate, Ladies Only Areas, recovery zones, and an extensive group fitness schedule (over 1,200 courses monthly in Munich) featuring licensed Les Mills programs (BODYPUMP, BODYATTACK, BODYBALANCE, BODYCOMBAT, CXWORX, GRIT), Zumba, Yoga, Pilates, and proprietary formats such as the FIT STAR Xpress Zirkel circuit and the FIT STAR AUDIOGUIDE exercise-instruction app. Specialized programs target distinct segments: LEVEL 50 (50+), YOUNG & WILD (youth), Ladies Only Areas, and the FIT STAR PROs athlete sponsorship program. The company runs a direct-to-consumer go-to-market with online sign-up, digital contract execution, and a marketing mix spanning Facebook, Instagram, YouTube, TikTok, and Mailchimp newsletters. In July 2025 FIT STAR merged with all inclusive Fitness, becoming part of a national network of 170+ studios, 650,000+ members, and 2,800+ employees; FIT STAR continues to operate under its brand within the combined entity, which is led post-merger by the operating company A.I. Fitness Bayern GmbH under Managing Director Stephan Schulan.

Name

FIT STAR Holding GmbH & Co. KG

Legal name

FIT STAR Holding GmbH & Co. KG

Website

https://fit-star.de

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

FIT STAR operates a network of approximately 23 fitness studios across Germany (12 in Munich) plus one in Madrid, serving 130,000+ individual members with an all-inclusive 24/7 subscription starting at €24.99 per month. Since July 2025, FIT STAR has been part of the merged all inclusive Fitness group.

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industries

Strength & Conditioning Bootcamps (HSADABAB), General Personal Training (In-Person & Virtual) (HSADAAAA), Senior/Low-Impact Group Fitness (HSADABAI)

Keywords

• Fitness studio memberships
• Group fitness classes
• 24/7 gym access
• Personal training services
• Strength training equipment

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Fitness Membership Subscriptions: Monthly membership fees granting access to all FIT STAR studios in Germany. Members can use any studio nationwide with a single subscription.
2. Additional Services: Personal training sessions, LEVEL 50 senior fitness program, YOUNG & WILD youth program, and Les Mills online courses offered as supplementary paid services

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

FIT STAR operates a network of 22+ company-owned fitness studios across Germany (12 in Munich, plus Nuremberg, Berlin, Leipzig, Erlangen, Fürth) and one in Madrid, providing 24/7 access 365 days a year to strength and cardio equipment from Life Fitness, free weights, functional training zones, and group fitness classes (Les Mills, ZUMBA, Yoga, Pilates). A single monthly membership grants access to all studios nationwide under an all-inclusive pricing concept starting at €24.99/month.

Product overview

FIT STAR operates a network of fitness studios across Germany (primarily in Munich, Nuremberg, Berlin, and Leipzig) as a unified gym concept with 24/7 access. The core offering consists of strength training equipment from Life Fitness, cardio and endurance machines, free weights areas, and functional training zones. Group fitness is delivered through licensed Les Mills programs (BODYPUMP, BODYATTACK, BODYBALANCE, BODYCOMBAT, CXWORX, GRIT), ZUMBA, Yoga/Power Yoga, Pilates, and proprietary formats including Cyber Cycling, Xpress Zirkel, and Dr. Wolff Rückenstraße. Specialized offerings include Ladies Only Areas, LEVEL 50 (50+ program), Personal Training, and YOUNG & WILD youth program. A single membership provides access to all studios nationwide. The chain recently merged with all inclusive Fitness to form one of Germany's largest fitness networks.

Differentiator

Problem solved

Functional benefit

Brands

• FIT STAR PROs: FIT STAR's athlete sponsorship program supporting elite and amateur athletes from various sports disciplines including basketball, gymnastics, dance, fencing, judo, motorbike trial, shooting, canoeing, windsurfing, swimming, beach volleyball, and hip-hop dancing.

Products and services

• FIT STAR Fitnessstudios Membership All-inclusive fitness studio membership providing 24/7 access to 22+ FIT STAR studios across Germany and Madrid with a single monthly subscription starting at €24.99. Includes access to Life Fitness strength and cardio equipment, free weights, functional training areas, and most group courses.
• Personal Training One-on-one personal training services delivered by certified FIT STAR fitness trainers for individualized workout guidance, goal-setting, and progress tracking. Available as an add-on to standard membership.
• LEVEL 50 Senior Fitness Program Specialized fitness program targeting members aged 50 and above, combining age-appropriate strength training, proper nutrition guidance, and recovery protocols to improve strength, mobility, and energy in daily life.
• YOUNG & WILD Youth Fitness Program Dedicated fitness program for younger members offering age-appropriate training concepts, dynamic group formats, and motivational youth-oriented experiences.
• Kraft & Fitness (Strength Training) Guided strength training on Life Fitness equipment with adjustable resistance. Includes the FIT STAR Xpress Zirkel circuit (full-body workout in 10–30 minutes) and the FIT STAR AUDIOGUIDE app for on-demand exercise instructions at popular strength machines.
• Cardio & Endurance Training Endurance training area with treadmills, rowing machines, bikes, and cross-trainers featuring TV entertainment and free WiFi for cardiovascular workouts.
• Free Weights Area Dedicated free weights zone for barbell and dumbbell training, designed to develop stabilizer muscles, coordination, and reduce injury risk across sports.
• Functional Training Whole-body functional training area equipped with TRX suspension trainers, battleropes, agility ladders, monkey bars, kettlebells, and bodyweight stations to improve coordination and movement patterns.
• Les Mills Group Fitness Classes Licensed Les Mills programs including BODYPUMP (barbell), BODYATTACK (HIIT bodyweight), BODYBALANCE (yoga-inspired), BODYCOMBAT (martial arts cardio), CXWORX (core), and GRIT SERIES (HIIT). Delivered by certified instructors and included in membership.
• ZUMBA Fitness Classes Dance fitness program mixing aerobic movements with Latin American dance elements, combining rhythmic flowing movements with classic fitness exercises.
• Yoga & Power Yoga Classes Yoga classes combining physical exercises (Asana) and controlled breathing (Pranayama) to increase flexibility and deep strength. Power Yoga offers a more physically intensive variation.
• Pilates Classes Systematic full-body strengthening based on six Pilates principles (concentration, centering, control, breathing, precision, posture, flow), focusing on pelvic floor, abdominal, and back muscles.
• Ladies Only Area Exclusive women-only training zone with selected strength equipment, massage rollers, and dumbbells available in selected studios for women preferring women-only workout environments.
• Power Plate Vibration Training Whole-body vibration training technology available in select studios for compact, intensive, and time-efficient workouts that enhance muscle activation.
• Cyber Cycling Virtual Training Immersive virtual cycling experience in cyberspace with visual environment simulation, offering flexible indoor cycling workouts.
• FIT STAR AUDIOGUIDE App Proprietary audio guide app that explains exercises at the most popular strength machines, available on demand for members who want exercise instructions repeated as often as desired.
• Cyber-Kurse (Online Workout Classes) Digital training formats including Les Mills online courses offering maximum temporal flexibility. Accessible anytime for members seeking flexible training schedules outside the studio.
• HYROX Functional Training Area Functional training area designed for HYROX competitions and specialized functional fitness formats, equipped with gear for functional training races and workouts.

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Life FitnesscoreTechnology or IntegrationEquipment partnership with world market leader in fitness equipment. All FIT STAR studios are equipped with Life Fitness machines for strength and cardio training.
• Les MillscoreTechnology or IntegrationLicensed provider of original Les Mills group fitness programs including BODYPUMP, BODYATTACK, BODYBALANCE, BODYCOMBAT, CXWORX, and GRIT series. Programs delivered by specially trained certified instructors.
• NespressominorGTM or Marketing PartnerNespresso coffee flatrate offered as a premium member benefit in some studios.
• PowerbarminorGTM or Marketing PartnerSports nutrition products for members.
• SpVgg Greuther Fürth (Women's Football)minorOthersSponsor of women's football team as part of FIT STAR PROS sports sponsorship program.
• Nürnberg FalconsminorOthersSports sponsorship partnership with the Nürnberg Falcons basketball team as part of FIT STAR PROS program.
• all inclusive FitnesscoreStrategic or Co-development PartnerIn July 2025, FIT STAR merged with all inclusive Fitness, one of Germany's largest fitness chains with 170+ studios and 650,000+ members. This strategic consolidation creates one of the largest fitness networks in Germany.

Scale indicators5 records

Recent moves14 records

Expansion highlights6 records

Broad incumbents

• PureGym: PureGym is one of Europe's largest low-cost fitness operators with hundreds of locations, primarily in the UK and other European markets. While it does not heavily compete in Germany, its scale and digital-first approach represent a strategic threat to German chains.
• Basic-Fit: Basic-Fit is Europe's largest fitness chain by member count with over 1,000 low-cost clubs across Europe. It operates a few studios in Germany but is a much larger, pan-European scaled player, putting competitive pressure on German chains including FIT STAR.

Emerging players

• Urban Sports Club: Urban Sports Club is a German sports aggregator offering flexible subscriptions that grant access to hundreds of fitness studios, swimming pools, and sports facilities including potentially FIT STAR. It represents both a distribution channel and a competitive threat to single-chain subscriptions.
• HYROX: HYROX is the rapidly growing global indoor fitness race competition brand that has driven strong demand for functional training facilities. FIT STAR is adding HYROX-Areas in response; HYROX represents both an emerging trend enabler and a potential competitive threat via standalone HYROX-only facilities.

Direct peers

• all inclusive Fitness: all inclusive Fitness is the German fitness chain that merged with FIT STAR in July 2025, operating 170+ studios and 650,000+ members. As the combined partner entity, it is the most directly comparable peer in terms of business model and customer base.
• McFIT Global Group (RSG Group): McFit is Europe's largest low-cost fitness chain, operating hundreds of studios across Germany with monthly memberships typically priced below €20. It is FIT STAR's most direct competitor in the German market, targeting a similar mass-market consumer with 24/7 access and standardized studios.
• Fitness First Germany: Fitness First operates premium-segment fitness clubs in major German cities including Munich and Berlin. It competes with FIT STAR for the same urban consumer base but at a higher price point with more amenities.
• Kieser Training: Kieser Training is a German strength-training-focused fitness chain with studios across Germany including Munich. While it operates at a higher price point with a more specialized strength focus, it competes with FIT STAR for German strength-training consumers.
• John Reed Fitness Music Club: John Reed (by RSG Group) operates design-focused fitness clubs in major German cities including Munich, combining gym equipment with curated music and interior design. Competes with FIT STAR for urban consumers seeking a more experience-driven gym environment.
• clever fit: clever fit is a German low-cost fitness chain with over 200 studios across Germany and Europe, competing directly with FIT STAR in the sub-€25/month price tier with standardized equipment and 24/7 access.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FITSTAR_DE
• Facebookfacebook.com/FITSTAR.Muenchen
• Instagraminstagram.com/fitstar_de/?hl=de
• TikToktiktok.com/@fitstar_de

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIT STAR Holding GmbH & Co. KG